Obie Awards: 42 winners, including 11 golds
May 22, 2013
The Outdoor Advertising Association of America recognized 42 Obie Awards winners last night, honoring the best in out-of-home advertising.
Three campaigns took home the top prizes.
Droga5 earned best billboard campaign for one for Prudential Financial that focused on stories from real people about their retirement.
Best street furniture, transit or alternative campaign went to Show Media/Dom Camera & Company for its campaign for Bravo’s “Interior Therapy with Jeff Lewis,” which included branding and decorating a fleet of New York City cabs and offering passengers free rides in them.
And TBWA\Chiat\Day won best multi-format campaign for blending a variety of OOH advertising, including billboards, bus shelters, bus wraps and walls, to illustrate the elegance of greyhound dogs in a campaign for Absolut’s Greyhound cocktail.
In addition, 11 gold and 28 silver Obies were handed out last night. Leo Burnett Chicago won gold and silver for its “Mayhem is Everywhere” campaign for Allstate and the Sprint EVO “Unlimited Love” campaign.
Laughlin Constable also earned a gold and silver for campaigns for the Wisconsin Department of Tourism and the Lung Cancer Alliance.
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