Obama pic sets record for retweets
November 8, 2012
Viewership for this year’s presidential election results may have been down on television, but it set some records online.
Barack Obama’s tweet announcing that he had won re-election became the most-retweeted tweet in the history of Twitter.
Issued at 11:16 p.m. Eastern time, just minutes after most of the networks had declared him the winner, Obama’s tweet said simply “four more years” and linked to a photo of him embracing wife Michelle Obama.
The photo was retweeted more than 781,000 times as of this morning.
And the same picture posted on Facebook became the most-liked photo in the site’s eight-year history, drawing more than 3.9 million “likes” as of this morning.
Twitter clearly saw an election boost. The site reported 30,000 tweets per second at the height of the election results tabulating on Tuesday night, and it served up 31 million election-related tweets on the day.
A media buyer’s guide to the Newfronts
For beIN Sports, targeting bilingual fans
After 39 years, Harris Publications shuts down
Rachel, how much notice should I give?
Tell us, which bubble shows will return?
Weekend TV: Country music invades Fox
Cable overnights: NBA playoffs surge ahead
Is listening to radio while you drive dangerous?
The bad habit many Hispanics have adopted
Sports ratings roundup: Record for Warriors
‘Empire’ dominates another Wednesday
Pandora’s big plan to reinvent itself
Behind the recent surge in newspaper deals
- Evan Walker becomes media supervisor at GSD&M
- Melissa Lea becomes U.S. managing director at R3
- Sir John Hegarty becomes creative chair at Screenvision
- Les Eisner becomes SVP of communications at Fox
- Sharon Bordas becomes VP of development at Lifetime
- Mike Muriano rises to executive producer at NFL Media
- Billy Bush leaving 'Access Hollywood' for 'Today'
- Martin Short and Derek Hough join NBC's 'Hairspray Live'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Assistant media buyer job in Fort Worth
Needed in Louisville: In-house media buyer
Memphis agency seeks a media planner
Needed: Globally conscious sales/marketing rep
San Diego opening for a digital marketing account manager