Obama gooses ‘Tonight Show’ ratings
October 26, 2012
President Barack Obama is locked in a tight reelection bid against Republican Mitt Romney, but he did win the Nielsen ratings race on Wednesday night.
Obama’s appearance on “The Tonight Show with Jay Leno” drew the show’s best overnight rating for a Wednesday telecast since March 3, 2010, the week Leno returned to “Tonight” following a nine-month absence.
The show averaged a 4.0 household rating in metered markets, according to Nielsen, and improved on the previous Wednesday’s rating by 48 percent.
“Tonight” had a sharp advantage over ABC’s “Nightline,” the usual late-night leader, which averaged a 3.2, and CBS’s “Late Show with David Letterman,” which drew a 2.6.
The big “Tonight” rating also gave a boost to lead-out “Late Night with Jimmy Fallon,” which drew a 1.9 at 12:35 a.m., Fallon’s best rating since June 3, 2009.
TV programming blog: All the cancellations and renewals
CBS dominates Thursday with more NCAA playoffs
Podcasting comes of age: What’s behind a recent boom
CBS renews a slew of shows, with a few missing
Best of the week: Advertisers revolt against Google
Putting a pricetag on ad fraud: $16.4 billion
Surprise: There’s one area where TV viewing is soaring
Media Life’s Digital Media Transparency Initiative
Weekend TV: Can anyone beat the UConn women?
‘Empire’ rises slightly in its return to lift Fox to first
Well now: Mobile usage is even bigger than you think
CBS, the daytime leader, leads Daytime Emmy nominations
Whoa: Almost a third of Millennials cut the cord
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency