NYT and WSJ tear down their walls
November 6, 2012
Last week The New York Times and The Wall Street Journal dropped their paywalls during the height of Hurricane Sandy, allowing readers to get the very latest on the deadly storm.
Today they’re doing it again for the presidential election. WSJ.com’s paywall will come down at 5 p.m., while The Times’ will come down at 6 p.m.
Both will remain free for 24 hours as they post the latest in the presidential and other regional and state elections.
It marks only the third time in the history of the Times’ paywall, which went up a year and a half ago, that the paywall has been lowered.
The two others were Sandy, a period that lasted for five days, and during last year’s run-up to Hurricane Irene, another storm that hit New York City hard.
Tags: election, Hurricane Irene, hurricane sandy, new york city, new york times, newspaper paywalls, newspapers, nyt, nyt paywall, paywall, paywalls, people, presidential election, The Wall Street Journal, wall street journal, wsj, wsj paywall
The outlook for Black Friday: Strong
About those Nazi symbols on the subway
ABC’s AMAs telecast holds strong on Twitter
Advertisers: Get us third-party viewability data
NBC dominates the November sweep
Six mantras for newspaper sales reps
‘Dancing with the Stars’ hits season high
Programming blog: Latest pickups and cancellations
Laying bets on ‘Thursday Night Football’
Understanding the Hispanic shopper
Behind OOH’s strong third quarter
Laugh and cry and pas de bourree
The word: NBC settles latest Trump dustup
- HLN general manager Albie Hecht exits
- Keith Kazerman becomes head of ad sales strategy at Discovery
- John Geddes becomes political editor at Bloomberg Politics
- Michelle Dvorkin becomes EVP of human resources at XO Group
- David U. Simon becomes chief marketing officer at Social Flow
- Matt Bomer starring in Amazon's 'The Last Tycoon'
- Taraji P. Henson and Terrence Howard hosting Fox special
- LL Cool J hosting CBS's 'A Home for the Holidays'
- Al Roker and Hoda Kotb hosting NBC's Rose Parade coverage
- Elisabeth Hasselbeck leaving Fox News Channel
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This week’s younger viewer ratings
Senior media planner opening in Boston
Assistant media planner job in Torrance, Calif.
Digital media planner opening in Seattle
Paid social media planner wanted in McLean, Virginia
Assistant OOH strategist position in New York