And now, iHeartRadio hops into on-demand music
December 2, 2016
It was teased in September. Now there are more details and a solid launch schedule.
On Thursday, iHeartRadio officially joined the list of on-demand music services, led by Spotify and Apple Music, launching in beta a new premium service that builds on its current internet radio offerings.
The full service will roll out in January.
Up till now, iHeart has been an online and mobile platform where you can find your favorite radio station anywhere in the country and listen to it live.
The new service, which includes two tiers, allows listeners to essentially customize their radio experience. So, for instance, if they’re listening to a song they like on a radio station, they can hit a button to hear it again, then return to the live radio experience.
Or they can pull up customized radio stations focused on a certain artist or genre, building on something they’ve heard live.
The tiers break down like this. IHeartRadio Plus includes the basic options at $4.99 per month. IHeartRadio All Access includes offline listening, a playlist function and the ability to curate your own music library. It’s more expensive, at $9.99 per month. (And remember Napster? It developed this service.)
IHeart will try to entice people into subscribing with a free month, much as other services offer.
The offering comes as iHeartRadio tries to renegotiate terms with many of its creditors, while struggling under its huge debt load.
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