Now, out of home that’s more interactive
January 10, 2016
Interactive may be the defining word for out of home advertising in 2016.
As our dependence on mobile devices increases, advertisers are more and more eager to take advantage of this development to establish dialogues with potential buyers instead of just having a monologue, which is what most of the current OOH ads offer.
With that in mind, Kinetic has revamped its entire stock of OOH inventory to encourage interactivity.
The outdoor specialist said late last week it has turned all of its OOH holdings interactive.
Working with Endeavour, Kinetic has added code to all of its OOH inventory that allows it to communicate with devices that come past.
This has not been uncommon for billboards enabled with BlueTooth in the past. But Kinetic is going further by enabling all of its inventory in this manner, not just the billboards.
There are a number of opportunities advertisers can use with this new technology, such as offering coupons and even giving passersby the chance to buy their products on the go.
Kinetic says the codes can be updated during a campaign or even changed in order to offer something different.
Kinetic says it hopes that other billboard owners will make similar changes so that all outdoor inventory becomes more interactive.
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