No laughing matter: Tuesday sitcoms sink
October 31, 2012
A special two-hour Tuesday edition of NBC’s hit singing show “The Voice” took a toll on ABC and Fox’s competing sitcoms last night.
Fox’s “New Girl” and “The Mindy Project” and ABC’s “Happy Endings” and “Don’t Trust the B—- in Apartment 23” all fell double-digit percentages compared to last week airing opposite the second hour of “Voice.”
“Voice” averaged a 4.8 at 9 p.m., according to Nielsen overnights, more than double the 2.1 that “Go On” and “The New Normal” averaged in the same timeslot last week for the network.
“Girl” was easily the best of the four sitcoms airing opposite “Voice,” averaging a 2.3 in adults 18-49, off 15 percent from last week.
In the same 9 p.m. slot, ABC’s “Happy Endings” fell 22 percent from last week’s season premiere to a 1.4.
At 9:30 Fox’s “Mindy” averaged a 1.5, off 21 percent from its most recent episode three weeks ago, while ABC’s competing “Trust” managed just a 1.2, off 29 percent from last week.
Elsewhere last night, CBS’s new drama “Vegas” crept up slightly from last week’s series low to a 1.7.
Note that local preemptions due to Hurricane Sandy likely impacted last night’s ratings.
NBC was first for the night among 18-49s with a 4.0 average overnight rating and a 10 share. CBS was second at 2.6/7, Fox and Univision tied for third at 1.7/4, ABC was fifth at 1.5/4, Telemundo sixth at 0.6/2 and CW seventh at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-six percent of Nielsen households have DVRs.
At 8 p.m. NBC led with a 4.3 for "Voice," followed by CBS with a 3.4 for "NCIS." ABC was third with a 1.9 for "Dancing with the Stars," Univision fourth with a 1.8 for "Por Ella Soy Eva," Fox fifth with a 1.6 for "Raising Hope" (1.7) and "Ben and Kate" (1.4), CW sixth with a 0.6 for "Hart of Dixie" and Telemundo seventh with a 0.5 for "Rosa Diamante."
NBC was first again at 9 p.m. with a 4.8 for more "Voice," while CBS remained second with a 2.8 for "NCIS: Los Angeles." Fox was third with a 1.9 for "Girl" (2.3) and "Mindy" (1.5), Univision fourth with a 1.8 for "Abismo de Pasion," ABC fifth with a 1.3 for "Endings" (1.4) and "Trust" (1.2) Telemundo sixth with a 0.6 for "Corazon Valiente" and CW seventh with a 0.3 for "Emily Owens, M.D."
At 10 p.m. NBC finished first with a 2.9 for an NBC News special on Hurricane Sandy, with CBS second with a 1.7 for "Vegas." Univision was third with a 1.5 for "Amor Bravio," ABC fourth with a 1.3 for a special "20/20" on the storm and Telemundo sixth with a 0.6 for "Pablo Escobar: El Patron del Mal" (0.8) and "El Rostro de la Venganza" (0.5).
Among households, CBS led the night with a 9.5 average overnight rating and a 14 share. NBC was second at 6.3/10, ABC third at 4.7/7, Fox fourth at 2.2/3, Univision fifth at 2.1/3, CW sixth at 0.8/1 and Telemundo seventh at 0.7/1.
Tags: abc, cbs, cw, don't trust the b---- in apartment 23, dvr, happy endings, hurricane sandy, mindy project, nbc, new girl, overnight ratings, overnights, ratings, sitcoms, the voice, tuesday comedies, tuesday overnights
Tell us your thoughts on Hispanic media
For ‘The Odd Couple,’ a good fit
Cable overnights: Kentucky win lifts ESPN
The scoop on HBO’s over the top service
Instagram adds clickable links to ads
Fuse upfront: Moving beyond music
The hottest social network: Instagram
Study: Who got the most face time during Oscars
Big surge for NBC’s ‘The Voice’
A much better midseason for Fox
For Bill O’Reilly, steady through it all
Real identity of naked Buckingham guy
‘Dig,’ off we go to Armageddon, again
- Katherine Nelson becomes SVP of communications at Syfy
- Pam Thompson becomes executive account director at Food Network Magazine
- Charo Henriquez becomes executive editor at PeopleEnEspanol.com
- Michael D. Gottlieb joins National Journal's Policy Brands Roundtable
- Will Brantley becomes hunting editor at Field & Stream
- Liza Landsman becomes chief customer officer at Jet.com
- Seven rise at digital advertising company Sizmek
- Jason Baadsgaard becomes chief revenue officer at Eyeview
- Michael Hirst signs development deal at A+E Studios
- Four join CBS/TNT's NCAA Tournament coverage
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Remote media buyer available for all markets
Offline media buyer job in San Francisco
Spot media buyer wanted in Greenville, S.C.
Communications strategist/media planner in Chicago
Digital campaign and analytics manager