No laughing matter: Tuesday sitcoms sink
October 31, 2012
A special two-hour Tuesday edition of NBC’s hit singing show “The Voice” took a toll on ABC and Fox’s competing sitcoms last night.
Fox’s “New Girl” and “The Mindy Project” and ABC’s “Happy Endings” and “Don’t Trust the B—- in Apartment 23” all fell double-digit percentages compared to last week airing opposite the second hour of “Voice.”
“Voice” averaged a 4.8 at 9 p.m., according to Nielsen overnights, more than double the 2.1 that “Go On” and “The New Normal” averaged in the same timeslot last week for the network.
“Girl” was easily the best of the four sitcoms airing opposite “Voice,” averaging a 2.3 in adults 18-49, off 15 percent from last week.
In the same 9 p.m. slot, ABC’s “Happy Endings” fell 22 percent from last week’s season premiere to a 1.4.
At 9:30 Fox’s “Mindy” averaged a 1.5, off 21 percent from its most recent episode three weeks ago, while ABC’s competing “Trust” managed just a 1.2, off 29 percent from last week.
Elsewhere last night, CBS’s new drama “Vegas” crept up slightly from last week’s series low to a 1.7.
Note that local preemptions due to Hurricane Sandy likely impacted last night’s ratings.
NBC was first for the night among 18-49s with a 4.0 average overnight rating and a 10 share. CBS was second at 2.6/7, Fox and Univision tied for third at 1.7/4, ABC was fifth at 1.5/4, Telemundo sixth at 0.6/2 and CW seventh at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-six percent of Nielsen households have DVRs.
At 8 p.m. NBC led with a 4.3 for "Voice," followed by CBS with a 3.4 for "NCIS." ABC was third with a 1.9 for "Dancing with the Stars," Univision fourth with a 1.8 for "Por Ella Soy Eva," Fox fifth with a 1.6 for "Raising Hope" (1.7) and "Ben and Kate" (1.4), CW sixth with a 0.6 for "Hart of Dixie" and Telemundo seventh with a 0.5 for "Rosa Diamante."
NBC was first again at 9 p.m. with a 4.8 for more "Voice," while CBS remained second with a 2.8 for "NCIS: Los Angeles." Fox was third with a 1.9 for "Girl" (2.3) and "Mindy" (1.5), Univision fourth with a 1.8 for "Abismo de Pasion," ABC fifth with a 1.3 for "Endings" (1.4) and "Trust" (1.2) Telemundo sixth with a 0.6 for "Corazon Valiente" and CW seventh with a 0.3 for "Emily Owens, M.D."
At 10 p.m. NBC finished first with a 2.9 for an NBC News special on Hurricane Sandy, with CBS second with a 1.7 for "Vegas." Univision was third with a 1.5 for "Amor Bravio," ABC fourth with a 1.3 for a special "20/20" on the storm and Telemundo sixth with a 0.6 for "Pablo Escobar: El Patron del Mal" (0.8) and "El Rostro de la Venganza" (0.5).
Among households, CBS led the night with a 9.5 average overnight rating and a 14 share. NBC was second at 6.3/10, ABC third at 4.7/7, Fox fourth at 2.2/3, Univision fifth at 2.1/3, CW sixth at 0.8/1 and Telemundo seventh at 0.7/1.
Tags: abc, cbs, cw, don't trust the b---- in apartment 23, dvr, happy endings, hurricane sandy, mindy project, nbc, new girl, overnight ratings, overnights, ratings, sitcoms, the voice, tuesday comedies, tuesday overnights
NFL preseason pushes NBC to first on Thursday
This summer, more digital backlash
Columbus: Political’s hot. Everything else is not.
Rachel, I’m failing fast in my new job
The next wave: America’s Hispanics and the New America
Tell us, how’s Donald Trump’s campaign going?
Weekend TV: It’s the MTV Video Music Awards
Cable overnights: Fox News dominates Wednesday night
Salt Lake City remains top local Olympics market
Closing ceremony tumbles among Hispanic viewers
NBC runs primetime winning streak to 20 nights
Programming blog: What’s canceled and renewed
It could be that ESPN is ripe for a takedown
- Matthew Zaifert becomes creative director at 22squared
- James Klein and Jim Ayer join GPJ
- Erik McKinney and Erik Reponen rise at GPJ
- Dave Kalman becomes chief technology officer at HackerAgency
- Mitchell Harris and Mel Smith join RAIN
- Patsy Loris rises to EVP of news at Univision
- Chandar Pattabhiram rises to SVP and CMO at Marketo
- Tim Bock becomes SVP of production at dick clark productions
- Donovan McNabb, O.J. McDuffie and Ki-Jana Carter join beIN Sports
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: June 2016
This month’s new media traffic data
Associate media planner wanted in Brooklyn
Senior media planner job in Dearborn, Michigan
Needed: Print media buyer in Chicago
Digital media buyer wanted in El Segundo
Media buyer wanted in Austin