Nielsen: We’re going to measure Pandora
December 20, 2012
An interesting tidbit that came out of Tuesday’s unexpected acquisition of Arbitron by Nielsen: Pandora will be measured by Arbitron at some point in the future.
That’s the suggestion of Nielsen president of global media products Steve Hasker, who is overseeing the new acquisition.
He told Bloomberg that the venture is looking to provide as much in-demand data as possible, and certainly seeing Pandora’s ratings right alongside traditional radio would be something of great interest to media buyers and planners.
Though Pandora competes with traditional radio for ad dollars, to this point there’s been no way to directly compare its listenership. Pandora controls the information released about its audience.
Of course, getting a direct and fair comparison may not be easy. Pandora has thousands of channels for listeners to choose from, and so it would probably be easier to do measurements based on geography than on genre.
Whether that’s the sort of data media people want remains to be seen.
Tags: acquisition, arbitron, arbitron nielsen, audience, media, media people, nielsen, nielsen arbitron, nielsen pandora, pandora, pandora nielsen, pandora ratings, people, radio, Steve Hasker, Though Pandora
Republican debate draws good crowd
‘Shark Tank’ pushes ABC to another Friday win
‘CBS This Morning’ hits viewership milestone
Programming blog: What’s canceled and renewed
‘Idol’ fuels Fox past CBS on Thursday
Readers: Expect a record Super Bowl, again
Our rising national obsession with sports
The high cost of ads for the Super Bowl ads
How football stacks up among Hispanics
Rachel, need I go back to school for media?
Weekend TV: The Super Bowl edition
Cable overnights: Another Warriors victory
So-so turnout for ‘Madoff’ miniseries
- Ed Castillo becomes global chief strategy officer at Arnold
- Juan Cruz Vassallo becomes associate creative director at the community
- Robert Cappuccino becomes VP of national sales at Foundations Marketing
- Simon White becomes chief strategy officer at FCB West
- Lynn Eastep becomes president at Fathom
- Jason Patric joins the cast of Fox's 'Wayward Pines'
- Zelda Williams, Alberto Frezza and Eli Goree join Freeform's 'Dead of Summer'
- Catherine Hardwicke joins USA's upcoming 'Eyewitness'
- Ice-T and Coco hosting Oxygen Valentine's Day marathon
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Digital content manager opening in Atlanta
Senior media planner wanted in Des Moines
Media planner/buyer position in Cincinnati
Looking for a media strategist in Cincinnati
Opening for a marketing communications manager