Nielsen: Time-shifting eating into live TV viewing
November 14, 2012
Not only does DVR penetration continue to grow but people are spending more time with the devices to play back their recorded shows.
That's one of many findings from Nielsen's latest Cross-Platform Report, which examined media consumption for the second quarter.
The study found that Americans spent an average of 22 minutes per day with DVR playback during the second quarter of the year, up from 20 minutes a year ago and 18 minutes in 2010.
That growth coincides with the overall gains in DVR penetration, which Nielsen says stands at 46 percent currently, up from 43 percent at this time last year.
But increased DVR playback has come at the expense of live TV viewing. Nielsen says TV viewers spent an average of four hours, 18 minutes with live TV in second quarter, down from four hours, 23 minutes in 2011.
The report also found that using a second screen such as a smartphone or tablet while watching TV is becoming increasingly common. In second quarter 85 percent of tablet and smartphone owners said they use their device while watching TV at least once a month, with 40 percent doing so on a daily basis.
For more findings from Nielsen's Cross-Platform Report click here.
Tags: Cross Platform Report, dvr, DVR viewing, dvrs, nielsen, nielsen cross platform study, nielsen study, people, smartphone, smartphone owners, studies, tablet, time, time shifting, tv, tv usage, TV viewers
NBC’s ‘Tonight Show’ takes premiere week
‘Best Time Ever,’ bit of exaggeration
A night of declines for broadcast
Early takeaways from the TV season
Fact, is, people still trust advertising
‘Dr. Ken,’ a malady with no known cure
Catch the next big wave: Hispanic media
Rachel, I said awful things to a client
Weekend TV: A slew of premieres
Josh Tyrangiel exiting Businessweek
TiVo’s new DVR skips whole ad breaks
Google: We’re guaranteeing viewability
‘Empire’ week two: Down but still strong
- Kelli Robertson becomes managing director of planning at R/GA
- Dave Monk becomes ECD at Publicis London
- Tom Hamling and Tim Eger rise to group creative directors at GSD&M
- John Partilla becomes CEO at Screenvision
- Julian Zilberbrand becomes EVP of audience science at Viacom
- Jennifer Sarlin becomes SVP of marketing at TLC
- John Duff becomes director of business development at beIN SPORTS
- Shelley Zimmerman becomes head of scripted series at AwesomenessTV
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Digital media planner opening in Seattle
Paid social media planner wanted in McLean, Virginia
Assistant OOH strategist position in New York
Media planner wanted in Philadelphia
Media buyer coordinator opening in New Haven