Nielsen: Time-shifting eating into live TV viewing

Not only does DVR penetration continue to grow but people are spending more time with the devices to play back their recorded shows.
 
That's one of many findings from Nielsen's latest Cross-Platform Report, which examined media consumption for the second quarter.
 
The study found that Americans spent an average of 22 minutes per day with DVR playback during the second quarter of the year, up from 20 minutes a year ago and 18 minutes in 2010.
 
That growth coincides with the overall gains in DVR penetration, which Nielsen says stands at 46 percent currently, up from 43 percent at this time last year.
 
But increased DVR playback has come at the expense of live TV viewing. Nielsen says TV viewers spent an average of four hours, 18 minutes with live TV in second quarter, down from four hours, 23 minutes in 2011.
 
The report also found that using a second screen such as a smartphone or tablet while watching TV is becoming increasingly common. In second quarter 85 percent of tablet and smartphone owners said they use their device while watching TV at least once a month, with 40 percent doing so on a daily basis.
 
For more findings from Nielsen's Cross-Platform Report click here.
 

Tags: Cross Platform Report, dvr, DVR viewing, dvrs, nielsen, nielsen cross platform study, nielsen study, people, smartphone, smartphone owners, studies, tablet, time, time shifting, tv, tv usage, TV viewers