Nielsen: Time-shifting eating into live TV viewing
November 14, 2012
Not only does DVR penetration continue to grow but people are spending more time with the devices to play back their recorded shows.
That's one of many findings from Nielsen's latest Cross-Platform Report, which examined media consumption for the second quarter.
The study found that Americans spent an average of 22 minutes per day with DVR playback during the second quarter of the year, up from 20 minutes a year ago and 18 minutes in 2010.
That growth coincides with the overall gains in DVR penetration, which Nielsen says stands at 46 percent currently, up from 43 percent at this time last year.
But increased DVR playback has come at the expense of live TV viewing. Nielsen says TV viewers spent an average of four hours, 18 minutes with live TV in second quarter, down from four hours, 23 minutes in 2011.
The report also found that using a second screen such as a smartphone or tablet while watching TV is becoming increasingly common. In second quarter 85 percent of tablet and smartphone owners said they use their device while watching TV at least once a month, with 40 percent doing so on a daily basis.
For more findings from Nielsen's Cross-Platform Report click here.
Tags: Cross Platform Report, dvr, DVR viewing, dvrs, nielsen, nielsen cross platform study, nielsen study, people, smartphone, smartphone owners, studies, tablet, time, time shifting, tv, tv usage, TV viewers
Upfront update: Now Fox is done
Trump to Univision: I want $500 million
Lester Holt starts strong as ‘Nightly News’ anchor
Sunday’s ‘BET Awards’ slips on Twitter
NBC’s ‘Ninja’ and ‘Island’ grow
Wack job: A Donald Trump rantalogue
Programming blog: Latest pickups and cancellations
Upfront update: CBS nears finish line
NBC to Donald Trump: You’re fired
Peek into Jerry Seinfield’s apartment
‘Zoo,’ best when the claws are out
Soccer showdown: U.S. vs. Germany
Readers get it wrong on Trump and NBC
- David 'Doc' O'Connor becomes CEO at Madison Square Garden Co.
- Ali Salama rises to publisher at Bloomberg Pursuits
- Nigel M. Smith becomes U.S. entertainment writer at The Guardian
- Peter Oborne becomes political columnist at The Daily Mail
- Kaelyn Forde becomes executive editor of news at Refinery29
- Patrick McGraw becomes SVP and GM at Marketing Management Analytics
- Peter Roland becomes Toronto VP and GM at Mode Media
- Patrizio Spagnoletto becomes CMO at SteelHouse
This week’s top movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s younger viewer ratings
Part-time media buyer job in Lake Bluff, Illinois
Media buyer/planner wanted in Louisville
Assistant media planner opening in Atlanta
Media planner position in Minneapolis
Media buyer position in Sacramento