Nielsen: Time-shifting eating into live TV viewing
November 14, 2012
Not only does DVR penetration continue to grow but people are spending more time with the devices to play back their recorded shows.
That's one of many findings from Nielsen's latest Cross-Platform Report, which examined media consumption for the second quarter.
The study found that Americans spent an average of 22 minutes per day with DVR playback during the second quarter of the year, up from 20 minutes a year ago and 18 minutes in 2010.
That growth coincides with the overall gains in DVR penetration, which Nielsen says stands at 46 percent currently, up from 43 percent at this time last year.
But increased DVR playback has come at the expense of live TV viewing. Nielsen says TV viewers spent an average of four hours, 18 minutes with live TV in second quarter, down from four hours, 23 minutes in 2011.
The report also found that using a second screen such as a smartphone or tablet while watching TV is becoming increasingly common. In second quarter 85 percent of tablet and smartphone owners said they use their device while watching TV at least once a month, with 40 percent doing so on a daily basis.
For more findings from Nielsen's Cross-Platform Report click here.
Tags: Cross Platform Report, dvr, DVR viewing, dvrs, nielsen, nielsen cross platform study, nielsen study, people, smartphone, smartphone owners, studies, tablet, time, time shifting, tv, tv usage, TV viewers
Fallout over Sony hacking continues
Univision scores with Liga MX final
‘The Voice’ exits on a two-month high
Coke’s ‘American Idol’ sponsorship fizzes out
An up and down year for broadcast
The buzziest new cable shows of 2015
Complete list of midseason premieres
‘All Hail King Julien,’ just for the kiddies
What will be the big media stories of 2015?
A shorter tune for ‘The Sing Off’
Cable overnights: ‘Newsroom’ finale surges
Now you can watch NBC live on the internet
Paper cuts: NY Times laying off 21 in news
- Alison Clark and Joel Stacy join mono
- Amanda Clelland becomes creative director at Barton F. Graf
- Bradley Siegel becomes president at TV One
- Scott Barton, Amy Kline and Eric Neal rise at Starz
- Chris Regina rises to SVP of program strategy at Syfy
- Tom Patricia becomes SVP at Sonar Entertainment
- Jordan Ryder rises to VP of programming at NATPE
- Ilja Goossens becomes director of market development at Tune
- Terry Crews hosting Fox's 'World's Funniest Fails'
- Wells Rich Green co-founder Dick Rich dies at age 84
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
This month’s new media traffic data
Media buyer opening in Memphis
Media planner/buyer wanted in Boston
Needed: Digital media coordinator in Roswell, Ga.
Media buyer/digital strategist job in Cedar Falls, Iowa
Broadcast media buyer wanted in Denver