Nielsen: Global ad spending up 2.4 percent in Q2
October 1, 2012
The slowdown that hit the U.S. ad economy during second quarter seemed to wallop the rest of the world as well.
Ad spending was up 2.4 percent worldwide during the April to June period, with emerging markets pacing much of that growth, according to the latest report from Nielsen’s quarterly Global AdView Pulse.
Middle East and Africa advertising grew at a torrid 19.6 percent rate over the year-ago period, and Latin American advertising was up 4.9 percent.
Europe struggled as the debt crisis continued to loom. Though ad spending grew in the UK, Turkey and Norway, overall spending in Europe was down 3.8 percent, with major declines in Greece, the Netherlands and Portugal.
U.S. ad spending was up 2.4 percent, slower than previous quarters. Canada fell 2 percent and Mexico was also down.
But the quarter did end on a slightly higher note. June ad spending rose 3.1 percent worldwide.
Total second-quarter ad spending was $139 billion, and total first-half spending was $266 billion.
Tags: ad spending, Africa, Canada, economy, europe, global ad spending, Greece, Latin American, Mexico, Middle East, Netherlands, nielsen ad spending, second quarter ad spending, Struggling Europe, turkey, U.S., worldwide ad spending
‘American Idol’ finale takes a big dive
CBS upfront analysis: Cruising at full speed
ESPN snags U.S. Open rights away from CBS
NBC: We’re seeing record Olympics ad sales
CW upfront leftovers: Comedy in the wings
Carell returns for ‘The Office’ finale
For the CW, changes on every night
‘Does Someone Have to Go?,’ yikes
For USA, a new focus on laughs
Imagine, a crowdfunded newspaper
Best tube bets this weekend
So, how will the upfront shake out?
Fox wins night but part one of ‘Idol’ finale fades
- Chris Newport and Soyoung Kim join Billups Worldwide
- Melanie Hughes becomes EVP of human resources at Tribune
- Ben Widdicombe becomes contributing editor at The New York Observer
- Jennifer Lopez becomes CCO at NUVOtv
- Jason Shafton becomes VP of brand marketing at Comedy Central
- Clifford S. Harris rises to SVP of law and programming at Cablevision
- Steve Sinicropi becomes VP and market manager at Entercom
- Bob Pares becomes EVP of sales development at NewMediaMetrics
- Matthew Zeitlin becomes economics and finance reporter at BuzzFeed
- Nick Cannon leaving his syndicated radio show
This week’s cable ratings
This week’s broadcast ratings
This week’s daypart ratings
This week’s top movies, songs and books
This month’s new media traffic data
This week’s younger viewer ratings
Associate media director in New York
Digital media planner opening in Boston
Assistant media planner in Jacksonville, Fla.
Digital media specialist job in Austin
Opening: New business director for West Coast