Nielsen: Global ad spending up 2.4 percent in Q2
October 1, 2012
The slowdown that hit the U.S. ad economy during second quarter seemed to wallop the rest of the world as well.
Ad spending was up 2.4 percent worldwide during the April to June period, with emerging markets pacing much of that growth, according to the latest report from Nielsen’s quarterly Global AdView Pulse.
Middle East and Africa advertising grew at a torrid 19.6 percent rate over the year-ago period, and Latin American advertising was up 4.9 percent.
Europe struggled as the debt crisis continued to loom. Though ad spending grew in the UK, Turkey and Norway, overall spending in Europe was down 3.8 percent, with major declines in Greece, the Netherlands and Portugal.
U.S. ad spending was up 2.4 percent, slower than previous quarters. Canada fell 2 percent and Mexico was also down.
But the quarter did end on a slightly higher note. June ad spending rose 3.1 percent worldwide.
Total second-quarter ad spending was $139 billion, and total first-half spending was $266 billion.
Tags: ad spending, Africa, Canada, economy, europe, global ad spending, Greece, Latin American, Mexico, Middle East, Netherlands, nielsen ad spending, second quarter ad spending, Struggling Europe, turkey, U.S., worldwide ad spending
CW’s DC Comics crossover finishes strong
Imagining local advertising, 10 years down the road
So cool: Petting cheetahs at the Canberra airport
And now, iHeartRadio hops into on-demand music
Rachel, all they do here is fight and fight
Introducing Media Life’s Out of Home Premium
Weekend TV: College Football Playoffs take shape
Starting Sunday, a new place to watch the NFL
Liga MX playoffs score on Spanish-language TV
The best sports cities: Rankings for big and small
‘Circle of Love’ lifts NBC to best Wednesday in years
This week’s broadcast ratings
Programming blog: What’s canceled and renewed
- Myra Nussbaum becomes group creative director at DDB Chicago
- Claudio de Souza rises to vice president at Isobar U.S.
- Agathe Guerrier becomes head of strategy at BBH Los Angeles
- Stephanie Lee-Pang becomes executive director at Grey New York
- Masami Yamamoto and Lee Straus rise at NBC
- Scot Gillespie becomes VP and CTO at The Washington Post
- Lauren Johnson becomes integrated ad director at Esquire
- Tim Taliaferro becomes editor in chief at Texas Monthly
- Matthew Breen becomes editorial director at Logo
- Chase Green, Lynneise Joseph and Katrina Pallant rise at Africa Channel
- Joe Biden guesting on CBS's 'The Late Show'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: August 2016
This month’s new media traffic data
Media supervisor opening in New York
Media buyer/planner position in Madison, WI
Digital buyer/planner opening in Madison, WI
Cincinnati agency needs a senior media strategist (online)
Senior media buyer position in San Diego