Nielsen: Global ad spending up 2.4 percent in Q2
October 1, 2012
The slowdown that hit the U.S. ad economy during second quarter seemed to wallop the rest of the world as well.
Ad spending was up 2.4 percent worldwide during the April to June period, with emerging markets pacing much of that growth, according to the latest report from Nielsen’s quarterly Global AdView Pulse.
Middle East and Africa advertising grew at a torrid 19.6 percent rate over the year-ago period, and Latin American advertising was up 4.9 percent.
Europe struggled as the debt crisis continued to loom. Though ad spending grew in the UK, Turkey and Norway, overall spending in Europe was down 3.8 percent, with major declines in Greece, the Netherlands and Portugal.
U.S. ad spending was up 2.4 percent, slower than previous quarters. Canada fell 2 percent and Mexico was also down.
But the quarter did end on a slightly higher note. June ad spending rose 3.1 percent worldwide.
Total second-quarter ad spending was $139 billion, and total first-half spending was $266 billion.
Tags: ad spending, Africa, Canada, economy, europe, global ad spending, Greece, Latin American, Mexico, Middle East, Netherlands, nielsen ad spending, second quarter ad spending, Struggling Europe, turkey, U.S., worldwide ad spending
Nikki Finke may have a new purpose in 2015
Tell us, what was the big story of 2014?
Facebook: ‘Thrones’ was the year’s top show
Final tally: 190 new magazines launched in 2014
No duPont Awards for broadcast networks
Sony: We’ll be releasing ‘The Interview.’ Really.
The year that was: 2014 by the numbers
An up and down year for broadcast
The buzziest new cable shows of 2015
Our OOH outlook: More connectivity
Our newspaper outlook: Not good
Our magazine outlook: More upheaval
The ad outlook for 2015: Pretty decent
- Helen Prokos becomes group creative director at Publicis Hawkeye
- James Florez becomes Dallas GM at Allison+Partners
- Robyn Hurd, Michael Oesterlin and Lorenzo Bertolotti join A+E
- Nate Lanxon becomes senior editor at Bloomberg Media
- Marian Bull becomes associate digital editor at Saveur
- Byron Pitts becomes co-anchor at ABC's 'Nightline'
- Annie Wersching joins CW's 'The Vampire Diaries'
- Daniel Wu joins the cast of AMC's 'Badlands'
- Ashley Tisdale guesting on ABC Family's 'Young & Hungry'
This month’s new media traffic data
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Media buyer opening in Memphis
Media planner/buyer wanted in Boston
Needed: Digital media coordinator in Roswell, Ga.
Media buyer/digital strategist job in Cedar Falls, Iowa
Broadcast media buyer wanted in Denver