Nielsen: 71 percent say we’re in a recession
February 26, 2013
Americans still believe we’re in a recession, but, to advertisers’ undoubted relief, they’re still interested in spending money on fun products.
That’s according to the latest Nielsen Global Survey of Consumer Confidence and Spending Intentions, which found that the percentage of Americans who believe we’re in a recession dropped by six percentage points during fourth quarter of last year, to 71 percent. It had been 77 percent during third quarter.
Those surveyed were also more optimistic about employment prospects, though consumer confidence did fall by one percentage point.
More than half of Americans, 55 percent, said they think recessionary conditions will continue for another year.
“In the U.S., while the labor market has continued to improve and gas prices have moderated, it was not enough to offset the uncertainty surrounding the fiscal cliff, the potential for rising taxes and the rhetoric around the potential for a subsequent recession during the end of 2013,” said Nielsen senior vice president of global consumer insights James Russo in a statement.
The survey also found that 20 percent of Americans plan to spend on holidays and vacations this year, with 21 setting aside money for technology products and 27 percent buying clothes.
Only 10 percent are investing or putting money toward a retirement fund, while 30 percent are paying their debts.
Another series low for ‘American Idol’
‘Duck’ flies higher after season low
Disney Interactive chops 700 jobs
NBC’s dilemma: Whither ‘Community’?
‘Late Night With Seth Meyers,’ go to bed
Rachel, I’ve been stuck bigtime by co-workers
‘Resurrection,’ it’s got a shot
Tell us, are you happy with your salary?
Best tube bets this weekend
Shocker: Isaiah Washington back on ‘Grey’s’
ABC, CBS and Fox bounce back on Wednesday
RJ Palmer, Varick and TargetCast merge into Assembly
Pew: Pope’s getting good buzz on Twitter
- Heather Sandford becomes digital media manager at Ad Partners
- Martin Mohr becomes creative director at TBWA\Chiat\Day
- Carlos Sanchez becomes EVP and GM at Fox Deportes
- Greg Daniel, Laura Nelson, Saul Rosenberg and Marcy Shinder join Nielsen
- Liz Coddington and Melissa Stein join Adara Global
- Akiba Solomon becomes editorial director at Colorlines
- Matthew Galkin rises to partner at Warrior Poets
- Carlos Hermosillo joins Telemundo's sportscasting team
- Brooke Burke-Charvet guesting on ABC Family's 'Melissa & Joey'
- Gabriel Luna starring in El Rey Network's 'Matador'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Senior planner/buyer opening in Daytona Beach
Media coordinator job in Anchroage
Media planner opening in San Francisco
Media planner/buyer opening in Ancorage
Online marketing media buyer in Camas, Wash.