Nielsen: 71 percent say we’re in a recession
February 26, 2013
Americans still believe we’re in a recession, but, to advertisers’ undoubted relief, they’re still interested in spending money on fun products.
That’s according to the latest Nielsen Global Survey of Consumer Confidence and Spending Intentions, which found that the percentage of Americans who believe we’re in a recession dropped by six percentage points during fourth quarter of last year, to 71 percent. It had been 77 percent during third quarter.
Those surveyed were also more optimistic about employment prospects, though consumer confidence did fall by one percentage point.
More than half of Americans, 55 percent, said they think recessionary conditions will continue for another year.
“In the U.S., while the labor market has continued to improve and gas prices have moderated, it was not enough to offset the uncertainty surrounding the fiscal cliff, the potential for rising taxes and the rhetoric around the potential for a subsequent recession during the end of 2013,” said Nielsen senior vice president of global consumer insights James Russo in a statement.
The survey also found that 20 percent of Americans plan to spend on holidays and vacations this year, with 21 setting aside money for technology products and 27 percent buying clothes.
Only 10 percent are investing or putting money toward a retirement fund, while 30 percent are paying their debts.
Cable overnights: Solid start for ‘Houdini’
Cancellations for TBS and Fox programs
ABC and NBC on top as summer sets
Wanna be in an ad? Quick, do a selfie!
ISIS claims to have killed another journalist
NBC’s ‘Ninja’ slithers to best rating in a month
Terrible timing for ‘Sleepy Hollow’ stunt
Fred Ryan becomes publisher of Washington Post
Slow start for political spending in 2014
New Orleans: TV news is really hot
ABC’s ‘Forever:’ More like a few weeks
‘My Friends Call Me Johnny,’ old dude
And now, the news from David Muir
- David Malachowski becomes group account director at Swirl
- AOL brand group CEO Susan Lyne moves to BBG Fund
- Satnam Gandhi becomes chief technology officer at PageScience
- Ted Gold joins Spike TV as SVP of scripted original series
- Patrick Warburton reprising role in ‘The Tick’
- Steve Zahn, Andrea Anders and Tyne Daly guesting on ‘Modern Family’
- Paul Sorvino, Rob Huebel and Dan Bakkedahl join ABC’s ‘The Goldbergs’
- Jermaine Fowler developing a comedy for ABC
- Cory Gnazzo becomes executive producer of ‘The Rachel Maddow Show’
- Lawyer: McKayla Maroney was underage in stolen pictures
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Junior media planner job in the Washington area
Senior media buyer/planner job in Rochester
Needed: Receptionist for a media agency
Media buyer position in Greenville, SC
Digital media analyst job in Greenville, SC