Nielsen: 71 percent say we’re in a recession
February 26, 2013
Americans still believe we’re in a recession, but, to advertisers’ undoubted relief, they’re still interested in spending money on fun products.
That’s according to the latest Nielsen Global Survey of Consumer Confidence and Spending Intentions, which found that the percentage of Americans who believe we’re in a recession dropped by six percentage points during fourth quarter of last year, to 71 percent. It had been 77 percent during third quarter.
Those surveyed were also more optimistic about employment prospects, though consumer confidence did fall by one percentage point.
More than half of Americans, 55 percent, said they think recessionary conditions will continue for another year.
“In the U.S., while the labor market has continued to improve and gas prices have moderated, it was not enough to offset the uncertainty surrounding the fiscal cliff, the potential for rising taxes and the rhetoric around the potential for a subsequent recession during the end of 2013,” said Nielsen senior vice president of global consumer insights James Russo in a statement.
The survey also found that 20 percent of Americans plan to spend on holidays and vacations this year, with 21 setting aside money for technology products and 27 percent buying clothes.
Only 10 percent are investing or putting money toward a retirement fund, while 30 percent are paying their debts.
‘Big Brother’ fuels CBS to Thursday win
Five burning questions about this fall
Behind the great rise of digital video
‘Running Wild with Bear Grylls,’ cool
Rachel, I don’t think my boss likes me
So, what’s your take on Fox-Time Warner?
Best tube bets this weekend
Cable overnights: A surge for ‘Suits’
Washington Post: Iran detained our reporter
Ahhh, a little mood lighting for ‘Sharknado 2′
Study: Good Twitter buzz can really lift a movie
More rumors about ‘Meet the Press’ host
A night of ups and downs for broadcast
- CBS Outdoor president and COO Wally Kelly exiting
- Matt Miller becomes ECD at BBDO San Francisco
- Drew Brown becomes SVP of production at AMC
- Denise Vance rises to head of U.S. video and radio at the AP
- Josh Topolsky becomes an online editor at Bloomberg
- David Rubin becomes head of brand at Pinterest
- Amie Deutch becomes publisher at Tasting Table
- Caroline Sheu becomes chief marketing officer at Care.com
- Paul Burden becomes SVP of sales at XAPPmedia
- Maude Apatow guesting on HBO's 'Girls'
This week’s cable ratings
This week’s broadcast ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Digital media planner position in Austin
Media planning supervisor job in New York
Digital media planner opening in Chicago
Assistant media buyer job in Iowa City
Media strategist position in Stamford