Newsstand sales slide another 8.3 percent
But digital circulation surges during the second half of 2012
February 8, 2013
Magazines’ single-copy sales continued their slide during the second half of 2012.
Newsstand sales fell 8.2 percent during the six-month period ended Dec. 31, according to data from the Alliance for Audited Media, formerly the Audit Bureau of Circulations.
That was slightly less than the 9.6 percent slide seen during the first half of 2012. It was also less than the 9.96 percent decline during the second half of 2011.
Total paid and verified circulation for the 402 U.S. publications measured by the AAM fell by 0.3 percent.
That included a 0.7 percent increase for magazine subscriptions, which rose 1.1 percent during the first half of last year.
There is nothing new about the decline in single-copy sales. It’s been going on for years, and it’s a concern for the magazine industry, which has also seen a long and steady ad page decline.
There are many factors at play in the newsstand slide. For one thing, the economic uncertainty in the United States over the past four years has led people to make fewer impulse buys, which includes things like magazines at the grocery checkout.
But other factors are at play as well, such as disagreements between publishers and distributors and a consolidation in the number of distributors.
The closure of Borders and other struggling bookstores has led to a decrease in the number of newsstands where magazines are available.
Meanwhile, electronic readership is on the rise. More than a quarter of Americans now own e-readers and tablets, and they’re increasingly using these devices to read magazines.
For the second time, AAM reported standalone digital replica editions, copies that feature all editorial and advertising content of the print magazine.
Up till 2012 these editions had been included in the topline paid and verified circulation number.
Digital magazine sales more than doubled compared with the second half of 2011, with 289 magazines reporting more than 7.9 million digital replica editions. That accounted for 2.4 percent of the total industry average circulation.
Nearly 65 percent of magazines that filed this period had digital replica editions as part of total circulation.
That compares to 245 magazines with 3.2 million average digital replica copies (less than 1 percent of the total industry average circulation) in 2011 at the same time.
Tags: aam, alliance of audited media, audit bureau of circulations, circulation, decline, magazine circulation, magazine newsstand sales, magazines, newsstand sales, newsstands, print, readership, single copy sales, tablets, time
NBC’s ‘Sound of Music’ hits a high note
Whoa: No. 1 show in 18-34s is on cable
Twitter takes a shot at retargeting
Media scrambles to cover Mandela’s death
Rethinking media’s compensation model
Want higher ratings? Program holiday music.
‘Bonnie & Clyde,’ shoot-em-up lovers
Rachel, I try so hard. It’s never enough.
‘Modern Family’ gains in syndication
Real-time buying: Media’s next revolution
Netflix scores another awards first
Best tube bets this weekend
NBC Christmas special soars to seven-year high
- Deirdre Finnegan becomes publisher at EatingWell magazine
- Sam Rosen becomes VP of marketing at The Atlantic
- Eric Schurenberg rises to president at Inc. Magazine
- Nicoletta Santoro becomes creative director at Town&Country
- Claudia Foghini rises to SVP of production strategy at Telemundo
- Leslie Scott rises to digital program director at Entercom
- Todd Porch becomes VP and GM at Comcast Wholesale AdDelivery
- Todd Taplin becomes EVP of global sales at Celtra
- Four join branding firm The Sound Research
- Rick Allen becomes lead race announcer at NBC Sports
- 'Early Start' anchor Zoraida Sambolin exiting CNN
- Ana Jurka becomes on-air personality at Deportes Telemundo
This week’s cable ratings
This week’s broadcast ratings
This week’s daypart ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s younger viewer ratings
Senior media planner in Midtown Manhattan
Media operations coordinator job in New York
Media planner opening in Brooklyn
Media planner/buyer in Cedar Rapids, Iowa
Media buyer position in Hartford, Conn.