Newsstand sales slide another 8.3 percent
But digital circulation surges during the second half of 2012
February 8, 2013
Magazines’ single-copy sales continued their slide during the second half of 2012.
Newsstand sales fell 8.2 percent during the six-month period ended Dec. 31, according to data from the Alliance for Audited Media, formerly the Audit Bureau of Circulations.
That was slightly less than the 9.6 percent slide seen during the first half of 2012. It was also less than the 9.96 percent decline during the second half of 2011.
Total paid and verified circulation for the 402 U.S. publications measured by the AAM fell by 0.3 percent.
That included a 0.7 percent increase for magazine subscriptions, which rose 1.1 percent during the first half of last year.
There is nothing new about the decline in single-copy sales. It’s been going on for years, and it’s a concern for the magazine industry, which has also seen a long and steady ad page decline.
There are many factors at play in the newsstand slide. For one thing, the economic uncertainty in the United States over the past four years has led people to make fewer impulse buys, which includes things like magazines at the grocery checkout.
But other factors are at play as well, such as disagreements between publishers and distributors and a consolidation in the number of distributors.
The closure of Borders and other struggling bookstores has led to a decrease in the number of newsstands where magazines are available.
Meanwhile, electronic readership is on the rise. More than a quarter of Americans now own e-readers and tablets, and they’re increasingly using these devices to read magazines.
For the second time, AAM reported standalone digital replica editions, copies that feature all editorial and advertising content of the print magazine.
Up till 2012 these editions had been included in the topline paid and verified circulation number.
Digital magazine sales more than doubled compared with the second half of 2011, with 289 magazines reporting more than 7.9 million digital replica editions. That accounted for 2.4 percent of the total industry average circulation.
Nearly 65 percent of magazines that filed this period had digital replica editions as part of total circulation.
That compares to 245 magazines with 3.2 million average digital replica copies (less than 1 percent of the total industry average circulation) in 2011 at the same time.
Tags: aam, alliance of audited media, audit bureau of circulations, circulation, decline, magazine circulation, magazine newsstand sales, magazines, newsstand sales, newsstands, print, readership, single copy sales, tablets, time
‘Stars’ posts best finale in four seasons
Yet another sweeps victory for NBC
OOH measurement: Where it’s headed
On cable news, wall-to-wall Ferguson
‘Santa Hunters,’ hunt for something else
What will be the big media stories of 2015?
Best tube bets this holiday weekend
Cable overnights: ‘MNF’ takes a hit
Study: Hispanics ahead of the curve for digital
What are your predictions for 2015?
ABC’s ‘Scandal’ wows ‘em on Twitter
Part one of ‘Stars’ finale matches season high
Happy Thanksgiving: What readers are thankful for
- Timothy Mutrie becomes chief strategy officer at Jacob Tyler
- Mark Koelfgen rises to CCO at McGarryBowen
- Paul Shearer becomes Middle East CCO at Ogilvy & Mather
- Matthew Abate becomes ECD at Atmosphere Proximity
- Amy Goldberg and Dan Myers join Starz
- Patti Dennis rises to VP of talent development at Gannett
- Lori Loughlin and Bailee Madison join Hallmark's 'Northpole 2'
- Lenora Crichlow and Spencer Grammer join NBC's 'Mr. Robinson'
- Actor George Eads leaving CBS's 'CSI'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Savvy media buyer needed in Chattanooga
Media planning coordinator wanted in Miami
Digital media planner job in Salt Lake City
Media planner/buyer job in Madison, WI
Needed: Media buyer in Baton Rouge