Newsstand sales slide another 8.3 percent
But digital circulation surges during the second half of 2012
February 8, 2013
Magazines’ single-copy sales continued their slide during the second half of 2012.
Newsstand sales fell 8.2 percent during the six-month period ended Dec. 31, according to data from the Alliance for Audited Media, formerly the Audit Bureau of Circulations.
That was slightly less than the 9.6 percent slide seen during the first half of 2012. It was also less than the 9.96 percent decline during the second half of 2011.
Total paid and verified circulation for the 402 U.S. publications measured by the AAM fell by 0.3 percent.
That included a 0.7 percent increase for magazine subscriptions, which rose 1.1 percent during the first half of last year.
There is nothing new about the decline in single-copy sales. It’s been going on for years, and it’s a concern for the magazine industry, which has also seen a long and steady ad page decline.
There are many factors at play in the newsstand slide. For one thing, the economic uncertainty in the United States over the past four years has led people to make fewer impulse buys, which includes things like magazines at the grocery checkout.
But other factors are at play as well, such as disagreements between publishers and distributors and a consolidation in the number of distributors.
The closure of Borders and other struggling bookstores has led to a decrease in the number of newsstands where magazines are available.
Meanwhile, electronic readership is on the rise. More than a quarter of Americans now own e-readers and tablets, and they’re increasingly using these devices to read magazines.
For the second time, AAM reported standalone digital replica editions, copies that feature all editorial and advertising content of the print magazine.
Up till 2012 these editions had been included in the topline paid and verified circulation number.
Digital magazine sales more than doubled compared with the second half of 2011, with 289 magazines reporting more than 7.9 million digital replica editions. That accounted for 2.4 percent of the total industry average circulation.
Nearly 65 percent of magazines that filed this period had digital replica editions as part of total circulation.
That compares to 245 magazines with 3.2 million average digital replica copies (less than 1 percent of the total industry average circulation) in 2011 at the same time.
Tags: aam, alliance of audited media, audit bureau of circulations, circulation, decline, magazine circulation, magazine newsstand sales, magazines, newsstand sales, newsstands, print, readership, single copy sales, tablets, time
Catch the next big wave: Hispanic media
Finally, the CW gets into the season
Yep, layoffs at Tribune Publishing
Surprise: Hulu is fastest-growing OTT site
‘The Enfield Haunting,’ short on spook
Making the case for Hispanic media
The latest buzz in magazines
The showdown: Apps vs. browsers
New ‘Quantico’ holds up in week two
It’s a new-old CEO for Twitter
This week’s top movies, songs and books
What radio must do to reinvent itself
The shows most likely to be canceled
- Brent Choi becomes CCO at JWT New York
- Josh Fehr becomes ECD at Camp Pacific
- Discovery Networks International CCO Phil Craig exits
- Kelly Andresen becomes VP of branded content at Gannett
- Vincent Errico becomes CDO at Trusted Media Brands
- Alison Loehnis rises to president at The Net-A-Porter Group
- Maureen Schafer becomes publisher at Vegas magazine
- Alfonso Ribeiro guest-hosting 'Dancing with the Stars'
- Columnist and on-air personality Jason Whitlock leaves ESPN
This week’s top movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s younger viewer ratings
Digital media planner opening in Seattle
Paid social media planner wanted in McLean, Virginia
Assistant OOH strategist position in New York
Media planner wanted in Philadelphia
Media buyer coordinator opening in New Haven