Newsmagazines soar over shooting coverage
December 17, 2012
Americans shocked by Friday morning’s school shooting, this one as horrific as any in memory, tuned into TV news later that night to hear the latest details and mourn the loss of innocent lives.
Both ABC and NBC newsmagazines saw big spikes in viewership as the shootings also touched off ripples in the rest of the media world, resulting in the delay of one new movie release and the shelving of two Fox shows last night.
NBC’s “Dateline NBC” was Friday’s highest-rated program with a 2.0 adults 18-49 rating at 10 p.m., according to Nielsen overnights, up 18 percent from the previous week’s 1.7.
ABC’s “20/20” spiked 33 percent from last week’s 1.2 to a 1.6, also airing at 10 p.m. Both newsmagazines focused on the Newtown, Conn., elementary school shootings.
CBS News aired a special focused on the shootings in the 10 p.m. hour as well, which drew a 1.2.
The shootings also prompted Fox to remove new episodes of “Family Guy” and “American Dad” from last night’s schedule due to potentially sensitive material. There’s been no word what that material was; Fox ran repeats instead.
Syfy also pulled an episode of “Haven” scheduled for Friday that included material that could be sensitive.
And Paramount Pictures delayed the premiere of the new (and very violent) Tom Cruise film “Jack Reacher,” which was to have taken place in Pittsburgh on Saturday. The move was made out of sensitivity to the victims’ families, the studio said.
Meanwhile, in the remainder of the Friday night ratings news, ABC and CBS tied for first on the night with a 1.5 adults 18-49 rating and 5 share apiece. NBC was third with a 1.3/4, Fox fourth with a 1.1/3, and the CW fifth with a 0.4/1. Spanish-language networks’ ratings were unavailable this morning.
CBS began the night with the lead with a 1.9 for a rerun of “Rudolph the Red-Nosed Reindeer” at 8 p.m. ABC’s “Last Man Standing” (1.5) and “Malibu Country” (1.5) were second at 1.5. Fox’s “Kitchen Nightmares” took third with a 1.1, NBC’s repeat of a Blake Shelton Christmas special was fourth with a 0.9, and the CW’s “Prancer Returns” was fifth with a 0.3.
At 9 p.m. CBS’s “CSI: NY” was first with a 1.6. ABC’s “Shark Tank” repeat took second with a 1.2. Fox’s “Fringe” and NBC’s “Take it All” were tied for third with a 1.1 apiece, and the CW’s conclusion of “Prancer” finished fifth with a 0.4.
At 10 p.m. NBC’s “Dateline” was first with the 2.0, followed by ABC’s “20/20” in second at 1.6. CBS’s “CBS News Special: Tragedy in Newtown” was third with a 1.2.
ABC topped the night in households with a 3.7/6. CBS was second with a 3.5/6, NBC third with a 3.3/6, Fox fourth with a 1.9/3, and the CW fifth with a 1.0/2.
‘The Simpsons’ receives another boost from the NFL
ABC’s ‘This Week’ posting best numbers in 15 years
NFL scores with Sunday playoffs rising to new heights
Study: Couples who post happy pictures may be unhappy
TV programming blog: All the cancellations and renewals
NBC holds steady among 18-49s on Thursday
TV trend that won’t go away: Revivals and reboots
Best of the best: Your weekend media reading list
As a new year begins, Rachel takes a look back
Tell us: What will be the big media stories of 2017?
The rescue of Univision: Chance to get back its mojo
Weekend TV: ‘The Young Pope’ bows on HBO
That time C-SPAN started broadcasting in Russian
- Sara Frucci and Rachel Regan join Young & Laramore
- Evelyn Webster becomes interim CEO at Guardian U.S.
- Wolfgang Blau and Albert Read rise at Condé Nast
- Mike Keller becomes strategic account manager at QuickShift
- Sarah Cristobal becomes executive features director at InStyle
- Corey Lewandowski joins One America News Network
- Kevin Hart producing History's 'The Black Man’s Guide to History'
- Mike Greenberg starring in new ESPN morning show
- Boomer Esiason and Daniela Ruah hosting CBS's 'Super Bowl Greatest Commercials'
- Dakota Fanning joins TNT's 'The Alienist'
- Giancarlo Esposito joins AMC's 'Better Call Saul'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: November 2016
This week’s daypart ratings
Orlando agency looking for a media planner/buyer
Freelance media planner/buyer available
Junior media planner/buyer position in Minneapolis-St. Paul
Media sales coordinator opening in New York
Freelance media buyer available