Newsmagazines soar over shooting coverage
December 17, 2012
Americans shocked by Friday morning’s school shooting, this one as horrific as any in memory, tuned into TV news later that night to hear the latest details and mourn the loss of innocent lives.
Both ABC and NBC newsmagazines saw big spikes in viewership as the shootings also touched off ripples in the rest of the media world, resulting in the delay of one new movie release and the shelving of two Fox shows last night.
NBC’s “Dateline NBC” was Friday’s highest-rated program with a 2.0 adults 18-49 rating at 10 p.m., according to Nielsen overnights, up 18 percent from the previous week’s 1.7.
ABC’s “20/20” spiked 33 percent from last week’s 1.2 to a 1.6, also airing at 10 p.m. Both newsmagazines focused on the Newtown, Conn., elementary school shootings.
CBS News aired a special focused on the shootings in the 10 p.m. hour as well, which drew a 1.2.
The shootings also prompted Fox to remove new episodes of “Family Guy” and “American Dad” from last night’s schedule due to potentially sensitive material. There’s been no word what that material was; Fox ran repeats instead.
Syfy also pulled an episode of “Haven” scheduled for Friday that included material that could be sensitive.
And Paramount Pictures delayed the premiere of the new (and very violent) Tom Cruise film “Jack Reacher,” which was to have taken place in Pittsburgh on Saturday. The move was made out of sensitivity to the victims’ families, the studio said.
Meanwhile, in the remainder of the Friday night ratings news, ABC and CBS tied for first on the night with a 1.5 adults 18-49 rating and 5 share apiece. NBC was third with a 1.3/4, Fox fourth with a 1.1/3, and the CW fifth with a 0.4/1. Spanish-language networks’ ratings were unavailable this morning.
CBS began the night with the lead with a 1.9 for a rerun of “Rudolph the Red-Nosed Reindeer” at 8 p.m. ABC’s “Last Man Standing” (1.5) and “Malibu Country” (1.5) were second at 1.5. Fox’s “Kitchen Nightmares” took third with a 1.1, NBC’s repeat of a Blake Shelton Christmas special was fourth with a 0.9, and the CW’s “Prancer Returns” was fifth with a 0.3.
At 9 p.m. CBS’s “CSI: NY” was first with a 1.6. ABC’s “Shark Tank” repeat took second with a 1.2. Fox’s “Fringe” and NBC’s “Take it All” were tied for third with a 1.1 apiece, and the CW’s conclusion of “Prancer” finished fifth with a 0.4.
At 10 p.m. NBC’s “Dateline” was first with the 2.0, followed by ABC’s “20/20” in second at 1.6. CBS’s “CBS News Special: Tragedy in Newtown” was third with a 1.2.
ABC topped the night in households with a 3.7/6. CBS was second with a 3.5/6, NBC third with a 3.3/6, Fox fourth with a 1.9/3, and the CW fifth with a 1.0/2.
Big audience for ‘Bonnie,’ but no record
For a month only, SpongeBob MailPants
Football lifts Fox’s animated lineup
Ad spending in 2014: Still a slow go
The word: Mansueto eyeing Forbes
Friday overnights: NBC continues win streak
For newspapers, the hard task of change
Here they come: The 2014 ad spending forecasts
Saturday overnights: Fox scores with Big Ten
‘GMA’ posts best November ever
ABC cuts order for hot drama ‘Scandal’
‘The Great Christmas Light Fight,’ fun
Real-time buying: Media’s next revolution
- John Pucci rises to chief creative officer at Hawthorne Direct
- Bass Phillips rises to executive creative director at nFusion
- Gayle Allen becomes VP of marketing solutions at ReelzChannel
- Blair Johnson rises to digital EVP at Cygnus Business Media
- Christina Bellantoni becomes editor in chief at Roll Call
- Darcy Antonellis becomes CEO at Vubiquity
- New Yorker editor David Remnick joins NBC's Olympics coverage
- Regina King joins FX's drama 'The Strain'
- Sarah Palin hosting Sportsman Channel's 'Amazing America'
- Former Napster COO Milton Olin Jr. dies at age 65
This week’s daypart ratings
This week’s cable ratings
This week’s broadcast ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s younger viewer ratings
Programmatic media director in Chicago
Senior media planner position in Calgaray
Senior media planner in Midtown Manhattan
Media operations coordinator job in New York
Media planner opening in Brooklyn