| Two months ago, no one had
anything good to say about ABC. Now the network is the darling of the new season. It's
also the new-f0und darling of media planners and buyers. We
asked Media Life readers to evaluate the first month of the new season in a poll last
week, and judging by those results media folks are most impressed by what theyve
seen from the Disney network.
ABC
gets the nod for the biggest surprise of the season, the strongest start to the season,
and for the two top new shows of the season.
Readers used words like fresh, sexy and innovative to
describe the long-struggling network. They were relieved to see that new hit shows can
prosper without a) crime scenes and b) any resemblance to reality (unless you consider big
hairy monsters real).
Perhaps most of all, they were surprised by ABCs sharp rise in contrast to
NBCs sudden fall.
We
asked, Whats the biggest surprise of the young season? Two-thirds
responded, ABCs
strong performance among adults 18-49, especially on Sunday nights while 12.9
percent chose, NBCs weak performance among 18-49s, especially on Thursday
nights.
Far fewer were impressed by CBS's gains this season, as impressive as they have also
been, with 6.3 percent checking off CBSs overall strength in every
demo. The same number chose the Overall weakness of broadcast and the
continued drain to cable.
Just 4.9 percent picked, Foxs overall weakness in every
demo. Nearly 4 percent chose other, with responses including no
surprises and Reality shows finally going down the tubes (thank you).
We asked readers to explain their choice, and most of the
responses centered on ABC.
Their track record indicates they'd have a better chance of finding
ants in a tar pit than a program that could generate good buzz and real ratings,
said one.
Who knew people would actually tune in to watch
shows like Lost and Desperate Housewives? What critics like and
what middle America seems to like never seems to meet. Great for ABC, answered
another.
Desperate Housewives had lots of buzz,
but it's the first show in the last few years to live up to the buzz, pointed out
one respondent.
Some people were surprised at NBCs fall
combined with ABCs rise.
The leader goes down, observed one respondent.
I had expected ABC to grow, cause I had seen
most of the pilots before their official launch, but that NBC would be the one that
suffered the most was unexpected, observed another.
My surprise is with how quickly ABC took advantage of NBC's fall
... however, after seeing their fall previews I knew they had a few shows that could do
damage, said one.
Although NBC has been trending downward, I never
expected them to fall off so quickly this year, answered another.
Joey
needs some friends, suggested yet another.
We asked, Which network is off to the best start of the season? and no
surprise, ABC also dominated with 62.7 percent of the vote.
CBS came second at 34.5 percent, followed by the WB (1.6 percent), UPN (0.8
percent), NBC (0.4 percent) and Fox (0 percent).
As for whos off to the worst start, NBC was far
ahead at 55.1 percent with baseball-laden Fox just behind at 33.1 percent. UPN was third
at 7.5 percent, the WB fourth at 2.4 percent, CBS fifth at 1.2 percent and ABC sixth at
0.8 percent.
We asked, Whats the best new show
of the season? and two ABC shows dominated. Desperate Housewives edged
Lost with 42.4 percent of the vote to 35.3 percent. Far behind came CBSs
CSI: New York at 7.5 percent, followed by the WBs Jack &
Bobby at 5.5 percent, UPNs Kevin Hill at 2.7 percent and
NBCs Joey at 1.2 percent.
More than 5 percent chose other, with
ABCs Boston Legal leading the write-ins.
We also asked, Whats the worst new show
of the season? and NBCs high-priced adult cartoon Father of the
Pride got the nod with 35.1 percent of the vote.
Another NBC clunker, Hawaii, which is
now on hiatus, placed second with 23.9 percent, followed by CBSs dr.
vegas (13.1 percent), CBSs Listen Up (8.8 percent), the WBs
The Mountain (8 percent) and ABCs Rodney (4 percent).
Other received 7.2 percent, with
Joey and all of the above getting the most mentions.
We asked which show will be canceled first, and you
tabbed CBSs vegas with 39.7 percent of the vote. Thirty-one percent
picked Pride, followed by ABCs Complete Savages (11.5
percent), the WBs The Mountain (7.9 percent) and UPNs
Veronica Mars (3.6 percent).
Just over 6 percent chose other, with several suggesting
Hawaii.
We wanted to know what deserving show should get a
second chance with a new time slot. Forty-two percent chose Sunday's struggling Jack
& Bobby with ABCs life as we know it just edging
Veronica for second, 26.9-23.5 percent. Other received 7.6
percent, with several saying NBCs Tuesday 9:30 p.m. Scrubs, in its
fourth year, deserved a new slot.
We asked, Which returning show have you been
most impressed by? and 25.3 percent chose Without a Trace, which has
pulled ahead of time slot competitor ER in households. Twenty percent tabbed
ABCs Extreme Makeover: Home Edition, followed by WBs Gilmore
Girls (16.3 percent), CBSs CSI (15.5 percent) and NBCs
ER (10.2 percent), which tied with other.
NBCs Apprentice took least impressive
returning show by a wide margin, getting 38.4 percent. Tied for second were Foxs
That 70s Show and NBCs Law & Order at 16.8
percent, fourth was ABCs 8 Simple Rules at 15.2 percent, and fifth was
UPNs Star Trek: Enterprise at 4.4 percent. Other received
8.8 percent.
Finally, we figured as long as we had your attention,
wed get an opinion on the Dan Rather situation.
We asked, Right now, gut feeling, should Dan Rather stay or go?
An overwhelming majority, 73.8 percent, said, Stay He got fed bad information by a source. Cmon, after
30-plus years isnt a guy entitled to a break?
Only 26.2 percent answered, Go That pinko. He was trying to
smear Bush. Goodbye and good riddance.
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