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Big hit premiere
from the not-so-big N
'Degrassi' debut sweeps the night among
teens
By Diego
Vasquez
You may know something about The N, but there’s a
good chance that your teenage son or daughter knows a bit more, and perhaps a lot more.
It’s a digital network owned by Nickelodeon, available in roughly half
the homes as Nick, but you'd think it was much larger by the performance of its signature
series, “Degrassi: The Next Generation.”
Last Friday, Oct. 1, the fourth-season premiere of “Degrassi” was
the highest-rated program of the night among teens on all of broadcast and cable
television.
The premiere posted a 2.6 average rating among viewers 12-17 and a 5.1 rating
among females 12-17. The “Degrassi” premiere was The N’s highest-rated
program of the entire year among 12-17s and also contributed to the network’s
highest-rated night of the year among teens, with a 1.0 average.
The show delivered 450,000 total viewers and 270,000 teen viewers. The
N reaches 42 million households, compared with Nickelodeon’s 90 million.
The network is actually two in one. By day, from 6 a.m.
to 6 p.m., it’s known as Noggin, a channel aimed at preschoolers that was launched in
February 1999. The N launched in April 2002 as programming for teens and tweens after 6
p.m.
“Degrassi: The Next Generation,” debuting with the N as its
signature show, is to the smaller network what “The Apprentice” is to NBC, as
one person at the network puts it.
“Degrassi” is a dramatic series that attempts to tackle tough
issues in a way teens can relate to. Parents may remember the show that it is descended
from, the late-1980s "Degrassi Junior High." Friday night’s season premiere
examined date rape.
In the episode, Paige is pursuing a date rape case against a boy named Dean,
and the case has finally comes up for trial. Paige is ready to testify when she bumps into
Dean, who now seems changed. She struggles with herself over whether she should drop the
charges and get on with her life rather than face the ordeal of going to court. Then, in
an intimate moment with new boyfriend Spinner, Paige suffers a panic attack. She realizes
she'll never be free unless she faces Dean in court.
TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-49
Week Ending October 3 |
|
Program |
Net |
Rtg% |
In
Millions |
1 |
DESPERATE HOUSEWIVES |
ABC |
8.9 |
11.56 |
2 |
NFL MONDAY NIGHT
FOOTBALL |
ABC |
8.1 |
10.46 |
3 |
SURVIVOR: VANUATU |
CBS |
7.5 |
9.68 |
4 |
CSI: MIAMI |
CBS |
7.2 |
9.39 |
5 |
CSI: NY |
CBS |
7.1 |
9.25 |
6 |
APPRENTICE 2 9/29(S) |
NBC |
6.8 |
8.87 |
7 |
LOST |
ABC |
6.5 |
8.47 |
8 |
CBS NFL NATIONAL |
CBS |
6.2 |
7.99 |
9 |
EVERYBODY LOVES
RAYMOND |
CBS |
6.1 |
7.95 |
10 |
NFL MONDAY SHOWCASE |
ABC |
6.1 |
7.87 |
11 |
EXTREME MAKEOVER:HM
ED-8P |
ABC |
5.9 |
7.60 |
12 |
TWO AND A HALF MEN |
CBS |
5.7 |
7.40 |
13 |
FOX NFL
SUNDAY-SINGLE |
FOX |
5.6 |
7.22 |
14 |
LAW AND ORDER:SVU |
NBC |
5.5 |
7.10 |
15 |
CSI
SPECIAL(S)-09/29/2004 |
CBS |
5.5 |
7.09 |
16 |
WILL & GRACE |
NBC |
5.5 |
7.09 |
17 |
JOEY |
NBC |
5.4 |
6.98 |
18 |
WIFE SWAP |
ABC |
5.0 |
6.43 |
19 |
ACCORDING TO JIM 9PM |
ABC |
4.8 |
6.27 |
20 |
LAW AND ORDER |
NBC |
4.8 |
6.25 |
21 |
DECISION '04:PRES
ANALYS-(S)-09/30/2004 |
NBC |
4.8 |
6.21 |
22 |
BOSTON LEGAL |
ABC |
4.8 |
6.19 |
23 |
NFL MONDAY POST GUN |
ABC |
4.6 |
5.98 |
24 |
LAS VEGAS |
NBC |
4.6 |
5.92 |
25 |
FEAR FACTOR |
NBC |
4.5 |
5.89 |
26 |
CROSSING JORDAN |
NBC |
4.5 |
5.78 |
27 |
SCRUBS |
NBC |
4.3 |
5.54 |
28 |
RODNEY |
ABC |
3.9 |
5.12 |
29 |
SATURDAY NIGHT |
NBC |
3.9 |
5.02 |
30 |
60 MINUTES |
CBS |
3.8 |
4.98 |
| Source:
MTV Networks, based on data from Nielsen Media Research |
TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-34
Week Ending October 3 |
Rank |
Program |
Net |
Rtg% |
In
Millions |
1 |
DESPERATE HOUSEWIVES |
ABC |
7.6 |
4.99 |
2 |
NFL MONDAY NIGHT
FOOTBALL |
ABC |
7.0 |
4.59 |
3 |
APPRENTICE 2 9/29(S) |
NBC |
6.8 |
4.45 |
4 |
SURVIVOR: VANUATU |
CBS |
6.0 |
3.91 |
5 |
LAW AND ORDER:SVU |
NBC |
5.5 |
3.61 |
6 |
NFL MONDAY SHOWCASE |
ABC |
5.5 |
3.58 |
7 |
CSI: MIAMI |
CBS |
5.3 |
3.48 |
8 |
EXTREME MAKEOVER:HM
ED-8P |
ABC |
5.3 |
3.48 |
9 |
WILL & GRACE |
NBC |
5.3 |
3.44 |
10 |
JOEY |
NBC |
5.1 |
3.36 |
11 |
CBS NFL NATIONAL |
CBS |
5.1 |
3.35 |
12 |
FOX NFL
SUNDAY-SINGLE |
FOX |
5.1 |
3.31 |
13 |
LOST |
ABC |
5.0 |
3.25 |
14 |
CSI: NY |
CBS |
4.9 |
3.23 |
15 |
LAS VEGAS |
NBC |
4.7 |
3.08 |
16 |
WIFE SWAP |
ABC |
4.7 |
3.08 |
17 |
SCRUBS |
NBC |
4.7 |
3.04 |
18 |
NFL MONDAY POST GUN |
ABC |
4.6 |
3.00 |
19 |
LAW AND ORDER |
NBC |
4.3 |
2.81 |
20 |
DECISION '04:PRES
ANALYS-(S)-09/30/2004 |
NBC |
4.2 |
2.77 |
21 |
EVERYBODY LOVES
RAYMOND |
CBS |
4.0 |
2.60 |
22 |
FEAR FACTOR |
NBC |
3.9 |
2.57 |
23 |
CROSSING JORDAN |
NBC |
3.9 |
2.52 |
24 |
TWO AND A HALF MEN |
CBS |
3.8 |
2.45 |
25 |
FATHER OF THE PRIDE |
NBC |
3.7 |
2.43 |
26 |
TRADING SPOUSES |
FOX |
3.5 |
2.26 |
27 |
CSI
SPECIAL(S)-09/29/2004 |
CBS |
3.4 |
2.25 |
28 |
SMALLVILLE - WB |
WB |
3.4 |
2.25 |
29 |
BOSTON LEGAL |
ABC |
3.4 |
2.20 |
30 |
ACCORDING TO JIM 9PM |
ABC |
3.3 |
2.18 |
| Source:
MTV Networks, based on data from Nielsen Media Research |
TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-24
Week Ending October 3 |
Rank |
Program |
Net |
Rtg% |
In
Millions |
1 |
NFL MONDAY NIGHT
FOOTBALL |
ABC |
5.8 |
1.60 |
2 |
DESPERATE HOUSEWIVES |
ABC |
4.7 |
1.30 |
3 |
LAW AND ORDER:SVU |
NBC |
4.4 |
1.22 |
4 |
FOX NFL
SUNDAY-SINGLE |
FOX |
4.2 |
1.17 |
5 |
NFL MONDAY POST GUN |
ABC |
4.1 |
1.13 |
6 |
REAL WORLD XV |
MTV |
4.0 |
1.11 |
7 |
APPRENTICE 2 9/29(S) |
NBC |
3.9 |
1.10 |
8 |
SIMPSONS-10/3
7:30P(S) |
FOX |
3.9 |
1.08 |
9 |
NFL MONDAY SHOWCASE |
ABC |
3.6 |
1.00 |
10 |
CBS NFL NATIONAL |
CBS |
3.6 |
0.99 |
11 |
JOEY |
NBC |
3.4 |
0.95 |
12 |
EXTREME MAKEOVER:HM
ED-8P |
ABC |
3.4 |
0.94 |
13 |
LOST |
ABC |
3.3 |
0.93 |
14 |
WILL & GRACE |
NBC |
3.3 |
0.93 |
15 |
CSI: MIAMI |
CBS |
3.3 |
0.93 |
16 |
GILMORE GIRLS - WB |
WB |
3.3 |
0.92 |
17 |
WIFE SWAP |
ABC |
3.2 |
0.89 |
18 |
ONE TREE HILL - WB |
WB |
3.2 |
0.88 |
19 |
CSI: NY |
CBS |
3.1 |
0.85 |
20 |
LAW AND ORDER |
NBC |
3.0 |
0.84 |
21 |
SURVIVOR: VANUATU |
CBS |
3.0 |
0.83 |
22 |
LAGUNA BEACH |
MTV |
2.9 |
0.82 |
23 |
FOX NFL SUNDAY-POST |
FOX |
2.9 |
0.80 |
24 |
CBS NFL REGIONAL |
CBS |
2.9 |
0.80 |
25 |
THAT '70S SHOW |
FOX |
2.9 |
0.80 |
26 |
SCRUBS |
NBC |
2.9 |
0.79 |
27 |
SMALLVILLE - WB |
WB |
2.8 |
0.78 |
28 |
FOX MOVIE
SPCL-SUN(S)-10/03/2004 |
FOX |
2.6 |
0.73 |
28 |
DECISION '04:PRES
ANALYS-(S)-09/30/2004 |
NBC |
2.6 |
0.73 |
30 |
TWO AND A HALF MEN |
CBS |
2.6 |
0.71 |
| Source:
MTV Networks, based on data from Nielsen Media Research |
TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
People 12-24
Week Ending October 3 |
Rank |
Program |
Net |
Rtg% |
In
Millions |
1 |
DESPERATE HOUSEWIVES |
ABC |
4.4 |
2.29 |
2 |
NFL MONDAY NIGHT
FOOTBALL |
ABC |
4.4 |
2.28 |
3 |
REAL WORLD XV |
MTV |
4.1 |
2.17 |
4 |
ONE TREE HILL - WB |
WB |
3.7 |
1.95 |
5 |
SURVIVOR: VANUATU |
CBS |
3.7 |
1.92 |
6 |
JOEY |
NBC |
3.6 |
1.88 |
7 |
LAW AND ORDER:SVU |
NBC |
3.5 |
1.85 |
8 |
EXTREME MAKEOVER:HM
ED-8P |
ABC |
3.5 |
1.84 |
9 |
SIMPSONS-10/3
7:30P(S) |
FOX |
3.5 |
1.84 |
10 |
LOST |
ABC |
3.4 |
1.77 |
11 |
CBS NFL NATIONAL |
CBS |
3.3 |
1.75 |
12 |
FOX NFL
SUNDAY-SINGLE |
FOX |
3.3 |
1.73 |
13 |
7TH HEAVEN - WB |
WB |
3.3 |
1.72 |
14 |
WILL & GRACE |
NBC |
3.2 |
1.69 |
15 |
GILMORE GIRLS - WB |
WB |
3.2 |
1.67 |
16 |
CSI: MIAMI |
CBS |
3.2 |
1.67 |
17 |
APPRENTICE 2 9/29(S) |
NBC |
3.1 |
1.61 |
18 |
LAGUNA BEACH |
MTV |
3.0 |
1.59 |
19 |
FOX MOVIE
SPCL-SUN(S)-10/03/2004 |
FOX |
3.0 |
1.59 |
20 |
THAT '70S SHOW |
FOX |
3.0 |
1.58 |
21 |
CSI: NY |
CBS |
3.0 |
1.56 |
22 |
NFL MONDAY SHOWCASE |
ABC |
2.9 |
1.50 |
23 |
QUINTUPLETS |
FOX |
2.8 |
1.44 |
24 |
SMALLVILLE - WB |
WB |
2.7 |
1.41 |
25 |
TRADING SPOUSES |
FOX |
2.7 |
1.41 |
26 |
WIFE SWAP |
ABC |
2.7 |
1.40 |
27 |
NFL MONDAY POST GUN |
ABC |
2.7 |
1.39 |
28 |
FEAR FACTOR |
NBC |
2.6 |
1.38 |
29 |
SCRUBS |
NBC |
2.6 |
1.35 |
29 |
EVERYBODY LOVES
RAYMOND |
CBS |
2.6 |
1.35 |
| Source:
MTV Networks, based on data from Nielsen Media Research |
TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Teens 12-17
Week Ending October 3 |
Rank |
Program |
Net |
Rtg% |
In
Millions |
1 |
7TH HEAVEN - WB |
WB |
4.5 |
1.10 |
2 |
SURVIVOR: VANUATU |
CBS |
4.4 |
1.09 |
3 |
ONE TREE HILL - WB |
WB |
4.3 |
1.07 |
4 |
REAL WORLD XV |
MTV |
4.3 |
1.06 |
5 |
DESPERATE HOUSEWIVES |
ABC |
4.1 |
1.00 |
6 |
JOEY |
NBC |
3.8 |
0.93 |
7 |
EXTREME MAKEOVER:HM
ED-8P |
ABC |
3.7 |
0.91 |
8 |
FOX MOVIE
SPCL-SUN(S)-10/03/2004 |
FOX |
3.5 |
0.85 |
9 |
LOST |
ABC |
3.4 |
0.84 |
10 |
QUINTUPLETS |
FOX |
3.3 |
0.82 |
11 |
EVERWOOD - WB |
WB |
3.2 |
0.79 |
12 |
THAT '70S SHOW |
FOX |
3.2 |
0.78 |
13 |
FEAR FACTOR |
NBC |
3.2 |
0.78 |
14 |
TRADING SPOUSES |
FOX |
3.2 |
0.77 |
15 |
LAGUNA BEACH |
MTV |
3.2 |
0.77 |
16 |
WILL & GRACE |
NBC |
3.1 |
0.76 |
17 |
CBS NFL NATIONAL |
CBS |
3.1 |
0.76 |
18 |
SIMPSONS-10/3
7:30P(S)-10/03/2004 |
FOX |
3.1 |
0.76 |
19 |
GILMORE GIRLS - WB |
WB |
3.1 |
0.76 |
20 |
CSI: MIAMI |
CBS |
3.0 |
0.75 |
21 |
CSI: NY |
CBS |
2.9 |
0.71 |
22 |
EVERYBODY LOVES
RAYMOND |
CBS |
2.8 |
0.69 |
23 |
CSI
SPECIAL(S)-09/29/2004 |
CBS |
2.8 |
0.68 |
24 |
NFL MONDAY NIGHT
FOOTBALL |
ABC |
2.8 |
0.68 |
25 |
POKEMON - WB |
WB |
2.7 |
0.67 |
25 |
FAMILY
GUY |
TOON |
2.7 |
0.67 |
27 |
BERNIE MAC |
FOX |
2.6 |
0.65 |
28 |
FUTURAMA |
TOON |
2.6 |
0.65 |
29 |
LAW AND ORDER:SVU |
NBC |
2.6 |
0.64 |
30 |
SMALLVILLE - WB |
WB |
2.6 |
0.63 |
| Source:
MTV Networks, based on data from Nielsen Media Research |
TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Kids 9-14
Week Ending October 3 |
Rank |
Program |
Net |
Rtg% |
In
Millions |
1 |
SURVIVOR: VANUATU |
CBS |
5.3 |
1.29 |
2 |
EXTREME MAKEOVER:HM
ED-8P |
ABC |
4.7 |
1.15 |
3 |
NED DECLASSIFIED |
NICK |
4.4 |
1.07 |
4 |
FAIRLY ODD PARENTS |
NICK |
4.4 |
1.07 |
5 |
YU-GI-OH - WB |
WB |
4.3 |
1.07 |
6 |
POKEMON - WB |
WB |
4.3 |
1.06 |
7 |
TEEN TITANS |
TOON |
4.3 |
1.06 |
8 |
SPONGEBOB |
NICK |
4.3 |
1.05 |
9 |
FAIRLY ODD PARENTS |
NICK |
4.2 |
1.03 |
10 |
SPONGEBOB |
NICK |
4.1 |
1.01 |
11 |
JIMMY NEUTRON |
NICK |
4.1 |
1.00 |
12 |
FAIRLY ODD PARENTS |
NICK |
4.0 |
0.99 |
12 |
FAIRLY ODD PARENTS |
NICK |
4.0 |
0.99 |
14 |
DRAKE & JOSH |
NICK |
3.9 |
0.96 |
15 |
ROMEO! |
NICK |
3.8 |
0.94 |
16 |
BATMAN - WB |
WB |
3.8 |
0.92 |
17 |
ALL GROWN UP |
NICK |
3.7 |
0.92 |
18 |
UNFABULOUS |
NICK |
3.7 |
0.91 |
19 |
ALL THAT |
NICK |
3.7 |
0.91 |
20 |
DANNY PHANTOM |
NICK |
3.7 |
0.90 |
21 |
SABRINA - TEENAGE
WITCH |
NICK |
3.7 |
0.90 |
22 |
SPONGEBOB |
NICK |
3.6 |
0.89 |
23 |
XIAOLIN SHOWDOWN -
WB |
WB |
3.6 |
0.89 |
24 |
FEAR FACTOR |
NBC |
3.6 |
0.89 |
25 |
FAIRLY ODD PARENTS |
NICK |
3.6 |
0.88 |
26 |
FULL HOUSE |
NAN |
3.6 |
0.88 |
27 |
DRAKE & JOSH |
NICK |
3.5 |
0.87 |
28 |
CODE NAME: KIDS NEXT
DOOR |
TOON |
3.5 |
0.87 |
29 |
7TH HEAVEN - WB |
WB |
3.5 |
0.86 |
30 |
SPONGEBOB |
NICK |
3.4 |
0.83 |
| Source:
MTV Networks, based on data from Nielsen Media Research |
TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Kids 2-11
Week Ending October 3 |
Rank |
Program |
Net |
Rtg% |
In
Millions |
1 |
FAIRLY ODD PARENTS |
NICK |
5.9 |
2.34 |
2 |
SPONGEBOB |
NICK |
5.9 |
2.33 |
3 |
FAIRLY ODD PARENTS |
NICK |
5.7 |
2.27 |
4 |
SPONGEBOB |
NICK |
5.7 |
2.25 |
5 |
SPONGEBOB |
NICK |
5.4 |
2.12 |
6 |
FAIRLY ODD PARENTS |
NICK |
5.2 |
2.07 |
7 |
FAIRLY ODD PARENTS |
NICK |
5.1 |
2.02 |
8 |
ALL GROWN UP |
NICK |
5.1 |
2.01 |
9 |
DANNY PHANTOM |
NICK |
4.6 |
1.84 |
10 |
SPONGEBOB |
NICK |
4.6 |
1.83 |
11 |
SURVIVOR: VANUATU |
CBS |
4.4 |
1.76 |
12 |
JIMMY NEUTRON |
NICK |
4.4 |
1.75 |
13 |
CODE NAME: KIDS NEXT
DOOR |
TOON |
4.4 |
1.74 |
14 |
SPONGEBOB |
NICK |
4.3 |
1.71 |
15 |
TEENAGE ROBOT |
NICK |
4.3 |
1.70 |
16 |
JIMMY NEUTRON |
NICK |
4.3 |
1.69 |
17 |
DORA THE EXPLORER |
NICK |
4.3 |
1.69 |
18 |
SPONGEBOB |
NICK |
4.3 |
1.69 |
19 |
SCARY GODMOTHER: HWN
SPKT(S)-10/01/2004 |
TOON |
4.2 |
1.68 |
20 |
DANNY PHANTOM |
NICK |
4.2 |
1.68 |
21 |
SPONGEBOB |
NICK |
4.2 |
1.67 |
22 |
FAIRLY ODD PARENTS |
NICK |
4.2 |
1.66 |
23 |
GRIM ADV OF BILLY
& MANDY |
TOON |
4.1 |
1.64 |
24 |
JIMMY NEUTRON |
NICK |
4.1 |
1.64 |
25 |
SPONGEBOB |
NICK |
4.1 |
1.61 |
26 |
DORA THE EXPLORER |
NICK |
4.1 |
1.61 |
27 |
SPONGEBOB |
NICK |
4.0 |
1.60 |
28 |
SPONGEBOB |
NICK |
4.0 |
1.59 |
29 |
FAIRLY ODD PARENTS |
NICK |
3.9 |
1.56 |
30 |
CODE NAME: KIDS NEXT
DOOR |
TOON |
3.9 |
1.54 |
| Source:
MTV Networks, based on data from Nielsen Media Research |
|
Oct. 8, 2004
© 2004 Media Life
- Diego Vasquez is a staff
writer for Media Life.
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