|
|
The no longer
invincible 'Simpsons'
D'oh! 'Home Edition'
is stealing some teen viewers
By Diego Vasquez
“The Simpsons” is wrapping up
its 15th season, and with key voice talent earning new contracts
earlier this week, no end seems imminent.
But while the animated Fox series remains as smart as ever,
ratings aren’t at a peak. In fact, “Simpsons” finished behind
ABC's “Extreme Makeover: Home Edition” head to head in 18-49s on
Sunday, the first time an original episode wasn’t first in its
18-49 slot in nearly three years.
Among younger viewers, “Simpsons” still does well
but doesn’t possess the aura of invincibility it once did on
Sundays.
Among 9-14s, “Simpsons” was still the highest-rated show
on Sunday with a 5.3 rating for the 8:30 p.m. episode but was
followed closely by “Drake & Josh” on Nickelodeon (4.9) and
“Home Edition” on ABC (4.4).
Next season if "Home Edition" stays in the
same time slot, chances are it could start edging even closer among
teens, where "The Simpsons" was Fox's top-rated sitcom
last season.
And in teens, “Pimp My Ride” on MTV posted a 5.2
rating and actually finished between “The Simpsons'” 8:30
episode, which earned a 5.5 rating, and the 8 p.m. episode, which
posted a 4.8. “Pimp My Ride” finished an impressive fifth for
the week in the demo, behind Fox’s “The O.C.,” the two “American
Idol” shows and “The Simpsons.”
MTV also had success in teens with the rest of its “Sunday
Stew” lineup. “Punk’d” finished No. 10 in the demo with a
4.7 rating, “Viva La Bam” was No. 13 with a 4.5, and “Wildboyz”
was No. 22 with a 3.5 teen rating.
“Real World San Diego” joined the Sunday lineup as
the only five MTV shows to place in the top 30 in teens and 12-24s.
Nowhere to be found is MTV’s “Real World/Road Rules Challenge:
The Inferno,” likely because of the drawn-out nature of the show
and its relative blandness.
On NBC “Will & Grace” could have been called
“Will & J. Lo” as the bottom-heavy
actress/singer/dancer/perfume-pusher guest-starred on the season
finale. “Will & Grace” did well across most of the younger
demos.
The finale, which took place in Las Vegas, again
without new mom Debra Messing, finished No. 2 in 18-34s and No. 3 in
18-24s, behind episodes of “Friends” in both cases. It also
posted solid numbers in three other young demos, finishing No. 4 in
12-24s, No. 5 in 9-14s, and No. 9 in 12-17s.
|
TOP 30
PROGRAMS - BROADCAST & CABLE TV
Adults 18-49
Week Ending May 2 |
|
|
Program |
Net |
Rtg% |
In
Millions |
|
1 |
FRIENDS |
NBC |
11.2 |
14.39 |
|
2 |
E.R |
NBC |
10.5 |
13.58 |
|
3 |
AMERICAN IDOL-TUESDAY |
FOX |
10.4 |
13.42 |
|
4 |
WILL & GRACE |
NBC |
10.0 |
12.86 |
|
5 |
AMERICAN IDOL-WEDNESDAY |
FOX |
9.3 |
11.95 |
|
5 |
CSI |
CBS |
9.3 |
11.92 |
|
7 |
FRIENDS 8:30 |
NBC |
9.0 |
11.64 |
|
8 |
NBC MOVIE “10.5” |
NBC |
8.1 |
10.46 |
|
9 |
SURVIVOR: ALL-STARS |
CBS |
7.5 |
9.62 |
|
10 |
LAW & ORDER |
NBC |
5.7 |
7.39 |
|
11 |
FEAR FACTOR |
NBC |
5.6 |
7.18 |
|
12 |
WITHOUT A TRACE |
CBS |
5.5 |
7.02 |
|
13 |
EXTREME MAKEOVER: HOME
EDITION |
ABC |
5.4 |
6.98 |
|
14 |
LAW & ORDER: SVU |
NBC |
5.2 |
6.65 |
|
15 |
THE BACHELOR |
ABC |
5.0 |
6.43 |
|
15 |
24 |
FOX |
5.0 |
6.40 |
|
17 |
EXTREME MAKEOVER –
WEDNESDAY |
ABC |
4.9 |
6.34 |
|
18 |
THE SIMPSONS – SUNDAY
8:30 |
FOX |
4.8 |
6.13 |
|
19 |
THE O.C. |
FOX |
4.7 |
6.10 |
|
19 |
THAT 70’S SHOW |
FOX |
4.7 |
6.06 |
|
19 |
CSI: MIAMI |
CBS |
4.7 |
6.11 |
|
22 |
THE SIMPSONS |
FOX |
4.6 |
5.91 |
|
23 |
LAS VEGAS |
NBC |
4.5 |
5.84 |
|
23 |
FRASIER |
NBC |
4.5 |
5.83 |
|
25 |
THE SWAN |
FOX |
4.3 |
5.53 |
|
25 |
EVERYBODY LOVES RAYMOND |
CBS |
4.3 |
5.50 |
|
27 |
SCRUBS |
NBC |
4.1 |
5.27 |
|
28 |
TWO AND A HALF MEN |
CBS |
3.9 |
5.08 |
|
29 |
WEST WING |
NBC |
3.8 |
4.85 |
|
30 |
NYPD BLUE |
ABC |
3.7 |
4.72 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & CABLE TV
Adults 18-34
Week Ending May 2 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
FRIENDS |
NBC |
12.6 |
8.10 |
|
2 |
WILL & GRACE |
NBC |
10.0 |
6.43 |
|
3 |
E.R. |
NBC |
10.0 |
6.41 |
|
4 |
FRIENDS 4/29(S)-04/29/2004 |
NBC |
9.4 |
6.08 |
|
5 |
AMERICAN IDOL-TUESDAY |
FOX |
9.3 |
5.98 |
|
6 |
AMERICAN IDOL-WEDNESDAY |
FOX |
8.6 |
5.51 |
|
7 |
CSI |
CBS |
6.9 |
4.44 |
|
8 |
NBC MOVIE OF THE WEEK-SU(S)-05/02/2004 |
NBC |
6.8 |
4.40 |
|
9 |
SURVIVOR: ALL-STARS |
CBS |
5.8 |
3.74 |
|
10 |
SIMPSONS-SUN 8:30P |
FOX |
5.6 |
3.60 |
|
11 |
O.C. |
FOX |
5.6 |
3.60 |
|
12 |
BACHELOR, THE |
ABC |
5.3 |
3.43 |
|
13 |
SIMPSONS |
FOX |
5.3 |
3.39 |
|
14 |
EXTREME MAKEOVER:HOME ED. |
ABC |
5.2 |
3.35 |
|
15 |
THAT '70S SHOW |
FOX |
5.2 |
3.34 |
|
16 |
FEAR FACTOR |
NBC |
5.0 |
3.24 |
|
17 |
EXTREME MAKEOVER-WED |
ABC |
5.0 |
3.20 |
|
18 |
LAW AND ORDER |
NBC |
4.6 |
2.96 |
|
19 |
LAW AND ORDER:SVU |
NBC |
4.6 |
2.94 |
|
20 |
SWAN, THE |
FOX |
4.4 |
2.80 |
|
21 |
LAS VEGAS |
NBC |
4.3 |
2.78 |
|
22 |
NBA PLAYOFFS ON ABC-SUN 1 |
ABC |
4.1 |
2.63 |
|
23 |
SCRUBS |
NBC |
4.0 |
2.57 |
|
24 |
MALCOLM IN THE MIDDLE |
FOX |
4.0 |
2.57 |
|
25 |
24 |
FOX |
3.9 |
2.50 |
|
26 |
CSI: MIAMI |
CBS |
3.7 |
2.40 |
|
27 |
WITHOUT A TRACE |
CBS |
3.7 |
2.40 |
|
28 |
RESTAURANT 2 |
NBC |
3.7 |
2.36 |
|
29 |
MALCOLM-5/2 9:30P(S)-05/02/2004 |
FOX |
3.5 |
2.25 |
|
30 |
SATURDAY NIGHT |
NBC |
3.4 |
2.21 |
|
Source: MTV Networks, based on data from Nielsen Media
Research |
|
TOP 30
PROGRAMS - BROADCAST & CABLE TV
Adults 18-24
Week Ending May 2 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
FRIENDS |
NBC |
9.4 |
2.55 |
|
2 |
FRIENDS
4/29(S)-04/29/2004 |
NBC |
7.7 |
2.10 |
|
3 |
WILL & GRACE |
NBC |
7.7 |
2.10 |
|
4 |
E.R. |
NBC |
7.1 |
1.93 |
|
5 |
O.C. |
FOX |
6.8 |
1.86 |
|
6 |
AMERICAN IDOL-WEDNESDAY |
FOX |
6.6 |
1.79 |
|
7 |
AMERICAN IDOL-TUESDAY |
FOX |
5.9 |
1.60 |
|
8 |
SIMPSONS-SUN 8:30P |
FOX |
5.8 |
1.57 |
|
9 |
SIMPSONS |
FOX |
5.6 |
1.53 |
|
10 |
THAT '70S SHOW |
FOX |
5.3 |
1.43 |
|
11 |
REAL WORLD XIV |
MTV |
4.8 |
1.30 |
|
12 |
MALCOLM IN THE MIDDLE |
FOX |
4.5 |
1.23 |
|
13 |
CSI |
CBS |
4.4 |
1.21 |
|
14 |
MALCOLM-5/2
9:30P(S)-05/02/2004 |
FOX |
3.7 |
1.01 |
|
15 |
LAW AND ORDER:SVU |
NBC |
3.7 |
1.00 |
|
16 |
NBC MOVIE OF THE WEEK-SU(S)-05/02/2004 |
NBC |
3.6 |
0.99 |
|
17 |
SURVIVOR: ALL-STARS |
CBS |
3.6 |
0.98 |
|
18 |
PUNKD |
MTV |
3.6 |
0.98 |
|
19 |
NBA PLAYOFFS ON ABC-SUN
1 |
ABC |
3.3 |
0.90 |
|
20 |
SWAN, THE |
FOX |
3.3 |
0.89 |
|
21 |
ONE TREE HILL - WB |
WB |
3.2 |
0.88 |
|
22 |
KING OF THE HILL |
FOX |
3.2 |
0.86 |
|
22 |
BACHELOR, THE |
ABC |
3.1 |
0.83 |
|
24 |
EXTREME MAKEOVER-WED |
ABC |
3.0 |
0.83 |
|
25 |
PIMP MY RIDE |
MTV |
3.0 |
0.81 |
|
26 |
LAW AND ORDER |
NBC |
2.9 |
0.79 |
|
27 |
EXTREME MAKEOVER:HOME
ED. |
ABC |
2.9 |
0.78 |
|
28 |
WILDBOYZ |
MTV |
2.8 |
0.77 |
|
28 |
SOUTH PARK |
CMDY |
2.8 |
0.76 |
|
30 |
FEAR FACTOR |
NBC |
2.7 |
0.74 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30 PROGRAMS
- BROADCAST & CABLE TV
People 12-24
Week Ending May 2 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
O.C. |
FOX |
7.1 |
3.71 |
|
2 |
AMERICAN IDOL-WEDNESDAY |
FOX |
7.0 |
3.62 |
|
3 |
FRIENDS |
NBC |
6.8 |
3.54 |
|
4 |
WILL & GRACE |
NBC |
6.3 |
3.28 |
|
5 |
AMERICAN IDOL-TUESDAY |
FOX |
6.2 |
3.20 |
|
6 |
FRIENDS
4/29(S)-04/29/2004 |
NBC |
6.0 |
3.13 |
|
7 |
E.R. |
NBC |
5.9 |
3.07 |
|
8 |
SIMPSONS-SUN 8:30P |
FOX |
5.6 |
2.93 |
|
9 |
SIMPSONS |
FOX |
5.2 |
2.72 |
|
10 |
MALCOLM IN THE MIDDLE |
FOX |
4.6 |
2.38 |
|
11 |
THAT '70S SHOW |
FOX |
4.5 |
2.33 |
|
12 |
MALCOLM-5/2
9:30P(S)-05/02/2004 |
FOX |
4.2 |
2.20 |
|
13 |
SURVIVOR: ALL-STARS |
CBS |
4.2 |
2.16 |
|
14 |
CSI |
CBS |
4.1 |
2.14 |
|
15 |
PUNKD |
MTV |
4.1 |
2.14 |
|
16 |
PIMP MY RIDE |
MTV |
4.0 |
2.09 |
|
17 |
REAL WORLD XIV |
MTV |
3.9 |
2.03 |
|
18 |
NBC MOVIE OF THE WEEK-SU(S)-05/02/2004 |
NBC |
3.7 |
1.91 |
|
19 |
ONE TREE HILL - WB |
WB |
3.7 |
1.90 |
|
20 |
FEAR FACTOR |
NBC |
3.5 |
1.82 |
|
21 |
VIVA LA BAM |
MTV |
3.3 |
1.73 |
|
22 |
EXTREME MAKEOVER:HOME
ED. |
ABC |
3.2 |
1.66 |
|
23 |
WILDBOYZ |
MTV |
3.1 |
1.63 |
|
24 |
KING OF THE HILL |
FOX |
2.9 |
1.51 |
|
25 |
SWAN, THE |
FOX |
2.9 |
1.51 |
|
26 |
BACHELOR, THE |
ABC |
2.9 |
1.51 |
|
27 |
LAW AND ORDER:SVU |
NBC |
2.8 |
1.47 |
|
28 |
EXTREME MAKEOVER-WED |
ABC |
2.7 |
1.42 |
|
29 |
SOUTH PARK |
CMDY |
2.7 |
1.41 |
|
30 |
NBA PLAYOFFS ON ABC-SUN
1 |
ABC |
2.6 |
1.34 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & CABLE TV
Teens 12-17
Week Ending May 2 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
O.C. |
FOX |
7.5 |
1.85 |
|
2 |
AMERICAN IDOL-WEDNESDAY |
FOX |
7.4 |
1.82 |
|
3 |
AMERICAN IDOL-TUESDAY |
FOX |
6.5 |
1.60 |
|
4 |
SIMPSONS-SUN 8:30P |
FOX |
5.5 |
1.36 |
|
5 |
PIMP MY RIDE |
MTV |
5.2 |
1.28 |
|
6 |
SIMPSONS |
FOX |
4.8 |
1.19 |
|
7 |
MALCOLM-5/2
9:30P(S)-05/02/2004 |
FOX |
4.8 |
1.19 |
|
8 |
SURVIVOR: ALL-STARS |
CBS |
4.8 |
1.18 |
|
9 |
WILL & GRACE |
NBC |
4.8 |
1.18 |
|
10 |
PUNKD |
MTV |
4.7 |
1.16 |
|
11 |
MALCOLM IN THE MIDDLE |
FOX |
4.7 |
1.15 |
|
12 |
E.R. |
NBC |
4.6 |
1.14 |
|
13 |
VIVA LA BAM |
MTV |
4.5 |
1.12 |
|
14 |
FEAR FACTOR |
NBC |
4.4 |
1.07 |
|
15 |
FRIENDS
4/29(S)-04/29/2004 |
NBC |
4.2 |
1.03 |
|
16 |
ONE TREE HILL - WB |
WB |
4.1 |
1.02 |
|
17 |
FRIENDS |
NBC |
4.0 |
0.99 |
|
18 |
CSI |
CBS |
3.8 |
0.93 |
|
19 |
NBC MOVIE OF THE WEEK-SU(S)-05/02/2004 |
NBC |
3.7 |
0.92 |
|
20 |
THAT '70S SHOW |
FOX |
3.6 |
0.89 |
|
21 |
EXTREME MAKEOVER:HOME
ED. |
ABC |
3.5 |
0.87 |
|
22 |
WILDBOYZ |
MTV |
3.5 |
0.87 |
|
23 |
7TH HEAVEN - WB |
WB |
3.2 |
0.79 |
|
24 |
REAL WORLD XIV |
MTV |
3.0 |
0.73 |
|
25 |
WONDERFUL WORLD OF
DISNEY |
ABC |
2.9 |
0.71 |
|
26 |
FAIRLY
ODD PARENTS |
NICK |
2.8 |
0.70 |
|
27 |
WWE SMACKDOWN! |
UPN |
2.8 |
0.70 |
|
28 |
SATURDAY NIGHT |
NBC |
2.8 |
0.68 |
|
28 |
BACHELOR, THE |
ABC |
2.7 |
0.68 |
|
30 |
KING OF THE HILL |
FOX |
2.6 |
0.65 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30 PROGRAMS
- BROADCAST & CABLE TV
Kids 9-14
Week Ending May 2 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
AMERICAN IDOL-WEDNESDAY |
FOX |
8.4 |
2.08 |
|
2 |
AMERICAN IDOL-TUESDAY |
FOX |
7.2 |
1.78 |
|
3 |
SURVIVOR: ALL-STARS |
CBS |
6.3 |
1.54 |
|
4 |
SIMPSONS-SUN 8:30P |
FOX |
5.3 |
1.30 |
|
5 |
WILL & GRACE |
NBC |
4.9 |
1.21 |
|
6 |
DRAKE & JOSH |
NICK |
4.9 |
1.21 |
|
7 |
FEAR FACTOR |
NBC |
4.8 |
1.19 |
|
8 |
FAIRLY ODD PARENTS |
NICK |
4.8 |
1.18 |
|
9 |
O.C. |
FOX |
4.8 |
1.17 |
|
10 |
SIMPSONS |
FOX |
4.5 |
1.10 |
|
10 |
EXTREME MAKEOVER:HOME
ED. |
ABC |
4.4 |
1.09 |
|
12 |
FAIRLY ODD PARENTS |
NICK |
4.4 |
1.09 |
|
13 |
E.R. |
NBC |
4.2 |
1.04 |
|
14 |
SPONGEBOB |
NICK |
4.2 |
1.02 |
|
15 |
FAIRLY ODD PARENTS |
NICK |
3.9 |
0.96 |
|
16 |
ROMEO! |
NICK |
3.8 |
0.94 |
|
17 |
ROMEO! |
NICK |
3.8 |
0.94 |
|
18 |
MALCOLM-5/2
9:30P(S)-05/02/2004 |
FOX |
3.8 |
0.94 |
|
19 |
MALCOLM IN THE MIDDLE |
FOX |
3.8 |
0.93 |
|
20 |
FRIENDS |
NBC |
3.8 |
0.93 |
|
21 |
DANNY PHANTOM |
NICK |
3.7 |
0.91 |
|
22 |
SPONGEBOB |
NICK |
3.7 |
0.90 |
|
23 |
FAIRLY ODD PARENTS |
NICK |
3.6 |
0.89 |
|
24 |
JIMMY NEUTRON |
NICK |
3.6 |
0.89 |
|
25 |
FRIENDS
4/29(S)-04/29/2004 |
NBC |
3.6 |
0.88 |
|
26 |
PIMP MY RIDE |
MTV |
3.6 |
0.88 |
|
27 |
SPONGEBOB |
NICK |
3.5 |
0.87 |
|
28 |
SPONGEBOB |
NICK |
3.5 |
0.86 |
|
29 |
FAIRLY ODD PARENTS |
NICK |
3.5 |
0.86 |
|
30 |
SABRINA - TEENAGE WITCH |
NICK |
3.5 |
0.86 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & CABLE TV
Kids 2-11
Week Ending May 2 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
SPONGEBOB |
NICK |
7.8 |
3.07 |
|
2 |
FAIRLY ODD PARENTS |
NICK |
7.4 |
2.90 |
|
3 |
AMERICAN IDOL-WEDNESDAY |
FOX |
6.6 |
2.58 |
|
4 |
FAIRLY ODD PARENTS |
NICK |
6.5 |
2.55 |
|
5 |
SPONGEBOB |
NICK |
6.3 |
2.48 |
|
6 |
AMERICAN IDOL-TUESDAY |
FOX |
6.3 |
2.48 |
|
7 |
FAIRLY ODD PARENTS |
NICK |
5.9 |
2.31 |
|
8 |
SPONGEBOB |
NICK |
5.7 |
2.26 |
|
9 |
FAIRLY ODD PARENTS |
NICK |
5.5 |
2.17 |
|
10 |
JIMMY NEUTRON |
NICK |
5.4 |
2.11 |
|
11 |
JIMMY NEUTRON |
NICK |
5.3 |
2.08 |
|
12 |
DANNY PHANTOM |
NICK |
5.2 |
2.05 |
|
13 |
ROMEO! |
NICK |
5.1 |
2.01 |
|
14 |
SPONGEBOB |
NICK |
5.0 |
1.97 |
|
15 |
SPONGEBOB |
NICK |
4.9 |
1.92 |
|
16 |
SPONGEBOB |
NICK |
4.8 |
1.90 |
|
17 |
SPONGEBOB |
NICK |
4.8 |
1.89 |
|
18 |
FAIRLY ODD PARENTS |
NICK |
4.8 |
1.89 |
|
19 |
JIMMY NEUTRON |
NICK |
4.8 |
1.88 |
|
20 |
ALL GROWN UP |
NICK |
4.8 |
1.88 |
|
21 |
SPONGEBOB |
NICK |
4.7 |
1.86 |
|
22 |
FAIRLY ODD PARENTS |
NICK |
4.6 |
1.81 |
|
23 |
SPONGEBOB |
NICK |
4.6 |
1.80 |
|
24 |
SPONGEBOB |
NICK |
4.5 |
1.76 |
|
25 |
THE AMANDA SHOW |
NICK |
4.5 |
1.76 |
|
26 |
SPONGEBOB |
NICK |
4.4 |
1.74 |
|
27 |
DANNY PHANTOM |
NICK |
4.4 |
1.73 |
|
28 |
DANNY PHANTOM |
NICK |
4.4 |
1.73 |
|
29 |
SPONGEBOB |
NICK |
4.4 |
1.72 |
|
30 |
SURVIVOR: ALL-STARS |
CBS |
4.4 |
1.72 |
|
Source: MTV Networks, based on data from Nielsen Media
Research |
|
May 7, 2004© 2004
Media Life
--Diego
Vasquez is a Washington writer.
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