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March Madness has been much happiness
so far this tournament season for ESPN.
Through the regional semifinals, ESPN and ESPN2’s coverage
of the 2004 NCAA women’s basketball tournament has achieved the network’s
highest ratings since 1999, compared to previous years through this point
in the tournament. ESPN2’s ratings are the network’s highest ever.
ESPN’s coverage of the tournament is 33 percent higher than
last year, rising from a 0.6 household rating to a 0.8.
That's part of a bigger boost ESPN has seen this season.
During the first quarter, ESPN hit record ratings among men
18-49, 18-34 and 25-54. Along with the women’s tournament, coverage of
NBA basketball, NCAA basketball and even spring training coverage of Major
League Baseball have increased.
Meanwhile, ESPN originals “Pardon the Interruption” and “Around
the Horn” have shown increases of 29 and 50 percent among households.
And, of course, ESPN was popular with young men during the
quarter, leading all ad-supported cable networks in total-day men 18-34
and 18-49.
Further down the menu guide, Turner fraternal twins TNT and
TBS also set some quarterly records. TNT posted the highest-ever quarter
among adults 25-54 in total day; TBS had ad-supported cable's best-ever
quarter in 18-34s in total day.
Also, TNT was first in total 18-49s in both primetime and
total day.
Cartoon Network ranked No. 3 overall among basic cable
networks. Adult Swim, Cartoon Network’s franchise for mature viewers, was
top in its time period in 18-34s and 18-24s. “Ed, Edd n Eddy” and “The
Grim Adventures of Billy and Mandy” also did well.
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TOP 25 AD-SUPPORTED CABLE NETWORKS
Ranked on
Household Rating
Week Ending March 28 |
|
Rank |
Primetime |
Total Day |
|
Net |
(000) |
Net |
(000) |
|
1 |
TNT |
1899 |
NICK |
1504 |
|
2 |
USA |
1851 |
TNT |
1050 |
|
3 |
NICK |
1738 |
TOON |
924 |
|
4 |
LIF |
1326 |
LIF |
847 |
|
5 |
TBSC |
1324 |
TBSC |
819 |
|
5 |
TOON |
1313 |
USA |
792 |
|
7 |
FOXN |
1162 |
FOXN |
748 |
|
8 |
SCIF |
948 |
ESPN |
589 |
|
9 |
SPK |
931 |
HIST |
517 |
|
10 |
FX |
928 |
AEN |
502 |
|
11 |
AEN |
926 |
FX |
499 |
|
12 |
MTV |
905 |
MTV |
484 |
|
13 |
HIST |
888 |
FAM |
462 |
|
14 |
TLC |
845 |
TLC |
460 |
|
15 |
DISC |
826 |
HGTV |
456 |
|
16 |
AMC |
805 |
SCIF |
450 |
|
17 |
HGTV |
779 |
SPK |
438 |
|
18 |
ESPN |
741 |
DISC |
435 |
|
19 |
CMDY |
730 |
CNN |
419 |
|
20 |
FAM |
729 |
CMDY |
405 |
|
21 |
CORT |
668 |
AMC |
399 |
|
22 |
CNN |
650 |
TVLD |
380 |
|
23 |
TVLD |
609 |
CORT |
359 |
|
24 |
HALL |
555 |
FOOD |
356 |
|
25 |
ESP2 |
522 |
HALL |
315 |
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Source: Turner Entertainment Research based on data from Nielsen
Media Research.
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25 AD-SUPPORTED CABLE PROGRAMS
Ranked on
Households
Week Ending March 28 |
|
Rank |
Program |
Net |
(000) |
|
1 |
WWE Entertainment |
SPK |
3985 |
|
2 |
WWE Entertainment |
SPK |
3862 |
|
3 |
Fairly Odd Parents |
NICK |
3220 |
|
4 |
Spongebob |
NICK |
3198 |
|
5 |
Fairly Odd Parents |
NICK |
3156 |
|
6 |
Spongebob |
NICK |
3140 |
|
7 |
Fairly Odd Parents |
NICK |
3006 |
|
8 |
Law & Order |
TNT |
2906 |
|
9 |
Fairly Odd Parents |
NICK |
2847 |
|
10 |
Spongebob |
NICK |
2777 |
|
11 |
Spongebob |
NICK |
2731 |
|
12 |
Fairly Odd Parents |
NICK |
2703 |
|
13 |
Jimmy Neutron |
NICK |
2683 |
|
14 |
Law & Order |
TNT |
2654 |
|
15 |
Law & Order: SVU |
USA |
2644 |
|
16 |
Law & Order: SVU |
USA |
2631 |
|
17 |
Chappelles Show |
CMDY |
2604 |
|
18 |
Spongebob |
NICK |
2587 |
|
19 |
Newlyweds: Nick & Jessica |
MTV |
2586 |
|
20 |
South Park |
CMDY |
2556 |
|
21 |
Jimmy Neutron |
NICK |
2529 |
|
22 |
Fairly Odd Parents |
NICK |
2515 |
|
23 |
What Women Want |
TNT |
2510 |
|
24 |
Jimmy Neutron |
NICK |
2504 |
|
25 |
Spongebob |
NICK |
2496 |
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Source: Turner Entertainment Research based on data from Nielsen
Media Research.
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TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 18-34
Week Ending March 28 |
|
Rank |
PRIME TIME |
TOTAL DAY |
|
Net |
(000) |
Net |
(000) |
|
1 |
MTV |
510 |
TBSC |
369 |
|
2 |
TBSC |
504 |
NICK |
308 |
|
3 |
USA |
453 |
TNT |
292 |
|
4 |
TNT |
424 |
MTV |
254 |
|
5 |
CMDY |
413 |
ESPN |
215 |
|
6 |
SPK |
372 |
TOON |
214 |
|
7 |
FX |
332 |
CMDY |
214 |
|
8 |
NICK |
302 |
USA |
203 |
|
9 |
TLC |
297 |
LIF |
194 |
|
10 |
DISC |
259 |
FX |
175 |
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Source: Turner Entertainment Research based on data from Nielsen
Media Research.
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TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 18-34
Week Ending
March 28 |
|
Rank |
PROGRAM |
NET |
(000) |
|
1 |
Newlyweds: Nick & Jessica |
MTV |
1870 |
|
2 |
Chappelles Show |
CMDY |
1823 |
|
3 |
WWE Entertainment |
SPK |
1796 |
|
4 |
WWE Entertainment |
SPK |
1737 |
|
5 |
Pimp My Ride |
MTV |
1681 |
|
6 |
South Park |
CMDY |
1681 |
|
7 |
Making The Band 2 |
MTV |
1447 |
|
8 |
I Want A Famous Face |
MTV |
1383 |
|
9 |
RW/RR Challenge: Inferno |
MTV |
1326 |
|
10 |
Newlyweds: Nick & Jessica |
MTV |
1165 |
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Source: Turner Entertainment Research based on data from Nielsen
Media Research.
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TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 18-49
Week Ending
March 28 |
|
Rank |
PRIME TIME |
TOTAL DAY |
|
Net |
(000) |
Net |
(000) |
|
1 |
USA |
1069 |
TBSC |
664 |
|
2 |
TBSC |
1063 |
TNT |
653 |
|
3 |
TNT |
1052 |
NICK |
552 |
|
4 |
FX |
719 |
LIF |
473 |
|
5 |
SPK |
705 |
USA |
465 |
|
6 |
CMDY |
651 |
ESPN |
374 |
|
7 |
LIF |
638 |
FX |
373 |
|
8 |
TLC |
634 |
CMDY |
337 |
|
9 |
MTV |
631 |
TLC |
326 |
|
10 |
SCIF |
610 |
SPK |
326 |
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Source: Turner Entertainment Research based on data from Nielsen
Media Research. |
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TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 18-49
Week Ending March 28 |
|
Rank |
PROGRAM |
NET |
(000) |
|
1 |
WWE Entertainment |
SPK |
3068 |
|
2 |
WWE Entertainment |
SPK |
2960 |
|
3 |
Chappelles Show |
CMDY |
2482 |
|
4 |
Newlyweds: Nick & Jessica |
MTV |
2376 |
|
5 |
South Park |
CMDY |
2288 |
|
6 |
The Shield |
FX |
2148 |
|
7 |
Romeo Must Die |
TBSC |
2055 |
|
8 |
Pimp My Ride |
MTV |
2038 |
|
9 |
American Chopper |
DISC |
1788 |
|
10 |
What Women Want |
TNT |
1764 |
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Source: Turner Entertainment Research based on data from Nielsen
Media Research.
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TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 25-54
Week Ending March 28 |
|
|
PRIME TIME |
TOTAL DAY |
|
Rank |
Net |
(000) |
Net |
(000) |
|
1 |
TNT |
1200 |
TNT |
692 |
|
2 |
USA |
1160 |
TBSC |
575 |
|
3 |
TBSC |
978 |
LIF |
498 |
|
4 |
SCIF |
742 |
NICK |
495 |
|
5 |
FX |
719 |
USA |
489 |
|
6 |
LIF |
695 |
FX |
359 |
|
7 |
TLC |
651 |
SCIF |
332 |
|
8 |
DISC |
620 |
ESPN |
325 |
|
9 |
SPK |
615 |
TLC |
322 |
|
10 |
HIST |
560 |
FOXN |
318 |
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Source: Turner Entertainment Research based on data from Nielsen
Media Research.
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TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 25-54
Week Ending March 28 |
|
Rank |
PROGRAM |
NET |
(000) |
|
1 |
WWE Entertainment |
SPK |
2569 |
|
2 |
WWE Entertainment |
SPK |
2494 |
|
3 |
The Shield |
FX |
1978 |
|
4 |
What Women Want |
TNT |
1824 |
|
5 |
Romeo Must Die |
TBSC |
1761 |
|
6 |
American Chopper |
DISC |
1726 |
|
7 |
Trading Spaces Home Free |
TLC |
1722 |
|
8 |
US Marshalls |
TBSC |
1716 |
|
9 |
Law & Order: SVU |
USA |
1689 |
|
10 |
Law & Order: SVU |
USA |
1677 |
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Source: Turner Entertainment Research based on data from Nielsen
Media Research.
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