|
Most
teenagers have moved beyond Nickelodeon’s “SpongeBob SquarePants,”
which dominates the younger kids' charts week after week and rarely makes a
cameo among teens. But apparently a “SpongeBob” special can lure them
back.
Last week Nickelodeon aired the new special
"SpongeBob Goes Prehistoric," and teens were happy to follow.
The Friday 9 p.m. show was a huge hit among kids 2-11 and
9-14, as expected, but it was also the most popular ad-supported cable
show of the week among teens 12-17, ahead of usual teen staples “Newlyweds:
Nick and Jessica” and “Real World” on MTV.
The dialogue-free episode placed No. 17 for the week among
12-17s for cable and broadcast shows. It was the second highest-ranked
cartoon among 12-17s behind the WB’s “Yu-Gi-Oh.”
In the episode, SpongeBob and friends Patrick and Squidward
appear as cave-dwellers known as SpongeGar, Patar and Squog. The three
live in Bikini Bottom, B.C., discover fire, and barbeque everything they
could find. But trouble brews when the friends fight over who should
control the fire and accidentally extinguish it.
Another “SpongeBob” episode following the special was the
second most-popular ad-supported cable show among 12-17s, placing 24th for
the week. Both episodes ranked ahead of the WB’s teen magnets “One
Tree Hill” and “Smallville,” quite an accomplishment for a show that
didn’t make the top 30 last week.
Needless to say, the special was dino-sized among kids,
averaging 3.5 million 2-11 viewers, helping Nickelodeon to better its
weekly primetime average in the demo by 130 percent from last year.
Nickelodeon
averaged 2.3 million viewers among 6-11s, up 134 percent from last year.
And the 1.6 million tween (9-14s) viewers tuned in to the special, helping
Nick to an increase of 113 percent over last year.
Three “SpongeBob” episodes made the top 10 among tweens,
and four more made the top 27.
Teens were truly about variety last week, as ranking right behind
the time-traveling kitchen-cleaning utensil SpongeBob on cable was edgy
Dave Chappelle. Comedy Central's "Chappelle's Show" finished
third on ad-supported cable among teens, behind each half-hour of the
SpongeBob special.
Chappelle spoofed the latest poker craze with "The World
Series of Dice" and welcomed hip-hop stars Common and Kanye West.
|
TOP 30
PROGRAMS - BROADCAST & CABLE TV
Adults
18-49
Week Ending March 7 |
|
|
Program |
Net |
Rtg% |
In Millions |
|
1 |
AMERICAN IDOL-TUESDAY |
FOX |
11.0 |
14.17 |
|
2 |
APPRENTICE |
NBC |
9.9 |
12.68 |
|
3 |
SURVIVOR: ALL-STARS |
CBS |
8.8 |
11.38 |
|
4 |
AMERICAN IDOL-WEDNESDAY |
FOX |
8.6 |
11.01 |
|
5 |
AMERICAN IDOL: UNCUT(S)-03/01/2004 |
FOX |
8.5 |
10.98 |
|
6 |
CSI |
CBS |
7.5 |
9.65 |
|
7 |
CSI: MIAMI |
CBS |
7.3 |
9.43 |
|
8 |
AVERAGE JOE:HAWAII |
NBC |
7.3 |
9.39 |
|
9 |
FRIENDS |
NBC |
7.3 |
9.35 |
|
10 |
PRINCESS DIANA:SCRT TAPE1(S)-03/04/2004 |
NBC |
7.2 |
9.33 |
|
11 |
WILL & GRACE |
NBC |
6.9 |
8.89 |
|
12 |
TWO AND A HALF MEN |
CBS |
6.5 |
8.30 |
|
13 |
EVERYBODY LOVES RAYMOND |
CBS |
6.2 |
8.02 |
|
14 |
FEAR FACTOR |
NBC |
5.5 |
7.10 |
|
15 |
LAS VEGAS |
NBC |
5.5 |
7.09 |
|
16 |
LAW AND ORDER:SVU |
NBC |
5.5 |
7.07 |
|
17 |
S. KING'S KINGDOM HOSPTL |
ABC |
5.5 |
7.07 |
|
18 |
WITHOUT A TRACE |
CBS |
5.3 |
6.81 |
|
19 |
LAW AND ORDER:CRIM INTENT |
NBC |
5.1 |
6.57 |
|
20 |
LAW AND ORDER |
NBC |
5.1 |
6.56 |
|
21 |
CROSSING JORDAN |
NBC |
4.9 |
6.28 |
|
22 |
SIMPSONS |
FOX |
4.8 |
6.20 |
|
23 |
O.C. |
FOX |
4.7 |
6.08 |
|
24 |
FOREVER EDEN-MON |
FOX |
4.6 |
5.96 |
|
25 |
THAT '70S SHOW |
FOX |
4.6 |
5.85 |
|
26 |
FOREVER EDEN-SPECIAL(S)-03/02/2004 |
FOX |
4.4 |
5.72 |
|
27 |
KING OF QUEENS |
CBS |
4.2 |
5.40 |
|
28 |
EVERYBDY LOVES RAYMND SPC(S)-03/03/2004 |
CBS |
4.1 |
5.31 |
|
29 |
EXTREME MAKEOVER:HOME ED. |
ABC |
3.9 |
5.07 |
|
30 |
SATURDAY NIGHT |
NBC |
3.9 |
5.07 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & CABLE TV
Adults
18-34
Week Ending March 7 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
AMERICAN IDOL-TUESDAY |
FOX |
10.9 |
7.03 |
|
2 |
APPRENTICE |
NBC |
9.8 |
6.33 |
|
3 |
AMERICAN IDOL: UNCUT(S)-03/01/2004 |
FOX |
9.0 |
5.78 |
|
4 |
AMERICAN IDOL-WEDNESDAY |
FOX |
8.7 |
5.60 |
|
5 |
FRIENDS |
NBC |
7.9 |
5.06 |
|
6 |
AVERAGE JOE:HAWAII |
NBC |
7.5 |
4.80 |
|
7 |
WILL & GRACE |
NBC |
7.0 |
4.51 |
|
8 |
SURVIVOR: ALL-STARS |
CBS |
6.9 |
4.45 |
|
9 |
SIMPSONS |
FOX |
5.9 |
3.81 |
|
10 |
O.C. |
FOX |
5.9 |
3.81 |
|
11 |
CSI: MIAMI |
CBS |
5.9 |
3.79 |
|
12 |
PRINCESS DIANA:SCRT TAPE1(S)-03/04/2004 |
NBC |
5.8 |
3.75 |
|
13 |
FOREVER EDEN-MON |
FOX |
5.7 |
3.67 |
|
14 |
CSI |
CBS |
5.4 |
3.46 |
|
15 |
LAS VEGAS |
NBC |
5.4 |
3.45 |
|
16 |
FOREVER EDEN-SPECIAL(S)-03/02/2004 |
FOX |
5.0 |
3.25 |
|
17 |
THAT '70S SHOW |
FOX |
5.0 |
3.23 |
|
18 |
LAW AND ORDER:SVU |
NBC |
5.0 |
3.21 |
|
19 |
S. KING'S KINGDOM HOSPTL |
ABC |
4.8 |
3.10 |
|
20 |
FEAR FACTOR |
NBC |
4.6 |
2.99 |
|
21 |
TWO AND A HALF MEN |
CBS |
4.6 |
2.95 |
|
22 |
BERNIE MAC |
FOX |
4.4 |
2.85 |
|
23 |
EVERYBODY LOVES RAYMOND |
CBS |
4.4 |
2.80 |
|
24 |
LAW AND ORDER |
NBC |
4.0 |
2.57 |
|
25 |
WITHOUT A TRACE |
CBS |
3.9 |
2.51 |
|
26 |
LAW AND ORDER:CRIM INTENT |
NBC |
3.8 |
2.47 |
|
27 |
AMERICA'S NXT TOP MODEL 2 |
UPN |
3.8 |
2.44 |
|
28 |
MALCOLM IN THE MIDDLE |
FOX |
3.8 |
2.43 |
|
29 |
CROSSING JORDAN |
NBC |
3.7 |
2.38 |
|
30 |
REAL WORLD XIV |
MTV |
3.7 |
2.38 |
|
Source: MTV Networks, based on data from Nielsen Media
Research |
|
TOP 30 PROGRAMS - BROADCAST & CABLE TV
Adults
18-24
Week Ending March 7 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
AMERICAN IDOL-TUESDAY |
FOX |
7.5 |
2.05 |
|
2 |
AMERICAN IDOL: UNCUT(S)-03/01/2004 |
FOX |
6.7 |
1.81 |
|
3 |
SIMPSONS |
FOX |
6.3 |
1.71 |
|
4 |
AMERICAN IDOL-WEDNESDAY |
FOX |
5.9 |
1.60 |
|
5 |
O.C. |
FOX |
5.6 |
1.54 |
|
6 |
APPRENTICE |
NBC |
5.2 |
1.41 |
|
7 |
FOREVER EDEN-MON |
FOX |
5.1 |
1.40 |
|
8 |
FRIENDS |
NBC |
5.1 |
1.39 |
|
9 |
AVERAGE JOE:HAWAII |
NBC |
5.1 |
1.38 |
|
10 |
REAL WORLD XIV |
MTV |
4.5 |
1.23 |
|
11 |
FOREVER EDEN-SPECIAL(S)-03/02/2004 |
FOX |
4.4 |
1.21 |
|
12 |
BERNIE MAC |
FOX |
4.2 |
1.15 |
|
13 |
MALCOLM IN THE MIDDLE |
FOX |
4.1 |
1.10 |
|
14 |
WILL & GRACE |
NBC |
4.0 |
1.09 |
|
15 |
SURVIVOR: ALL-STARS |
CBS |
3.9 |
1.06 |
|
16 |
NEWLYWEDS: NICK & JESSICA |
MTV |
3.8 |
1.04 |
|
17 |
CSI |
CBS |
3.7 |
1.02 |
|
18 |
THAT '70S SHOW |
FOX |
3.7 |
1.00 |
|
19 |
CSI: MIAMI |
CBS |
3.6 |
0.99 |
|
20 |
CHAPPELLES SHOW |
CMDY |
3.6 |
0.97 |
|
21 |
TIL DEATH DO US PART |
MTV |
3.4 |
0.92 |
|
22 |
AMERICA'S NXT TOP MODEL 2 |
UPN |
3.3 |
0.91 |
|
23 |
S. KING'S KINGDOM HOSPTL |
ABC |
3.3 |
0.89 |
|
24 |
PRINCESS DIANA:SCRT TAPE1(S)-03/04/2004 |
NBC |
3.1 |
0.84 |
|
25 |
SATURDAY NIGHT |
NBC |
2.9 |
0.78 |
|
26 |
LAW AND ORDER:SVU |
NBC |
2.7 |
0.73 |
|
27 |
FEAR FACTOR |
NBC |
2.7 |
0.73 |
|
28 |
ARRESTED DEVELOPMENT |
FOX |
2.6 |
0.70 |
|
29 |
RW/RR CHALLENGE: INFERNO |
MTV |
2.5 |
0.69 |
|
30 |
TWO AND A HALF MEN |
CBS |
2.5 |
0.68 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30 PROGRAMS - BROADCAST & CABLE TV
People
12-24
Week Ending March 7 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
AMERICAN IDOL:
UNCUT(S)-
3/01 |
FOX |
8.5 |
4.43 |
|
2 |
AMERICAN IDOL-TUESDAY |
FOX |
8.3 |
4.30 |
|
3 |
SIMPSONS |
FOX |
7.2 |
3.75 |
|
4 |
AMERICAN IDOL-WEDNESDAY |
FOX |
6.5 |
3.39 |
|
5 |
O.C. |
FOX |
6.5 |
3.38 |
|
6 |
FOREVER EDEN-MON |
FOX |
5.7 |
2.96 |
|
7 |
MALCOLM IN THE MIDDLE |
FOX |
5.5 |
2.85 |
|
8 |
BERNIE MAC |
FOX |
5.1 |
2.64 |
|
9 |
SURVIVOR: ALL-STARS |
CBS |
4.6 |
2.37 |
|
10 |
FOREVER
EDEN-SPECIAL(S)-3/02 |
FOX |
4.5 |
2.35 |
|
11 |
FRIENDS |
NBC |
4.4 |
2.29 |
|
12 |
THAT '70S SHOW |
FOX |
4.3 |
2.22 |
|
13 |
AVERAGE JOE:HAWAII |
NBC |
4.2 |
2.19 |
|
14 |
CSI |
CBS |
4.1 |
2.15 |
|
15 |
APPRENTICE |
NBC |
4.1 |
2.14 |
|
16 |
OLIVER BEENE |
FOX |
3.8 |
1.95 |
|
17 |
ARRESTED DEVELOPMENT |
FOX |
3.6 |
1.89 |
|
18 |
REAL WORLD XIV |
MTV |
3.5 |
1.82 |
|
19 |
WILL & GRACE |
NBC |
3.4 |
1.75 |
|
20 |
AMERICA'S NXT TOP MODEL 2 |
UPN |
3.4 |
1.74 |
|
21 |
S. KING'S KINGDOM HOSPTL |
ABC |
3.4 |
1.74 |
|
22 |
CHAPPELLES SHOW |
CMDY |
3.2 |
1.68 |
|
23 |
CSI: MIAMI |
CBS |
3.2 |
1.65 |
|
24 |
FEAR FACTOR |
NBC |
3.1 |
1.60 |
|
25 |
KING OF THE HILL |
FOX |
3.0 |
1.56 |
|
26 |
NEWLYWEDS: NICK & JESSICA |
MTV |
2.8 |
1.43 |
|
27 |
TWO AND A HALF MEN |
CBS |
2.5 |
1.31 |
|
28 |
SMALLVILLE - WB |
WB |
2.5 |
1.31 |
|
29 |
RW/RR CHALLENGE: INFERNO |
MTV |
2.5 |
1.28 |
|
30 |
SATURDAY NIGHT |
NBC |
2.4 |
1.26 |
|
Source: MTV Networks, based on data from Nielsen Media
Research |
|
TOP 30 PROGRAMS - BROADCAST & CABLE TV
Teens
12-17
Week Ending March 7 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
AMERICAN IDOL: UNCUT(S)-03/01/2004 |
FOX |
10.6 |
2.62 |
|
2 |
AMERICAN IDOL-TUESDAY |
FOX |
9.1 |
2.25 |
|
3 |
SIMPSONS |
FOX |
8.3 |
2.04 |
|
4 |
O.C. |
FOX |
7.5 |
1.85 |
|
5 |
AMERICAN IDOL-WEDNESDAY |
FOX |
7.3 |
1.79 |
|
6 |
MALCOLM IN THE MIDDLE |
FOX |
7.1 |
1.74 |
|
7 |
FOREVER EDEN-MON |
FOX |
6.3 |
1.56 |
|
8 |
BERNIE MAC |
FOX |
6.0 |
1.49 |
|
9 |
SURVIVOR: ALL-STARS |
CBS |
5.3 |
1.31 |
|
10 |
OLIVER BEENE |
FOX |
5.1 |
1.27 |
|
11 |
THAT '70S SHOW |
FOX |
5.0 |
1.22 |
|
12 |
ARRESTED DEVELOPMENT |
FOX |
4.8 |
1.18 |
|
13 |
FOREVER EDEN-SPECIAL(S)-03/02/2004 |
FOX |
4.6 |
1.14 |
|
14 |
CSI |
CBS |
4.6 |
1.13 |
|
15 |
YU-GI-OH - WB |
WB |
4.3 |
1.06 |
|
16 |
KING OF THE HILL |
FOX |
4.2 |
1.03 |
|
17 |
SPONGEBOB |
NICK |
3.8 |
0.93 |
|
18 |
FRIENDS |
NBC |
3.6 |
0.90 |
|
19 |
FEAR FACTOR |
NBC |
3.6 |
0.88 |
|
20 |
S. KING'S KINGDOM HOSPTL |
ABC |
3.4 |
0.85 |
|
21 |
POKEMON - WB |
WB |
3.4 |
0.84 |
|
22 |
AMERICA'S NXT TOP MODEL 2 |
UPN |
3.4 |
0.83 |
|
23 |
AVERAGE JOE:HAWAII |
NBC |
3.3 |
0.81 |
|
24 |
SPONGEBOB |
NICK |
3.2 |
0.80 |
|
25 |
ONE TREE HILL - WB |
WB |
3.2 |
0.79 |
|
26 |
POKEMON 2 - WB |
WB |
3.2 |
0.78 |
|
27 |
APPRENTICE |
NBC |
3.0 |
0.74 |
|
28 |
EXTREME MAKEOVER:HOME ED. |
ABC |
2.9 |
0.73 |
|
29 |
SMALLVILLE - WB |
WB |
2.9 |
0.72 |
|
30 |
CHAPPELLES SHOW |
CMDY |
2.9 |
0.71 |
|
Source: MTV Networks, based on data from Nielsen Media
Research |
|
TOP 30 PROGRAMS - BROADCAST & CABLE TV
Kids 9-14
Week Ending March 7 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
AMERICAN IDOL-TUESDAY |
FOX |
10.0 |
2.46 |
|
2 |
AMERICAN IDOL: UNCUT(S)-03/01/2004 |
FOX |
8.6 |
2.12 |
|
3 |
SURVIVOR: ALL-STARS |
CBS |
6.7 |
1.66 |
|
4 |
AMERICAN IDOL-WEDNESDAY |
FOX |
6.7 |
1.63 |
|
5 |
SPONGEBOB |
NICK |
6.6 |
1.62 |
|
6 |
MALCOLM IN THE MIDDLE |
FOX |
5.9 |
1.44 |
|
7 |
SPONGEBOB |
NICK |
5.8 |
1.43 |
|
8 |
SIMPSONS |
FOX |
5.6 |
1.38 |
|
9 |
BERNIE MAC |
FOX |
5.0 |
1.24 |
|
10 |
SPONGEBOB |
NICK |
4.8 |
1.19 |
|
11 |
O.C. |
FOX |
4.6 |
1.13 |
|
12 |
FAIRLY ODD PARENTS |
NICK |
4.4 |
1.07 |
|
13 |
SPONGEBOB |
NICK |
4.3 |
1.05 |
|
14 |
YU-GI-OH - WB |
WB |
4.3 |
1.05 |
|
15 |
FEAR FACTOR |
NBC |
4.2 |
1.03 |
|
16 |
EXTREME MAKEOVER:HOME ED. |
ABC |
4.2 |
1.02 |
|
17 |
POKEMON - WB |
WB |
4.1 |
1.01 |
|
18 |
SPONGEBOB |
NICK |
4.1 |
1.01 |
|
19 |
THE AMANDA SHOW |
NICK |
4.1 |
1.00 |
|
20 |
FOREVER EDEN-MON |
FOX |
4.0 |
0.99 |
|
21 |
POKEMON 2 - WB |
WB |
4.0 |
0.99 |
|
22 |
SPONGEBOB |
NICK |
4.0 |
0.99 |
|
23 |
FOREVER EDEN-SPECIAL(S)-03/02/2004 |
FOX |
4.0 |
0.98 |
|
24 |
CSI |
CBS |
3.9 |
0.95 |
|
25 |
XIAOLIN SHOWDOWN - WB |
WB |
3.8 |
0.94 |
|
26 |
FAIRLY ODD PARENTS |
NICK |
3.8 |
0.93 |
|
27 |
SPONGEBOB |
NICK |
3.8 |
0.93 |
|
28 |
FAIRLY ODD PARENTS |
NICK |
3.8 |
0.92 |
|
29 |
FRIENDS |
NBC |
3.7 |
0.92 |
|
30 |
ARRESTED DEVELOPMENT |
FOX |
3.7 |
0.90 |
|
Source: MTV Networks, based on data from Nielsen Media
Research |
|
TOP 30 PROGRAMS - BROADCAST & CABLE TV
Kids 2-11
Week Ending March 7 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
SPONGEBOB |
NICK |
8.8 |
3.48 |
|
2 |
SPONGEBOB |
NICK |
8.2 |
3.22 |
|
3 |
SPONGEBOB |
NICK |
7.7 |
3.05 |
|
4 |
AMERICAN IDOL-TUESDAY |
FOX |
7.6 |
3.00 |
|
5 |
SPONGEBOB |
NICK |
7.3 |
2.88 |
|
6 |
FAIRLY ODD PARENTS |
NICK |
7.2 |
2.85 |
|
7 |
FAIRLY ODD PARENTS |
NICK |
6.6 |
2.59 |
|
8 |
SPONGEBOB |
NICK |
6.3 |
2.47 |
|
9 |
SPONGEBOB |
NICK |
6.2 |
2.43 |
|
10 |
FAIRLY ODD PARENTS |
NICK |
6.0 |
2.38 |
|
11 |
SPONGEBOB |
NICK |
6.0 |
2.37 |
|
12 |
SPONGEBOB |
NICK |
6.0 |
2.37 |
|
13 |
ALL GROWN UP |
NICK |
5.8 |
2.29 |
|
14 |
TEENAGE ROBOT |
NICK |
5.7 |
2.26 |
|
15 |
SPONGEBOB |
NICK |
5.6 |
2.20 |
|
16 |
TEENAGE ROBOT |
NICK |
5.5 |
2.18 |
|
17 |
SPONGEBOB |
NICK |
5.5 |
2.17 |
|
18 |
SPONGEBOB |
NICK |
5.5 |
2.17 |
|
19 |
SPONGEBOB |
NICK |
5.5 |
2.16 |
|
20 |
ALL GROWN UP |
NICK |
5.4 |
2.13 |
|
21 |
FAIRLY ODD PARENTS |
NICK |
5.3 |
2.08 |
|
22 |
THE AMANDA SHOW |
NICK |
5.3 |
2.07 |
|
23 |
JIMMY NEUTRON |
NICK |
5.2 |
2.04 |
|
24 |
SPONGEBOB |
NICK |
5.2 |
2.04 |
|
25 |
AMERICAN IDOL: UNCUT(S)-03/01/2004 |
FOX |
5.1 |
2.02 |
|
26 |
FAIRLY ODD PARENTS |
NICK |
5.1 |
2.01 |
|
27 |
AMERICAN IDOL-WEDNESDAY |
FOX |
5.1 |
2.01 |
|
28 |
SURVIVOR: ALL-STARS |
CBS |
5.1 |
2.00 |
|
29 |
SPONGEBOB |
NICK |
5.1 |
1.99 |
|
30 |
SPONGEBOB |
NICK |
5.0 |
1.99 |
|
Source: MTV Networks, based on data from Nielsen Media
Research |
|
