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One-third of Oscar viewers were also online
Many people watching Sunday night’s broadcast of the Academy Awards were also webbing. Claria Corp., the company formerly known as Gator, found that 31 percent of internet users were online while they viewed the Oscars on ABC, which is an increase of 11 percent since last year. More than 750,000 of Claria’s 40 million active users logged onto the Yahoo! Movies Academy Awards web site during the week before the big show. Other research found Diet Pepsi, a sponsor of the Yahoo! Movies web site, landed a 52 percent aided recall for the brand, while Cadillac, which was linked to Oscar.com, scored a 74 percent recall for its brand. Other advertisers such as Hewlett-Packard and American Express saw traffic increases of 131 percent and 105 percent, respectively. Traffic to Oscar.com hit a high of 700 percent more than its average daily hits.

U.N. warns of major web drug trafficking 
The sale of valium and diet pills has become big business on the internet, with many of the main markets in Thailand, India and Pakistan. The United Nations Office on Drugs and Crime says the web has given the green light to drug dealers to do business and has become a nightmare for authorities trying to put an end to the illegal trade of prescription and banned drugs. The UNODC says people abuse prescription drugs more often than narcotics. It also says that fledgling drug dealers look to the internet to learn the ropes. Governments are being asked to monitor the shipment of potentially deadly prescription medicines and said international participation is necessary to put an end to online drug trafficking.

Feds post anonymous pornsters' pictures
The FBI has hatched a new plan to capture internet child pornographers. On Wednesday, it was announced that the FBI will be posting photographs of unidentified child pornographers on television and the internet to try to trace them. So far, the plan has worked, with the first two suspects arrested after their images were aired recently on “America’s Most Wanted.” The FBI says thousands of pictures of anonymous adults and children are found online every day. The plan is part of the FBI’s “Innocent Images” program to ward off sexual exploitation of children on the internet. The updated plan allows the FBI and Justice Department to seek “John Doe” grand jury indictments of the unknown suspects, which has not traditionally been done for fear of mistaken identity.

Up for auction, California's Minkler village
Once every few months a town pops up for bid on eBay, and here’s this quarter’s quotient. For just $600,000, you could be a contender for the village of Minkler in central California. The bustling town has a population of 30 and lies about 230 miles north of Los Angeles. It was put up for sale by its 83-year-old owner, Sylvia Ashcraft, after she retired. The town, which is home to four buildings, including a general store that was started in 1920, has stirred a surprising amount of interest. The eBay ad has generated approximately 20,000 hits; however, the tiny town has yet to receive a firm offer. The town is apparently the third to be sold on eBay, which last year sold a northern California town called Bridgeville, although the sale is not final, and Tortilla Flat in Arizona.

 


March 4, 2004© 2004 Media Life


 


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