|
|
Now it's the
ladies' turn with Bill
Socko '60 Minutes' and onto the daytime shows
By Diego Vasquez
Former President Bill Clinton did his serious, button-down
interview with Dan Rather Sunday night on "60 Minutes," answering the tough
questions about Whitewater, Monica Lewinsky and Osama bin Laden.
Now the fun begins. Clinton has always had a way with the ladies, and the
rest of the week will see him hop his way around the country to various morning and
mid-day programs, charming interviewers and audiences that skew heavily toward the female
along the way.
Yesterday and today he appeared on "Oprah," "Today" and
"Good Morning America." He's also slated for "Larry King Live" later
this week.
He did attract some women to the "60 Minutes" telecast, of course,
though not as many as his wife's last big television appearance.
Usually celebrity interviews of this type skew female. Hillary Clinton, for
example, scored nearly a third more women 18-49 than her husband did Sunday last summer
for a similar interview on ABC.
With a 10.3 average household rating and 15.7 million viewers, “60
Minutes” was the second-highest rated show on TV last week, behind only the clinching
game of the NBA Finals (13.8/21.8 million viewers).
"60 Minutes'" median viewer's age is 58.8 years old, so not
surprisingly, 11 million of the 15.7 million viewers were over the age of 50.
It was the highest-rated "60 Minutes" since March, when the show
got a boost from NCAA men's basketball tournament coverage runover. Equally impressive,
Clinton copped those numbers despite airing against the final minutes of the U.S. Open on
NBC Sunday night.
Expect Mr. Clinton to similarly boost ratings everywhere he lands for the
rest of the week.
Elsewhere on broadcast, ABC’s coverage of this year’s NBA Finals,
in which the Detroit Pistons stunned the Los Angeles Lakers, was the highest-rated finals
series in three years in 18-49s and total viewers. It was also the highest-rated finals
series in 18-34s in six years.
In the second year since it took over NBA broadcast coverage from NBC, ABC
increased its ratings for the finals significantly over last year: total viewers were up
81 percent, 25-54s up 86 percent, 18-49s up 93 percent, 18-34s up 98 percent, 12-17s up 89
percent, and 2-11s up 108 percent.
PRIMETIME
AVERAGES BY NETWORK
Ranked on Households
Week Ending June 20 |
Network |
Households |
People 2+ |
Adults 18-49 |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
| CBS |
5.8 |
6280 |
11 |
3.1 |
8640 |
9 |
2.4 |
3050 |
8 |
| NBC |
4.9 |
5280 |
9 |
2.6 |
7200 |
8 |
2.6 |
3370 |
8 |
| ABC |
4.4 |
4730 |
8 |
2.3 |
6420 |
7 |
2.4 |
3140 |
8 |
| FOX |
3.1 |
3390 |
6 |
1.7 |
4670 |
5 |
2.0 |
2600 |
7 |
| UPN |
1.7 |
1880 |
3 |
0.9 |
2520 |
3 |
1.0 |
1280 |
3 |
| WB |
1.6 |
1710 |
3 |
0.8 |
2320 |
3 |
1.0 |
1270 |
3 |
| PAX |
0.7 |
710 |
1 |
0.4 |
970 |
1 |
0.2 |
300 |
1 |
* Each rating point is equivalent to 1.084 million homes
Source: Nielsen Media Research |
SEASON-TO-DATE
PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending June 20 |
Network |
Households |
People 2+ |
Adults 18-49 |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
| CBS |
8.2 |
8870 |
14 |
4.6 |
12650 |
12 |
3.7 |
4820 |
10 |
| NBC |
7.1 |
7650 |
12 |
3.9 |
10670 |
10 |
4.1 |
5280 |
11 |
| FOX |
5.8 |
6320 |
10 |
3.4 |
9310 |
9 |
3.9 |
5000 |
11 |
| ABC |
5.7 |
6220 |
10 |
3.2 |
8780 |
8 |
3.2 |
4110 |
9 |
| WB |
2.4 |
2580 |
4 |
1.3 |
3530 |
3 |
1.4 |
1840 |
4 |
| UPN |
2.2 |
2430 |
4 |
1.2 |
3310 |
3 |
1.3 |
1730 |
4 |
| PAX |
0.6 |
700 |
1 |
0.4 |
970 |
1 |
0.2 |
290 |
1 |
* Each rating point is equivalent to 1.084 million homes
Source: Nielsen Media Research |
NETWORK TV
Ranked on Households
Week Ending June 20 |
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
1 |
NBA
FINALS ON ABC-GM 5(S) |
ABC |
13.8 |
23 |
14941 |
1 |
7.9 |
21843 |
2 |
60
MINUTES |
CBS |
10.3 |
22 |
11193 |
2 |
5.7 |
15774 |
3 |
CSI |
CBS |
9.1 |
16 |
9906 |
3 |
5.1 |
14116 |
4 |
CSI:
MIAMI |
CBS |
8.8 |
15 |
9556 |
3 |
5.1 |
14047 |
5 |
WITHOUT
A TRACE |
CBS |
8.4 |
15 |
9112 |
5 |
4.7 |
12836 |
6 |
LAW
AND ORDER |
NBC |
8.2 |
14 |
8858 |
6 |
4.3 |
11812 |
7 |
COLD
CASE |
CBS |
7.4 |
14 |
8030 |
7 |
4.1 |
11407 |
8 |
EVERYBODY
LOVES RAYMOND |
CBS |
7.3 |
12 |
7947 |
7 |
4.1 |
11365 |
9 |
TWO
AND A HALF MEN |
CBS |
7.1 |
11 |
7683 |
9 |
4.0 |
11019 |
10 |
LAW
AND ORDER:SVU |
NBC |
6.9 |
11 |
7452 |
11 |
3.7 |
10331 |
11 |
DATELINE
FRI |
NBC |
6.7 |
13 |
7302 |
16 |
3.4 |
9387 |
12 |
NAVY
NCIS |
CBS |
6.6 |
12 |
7113 |
12 |
3.6 |
9804 |
13 |
60
MINUTES WEDNESDAY |
CBS |
6.4 |
12 |
6898 |
18 |
3.3 |
8999 |
13 |
CROSSING
JORDAN |
NBC |
6.4 |
11 |
6892 |
20 |
3.2 |
8922 |
15 |
CSI:
MIAMI - SPCL(S) |
CBS |
6.3 |
12 |
6844 |
13 |
3.5 |
9527 |
15 |
LAST
COMIC STANDING 2 |
NBC |
6.3 |
10 |
6783 |
10 |
3.8 |
10368 |
15 |
LAST
COMIC STANDING2 6/16(S) |
NBC |
6.3 |
11 |
6864 |
13 |
3.5 |
9755 |
15 |
LAW
AND ORDER:CRIM INTENT |
NBC |
6.3 |
11 |
6828 |
16 |
3.4 |
9288 |
19 |
48
HOURS MYSTERY |
CBS |
6.1 |
11 |
6563 |
21 |
3.0 |
8386 |
20 |
SIMPLE
LIFE 2 |
FOX |
6.0 |
11 |
6545 |
13 |
3.5 |
9760 |
21 |
KING
OF QUEENS |
CBS |
5.9 |
10 |
6346 |
21 |
3.0 |
8386 |
22 |
CBS
SUNDAY MOVIE |
CBS |
5.7 |
10 |
6156 |
25 |
2.9 |
8059 |
23 |
FEAR
FACTOR |
NBC |
5.6 |
10 |
6048 |
18 |
3.3 |
9108 |
24 |
SIMPLE
LIFE 2 PREM SPEC(S) |
FOX |
5.2 |
10 |
5683 |
21 |
3.0 |
8286 |
25 |
METHOD
AND RED |
FOX |
5.0 |
8 |
5422 |
21 |
3.0 |
8270 |
| Source: Nielsen Media
Research |
TOP 30
PROGRAMS – BROADCAST
Adults 18-49
Week Ending June 20 |
Rank |
Program |
Net |
Rtg% |
In
Millions |
1 |
NBA FINALS GAME 5 |
ABC |
9.4 |
12.06 |
2 |
SIMPLE LIFE 2 |
FOX |
4.9 |
6.26 |
2 |
CSI: MIAMI |
CBS |
4.9 |
6.32 |
4 |
LAST COMIC STANDING 2 |
NBC |
4.8 |
6.14 |
5 |
LAST COMIC STANDING 2
– 6/16 |
NBC |
4.3 |
5.51 |
6 |
CSI |
CBS |
4.2 |
5.45 |
7 |
LAW & ORDER |
NBC |
4.1 |
5.28 |
8 |
SIMPLE LIFE 2
PREMIERE SP. |
FOX |
4.0 |
5.14 |
9 |
METHOD AND RED |
FOX |
3.9 |
5.00 |
10 |
FEAR FACTOR |
NBC |
3.8 |
4.94 |
10 |
EVERYBODY LOVES
RAYMOND |
CBS |
3.8 |
4.83 |
12 |
TWO AND A HALF MEN |
CBS |
3.7 |
4.77 |
13 |
WITHOUT A TRACE |
CBS |
3.6 |
4.69 |
13 |
LAW & ORDER: SVU |
NBC |
3.6 |
4.59 |
15 |
QUINTUPLETS |
FOX |
3.5 |
4.54 |
16 |
FOR LOVE OR MONEY 3 |
NBC |
3.1 |
3.99 |
16 |
60 MINUTES |
CBS |
3.1 |
4.05 |
18 |
NBA HANGTIME |
ABC |
2.9 |
3.73 |
18 |
LAW & ORDER: CI |
NBC |
2.9 |
3.74 |
18 |
CROSSING JORDAN |
NBC |
2.9 |
3.70 |
21 |
KING OF QUEENS |
CBS |
2.8 |
3.58 |
21 |
CSI: MIAMI |
CBS |
2.8 |
3.63 |
23 |
YES, DEAR |
CBS |
2.6 |
3.32 |
23 |
THE SIMPSONS |
FOX |
2.6 |
3.31 |
23 |
THE CASINO |
FOX |
2.6 |
3.32 |
26 |
WHEN WEDDINGS GO
WACKY |
ABC |
2.5 |
3.22 |
26 |
COLD CASE |
CBS |
2.5 |
3.18 |
26 |
48 HOURS MYSTERY |
CBS |
2.5 |
3.25 |
26 |
AMW: AMERICA FIGHTS
BACK |
FOX |
2.5 |
3.17 |
26 |
FEAR FACTOR |
NBC |
2.5 |
3.23 |
| Source: ABC Networks,
based on data from Nielsen Media Research |
CABLE TV
Ranked on Households
Week Ending June 20 |
BASIC
CABLE |
# |
PROGRAM NAME |
NET |
Households |
Persons
2+ |
(000) |
Rtg
% |
(000) |
1 |
TNT ORIGINAL(S)-06/20/2004 (SALEM'S LOT) |
TNT |
4026 |
3.7 |
5944 |
2 |
MONK (2101 MONK TAKES MANHATTAN) |
USA |
3915 |
3.6 |
5536 |
3 |
LAW & ORDER |
TNT |
3411 |
3.1 |
4512 |
4 |
WWE ENTERTAINMENT (WWE RAW ZONE) |
SPIKE |
3313 |
3.1 |
4342 |
5 |
SEX AND THE CITY SPECIAL(S)-06/15/2004 |
TBSC |
3200 |
3.0 |
4023 |
6 |
SEX AND THE CITY SPECIAL(S)-06/17/2004 |
TBSC |
3013 |
2.8 |
3781 |
7 |
WWE ENTERTAINMENT (WWE RAW) |
SPIKE |
2985 |
2.8 |
3959 |
8 |
SEX AND THE CITY SPECIAL(S)-06/17/2004 |
TBSC |
2898 |
2.7 |
3655 |
9 |
LAW & ORDER |
TNT |
2835 |
2.6 |
3928 |
10 |
SEX AND THE CITY SPECIAL(S)-06/15/2004 |
TBSC |
2800 |
2.6 |
3431 |
11 |
SPONGEBOB |
NICK |
2776 |
2.6 |
3772 |
12 |
FAIRLY ODD PARENTS |
NICK |
2752 |
2.5 |
3632 |
13 |
LAW & ORDER |
TNT |
2740 |
2.5 |
3508 |
14 |
SPONGEBOB |
NICK |
2727 |
2.5 |
3418 |
15 |
REAL WORLD XIV |
MTV |
2721 |
2.5 |
3742 |
PAY
CABLE |
# |
PROGRAM NAME |
NET |
Households |
Persons
2+ |
(000) |
Rtg
% |
(000) |
1 |
SIX
FEET UNDER |
HBO |
2555 |
2.4 |
3933 |
2 |
TERMINATOR
3: RISE OF THE |
HBO |
1519 |
1.4 |
2102 |
3 |
REAL
SEX 31: AM I GOOD IN |
HBO |
1501 |
1.4 |
1872 |
4 |
TERMINATOR
3: RISE OF THE |
HBO |
1420 |
1.3 |
1810 |
5 |
BAD:
6/19/04 |
HBO |
1233 |
1.1 |
1762 |
* Each rating point
is equivalent to 108.4 million homes
Source: Nielsen Media Research |
SYNDICATION
Ranked on Households
Week Ending June 13 |
# |
PROGRAMS |
Syndicator |
Households |
US
Rtg% |
(000) |
1 |
WHEEL
OF FORTUNE |
KIN |
6.9 |
7508 |
2 |
OPRAH
WINFREY SHOW (AT) |
KIN |
6.0 |
6496 |
3 |
JEOPARDY |
KIN |
5.8 |
6299 |
3 |
SEINFELD-WKND
(AT) |
SPT |
5.8 |
6263 |
5 |
SEINFELD
(AT) |
SPT |
5.0 |
5424 |
6 |
FRIENDS-SYN
(AT) |
WB |
4.7 |
5123 |
7 |
EVRY
LVS RAYMOND-SYN (AT) |
KIN |
4.6 |
5039 |
7 |
ENTERTAINMENT
TONIGHT(AT) |
PRM |
4.6 |
4987 |
9 |
JUDGE
JUDY (AT) |
PRM |
4.4 |
4803 |
10 |
DR.
PHIL SHOW |
KIN |
4.3 |
4704 |
| Source: Nielsen Media
Research |
SPANISH-LANGUAGE
TELEVISION
Ranked on Households
Week Ending June 20 |
# |
PROGRAMS |
Net |
NHTI |
(000) |
1 |
MARIANA
DE LA NOCHE THU |
UNI |
21.9 |
2319 |
2 |
MARIANA
DE LA NOCHE MON |
UNI |
21.7 |
2299 |
3 |
MARIANA
DE LA NOCHE WED |
UNI |
21.2 |
2240 |
4 |
MARIANA
DE LA NOCHE TUE |
UNI |
20.1 |
2120 |
5 |
MARIANA
DE LA NOCHE FRI |
UNI |
18.9 |
1994 |
6 |
AMARTE
ES MI PECADO WED |
UNI |
18.5 |
1954 |
7 |
AMARTE
ES MI PECADO THU |
UNI |
18.4 |
1947 |
8 |
AMARTE
ES MI PECADO MON |
UNI |
17.9 |
1897 |
8 |
CRISTINA-MON |
UNI |
17.9 |
1887 |
10 |
DON
FRANCISCO PRESENTA-WE |
UNI |
16.6 |
1759 |
11 |
MUJER
DE MADERA MON |
UNI |
16.5 |
1745 |
12 |
MUJER
DE MADERA THU |
UNI |
16.1 |
1706 |
12 |
MUJER
DE MADERA TUE |
UNI |
16.1 |
1704 |
12 |
AMARTE
ES MI PECADO TUE |
UNI |
16.1 |
1700 |
15 |
AMARTE
ES MI PECADO FRI |
UNI |
15.8 |
1674 |
16 |
MUJER
DE MADERA WED |
UNI |
15.5 |
1637 |
17 |
AQUI
Y AHORA-THU |
UNI |
14.8 |
1562 |
18 |
MUJER
DE MADERA FRI |
UNI |
14.5 |
1528 |
19 |
SABADO
GIGANTE-SAT |
UNI |
13.6 |
1442 |
20 |
HORA
PICO-SUN |
UNI |
13.3 |
1407 |
* Nielsen Hispanic
Television Index; ratings based on 9.7 million Hispanic TV homes.
Source: Nielsen Media Research |
NETWORK
SPORTS
Ranked on Households
Week Ending June 13 |
| # |
PROGRAMS |
Net |
Episode |
Households |
Persons
2+ |
US
Rtg% |
Shr |
(000) |
(000) |
| 1 |
NBA FINALS ON
ABC-GM 4(S) 6/13 |
ABC |
LA AT
DET. |
12.7 |
22 |
13749 |
20295 |
| 2 |
NBA FINALS ON
ABC-GM 2(S) 6/8 |
ABC |
DET
AT LA |
10.7 |
19 |
11563 |
16129 |
| 3 |
NBA FINALS ON
ABC-GM 3(S) 6/10 |
ABC |
LA
AT DET |
10.5 |
19 |
11412 |
16213 |
| 4 |
FOX NASCAR
NEXTEL CUP |
FOX |
POCONO
500 BY
SUBWAY |
5.2 |
14 |
5644 |
8317 |
| 5 |
STANLEY CUP
FINAL-GM7(S)-6/7 |
ABC |
CAL AT
TAMPA |
4.2 |
7 |
4542 |
6290 |
| 6 |
OLYMPIC
TRIALS
SUN 7PM |
NBC |
WOMEN'S
PLAT
DIVING
FINALS |
3.2 |
6 |
3451 |
4799 |
| 7 |
WWE
SMACKDOWN! |
UPN |
|
3.0 |
5 |
3247 |
4642 |
| 8 |
BUICK CLASSIC
SUN(S) 6/13 |
ABC |
|
2.8 |
7 |
3026 |
3913 |
| 9 |
OLYMPIC
TRIALS
6/12 8P(S) |
NBC |
MEN'S PLAT.
DIVING
FINALS |
2.3 |
5 |
2501 |
3618 |
| 10 |
BUICK CLASSIC
SAT(S) 6/12/ |
ABC |
|
2.0 |
6 |
2205 |
2667 |
| 11 |
FOX SAT.
BASEBALL |
FOX |
VAR. TEAMS
AND TIMES |
2.0 |
6 |
2120 |
2568 |
| 12 |
OLYMPIC
TRIALS
6/13(S) |
NBC |
DIVING |
1.6 |
4 |
1756 |
2039 |
| 13 |
OLYMPIC
TRIALS
6/12(S) |
NBC |
DIVING |
1.4 |
5 |
1517 |
2192 |
| 14 |
NBC AFL
PLAYOFF
SUN.(S) 6/13 |
NBC |
COL AT
ARIZ. |
1.1 |
3 |
1227 |
1489 |
| 15 |
MCDONALDS
LPGA
CHMPSHP
SU(S)
6/13/ |
CBS |
|
1.0 |
2 |
1088 |
1381 |
| 16 |
NBC AFL
PLAYOFF
SAT.(S)6/12 |
NBC |
CHI AT SAN
JOSE |
0.9 |
3 |
962 |
1332 |
| 17 |
NFL EUROPE
WORLD
BOWL(S) 6/12 |
FOX |
FRANK.
AT BERLIN |
0.8 |
3 |
912 |
1141 |
| 18 |
MCDONALDS
LPGA
CHMPSHP-SA(S)
6/12 |
CBS |
|
0.7 |
2 |
770 |
918 |
| Source: Nielsen Media
Research |
|
June 23,
2004 © 2004 Media Life
--
Diego Vasquez is a staff writer for Media Life.
|
|
  |
|
