|
|
Miguzi
to the
rescue for Cartoon
Dramatic rise in 2-11s
and 6-11s from new block
By
Diego Vasquez
|
Cartoon Network may have
had trouble keeping some of its teens during May, but younger
viewers are on the rise, with much credit going to its new weekday
action-adventure block called Miguzi.
As reported last week, the network showed a 30 percent decrease in
viewers 12-17 in primetime from May 2003 to May 2004.
But Miguzi, which launched in April and airs 5-7 p.m.
Monday through Friday, has led to impressive year-to-year growth
in 2-11s and 6-11s.
Cartoon's 6-11 viewers rose 28 percent last month over the
prior May, to an average of 625,000. Viewers 2-11 grew even more,
increasing by 38 percent over last year, to 949,000.
Miguzi includes the half-hour shows “Totally Spies,”
“Code Lyoko,” “Teenage Mutant Ninja Turtles” and “Teen
Titans.”
It took the place of the six-year-old Toonami block,
which moved to Saturday evenings to air between 7 and midnight.
“Teen Titans” is one reason the
Miguzi block has shown such growth. Last week it attracted an
average of 974,000 viewers 2-11, a 43 percent increase in delivery
for the network over the same period last year.
Another driver of growth among younger viewers, and not part of
the Miguzi block, is “Ed, Edd n Eddy” on Sunday nights at 7
p.m.
The animated show, which debuted in 1999, follows a
trio of adolescent boys and tackles the gripping challenges kids
that age face, like pimples, oily hair, summer vacations and
girls.
Last week, “Ed, Edd n Eddy” attracted 639,000
viewers 6-11, a 76 percent increase over last year, while pulling
in 1.32 million 2-11s, an increase of 93 percent.
“Ed, Edd n Eddy” was recently greenlighted for 26 new
episodes.
|
TOP 30 PROGRAMS - BROADCAST & CABLE
TV
Adults
18-49
Week Ending June 6 |
|
|
Program |
Net |
Rtg% |
In Millions |
|
1 |
NBA FINALS GAME 1 |
ABC |
7.0 |
9.00 |
|
2 |
CSI: MIAMI SPECIAL |
CBS |
5.0 |
6.39 |
|
3 |
CSI |
CBS |
4.7 |
6.11 |
|
4 |
TWO AND A HALF MEN SPECIAL |
CBS |
4.6 |
5.92 |
|
5 |
EVERYBODY LOVES RAYMOND |
CBS |
4.4 |
5.72 |
|
6 |
FEAR FACTOR |
NBC |
4.2 |
5.40 |
|
7 |
LAW & ORDER |
NBC |
4.0 |
5.16 |
|
8 |
WITHOUT A TRACE |
CBS |
3.9 |
4.97 |
|
9 |
MISS UNIVERSE PAGEANT |
NBC |
3.8 |
4.95 |
|
10 |
CROSSING JORDAN |
NBC |
3.6 |
4.70 |
|
10 |
THAT 70’S SHOW |
FOX |
3.6 |
4.57 |
|
12 |
THAT 70’S SHOW |
FOX |
3.5 |
4.49 |
|
13 |
THAT 70’S SHOW |
FOX |
3.4 |
4.32 |
|
13 |
THE SIMPSONS |
FOX |
3.4 |
4.42 |
|
15 |
FRIENDS |
NBC |
3.2 |
4.11 |
|
15 |
LAW & ORDER WEDNESDAY |
NBC |
3.2 |
4.06 |
|
17 |
MY WIFE AND KIDS |
ABC |
3.1 |
4.05 |
|
17 |
THAT 70’S SHOW |
FOX |
3.1 |
4.02 |
|
17 |
WILL & GRACE |
NBC |
3.1 |
4.04 |
|
20 |
PRIMETIME SPECIAL ED. |
ABC |
3.0 |
3.87 |
|
20 |
ACCORDING TO JIM |
ABC |
3.0 |
3.87 |
|
22 |
LESS THAN PERFECT |
ABC |
2.9 |
3.72 |
|
22 |
COME TO PAPA |
NBC |
2.9 |
3.72 |
|
22 |
LAW & ORDER: CI |
NBC |
2.9 |
3.79 |
|
25 |
STILL STANDING SPECIAL |
CBS |
2.8 |
3.60 |
|
26 |
48 HOURS MYSTERY |
CBS |
2.7 |
3.49 |
|
26 |
SCRUBS |
NBC |
2.7 |
3.53 |
|
26 |
ONE THAT GOT AWAY |
NBC |
2.7 |
3.45 |
|
26 |
FEAR FACTOR |
NBC |
2.7 |
3.43 |
|
30 |
NBA HANGTIME FINALS |
ABC |
2.6 |
3.36 |
|
Source: ABC Networks, based on data from Nielsen Media
Research |
|
TOP 30
PROGRAMS - BROADCAST & CABLE TV
Adults 18-34
Week Ending May 30 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
NBA FINALS ON ABC-GM
1(S)-06/06/2004 |
ABC |
6.7 |
4308 |
|
2 |
SIMPSONS |
FOX |
4.6 |
2968 |
|
3 |
THAT '70S SHOW-6/2
8:30P(S)-06/02/2004 |
FOX |
4.3 |
2776 |
|
4 |
THAT '70S SHOW-6/2
9P(S)-06/02/2004 |
FOX |
4.2 |
2717 |
|
5 |
THAT '70S SHOW-6/2
9:30P(S)-06/02/2004 |
FOX |
4.1 |
2656 |
|
6 |
NBA PLAYOFFS |
TNT |
4.1 |
2610 |
|
7 |
THAT '70S SHOW |
FOX |
3.8 |
2468 |
|
8 |
FEAR FACTOR-S(S)-05/31/2004 |
NBC |
3.8 |
2414 |
|
9 |
CSI: MIAMI SPECIAL(S)-05/31/2004 |
CBS |
3.7 |
2381 |
|
10 |
BELMONT STAKES(S)-06/05/2004 |
NBC |
3.7 |
2370 |
|
11 |
CSI |
CBS |
3.5 |
2271 |
|
12 |
REAL WORLD XIV |
MTV |
3.5 |
2256 |
|
13 |
MISS UNIVERSE PAGEANT.(S)-06/01/2004 |
NBC |
3.5 |
2254 |
|
14 |
ARRESTED DVLPMT-SUN
8:30P |
FOX |
3.2 |
2026 |
|
15 |
SCRUBS-TH 9:30PM |
NBC |
3.1 |
1983 |
|
16 |
FRIENDS |
NBC |
3.0 |
1957 |
|
17 |
WILL & GRACE |
NBC |
3.0 |
1944 |
|
18 |
MY WIFE & KIDS-WED
8:30PM |
ABC |
2.9 |
1844 |
|
19 |
TWO AND A HALF MEN SP(S)-05/31/2004 |
CBS |
2.8 |
1814 |
|
20 |
COME TO PAPA |
NBC |
2.8 |
1790 |
|
21 |
WITHOUT A TRACE |
CBS |
2.7 |
1732 |
|
22 |
LAW AND ORDER |
NBC |
2.7 |
1722 |
|
23 |
CROSSING JORDAN |
NBC |
2.7 |
1704 |
|
24 |
EVERYBDY LOVES RAYMOND-SP(S)-05/31/2004 |
CBS |
2.6 |
1696 |
|
25 |
NBA HANGTIME
FINALS-G1(S)-06/06/2004 |
ABC |
2.6 |
1693 |
|
26 |
FEAR FACTOR
6/1(S)-06/01/2004 |
NBC |
2.6 |
1652 |
|
27 |
KING OF THE HILL |
FOX |
2.5 |
1619 |
|
28 |
FOX MOVIE SPEC-THU(S)-06/03/2004 |
FOX |
2.5 |
1614 |
|
29 |
ACCORDING TO JIM 9PM |
ABC |
2.5 |
1605 |
|
30 |
ONE THAT GOT AWAY(S)-05/31/2004 |
NBC |
2.5 |
1575 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & CABLE TV
Adults 18-24
Week Ending May 30 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
SIMPSONS |
FOX |
5.6 |
1526 |
|
2 |
NBA FINALS ON ABC-GM
1(S)-06/06/2004 |
ABC |
5.1 |
1393 |
|
3 |
THAT '70S SHOW-6/2
9:30P(S)-06/02/2004 |
FOX |
4.8 |
1304 |
|
4 |
THAT '70S SHOW-6/2
9P(S)-06/02/2004 |
FOX |
4.7 |
1280 |
|
5 |
REAL WORLD XIV |
MTV |
4.6 |
1241 |
|
6 |
THAT '70S SHOW-6/2
8:30P(S)-06/02/2004 |
FOX |
4.2 |
1145 |
|
7 |
NBA PLAYOFFS |
TNT |
3.8 |
1027 |
|
8 |
ARRESTED DVLPMT-SUN
8:30P |
FOX |
3.7 |
1019 |
|
9 |
THAT '70S SHOW |
FOX |
3.7 |
1015 |
|
10 |
KING OF THE HILL |
FOX |
3.3 |
910 |
|
11 |
FOX MOVIE SPEC-THU(S)-06/03/2004 |
FOX |
2.8 |
770 |
|
12 |
FEAR FACTOR-S(S)-05/31/2004 |
NBC |
2.8 |
759 |
|
13 |
PUNKD |
MTV |
2.7 |
725 |
|
14 |
REAL WORLD XIV |
MTV |
2.7 |
723 |
|
15 |
CSI: MIAMI SPECIAL(S)-05/31/2004 |
CBS |
2.6 |
716 |
|
16 |
WILDBOYZ |
MTV |
2.5 |
694 |
|
17 |
FRIENDS |
NBC |
2.5 |
686 |
|
18 |
MALCOLM IN THE MIDDLE |
FOX |
2.5 |
675 |
|
19 |
MISS UNIVERSE PAGEANT.(S)-06/01/2004 |
NBC |
2.4 |
661 |
|
20 |
CSI |
CBS |
2.4 |
641 |
|
21 |
ONE THAT GOT AWAY(S)-05/31/2004 |
NBC |
2.3 |
635 |
|
22 |
WILL & GRACE |
NBC |
2.3 |
631 |
|
23 |
FAMILY GUY |
TOON |
2.3 |
616 |
|
24 |
SCRUBS-TH 9:30PM |
NBC |
2.2 |
600 |
|
25 |
PIMP MY RIDE |
MTV |
2.2 |
596 |
|
26 |
COME TO PAPA |
NBC |
2.2 |
593 |
|
27 |
BELMONT STAKES(S)-06/05/2004 |
NBC |
2.1 |
569 |
|
27 |
CHRONICLES OF RIDDICK SP |
MTV |
2.1 |
569 |
|
29 |
MAD TV |
FOX |
2.1 |
560 |
|
30 |
FEAR FACTOR
6/1(S)-06/01/2004 |
NBC |
2.1 |
559 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & CABLE TV
People 12-24
Week Ending May 30 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
NBA FINALS ON ABC-GM
1(S)-06/06/2004 |
ABC |
4.7 |
2436 |
|
2 |
SIMPSONS |
FOX |
4.6 |
2397 |
|
3 |
THAT '70S SHOW-6/2
9P(S)-06/02/2004 |
FOX |
4.3 |
2234 |
|
4 |
THAT '70S SHOW-6/2
9:30P(S)-06/02/2004 |
FOX |
4.2 |
2190 |
|
5 |
REAL WORLD XIV |
MTV |
4.1 |
2122 |
|
6 |
THAT '70S SHOW-6/2
8:30P(S)-06/02/2004 |
FOX |
3.6 |
1883 |
|
7 |
THAT '70S SHOW |
FOX |
3.4 |
1741 |
|
8 |
ARRESTED DVLPMT-SUN
8:30P |
FOX |
3.3 |
1695 |
|
9 |
PUNKD |
MTV |
3.1 |
1630 |
|
10 |
NBA PLAYOFFS |
TNT |
3.0 |
1566 |
|
11 |
WILDBOYZ |
MTV |
3.0 |
1538 |
|
12 |
PIMP MY RIDE |
MTV |
2.9 |
1507 |
|
13 |
FAMILY GUY |
TOON |
2.7 |
1376 |
|
14 |
KING OF THE HILL |
FOX |
2.6 |
1359 |
|
15 |
MISS UNIVERSE PAGEANT.(S)-06/01/2004 |
NBC |
2.6 |
1343 |
|
16 |
BELMONT STAKES(S)-06/05/2004 |
NBC |
2.5 |
1320 |
|
17 |
FOX MOVIE SPEC-THU(S)-06/03/2004 |
FOX |
2.5 |
1314 |
|
18 |
MALCOLM IN THE MIDDLE |
FOX |
2.5 |
1309 |
|
19 |
FEAR FACTOR-S(S)-05/31/2004 |
NBC |
2.5 |
1285 |
|
20 |
REAL WORLD XIV |
MTV |
2.3 |
1210 |
|
21 |
CHRONICLES OF RIDDICK SP |
MTV |
2.3 |
1201 |
|
22 |
FAMILY GUY |
TOON |
2.3 |
1199 |
|
23 |
FAMILY GUY |
TOON |
2.2 |
1152 |
|
24 |
MY WIFE & KIDS-WED
8:30PM |
ABC |
2.2 |
1132 |
|
25 |
CSI |
CBS |
2.1 |
1114 |
|
25 |
VIVA LA BAM |
MTV |
2.1 |
1114 |
|
27 |
WWE SMACKDOWN! |
UPN |
2.1 |
1112 |
|
28 |
YU-GI-OH - WB |
WB |
2.1 |
1103 |
|
29 |
SUMMERLAND - WB |
WB |
2.0 |
1027 |
|
30 |
FUTURAMA |
TOON |
2.0 |
1020 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & CABLE TV
Teens 12-17
Week Ending May 30 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
NBA FINALS ON ABC-GM
1(S)-06/06/2004 |
ABC |
4.2 |
1043 |
|
2 |
THAT '70S SHOW-6/2
9P(S)-06/02/2004 |
FOX |
3.9 |
954 |
|
3 |
PIMP MY RIDE |
MTV |
3.7 |
911 |
|
4 |
PUNKD |
MTV |
3.7 |
905 |
|
5 |
THAT '70S SHOW-6/2
9:30P(S)-06/02/2004 |
FOX |
3.6 |
886 |
|
6 |
REAL WORLD XIV |
MTV |
3.6 |
881 |
|
7 |
SIMPSONS |
FOX |
3.5 |
871 |
|
8 |
WILDBOYZ |
MTV |
3.4 |
844 |
|
9 |
FAMILY GUY |
TOON |
3.1 |
760 |
|
10 |
BELMONT STAKES(S)-06/05/2004 |
NBC |
3.0 |
751 |
|
11 |
THAT '70S SHOW-6/2
8:30P(S)-06/02/2004 |
FOX |
3.0 |
738 |
|
12 |
THAT '70S SHOW |
FOX |
2.9 |
727 |
|
13 |
FAMILY GUY |
TOON |
2.9 |
724 |
|
14 |
VIVA LA BAM |
MTV |
2.8 |
690 |
|
15 |
MISS UNIVERSE PAGEANT.(S)-06/01/2004 |
NBC |
2.8 |
682 |
|
16 |
YU-GI-OH - WB |
WB |
2.7 |
676 |
|
16 |
ARRESTED DVLPMT-SUN
8:30P |
FOX |
2.7 |
676 |
|
18 |
FAMILY GUY |
TOON |
2.7 |
662 |
|
19 |
STATIC SHOCK - WB |
WB |
2.7 |
659 |
|
20 |
DRAKE & JOSH |
NICK |
2.6 |
644 |
|
21 |
FUTURAMA |
TOON |
2.6 |
635 |
|
22 |
MALCOLM IN THE MIDDLE |
FOX |
2.6 |
634 |
|
23 |
WWE SMACKDOWN! |
UPN |
2.6 |
632 |
|
23 |
CHRONICLES OF RIDDICK SP |
MTV |
2.6 |
632 |
|
25 |
FAIRLY ODD PARENTS |
NICK |
2.6 |
629 |
|
26 |
THAT'S
SO RAVEN |
ABC |
2.5 |
610 |
|
27 |
JIMMY NEUTRON |
NICK |
2.5 |
606 |
|
27 |
FUTURAMA |
TOON |
2.5 |
606 |
|
29 |
SUMMERLAND - WB |
WB |
2.4 |
599 |
|
30 |
FAMILY GUY |
TOON |
2.4 |
597 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & CABLE TV
Kids 9-14
Week Ending May 30 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
FULL HOUSE |
NAN |
4.7 |
1165 |
|
2 |
FAIRLY ODD PARENTS |
NICK |
4.5 |
1097 |
|
3 |
FULL HOUSE |
NAN |
4.3 |
1055 |
|
4 |
FULL HOUSE |
NAN |
4.2 |
1025 |
|
5 |
FAIRLY ODD PARENTS |
NICK |
4.1 |
1013 |
|
6 |
DANNY PHANTOM |
NICK |
4.1 |
1004 |
|
7 |
STATIC SHOCK - WB |
WB |
4.0 |
988 |
|
8 |
JIMMY NEUTRON |
NICK |
4.0 |
987 |
|
9 |
DRAKE & JOSH |
NICK |
4.0 |
985 |
|
10 |
SABRINA - TEENAGE WITCH |
NICK |
4.0 |
974 |
|
11 |
YU-GI-OH - WB |
WB |
4.0 |
971 |
|
12 |
FULL HOUSE |
NAN |
3.9 |
966 |
|
13 |
FULL HOUSE |
NAN |
3.9 |
962 |
|
14 |
NBA FINALS ON ABC-GM
1(S)-06/06/2004 |
ABC |
3.9 |
948 |
|
15 |
FAIRLY ODD PARENTS |
NICK |
3.8 |
945 |
|
16 |
DRAKE & JOSH |
NICK |
3.8 |
932 |
|
17 |
JIMMY NEUTRON |
NICK |
3.8 |
925 |
|
18 |
SPONGEBOB |
NICK |
3.7 |
920 |
|
19 |
WWE SMACKDOWN! |
UPN |
3.7 |
903 |
|
20 |
SPONGEBOB |
NICK |
3.7 |
901 |
|
21 |
FAIRLY ODD PARENTS |
NICK |
3.6 |
887 |
|
22 |
SPONGEBOB |
NICK |
3.6 |
876 |
|
23 |
FAIRLY ODD PARENTS |
NICK |
3.6 |
874 |
|
24 |
FAIRLY ODD PARENTS |
NICK |
3.5 |
861 |
|
25 |
DRAKE & JOSH |
NICK |
3.5 |
858 |
|
26 |
FAIRLY ODD PARENTS |
NICK |
3.5 |
852 |
|
27 |
SABRINA - TEENAGE WITCH |
NICK |
3.4 |
844 |
|
28 |
FAIRLY ODD PARENTS |
NICK |
3.4 |
843 |
|
29 |
SPONGEBOB |
NICK |
3.4 |
838 |
|
30 |
JIMMY NEUTRON |
NICK |
3.4 |
828 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & CABLE TV
Kids 2-11
Week Ending May 30 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
DANNY PHANTOM |
NICK |
6.1 |
2396 |
|
2 |
FAIRLY ODD PARENTS |
NICK |
5.9 |
2340 |
|
3 |
FAIRLY ODD PARENTS |
NICK |
5.6 |
2204 |
|
3 |
SPONGEBOB |
NICK |
5.6 |
2204 |
|
5 |
SPONGEBOB |
NICK |
5.5 |
2181 |
|
6 |
JIMMY NEUTRON |
NICK |
5.2 |
2042 |
|
7 |
SPONGEBOB |
NICK |
5.0 |
1990 |
|
8 |
FAIRLY ODD PARENTS |
NICK |
5.0 |
1989 |
|
9 |
JIMMY NEUTRON |
NICK |
4.8 |
1911 |
|
10 |
SPONGEBOB |
NICK |
4.8 |
1893 |
|
11 |
SPONGEBOB |
NICK |
4.7 |
1873 |
|
12 |
JIMMY NEUTRON |
NICK |
4.7 |
1870 |
|
13 |
SABRINA - TEENAGE WITCH |
NICK |
4.7 |
1847 |
|
14 |
DORA THE EXPLORER |
NICK |
4.7 |
1843 |
|
15 |
ROCKOS MODERN LIFE |
NICK |
4.7 |
1837 |
|
16 |
FAIRLY ODD PARENTS |
NICK |
4.6 |
1828 |
|
17 |
SPONGEBOB |
NICK |
4.6 |
1825 |
|
18 |
JIMMY NEUTRON |
NICK |
4.6 |
1819 |
|
19 |
SPONGEBOB |
NICK |
4.6 |
1806 |
|
20 |
FULL HOUSE |
NAN |
4.5 |
1788 |
|
21 |
SPONGEBOB |
NICK |
4.5 |
1780 |
|
22 |
FAIRLY ODD PARENTS |
NICK |
4.5 |
1761 |
|
23 |
FAIRLY ODD PARENTS |
NICK |
4.5 |
1759 |
|
24 |
DOUG |
NICK |
4.4 |
1748 |
|
25 |
FAIRLY ODD PARENTS |
NICK |
4.4 |
1721 |
|
26 |
BLUES CLUES |
NICK |
4.4 |
1719 |
|
26 |
JIMMY NEUTRON |
NICK |
4.4 |
1719 |
|
28 |
SCOOBY DOO/MONSTER
MEXICO |
TOON |
4.3 |
1704 |
|
29 |
JIMMY NEUTRON |
NICK |
4.3 |
1686 |
|
29 |
SABRINA - TEENAGE WITCH |
NICK |
4.3 |
1686 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
June 11, 2004
©
2004
Media Life
- Diego Vasquez is a staff writer
for Media Life.
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