
|
|
Cable news's hot
new viewers: Kids
Fox News sees 100 percent growth in 6-11s for year
By A.J. Livsey
|
Like mother, like daughter. Like father, like
son.
Children are wont to mimic their parents’ behavior, and the
adage appears to hold true for cable viewership as well.
There’s no denying that 2003 was a year when news
networks saw significant ratings gains among adults, thanks to ongoing war
coverage and the newsworthiness of pop culture, including Ah-nold’s
election to governor and the latest Michael Jackson scandal.
What’s surprising is that children’s ratings for the top
cable news carriers – Fox News and CNN – saw big growth for the
year as well.
Among adults 25-54, Fox News' primetime ratings increased 45
percent in 2003. Similarly, children 2-11 and 6-11 ratings
experienced gains of 33 percent and 100 percent respectively.
CNN’s 25-54 rating grew at a similar clip with 43
percent growth over 2002, and its children, kids 2-11 and 6-11,
showed 31 percent and 20 percent growth in ratings as well.
Of course, news is still not a priority for most children.
Despite the growth, neither Fox News nor CNN could compete with
Nickelodeon or Cartoon Network for a slot at the top of the ratings,
with Fox News ranking No. 23 among 2-11s and No. 29 among 6-11s and
CNN at No. 31 and No 32. In comparison, both networks ranked in the
top 10 among 25-54s.
But the influence of adults’ viewing habits on their
children can’t be ignored. Each network that varied 15 percent or
more from the previous year among adults 25-54 was similarly
reflected in kids 2-11 ratings.
Viewership declines were shared among children and
their parents as well. CNBC, which suffered a 28 percent decline
among 25-54s also saw drops of 57 percent and 60 percent among kids
2-11 and 6-11.
In addition to news variances, a handful of other
networks also registered consistent growth and decline among kids
and adults. Bravo, buoyed by the success of “Queer Eye for the
Straight Guy,” grew 63 percent in ratings among 25-54s and also
saw 22 percent growth among kids 2-11 and 17 percent among 6-11s.
ABC Family, presumably a haven for shared family
viewing, suffered the most consistent decline of any network among
adults and children. The network was off 17 percent among 25-54s but
plummeted 45 percent and 49 percent among kids 2-11 and 6-11.
|
TOP 25
AD-SUPPORTED CABLE NETWORKS
Ranked on Kids 2-11 Rating
Full year 2003 (12/30/02 – 12/28/03)
Primetime |
|
Rank |
Net |
2003 |
Chg. |
% |
|
1 |
TOON |
1058 |
(35) |
-3% |
|
2 |
NICK |
1044 |
31 |
3% |
|
3 |
TDSN |
134 |
29 |
28% |
|
4 |
TBSC |
127 |
1 |
1% |
|
5 |
USA |
116 |
(8) |
-6% |
|
5 |
FAM |
93 |
(75) |
-45% |
|
7 |
TNT |
92 |
(10) |
-10% |
|
8 |
SPK |
91 |
(17) |
-16% |
|
9 |
APL |
84 |
(3) |
-3% |
|
10 |
ESPN |
82 |
2 |
2% |
|
11 |
LIF |
81 |
(36) |
-31% |
|
12 |
TLC |
78 |
5 |
7% |
|
13 |
BET |
72 |
9 |
14% |
|
14 |
MTV |
65 |
(4) |
-6% |
|
15 |
SCIF |
62 |
3 |
5% |
|
16 |
DISC |
61 |
(3) |
-5% |
|
17 |
FX |
58 |
17 |
41% |
|
18 |
VH1 |
34 |
9 |
36% |
|
19 |
CMDY |
33 |
(8) |
-20% |
|
20 |
TVLD |
33 |
5 |
18% |
|
21 |
AMC |
32 |
4 |
14% |
|
22 |
TVGC |
29 |
(4) |
-12% |
|
23 |
FOXN |
28 |
7 |
33% |
|
24 |
FOOD |
27 |
(2) |
-7% |
|
25 |
ESP2 |
26 |
1 |
4% |
| Source:
Turner Entertainment Research based on data from Nielsen Media
Research. |
|
TOP 25
AD-SUPPORTED CABLE NETWORKS
Ranked on Kids 2-11 Rating
Full year 2003 (12/30/02 – 12/28/03)
Total day |
|
Rank |
Net |
2003 |
2002 |
Chg. |
% |
|
1 |
NICK |
899 |
938 |
(39) |
-4% |
|
2 |
TOON |
657 |
677 |
(20) |
-3% |
|
3 |
TDSN |
104 |
76 |
28 |
37% |
|
4 |
FAM |
77 |
105 |
(28) |
-27% |
|
5 |
TBSC |
64 |
65 |
(1) |
-2% |
|
5 |
USA |
52 |
56 |
(4) |
-7% |
|
7 |
TNT |
51 |
50 |
1 |
2% |
|
8 |
NOGG |
51 |
n/a |
n/a |
n/a |
|
9 |
LIF |
48 |
62 |
(14) |
-23% |
|
10 |
TLC |
44 |
42 |
2 |
5% |
|
11 |
BET |
43 |
40 |
3 |
8% |
|
12 |
APL |
40 |
42 |
(2) |
-5% |
|
13 |
SPK |
39 |
43 |
(4) |
-9% |
|
14 |
ESPN |
37 |
35 |
2 |
6% |
|
15 |
MTV |
37 |
40 |
(3) |
-8% |
|
16 |
DISC |
29 |
31 |
(2) |
-6% |
|
17 |
FX |
28 |
26 |
2 |
8% |
|
18 |
SCIF |
27 |
24 |
3 |
13% |
|
19 |
FOXN |
19 |
11 |
8 |
73% |
|
20 |
TVLD |
19 |
15 |
4 |
27% |
|
21 |
VH1 |
19 |
13 |
6 |
46% |
|
22 |
TVGC |
18 |
19 |
(1) |
-5% |
|
23 |
CMDY |
17 |
22 |
(5) |
-23% |
|
24 |
AMC |
15 |
14 |
1 |
7% |
|
25 |
ESP2 |
15 |
13 |
2 |
15% |
|
Source: Turner Entertainment
Research based on data from Nielsen Media Research.
|
|
TOP 25
AD-SUPPORTED CABLE NETWORKS
Ranked
on Kids 6-11 Rating
Full year 2003 (12/30/02 – 12/28/03)
Primetime |
|
Rank |
Net |
2003 |
2002 |
Chg. |
% |
|
1 |
NICK |
682 |
690 |
(8) |
-1% |
|
2 |
TOON |
635 |
625 |
10 |
2% |
|
3 |
TBSC |
84 |
89 |
(5) |
-6% |
|
4 |
USA |
79 |
84 |
(5) |
-6% |
|
5 |
FAM |
65 |
128 |
(63) |
-49% |
|
5 |
SPK |
62 |
76 |
(14) |
-18% |
|
7 |
TNT |
57 |
65 |
(8) |
-12% |
|
8 |
TDSN |
56 |
54 |
2 |
4% |
|
9 |
ESPN |
55 |
55 |
0 |
0% |
|
10 |
APL |
53 |
59 |
(6) |
-10% |
|
11 |
TLC |
53 |
49 |
4 |
8% |
|
12 |
LIF |
53 |
83 |
(30) |
-36% |
|
13 |
BET |
48 |
42 |
6 |
14% |
|
14 |
MTV |
45 |
50 |
(5) |
-10% |
|
15 |
DISC |
40 |
42 |
(2) |
-5% |
|
16 |
SCIF |
40 |
40 |
0 |
0% |
|
17 |
FX |
38 |
29 |
9 |
31% |
|
18 |
CMDY |
24 |
32 |
(8) |
-25% |
|
19 |
TVLD |
24 |
19 |
5 |
26% |
|
20 |
VH1 |
23 |
17 |
6 |
35% |
|
21 |
AMC |
22 |
19 |
3 |
16% |
|
22 |
ESP2 |
18 |
18 |
0 |
0% |
|
23 |
FOOD |
18 |
17 |
1 |
6% |
|
24 |
TVGC |
18 |
19 |
(1) |
-5% |
|
25 |
GAME |
16 |
17 |
(1) |
-6% |
|
Source: Turner Entertainment
Research based on data from Nielsen Media Research.
|
|
TOP 25
AD-SUPPORTED CABLE NETWORKS
Ranked
on Kids 6-11 Rating
Full year 2003 (12/30/02 – 12/28/03)
Total Day |
|
Rank |
Net |
2003 |
2002 |
Chg. |
% |
|
1 |
NICK |
496 |
526 |
(30) |
-6% |
|
2 |
TOON |
380 |
393 |
(13) |
-3% |
|
3 |
FAM |
56 |
79 |
(23) |
-29% |
|
4 |
TDSN |
45 |
37 |
8 |
22% |
|
5 |
TBSC |
41 |
44 |
(3) |
-7% |
|
5 |
USA |
35 |
35 |
0 |
0% |
|
7 |
TNT |
31 |
31 |
0 |
0% |
|
8 |
LIF |
30 |
41 |
(11) |
-27% |
|
9 |
BET |
28 |
26 |
2 |
8% |
|
10 |
SPK |
27 |
30 |
(3) |
-10% |
|
11 |
APL |
26 |
29 |
(3) |
-10% |
|
12 |
ESPN |
26 |
25 |
1 |
4% |
|
13 |
TLC |
26 |
25 |
1 |
4% |
|
14 |
MTV |
26 |
28 |
(2) |
-7% |
|
15 |
DISC |
18 |
19 |
(1) |
-5% |
|
16 |
FX |
18 |
17 |
1 |
6% |
|
17 |
SCIF |
17 |
16 |
1 |
6% |
|
18 |
TVLD |
13 |
9 |
4 |
44% |
|
19 |
VH1 |
13 |
9 |
4 |
44% |
|
20 |
CMDY |
12 |
16 |
(4) |
-25% |
|
21 |
TVGC |
11 |
12 |
(1) |
-8% |
|
22 |
AMC |
10 |
9 |
1 |
11% |
|
23 |
ESP2 |
10 |
9 |
1 |
11% |
|
24 |
CMT |
9 |
4 |
5 |
125% |
|
25 |
FOOD |
9 |
8 |
1 |
13% |
|
Source: Turner Entertainment Research based on data from Nielsen
Media Research. |
|
TOP 10
AD-SUPPORTED CABLE PROGRAMS
Ranked on Kids 6-11 Rating
Full year 2003 (12/30/02 – 12/28/03 |
|
Rank |
Program |
Net |
Date |
Audience (000) |
|
1 |
Spongebob |
NICK |
3/21/03 |
3260 |
|
2 |
Spongebob |
NICK |
3/21/03 |
2959 |
|
3 |
Spongebob |
NICK |
3/21/03 |
2757 |
|
4 |
Spongebob |
NICK |
3/21/03 |
2647 |
|
5 |
S Jimmy Neutron Jetfusion |
NICK |
10/13/03 |
2110 |
|
6 |
Spongebob |
NICK |
3/22/03 |
2105 |
|
7 |
Spongebob |
NICK |
11/9/03 |
2040 |
|
8 |
Spongebob |
NICK |
3/22/03 |
2040 |
|
9 |
Spongebob |
NICK |
2/22/03 |
2032 |
|
10 |
Jimmy Neutron |
NICK |
2/17/03 |
2027 |
|
Source: Turner Entertainment
Research based on data from Nielsen Media Research. |
|
TOP 10
AD-SUPPORTED CABLE PROGRAMS
Ranked
on Kids 2-11 Rating
Full year 2003 (12/30/02 – 12/28/03) |
|
Rank |
Program |
Net |
Date |
Audience (000) |
|
1 |
Spongebob |
NICK |
3/21/03 |
4711 |
|
2 |
Spongebob |
NICK |
3/21/03 |
4425 |
|
3 |
Spongebob |
NICK |
3/21/03 |
4268 |
|
4 |
Spongebob |
NICK |
3/21/03 |
3999 |
|
5 |
Spongebob |
NICK |
2/22/03 |
3375 |
|
6 |
Spongebob |
NICK |
2/16/03 |
3256 |
|
7 |
Spongebob |
NICK |
3/8/03 |
3233 |
|
8 |
Spongebob |
NICK |
3/29/03 |
3226 |
|
9 |
Spongebob |
NICK |
11/9/03 |
3191 |
|
10 |
All Grown Up |
NICK |
11/29/03 |
3189 |
|
Source: Turner Entertainment
Research based on data from Nielsen Media Research. |
|
January
9, 2004© 2004
Media Life
-
A.J. Livsey is a staff writer for Media
Life.
|
|
|
|