|
How sweet football has been to ABC,
in an otherwise not very sweet season in which the network has dipped in
every demographic.
Last week gave the network its best showing of the season, with its
wild card NFL games and college football bowls.
Now the network kisses football goodbye and settles in for what
could be a very chilly January.
ABC last week finished first
among households, total viewers and adults 18-49. The 4.9/14 delivery
among 18-49s was the network’s best of the season, 30 percent above its
season average.
But even that bright moment highlighted just how dismal a
year it has been for the network. It
didn't even lift ABC's season-to-date 18-49 rating.
After 15 weeks, ABC’s 3.6/10
among 18-49s puts it behind Fox and CBS, each with 3.7/10, and leader NBC
with 4.1/11.
While the football ratings were a
welcome change for ABC, they also serve to highlight the struggle the
network faces on Thursdays, Saturdays and Sundays.
Thursday’s Orange Bowl matchup
between Miami and Florida State occupied the 8 p.m. timeslot of “Threat
Matrix” and drew a 5.2 rating versus the terrorist drama’s 1.8 for a
December episode.
Similarly, the Sugar Bowl on
Sunday between Oklahoma and LSU slid into the timeslot of “10-8”
and more than doubled the drama’s 2.5 rating last month, with a 5.9
among 18-49s.
The BCS games gave the network
its only first-place weekly finish of the season, but it was a week where
repeats on the other networks offered little in the way of competition
anyway.
If ABC expects to build off any
of the ratings highs from last week, the network will have to make some
serious revisions to its lineup to ensure a consistent schedule during
competitive weeks and times when it can’t count on sports specials.
As it is, the network is fraught with holes, from shelved
series “Karen Sisco” and “LA Dragnet” and the end of "Monday Night
Football."
Not that it’s not trying to fix
them.
ABC hoped to find a ratings winner in new drama “Line of Fire”
to fill the hole left by “NYPD Blue” at 10 p.m. on Tuesday, but even
new episodes of a new series couldn’t match “Blue’s” ratings.
It also has "Stephen King's Kingdom Hospital"
bowing sometime in March.
One obvious move would be for ABC to
schedule the promised return of “Karen Sisco” on Sundays at 8 p.m. to
lead into the network’s other female-driven action drama, “Alias.”
So far, the Jennifer Garner series hasn’t reaped any of the
benefits of current lead-in “10-8,” and “Sisco” wasn’t making any
headway in its former Wednesday timeslot against NBC’s “Law &
Order.”
In the meantime, ABC has kept many of
its series intact and has scrambled to fill vacancies with specials and
new reality shows, including this week’s debut of “Celebrity Mole”
and “Extreme Makeover: Home Edition” next month.
The network is also counting on the
return of “The Bachelorette,” featuring Bob the Bachelor reject
Meredith, to help revive the network in its Wednesday battle against NBC’s
“The West Wing.”
|
PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending Jan.4
|
|
Network |
Households |
People 2+ |
Adults 18-49 |
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
ABC |
8.6 |
9350 |
14 |
5.0 |
13880 |
13 |
4.9 |
6310 |
14 |
|
CBS |
7.0 |
7590 |
12 |
3.9 |
10650 |
10 |
3.1 |
4010 |
9 |
|
NBC |
5.8 |
6340 |
10 |
3.3 |
9020 |
8 |
3.0 |
3910 |
8 |
|
FOX |
3.9 |
4270 |
6 |
2.3 |
6340 |
6 |
2.7 |
3450 |
7 |
|
WB |
2.1 |
2250 |
3 |
1.1 |
2990 |
3 |
1.2 |
1550 |
3 |
|
UPN |
1.9 |
2010 |
3 |
1.0 |
2780 |
3 |
1.0 |
1320 |
3 |
|
PAX |
0.6 |
630 |
1 |
0.3 |
900 |
1 |
0.2 |
260 |
1 |
|
*
Each rating point is equivalent to
1.084
million homes
Source: Nielsen Media Research
|
|
SEASON-TO-DATE PRIMETIME
AVERAGES BY NETWORK
Ranked on Households
Week Ending Jan.4
|
|
Network |
Households |
People 2+ |
Adults 18-49 |
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
CBS |
8.4 |
9150 |
14 |
4.7 |
12960 |
12 |
3.7 |
4790 |
10 |
|
NBC |
7.0 |
7600 |
12 |
3.8 |
10560 |
10 |
4.1 |
5220 |
11 |
|
ABC |
6.4 |
6980 |
11 |
3.6 |
9850 |
9 |
3.6 |
4650 |
10 |
|
FOX |
5.9 |
6430 |
10 |
3.4 |
9250 |
9 |
3.7 |
4730 |
10 |
|
WB |
2.5 |
2740 |
4 |
1.4 |
3810 |
3 |
1.5 |
1920 |
4 |
|
UPN |
2.3 |
2510 |
4 |
1.2 |
3430 |
3 |
1.4 |
1800 |
4 |
|
PAX |
0.6 |
700 |
1 |
0.4 |
980 |
1 |
0.2 |
310 |
1 |
|
*
Each rating point is equivalent to
1.084
million homes
Source: Nielsen Media Research
|
NETWORK
TV
Ranked on Households
Week Ending Jan.4
|
| # |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
1 |
AFC/NFC
SHWCSE 2(S) |
ABC |
16.0 |
28 |
17307 |
1 |
9.1 |
25085 |
|
2 |
AFC/NFC
PLAYOFF
GM2(S) |
ABC |
15.4 |
25 |
16647 |
2 |
8.9 |
24664 |
|
3 |
SUGAR
BOWL(S) |
ABC |
14.8 |
23 |
16047 |
3 |
8.7 |
23937 |
|
4 |
AFC WLDCRD
LTE POST(S) |
CBS |
12.4 |
21 |
13393 |
4 |
6.9 |
19079 |
|
5 |
60 MINUTES |
CBS |
10.6 |
16 |
11531 |
8 |
5.7 |
15765 |
|
6 |
ROSE BOWL
POST GM(S) |
ABC |
10.5 |
17 |
11328 |
5 |
6.5 |
17872 |
|
7 |
SUGAR BOWL
PRE-GM(S) |
ABC |
10.4 |
16 |
11247 |
6 |
6.3 |
17373 |
|
8 |
CSI SPEC.(S) |
CBS |
10.1 |
16 |
10979 |
7 |
5.9 |
16199 |
|
9 |
CSI: MIAMI |
CBS |
9.8 |
16 |
10644 |
9 |
5.5 |
15060 |
|
10 |
CSI: MIAMI -
SPEC.(S) |
CBS |
9.7 |
15 |
10542 |
11 |
5.3 |
14584 |
|
11 |
EVERYBODY
LOVES
RAYMOND |
CBS |
9.5 |
15 |
10341 |
9 |
5.5 |
15090 |
|
12 |
ORANGE
BOWL(S) |
ABC |
9.1 |
16 |
9842 |
12 |
5.1 |
14183 |
|
13 |
WITHOUT A
TRACE
SPEC.(S) |
CBS |
8.6 |
15 |
9312 |
15 |
4.7 |
13024 |
|
14 |
FIESTA
BOWL(S) |
ABC |
8.5 |
15 |
9195 |
13 |
5.0 |
13690 |
|
14 |
LAW AND
ORDER
CRIM INTENT |
NBC |
8.5 |
12 |
9163 |
14 |
4.8 |
13205 |
|
14 |
TWO AND
A HALF MEN |
CBS |
8.5 |
13 |
9171 |
15 |
4.7 |
12944 |
|
17 |
DATELINE
SUN-7PM |
NBC |
8.3 |
13 |
8949 |
17 |
4.6 |
12770 |
|
18 |
DATELINE
FRI |
NBC |
8.1 |
13 |
8736 |
19 |
4.5 |
12296 |
|
19 |
COLD CASE
SPEC.(S) |
CBS |
7.9 |
12 |
8547 |
17 |
4.6 |
12591 |
|
20 |
COLD CASE
SPECIAL(S) |
CBS |
7.5 |
11 |
8128 |
22 |
4.0 |
11118 |
|
21 |
LAW AND
ORDER:SVU |
NBC |
7.2 |
12 |
7800 |
27 |
3.7 |
10185 |
|
22 |
FRIENDS
SL.(S) |
NBC |
7.1 |
11 |
7750 |
21 |
4.2 |
11661 |
|
23 |
STILL STANDING
SPEC(S) |
CBS |
6.8 |
11 |
7344 |
24 |
3.9 |
10666 |
|
24 |
SIMPSONS |
FOX |
6.7 |
10 |
7224 |
20 |
4.4 |
11998 |
|
25 |
MICHAEL JACKSON
No. 1S(S) |
CBS |
6.6 |
11 |
7194 |
25 |
3.8 |
10486 |
|
25 |
NAVY NCIS |
CBS |
6.6 |
11 |
7122 |
27 |
3.7 |
10167 |
|
25 |
YES, DEAR
SPCL(S) |
CBS |
6.6 |
10 |
7157 |
25 |
3.8 |
10589 |
|
Source: Nielsen Media Research
|
|
TOP 30 PROGRAMS - BROADCAST TV
Adults 18-49
Week Ending Jan.4
|
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
AFC/NFC PLAYOFF GM2 |
ABC |
9.6 |
12330 |
|
2 |
SUGAR BOWL |
ABC |
5.9 |
7620 |
|
3 |
SUGAR BOWL PRE-GAME |
ABC |
5.9 |
7620 |
|
4 |
SIMPSONS |
FOX |
5.4 |
6880 |
|
5 |
EVERYBODY LOVES RAYMOND |
CBS |
5.3 |
6880 |
|
6 |
ORANGE BOWL |
ABC |
5.2 |
6700 |
|
6 |
CSI SPECIAL |
CBS |
5.2 |
6680 |
|
6 |
CSI: MIAMI |
CBS |
5.2 |
6650 |
|
9 |
FIESTA BOWL |
ABC |
4.8 |
6170 |
|
9 |
FRIENDS - SL |
NBC |
4.8 |
6210 |
|
9 |
LAW & ORDER: CRIM INTENT |
NBC |
4.8 |
6210 |
|
12 |
SIMPLE LIFE SP TUE - 9:30P |
FOX |
4.7 |
6080 |
|
12 |
TWO AND A HALK MEN |
CBS |
4.7 |
6070 |
|
14 |
CSI: MIAMI - SPECIAL |
CBS |
4.6 |
5980 |
|
14 |
SIMPLE LIFE SP TUE - 9P |
FOX |
4.6 |
5950 |
|
16 |
FEAR FACTOR |
NBC |
4.1 |
5340 |
|
16 |
WILL & GRACE - SL |
NBC |
4.1 |
5290 |
|
16 |
60 MINUTES |
CBS |
4.1 |
5340 |
|
19 |
SIMPLE LIFE |
FOX |
4.0 |
5110 |
|
19 |
WITHOUT A TRACE - SPECIAL |
CBS |
4.0 |
5090 |
|
21 |
BERNIE MAC |
FOX |
3.7 |
4740 |
|
21 |
AMERICAN DREAMS |
NBC |
3.7 |
4730 |
|
21 |
YES, DEAR - SPCL |
CBS |
3.7 |
4800 |
|
24 |
LAW & ORDER: SVU |
NBC |
3.7 |
4620 |
|
24 |
DATELINE SUN-7PM |
NBC |
3.6 |
4580 |
|
24 |
QUEER EYE-STRGHT GUY 1/4 |
NBC |
3.6 |
4670 |
|
24 |
STILL STANDING-SPECIAL |
CBS |
3.6 |
4580 |
|
Source: ABC Networks, based on
data from Nielsen Media Research
|
|
CABLE TV
Ranked on Households
Week Ending
Dec.
28
|
|
BASIC CABLE |
|
# |
PROGRAM NAME |
NET |
Households |
Persons 2+ |
|
(000) |
Rtg
% |
Rtg
% |
|
1 |
NFL REGULAR SEASON L
(STEELERS/RAVENS) |
ESPN |
7294 |
6.7 |
10418 |
|
2 |
NFL REGULAR SEASON L
(EAGLES/REDSKINS) |
ESPN |
4637 |
4.3 |
6620 |
|
3 |
NFL PRIME TIME L |
ESPN |
3150 |
2.9 |
4482 |
|
4 |
SPONGEBOB |
NICK |
3007 |
2.8 |
4052 |
|
5 |
SPORTSCENTER: L |
ESPN |
2836 |
2.6 |
3524 |
|
6 |
FAIRLY ODD PARENTS |
NICK |
2768 |
2.6 |
4121 |
|
7 |
SPONGEBOB |
NICK |
2760 |
2.5 |
3764 |
|
8 |
SPONGEBOB |
NICK |
2749 |
2.5 |
3924 |
|
9 |
FAIRLY ODD PARENTS |
NICK |
2726 |
2.5 |
3643 |
|
10 |
INSIGHT .COM BOWL L
(CALIFORNIA/VIRGINIA TECH) |
ESPN |
2718 |
2.5 |
3874 |
|
11 |
THE AMANDA SHOW |
NICK |
2651 |
2.4 |
3701 |
|
11 |
WWE ENTERTAINMENT (WWE RAW ZONE) |
SPIKE |
2651 |
2.4 |
3743 |
|
13 |
FAIRLY ODD PARENTS |
NICK |
2644 |
2.4 |
3831 |
|
13 |
LAW & ORDER: SVU |
USA |
2644 |
2.4 |
3271 |
|
15 |
SPONGEBOB |
NICK |
2643 |
2.4 |
3647 |
|
PAY CABLE |
|
# |
PROGRAM NAME |
NET |
Households |
Persons 2+ |
|
(000) |
Rtg % |
Rtg
% |
|
1 |
SOPRANOS, THE |
HBO |
2274 |
2.1 |
3069 |
|
2 |
NATIONAL SECURITY |
HBO |
2182 |
2.0 |
3489 |
|
3 |
SOPRANOS, THE |
HBO |
2112 |
1.9 |
3185 |
|
4 |
TRUE LIES |
HBO |
1949 |
1.8 |
2743 |
|
5 |
CATHOUSE 2 (AU) |
HBO |
1851 |
1.7 |
2647 |
|
* Each rating point is equivalent to
108.4
million homes
Source: Nielsen Media Research
|
SYNDICATION
Ranked on Households
Week Ending Dec.
21
|
|
# |
PROGRAMS |
Syndicator |
Households |
|
US Rtg% |
(000) |
|
1 |
ESPN NFL REGULAR SEASON |
ESP |
7.2 |
4612 |
|
2 |
SEINFELD (AT) |
SPT |
4.3 |
2764 |
|
3 |
BUENA VISTA III |
BV |
4.2 |
2701 |
|
4 |
ESPN NFL REGULAR SEASON 2 |
ESP |
3.9 |
2515 |
|
5 |
SEINFELD-WKND (AT) |
SPT |
3.5 |
2220 |
|
5 |
FRIENDS-SYN (AT) |
WB |
3.5 |
2218 |
|
7 |
EVRY LVS RAYMOND-SYN (AT) |
KIN |
2.6 |
1687 |
|
8 |
THAT 70S SHOW-MF-SYN (AT) |
2/T |
2.3 |
1460 |
|
8 |
WHEEL OF FORTUNE |
KIN |
2.2 |
1435 |
|
10 |
KING OF THE HILL-SYN(AT) |
2/T |
2.1 |
1313 |
|
Source: Nielsen Media Research
|
SPANISH-LANGUAGE TELEVISION
Ranked on Households
Week Ending
Dec. 28
|
|
# |
PROGRAMS |
Net |
NHTI*
Rtg% |
Projection
(000) |
|
1 |
VELO DE NOVIA TUE |
UNI |
19.1 |
2019 |
|
2 |
VELO DE NOVIA MON |
UNI |
18.6 |
1967 |
|
3 |
VELO DE NOVIA FRI |
UNI |
18.3 |
1938 |
|
4 |
AMAR OTRA VEZ TUE |
UNI |
17.1 |
1805 |
|
5 |
AMAR OTRA VEZ MON |
UNI |
16.9 |
1791 |
|
6 |
SABADO GIGANTE-SAT |
UNI |
16.8 |
1773 |
|
7 |
TE AMARE EN SILENCIO TUE |
UNI |
16.0 |
1693 |
|
8 |
TE AMARE EN SILENCIO MON |
UNI |
15.9 |
1680 |
|
9 |
AMAR OTRA VEZ FRI |
UNI |
15.7 |
1663 |
|
10 |
CRISTINA-MON |
UNI |
15.6 |
1649 |
|
11 |
CASOS VIDA R: ED. ESP TUE |
UNI |
15.4 |
1623 |
|
12 |
HORA PICO-SUN |
UNI |
15.1 |
1594 |
|
13 |
CASA DE LA RISA SUN |
UNI |
15.0 |
1585 |
|
14 |
JAULA-SUN |
UNI |
14.8 |
1565 |
|
15 |
TE AMARE EN SILENCIO FRI |
UNI |
14.5 |
1538 |
|
16 |
PARODIA-SUN |
UNI |
13.9 |
1465 |
|
17 |
THALIA: TRAYECTORIA
12/28(S)-12/28 |
UNI |
13.8 |
1455 |
|
18 |
VER PARA CREER-SUN |
UNI |
13.5 |
1431 |
|
19 |
CASOS VIDA R: ED. ESP FRI |
UNI |
13.0 |
1371 |
|
20 |
FAMILIA P. LUCHE SAT |
UNI |
11.7 |
1238 |
|
* Nielsen
Hispanic Television Index; ratings based on 9.7 million Hispanic
TV homes.
Source: Nielsen Media Research
|
|
NETWORK SPORTS
Ranked
on Household
Week Ending Dec.
28
|
|
# |
PROGRAMS |
Net |
Episode |
Households |
Persons 2+ |
|
US
Rtg% |
Shr |
(000) |
(000) |
|
1 |
CBS NFL
NAT. |
CBS |
Var. teams
& Times
|
13.4 |
27 |
14534 |
7.7 |
|
2 |
NFL MON.
NIGHT
FTBALL |
ABC |
GREEN BAY
@ OAK. |
11.1 |
19 |
12014 |
6.2 |
|
3 |
FOX NFL
SUN.-SINGLE |
FOX |
Var. teams
& Times
|
11.1 |
26 |
12005 |
6.3 |
|
4 |
FOX NFL-SAT
2(S)-12/27 |
FOX |
SEATTLE
@ SF |
8.6 |
18 |
9371 |
4.9 |
|
5 |
CBS NFL
SINGLE-SAT
S2(S)-12/27 |
CBS |
BUFF@
NEW ENG. |
7.8 |
20 |
8485 |
4.4 |
|
6 |
CBS NFL
REG. |
CBS |
Var. teams
& Times
|
7.7 |
18 |
8337 |
4.3 |
|
7 |
HOLIDAY
HOOPS
8:30P(S)-12/25 |
ABC |
HOUSTON@ LAKERS |
4.1 |
9 |
4425 |
2.6 |
|
8 |
HOLIDAY
HOOPS
6PM(S)-12/25 |
ABC |
DALLAS
@ SACRA. |
3.1 |
8 |
3345 |
1.8 |
|
9 |
WWE
SMCKDN! |
UPN |
|
3.0 |
6 |
3290 |
1.8 |
|
10 |
NCAA
B'BALL-SAT-2 |
CBS |
LVLLE
@ KY/UCLA
@ MICH |
2.8 |
6 |
3079 |
1.4 |
|
11 |
NBC SPORTS
SPEC.
12/25(S |
NBC |
HOLIDAY
CELEB ON
ICE |
1.9 |
6 |
2008 |
1.1 |
|
12 |
SKILLS CHAL.
GOLF-SUN
(S)-12/28 |
NBC |
|
1.7 |
4 |
1805 |
0.8 |
|
13 |
SKILLS CHAL.
GOLF-SAT
(S)-12/27 |
NBC |
|
1.5 |
4 |
1579 |
0.7 |
|
14 |
NBC SPORTS SPEC. 12/27(S) |
NBC |
USSA: US SNOW
BOARD |
0.9 |
2 |
998 |
0.4 |
|
15 |
PUR. DG CHW
DG CHLG |
PAX |
|
0.3 |
1 |
364 |
0.2 |
|
Source: Nielsen Media Research
|
|