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The browser,
its rise and rapid fall

Factoid: Majority access web by different means

By A.J. Livsey

   Two years ago, the battle was between Internet Explorer and Netscape, and Internet Explorer was winning.
  These days, it's between traditional browsers like Internet Explorer and Netscape and non-browser applications such as instant messaging and media players for accessing the web.
   The fight has already been won.
   According to Nielsen//NetRatings, three out of every four users--76 percent--access the internet with non-browser applications like AOL Instant Messenger and RealPlayer to have instant access to online communication tools.
   “It's become harder to distinguish when you're on the internet, blurring the lines between what's sitting on the desktop and what's coming from the world wide web,” says Abha Bhagat, senior analyst for Nielsen//NetRatings.
   Among those users, the top five internet applications were media and instant messaging applications, including 34.4 percent who used Windows Media Player and 20.3 percent who used AOL Instant Messenger. RealOne/RealPlayer was used by 19.8 percent of users, followed by MSN Messenger Service with 19.3 percent and Yahoo! Messenger Service with 12.3 percent.
   Nielsen//NetRatings did not provide numbers on browser applications, but their usage has fallen off somewhat.
   Bhagat says the popularity of these applications is driven by the appeal of instant communication.
   “The proliferation of internet applications combined with the popularity of high-speed connections means people are always connected to the internet,” she says.
  Besides chatting with friends, she says, media players and instant messaging enable people to send documents without email, watch webcasts and conduct live meetings.
   However, when it comes to information gathering and research on products and shopping online, Bhagat says traditional internet applications like Internet Explorer and AOL are still the way to go.
   The report says 106 million total unique users accessed the internet in November, up 11 percent from the same period in 2003.

Top 25 parent companies
Through Dec. 28, 2003

#

Parent

Unique Audience (000)

Reach %

Time spent per person (hh:mm:ss)

1

Microsoft

51,681

51.7

0:31:40

2

Time Warner

47,533

47.6

1:24:00

3

Yahoo!

42,910

42.9

0:37:54

4

Google

19,129

19.1

0:06:38

5

eBay

17,324

17.3

0:35:31

6

RealNetworks

8,967

9.0

0:17:52

7

Amazon

8,549

8.6

0:09:16

8

United States Government

7,907

7.9

0:09:35

9

Excite Network

7,282

7.3

0:13:51

10

Terra Lycos

7,172

7.2

0:05:07

11

About-Primedia

5,843

5.9

0:06:24

12

EarthLink

5,700

5.7

0:25:10

13

Landmark Communications

5,547

5.6

0:05:11

14

InterActiveCorp

5,377

5.4

0:12:13

15

Viacom International

5,287

5.3

0:14:23

16

Walt Disney Internet Group

5,135

5.1

0:19:12

17

United Online

5,058

5.1

0:41:30

18

AWS Convergence Technologies

4,771

4.8

0:06:41

19

CNET Networks

4,483

4.5

0:06:29

20

Claria Corporation

4,455

4.5

0:01:16

21

Apple Computer

4,368

4.4

0:08:43

22

Electronic Arts

4,190

4.2

0:53:03

23

WhenU

4,084

4.1

0:05:52

24

American Greetings

3,874

3.9

0:05:54

25

eUniverse

3,856

3.9

0:06:12

Source: Nielsen//NetRatings


Top 25 brands
Through Dec. 28, 2003

 

Parent

Unique Audience (000)

Reach %

Time spent per person (hh:mm:ss)

1

MSN

42,789

42.8

0:28:57

2

Yahoo!

41,954

42.0

0:38:37

3

AOL

37,326

37.3

1:38:47

4

Microsoft

34,985

35.0

0:11:21

5

Google

19,011

19.0

0:06:34

6

eBay

16,924

16.9

0:34:52

7

Real

8,891

8.9

0:16:33

8

Amazon

7,732

7.7

0:08:46

9

Lycos Network

6,823

6.8

0:05:07

10

Netscape

5,499

5.5

0:09:39

11

Weather Channel

5,424

5.4

0:05:08

12

About Network

5,321

5.3

0:06:20

13

EarthLink

5,075

5.1

0:25:43

14

WeatherBug

4,720

4.7

0:06:43

15

Apple

4,368

4.4

0:08:43

16

Gator Network

4,272

4.3

0:01:16

17

EA Online

4,190

4.2

0:53:03

18

CNN

4,136

4.1

0:09:52

19

WhenU

4,084

4.1

0:05:51

20

MapQuest

3,925

3.9

0:05:32

21

Comcast

3,829

3.8

0:12:50

22

eUniverse

3,546

3.6

0:06:38

23

MusicMatch Jukebox

3,345

3.4

0:38:12

24

KaZaA

3,268

3.3

0:33:22

25

Disney Online

3,239

3.2

0:23:13

Source: Nielsen//NetRatings,

 

Top 25 advertisers 
(excludes house ads)
Through Dec. 28, 2003

 

Company

Impressions (000)

1

InterActiveCorp

579,466

2

AT&T Wireless Services, Inc.

533,723

3

Dell Computer Corporation

442,509

4

SBC Communications, Inc.

440,186

5

Netflix, Inc.

431,059

6

LowerMyBills.com, Inc.

419,084

7

Bank One Corporation

368,349

8

Amazon.com, Inc.

338,564

9

Sony Corporation

313,757

10

Ameritrade Holding Corporation

295,637

11

Ameriquest Mortgage Company

292,809

12

Sabre Holdings Inc.

286,846

13

Scottrade, Inc.

269,512

14

Microsoft Corporation

251,668

15

AstraZeneca Pharmaceuticals LP

237,142

16

Orbitz

208,845

17

MBNA Corporation

200,421

18

MatchNet plc

197,571

19

Classmates Online, Inc.

186,976

20

Fun Web Products

185,937

21

Apollo Group, Inc.

182,609

22

Morgan Stanley

180,540

23

CoolSavings, Inc.

176,801

24

Intuit, Inc.

172,028

25

Citigroup Inc.

171,271

Source: Nielsen//NetRatings AdRelevance,

 

Top 25 advertising sites
(excludes house ads)
Through Dec. 28, 2003

 

Company

Impressions (000)

1

Yahoo!

4,479,050

2

MSN

3,536,977

3

iWon

832,363

4

eBay

593,491

5

Netscape

526,778

6

MSNBC

494,082

7

CNN

480,881

8

AOL.com

396,234

9

ESPN.com

369,995

10

Juno

362,451

11

EarthLink

342,674

12

Excite

329,139

13

The New York Times

289,325

14

AT&T Worldnet

281,271

15

NetZero

242,815

16

BlackPlanet.com

225,223

17

The Weather Channel

198,628

18

Pogo

184,902

19

Warner Bros.

183,655

20

Classmates

156,155

21

MLB.com

155,655

22

CBS SportsLine

153,263

23

CBS MarketWatch

138,477

24

USA TODAY

134,903

25

Realtor.com

125,714

Source: Nielsen//NetRatings AdRelevance,

 

Average use
Through Dec. 28, 2003

 

 

Current Week

Last Week

% Change

 

Sessions/Visits per Person

9

9

0.00

 

Domains Visited per Person

21

22

-4.55

 

PC Time per Person

7:12:12

7:48:21

-7.72

 

Active Digital Media Universe

100,543,044

102,756,232

-2.15

 

Current Digital Media Universe Estimate

186,495,188

186,494,743

0.00

 

Sessions/Visits per Person

9

9

0.00

Source: Nielsen//NetRatings AdRelevance,


  


January 6, 2004© 2004 Media Life


- A.J. Livsey is a staff writer for Media Life.


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