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The browser,
its rise and rapid fall
Factoid: Majority access web by different means
By A.J. Livsey
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Two years ago, the battle was between Internet
Explorer and Netscape, and Internet Explorer was winning.
These days, it's between traditional browsers like Internet
Explorer and Netscape and non-browser applications such as instant
messaging and media players for accessing the web.
The fight has already been won.
According to Nielsen//NetRatings, three out of every
four users--76 percent--access the internet with non-browser
applications like AOL Instant Messenger and RealPlayer to have
instant access to online communication tools.
“It's become harder to distinguish when you're on the
internet, blurring the lines between what's sitting on the desktop
and what's coming from the world wide web,” says Abha Bhagat,
senior analyst for Nielsen//NetRatings.
Among those users, the top five internet applications
were media and instant messaging applications, including 34.4
percent who used Windows Media Player and 20.3 percent who used AOL
Instant Messenger. RealOne/RealPlayer was used by 19.8 percent of
users, followed by MSN Messenger Service with 19.3 percent and
Yahoo! Messenger Service with 12.3 percent.
Nielsen//NetRatings did not provide numbers on browser
applications, but their usage has fallen off somewhat.
Bhagat says the popularity of these applications is
driven by the appeal of instant communication.
“The proliferation of internet applications combined
with the popularity of high-speed connections means people are
always connected to the internet,” she says.
Besides chatting with friends, she says, media players and
instant messaging enable people to send documents without email,
watch webcasts and conduct live meetings.
However, when it comes to information gathering and
research on products and shopping online, Bhagat says traditional
internet applications like Internet Explorer and AOL are still the
way to go.
The report says 106 million total unique users accessed
the internet in November, up 11 percent from the same period in
2003.
|
Top 25 parent companies
Through Dec. 28, 2003 |
|
#
|
Parent |
Unique Audience (000) |
Reach % |
Time spent per person
(hh:mm:ss) |
|
1 |
Microsoft |
51,681 |
51.7 |
0:31:40 |
|
2 |
Time Warner |
47,533 |
47.6 |
1:24:00 |
|
3 |
Yahoo! |
42,910 |
42.9 |
0:37:54 |
|
4 |
Google |
19,129 |
19.1 |
0:06:38 |
|
5 |
eBay |
17,324 |
17.3 |
0:35:31 |
|
6 |
RealNetworks |
8,967 |
9.0 |
0:17:52 |
|
7 |
Amazon |
8,549 |
8.6 |
0:09:16 |
|
8 |
United States Government |
7,907 |
7.9 |
0:09:35 |
|
9 |
Excite Network |
7,282 |
7.3 |
0:13:51 |
|
10 |
Terra Lycos |
7,172 |
7.2 |
0:05:07 |
|
11 |
About-Primedia |
5,843 |
5.9 |
0:06:24 |
|
12 |
EarthLink |
5,700 |
5.7 |
0:25:10 |
|
13 |
Landmark Communications |
5,547 |
5.6 |
0:05:11 |
|
14 |
InterActiveCorp |
5,377 |
5.4 |
0:12:13 |
|
15 |
Viacom International |
5,287 |
5.3 |
0:14:23 |
|
16 |
Walt Disney Internet Group |
5,135 |
5.1 |
0:19:12 |
|
17 |
United Online |
5,058 |
5.1 |
0:41:30 |
|
18 |
AWS Convergence Technologies |
4,771 |
4.8 |
0:06:41 |
|
19 |
CNET Networks |
4,483 |
4.5 |
0:06:29 |
|
20 |
Claria Corporation |
4,455 |
4.5 |
0:01:16 |
|
21 |
Apple Computer |
4,368 |
4.4 |
0:08:43 |
|
22 |
Electronic Arts |
4,190 |
4.2 |
0:53:03 |
|
23 |
WhenU |
4,084 |
4.1 |
0:05:52 |
|
24 |
American Greetings |
3,874 |
3.9 |
0:05:54 |
|
25 |
eUniverse |
3,856 |
3.9 |
0:06:12 |
Source:
Nielsen//NetRatings |
|
Top 25 brands
Through Dec. 28, 2003 |
|
|
Parent |
Unique Audience (000) |
Reach % |
Time spent per person (hh:mm:ss) |
|
1 |
MSN |
42,789 |
42.8 |
0:28:57 |
|
2 |
Yahoo! |
41,954 |
42.0 |
0:38:37 |
|
3 |
AOL |
37,326 |
37.3 |
1:38:47 |
|
4 |
Microsoft |
34,985 |
35.0 |
0:11:21 |
|
5 |
Google |
19,011 |
19.0 |
0:06:34 |
|
6 |
eBay |
16,924 |
16.9 |
0:34:52 |
|
7 |
Real |
8,891 |
8.9 |
0:16:33 |
|
8 |
Amazon |
7,732 |
7.7 |
0:08:46 |
|
9 |
Lycos Network |
6,823 |
6.8 |
0:05:07 |
|
10 |
Netscape |
5,499 |
5.5 |
0:09:39 |
|
11 |
Weather Channel |
5,424 |
5.4 |
0:05:08 |
|
12 |
About Network |
5,321 |
5.3 |
0:06:20 |
|
13 |
EarthLink |
5,075 |
5.1 |
0:25:43 |
|
14 |
WeatherBug |
4,720 |
4.7 |
0:06:43 |
|
15 |
Apple |
4,368 |
4.4 |
0:08:43 |
|
16 |
Gator Network |
4,272 |
4.3 |
0:01:16 |
|
17 |
EA Online |
4,190 |
4.2 |
0:53:03 |
|
18 |
CNN |
4,136 |
4.1 |
0:09:52 |
|
19 |
WhenU |
4,084 |
4.1 |
0:05:51 |
|
20 |
MapQuest |
3,925 |
3.9 |
0:05:32 |
|
21 |
Comcast |
3,829 |
3.8 |
0:12:50 |
|
22 |
eUniverse |
3,546 |
3.6 |
0:06:38 |
|
23 |
MusicMatch Jukebox |
3,345 |
3.4 |
0:38:12 |
|
24 |
KaZaA |
3,268 |
3.3 |
0:33:22 |
|
25 |
Disney Online |
3,239 |
3.2 |
0:23:13 |
|
Source: Nielsen//NetRatings, |
|
Top 25 advertisers
(excludes house ads)
Through Dec. 28, 2003 |
|
|
Company |
Impressions (000) |
|
1 |
InterActiveCorp |
579,466 |
|
2 |
AT&T Wireless Services, Inc. |
533,723 |
|
3 |
Dell Computer Corporation |
442,509 |
|
4 |
SBC Communications, Inc. |
440,186 |
|
5 |
Netflix, Inc. |
431,059 |
|
6 |
LowerMyBills.com, Inc. |
419,084 |
|
7 |
Bank One Corporation |
368,349 |
|
8 |
Amazon.com, Inc. |
338,564 |
|
9 |
Sony Corporation |
313,757 |
|
10 |
Ameritrade Holding Corporation |
295,637 |
|
11 |
Ameriquest Mortgage Company |
292,809 |
|
12 |
Sabre Holdings Inc. |
286,846 |
|
13 |
Scottrade, Inc. |
269,512 |
|
14 |
Microsoft Corporation |
251,668 |
|
15 |
AstraZeneca Pharmaceuticals LP |
237,142 |
|
16 |
Orbitz |
208,845 |
|
17 |
MBNA Corporation |
200,421 |
|
18 |
MatchNet plc |
197,571 |
|
19 |
Classmates Online, Inc. |
186,976 |
|
20 |
Fun Web Products |
185,937 |
|
21 |
Apollo Group, Inc. |
182,609 |
|
22 |
Morgan Stanley |
180,540 |
|
23 |
CoolSavings, Inc. |
176,801 |
|
24 |
Intuit, Inc. |
172,028 |
|
25 |
Citigroup Inc. |
171,271 |
|
Source: Nielsen//NetRatings
AdRelevance, |
|
Top 25 advertising sites
(excludes house ads)
Through Dec. 28, 2003 |
|
|
Company |
Impressions (000) |
|
1 |
Yahoo! |
4,479,050 |
|
2 |
MSN |
3,536,977 |
|
3 |
iWon |
832,363 |
|
4 |
eBay |
593,491 |
|
5 |
Netscape |
526,778 |
|
6 |
MSNBC |
494,082 |
|
7 |
CNN |
480,881 |
|
8 |
AOL.com |
396,234 |
|
9 |
ESPN.com |
369,995 |
|
10 |
Juno |
362,451 |
|
11 |
EarthLink |
342,674 |
|
12 |
Excite |
329,139 |
|
13 |
The New York Times |
289,325 |
|
14 |
AT&T Worldnet |
281,271 |
|
15 |
NetZero |
242,815 |
|
16 |
BlackPlanet.com |
225,223 |
|
17 |
The Weather Channel |
198,628 |
|
18 |
Pogo |
184,902 |
|
19 |
Warner Bros. |
183,655 |
|
20 |
Classmates |
156,155 |
|
21 |
MLB.com |
155,655 |
|
22 |
CBS SportsLine |
153,263 |
|
23 |
CBS MarketWatch |
138,477 |
|
24 |
USA TODAY |
134,903 |
|
25 |
Realtor.com |
125,714 |
|
Source: Nielsen//NetRatings
AdRelevance, |
|
Average use
Through Dec. 28, 2003 |
|
|
|
Current Week |
Last Week |
% Change |
|
|
Sessions/Visits per Person |
9 |
9 |
0.00 |
|
|
Domains Visited per Person |
21 |
22 |
-4.55 |
|
|
PC Time per Person |
7:12:12 |
7:48:21 |
-7.72 |
|
|
Active Digital Media Universe |
100,543,044 |
102,756,232 |
-2.15 |
|
|
Current Digital Media Universe Estimate |
186,495,188 |
186,494,743 |
0.00 |
|
|
Sessions/Visits per Person |
9 |
9 |
0.00 |
|
Source: Nielsen//NetRatings
AdRelevance, |
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January
6, 2004© 2004
Media Life
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A.J. Livsey is a staff writer for Media Life.
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