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The big TV stories 
of 2003, and the busts

Readers vote: Ritter dies, Limbaugh fumbles

By A.J. Livsey

  Year 2003 in television was largely a dud ratings-wise, at least for broadcast.
  But it was nonetheless a year of great events and drama,  from the emergence of pop culture phenoms the Fab Five to the untimely death of a Hollywood sitcom star to the mysterious--or not-so-mysterious--disappearance of male 18-34 viewers.
  Indeed, no scripted program or contrived conflict garnered as much attention as the unscripted moments that shaped television.
   To put 2003 in perspective, Media Life turned to its readers in the remaining days of the year, asking them to rank the best and worst of 2003. Plenty responded, some 800.
  Our first question: What was the really big TV story of the year?
   The clear leader was the death of actor John Ritter of ABC's "8 Simple Rules," with 36.6 percent of the votes.
    A distant second was the disappearance of men 18-34 from the primetime viewing audience, with 13 percent of the vote.
   Ranking third was the flap over CBS pulling "The Reagans" from its November sweeps lineup, at 9.8 percent. (See chart below for all the rankings.)
   Interestingly, readers, looking back over the full year, gave very little weight to Michael Jackson's alleged pedophilic philanderings, at just 4.1 percent.
  And who was really bad in 2003?
  Readers' choice for media bad boy of 2003 was Oxycontin-gulping talk radio star Rush Limbaugh, who hit the headlines first for getting booted as an ESPN analyst for dissing Donovan McNabb in racially charged comments and then for buying illicit street drugs near his Florida mansion, reportedly after becoming addicted following a botched bit of surgery. Limbaugh's public lashings drew 30 percent of the votes.
  But just behind Limbaugh as No. 2 bad boy was Spike Lee, who drew 29.6 percent of the vote for his legal maneuvers to stop TNN from renaming itself Spike TV.
  The best new show of 2003?
   Easily Bravo's “Queer Eye for the Straight Guy,” which drew 26.5 percent of votes, nearly double the votes for second-place contender Fox teen drama “The O.C.” 
   And the worst new show? 
  Answer: ABC’s widely dissed ratings dud “Are You Hot?” A third of respondents--33.6 percent--picked the beauty contest as the year’s worst new series.
  Moreover, that show, to its dubious credit, beat out a show that got far more bad press, NBC's "Coupling," which skidded in at No. 2 with 25.9 percent of the vote.
   The year's best TV movie or miniseries?
   The clear winner was "Angels in America," which earned the largest single response in the survey. Nearly half the respondents--44.9 percent--voted the six-hour series about people living with HIV and AIDS the best movie or mini-series of the year. 
   Despite being shuffled to Showtime from CBS, “The Reagans” won 2.9 percent of respondents vote in the category.
  Year 2003 was also one of comebacks, so we asked our readers to pick the shows that gave the best comeback performances.
  It was close among the top four, but the winner was “Survivor: Pearl Islands” with 26.3 percent of the votes. Coming in not far behind were "24," "The Practice" and "West Wing."
   When asked which show should have quit while it was ahead, the votes went to “Joe Millionaire,” whose sophomore season was an international bomb, with 36.5 percent of respondents voting zero tolerance for a second dupe-off (and a second doofus).
  CBS topped the list for best network of the year, after a year with surprising growth in younger demos and a continued strong Thursday night that further eroded NBC’s must-see lineup.
   Bravo drew the most votes for best cable network, buoyed by the success of “Queer Eye for the Straight Guy.”
  TV is a business of second chances, and so one of our questions was which person or show most deserved a second chance. The answer: not many at all.
   Aaron Sorkin deserved another shot at “West Wing” in the minds of some readers but not all that many, just 17.2 percent of respondents. 
  Media Life readers were even less forgiving of newsies Connie Chung and Phil Donahue, booted from CNN and MSNBC respectively. Chung received 8.1 percent of the votes, while Donahue scored just 5.4 percent.
   As for what lies ahead, respondents indicate that reality may survive another year. 
  While nearly a quarter of respondents predict 2004 will sound the death knell for reality dating shows, even more people – 34.7 percent – think the most noteworthy development will be the failure of “Friends” spin-off “Joey.”
   The show won’t be helped by the absence of young men, who Media Life readers say won’t make a return to television anytime soon.

  The big winners and losers of 2003

1. The year's best television story?

The winners

Share of votes

"8 Simple Rules" star John Ritter dies

36.6%

The mysterious leak of men 18-34

13.4%

CBS yanks "The Reagans," shoves it off on Showtime

9.8%

The huge success of Fox's "Joe Millionaire" (and huge flameout of "JM 2")

6.1%

Fox wins February and May sweeps among adults 18-49

5.7%

Wacko Jacko, sweeps' favorite son

4.1%

Fox News Channel vs. Al Franken

3.7%

Cable sports wars: YES vs. Cablevision, Cox vs. ESPN and Fox Sports Net

0.8%

 

 

2. TV's most notable bad guy of the year?

The winners

Share of votes

Rush Limbaugh, conservative ESPN analyst who dissed Donovan McNabb

30.0%

Spike Lee, director who sued Spike TV to stop use of his name

26.9%

James Gandolfini, "Sopranos" star whose salary grab halted production of the HBO drama

10.6%

Michael Savage, gay-baiting talker canned by MSNBC

10.4%

Les Moonves, CBS chieftan who boxed "The Reagans"

5.5%

 

 

3. Best new show?

The winners

Share of votes

"Queer Eye for the Straight Buy" (Bravo)

26.5%

"The O.C." (Fox)

13.9%

"Nip/Tuck" (FX)

10.4%

"Arrested Development" (Fox)

6.8%

"Ellen DeGeneres Show" (syndicated)

6.6%

"Da Ali G Show" (HBO)

2.5%

 

 

4. Worst new show?

The winners

Share of votes

"Are You Hot?" (ABC)

33.6%

"Coupling" (NBC)

25.9%

"My Big Fat Greek Life" (CBS)

11.2%

"American Juniors" (Fox)

8.0%

"Tarzan" (WB)

3.8%

"K Street" (HBO)

3.2%

 

 

5. Best TV movie or miniseries?

The winners

Share of votes

"Angels in America" (HBO)

44.9%

"Hitler: The Rise of Evil" (CBS)

17.2%

"Battlestar Galactica" (Sci Fi)

16.2%

"Martha Inc.: The Martha Stewart Story" (NBC)

9.4%

"The Reagans" (Showtime)

2.9%

 

 

6. Best comeback performance?

The winners

Share of votes

"Survivor: Pearl Islands" (CBS)

26.3%

"24" (Fox)

23.2%

"The Practice" (ABC)

19.5%

"The West Wing" (NBC)

17.4%

The NBA on TNT

3.7%

 

 

7. Which should have quit while they were ahead?

The winners

Share of votes

"Joe Millionaire" (Fox)

36.5%

"The Osbournes" (MTV)

27.0%

"Anna Nicole Show" (E!)

21.4%

"Six Feet Under" (HBO)

2.8%

"The Dead Zone" (USA)

1.8%

 

 

8. Overall, which network deserves an award for best performance?

The winners

Share of votes

CBS

39.1%

Fox

23.9%

NBC

13.7%

WB

9.4%

ABC

9.2%

UPN

3.9%

PAX

0.8%

 

 

9. Best performance by a cable network?

The winners

Share of votes

Bravo

29.0%

HBO

27.7%

FX

13.1%

Other

10.0%

TNT

8.1%

ESPN

6.1%

Spike

6.0%

 

 

10. The show or person in TV most deserving of another chance?

The winners

Share of votes

Aaron Sorkin, booted from NBC's "The West Wing"

17.2%

Frenchie Davis, booted from "American Idol" (for internet porn scandal)

13.7%

"Playmakers," in danger of being booted from ESPN

11.4%

Connie Chung, booted from CNN

8.1%

Phil Donahue, booted from MSNBC

5.4%

 

11. The most noteworthy development of 2004 will be:

The winners

Share of votes

The flop of "Friends" spinoff "Joey"

34.7%

The death of the reality dating show

23.8%

The decision by Cox to force ESPN to a premium network tier

8.6%

The slow demise of "Law & Order"

6.0%

The return of men 18-34 to TV

3.4%

Source: Media Life


  


January 5, 2004© 2004 Media Life


- A.J. Livsey is a staff writer for Media Life.


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