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That Jacko, no
Christmas Grinch he
Gifts CBS with huge #s for two holiday shows
By Toni Fitzgerald
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Even if he is found not guilty of child abuse charges, Michael Jackson
probably won’t be playing Santa Claus any time soon. But he sure
resembled the white-haired gift-giver for CBS this holiday.
Less than a month after nixing a November sweeps special
featuring the increasingly wacko Jacko, CBS delivered two Jackson programs
over a very slow holiday, bookending the two-week period.
One, Jackson’s first interview since his recent arrest,
delivered “60 Minutes’” best numbers among adults 18-49 in nearly
four years.
The other, the originally scheduled sweeps special that CBS
said at the time would not be in good taste to show after the allegations
arose, but which it wheeled out nonetheless with the abuse charges still
pending, pulled just under 11 million viewers Friday night, averaging a
3.6 adults 18-49 rating. That's a good showing considering it was up
against ABC's Fiesta Bowl.
The “60 Minutes” interview
was the most-watched non-sports program during the two-week Christmas and
New Year’s period from Dec. 21 to Jan. 4.
Roughly 18.8 million viewers
tuned in to the Dec. 28 segment, a third fewer than watched ABC’s
Jackson sweeps special last February and about equivalent to the “60
Minutes” crowd who tuned in for a Lawrence Taylor interview a month
before.
Among young adults, Jacko was an
especially big draw. The show averaged a 5.6 18-49 rating and a 6.9 25-54
rating. That marked “60 Minutes’” biggest audiences in those demos
since January 2000.
It was the first time “60
Minutes” has finished No. 1 for a week among total viewers since
November 1998. The 18.8 million viewers were almost 20 percent above the
show’s 15.8 million season average.
Among the many odd if not
incriminating revelations during the show were that Jacko considers
himself a step up from Jack the Ripper and a vessel for bringing more love
into the world.
He told interviewer Ed Bradley
that he would continue to invite kids to spend the night with him in a
supposedly non-creepy way, saying, “Why not? If you're gonna be a
pedophile, if you're gonna be Jack the Ripper, if you're gonna be a
murderer, it's not a good idea. That I am not.”
He later said, “I will never
stop helping and loving people the way Jesus said to. He said continue to
love, always love, remember children, imitate children.”
Though nothing could certainly
top that quote, here are some other interesting things that happened while
we were away.
* Martha Stewart, whose criminal
trial on securities fraud, conspiracy and obstruction of justice charges
begins next week, had a happier than expected new year. A federal judge
last week denied a prosecution subpoena of 11 categories of documents from
Stewart’s lawyers.
Included were papers documenting
Stewart’s involvement in crafting early statements denying that she
engaged in insider trading. Several decisions in the case have already
gone against Stewart, including the judge’s refusal to dismiss the
charges. She also faces a civil suit brought by Martha Stewart Living
Omnimedia stockholders.
* “60 Minutes” was the only
non-sporting event to post decent ratings over the break. Though Fox
trumpeted its best Thursday showing among 18-34s in five years, which came
on an exceedingly slow Christmas night, “World Idol” attracted a mere
6.5 million viewers. By comparison, that’s 2 million fewer than tuned in
for a repeat of ABC’s middling “Less Than Perfect” two days earlier.
Fox also debuted ads for a show
more potentially offensive than last year’s surprise hit “Joe
Millionaire.” “My Big Fat Obnoxious Fiance,” in which a beautiful
woman pretends, to the horror of her family, to be engaged to an obese
bozo, starts Jan. 19.
* MSNBC dumped its third high-profile
host in less than a year as former Minnesota Gov. Jesse Ventura followed
Phil Donahue and Michael Savage out the door. Though at first the network
termed the show’s stoppage a hiatus, it quickly amended it to an
indefinite end. The Saturday program averaged just 250,000 viewers in a
three-month run.
* Though she won’t be taking
Ventura’s place, former “Today” co-host Deborah Norville will be
getting her own MSNBC show starting this month. She’ll continue to host
the syndicated “Inside Edition,” but will also take over MSNBC’s
vacant 9 p.m. time slot, former home to “The Abrams Report,” now at 6
p.m. That succeeded the canceled “Buchanan & Press.”
Former CNN news anchor Connie
Chung and former “View” token youngster Lisa Ling also were considered
for the show.
* James Garner has agreed to stay
on ABC’s “8 Simple Rules For Dating My Teenage Daughter” for the
rest of the season, extending his four-episode deal. Garner plays the
father of Katey Sagal, whose character became a widow with the on- and
off-screen passing of John Ritter.
* In magazines, American Media
hotted up an otherwise dull two weeks with allegations by CEO David Pecker
that Women’s Wear Daily published an incorrect story about Star and
editorial director Bonnie Fuller.
Pecker spewed lots of complaints
in a letter roasting writer Jacob Bernstein, who responded by laughing at
the National Enquirer and Globe owner’s rail against anonymous sources.
Pecker protested circulation numbers cited by Bernstein, among other
complaints.
But Pecker apparently has reason
to be defensive. Foe Us Weekly broke the 1 million issue mark for the
first time ever over Christmas, something Fuller never managed while she
was editor.
Star may have a new edge heading
into this week’s redesign, though, as it has stolen Us senior editor
Wendy Jenson to become entertainment director. And Us editor in chief
Janice Min may be distracted in the coming months – over Christmas she
told her staff that she is pregnant with her first child.
* And finally, in new media news,
the first federal spam canning law went into effect Jan. 1, but you may
not have guessed it from your inbox. It could take months, and several
court cases, for people to start seeing a slowdown in spamming.
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January
5, 2004© 2004
Media Life
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Toni Fitzgerald is a staff writer for
Media Life.
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