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When the music industry decided to
target individual music uploaders last year with lawsuits, many ridiculed
the idea.
It seemed the very definition of an 800-pound gorilla stomping on a
40-pound monkey--a PR disaster in the making for the Recording Industry
Association of America and likely a futile gesture. Few thought the
threats would scare anyone.
Boy, were they wrong.
Downloaders did not respond so much to the threats but they
dramatically changed their behavior when suits were actually filed in the
fall.
It appears illicit music downloading has been chopped at least in
half, according to a new report.
Though there have been scattered reports of down traffic to
peer-to-peer sites, this is one of the first reports to compare actual
rather than anecdotal numbers from spring to fall.
The study released yesterday by the Pew Internet and American
Life Project and comScore’s Media Metrix finds that just 14 percent of
those surveyed from Nov. 18 to Dec. 14 downloaded music.
That’s less than half of the 29 percent who reported doing so in
a similar survey last May.
Then about 4 percent of users said they downloaded music on
an average day. That dipped to 1 percent this fall.
The percent who reported sharing music, video games, movies or
picture files on peer-to-peer networks was 20 percent, compared to 28
percent last spring.
The study did not distinguish between free and legitimate
download sites, but the one taking the biggest hit is probably Kazaa.
Early last year, Kazaa peaked at nearly 10 million users per week.
During November use of the site was down 15 percent from November 2002.
Traffic to Grokster dipped 59 percent and traffic to WinMX dropped 25
percent, though both had much smaller audiences to start than Kazaa.
The biggest dips in downloading from spring to fall were
among adults 18-29, broadband users and students. Women downloaders and
parents with children living at home, probably trying to set a better
example, both decreased 58 percent.
The RIAA has filed 382 lawsuits so far, settling many of them
for $2,500 to $10,000 fines before they go to court. In three waves of
suits filed in September, October and December, the group seeks
compensation from uploaders who have distributed 1,000 or more copyrighted
music files for free on various internet sites.
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