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For a price, it's Yahoo without the ads
Yahoo is contemplating offering no pop-ups, or any other ad distractions, for a price. CEO Terry Semel said that businesses purchasing subscriptions to the site could opt for an ad-free version in the future. Yahoo was known for online advertising and saw a huge decrease in its total revenue after the dot.com era. It plunged from $1.1 billion in 2000 to $717.4 million in 2001. But by including paid services and acquiring Overture Services, Yahoo generated $1.6 billion in 2003. The company offers web sites that charge a fee for “premium” versions, some of which do not run ads. Currently Yahoo does not have enough subscription businesses to validate offering the ad-free service and has not decided if the entire site would be free of advertisements. 

Gates: Passwords will go the way of Pong
At the RSA Security conference in San Francisco this week, Microsoft mogul Bill Gates said passwords don’t secure information well enough, and people will rely less on them over time. Of course, Gates has a little something invested in that prediction. RSA and Microsoft are teaming up to develop a SecurID technology that can be used with Windows. The two-factor authentication system incorporates a changing sequence of numbers and a password or PIN.  But internally, Microsoft will be using a smart-card system. The company has also developed tamper resistant biometric ID-card software that companies can use along with a business card scanner and inkjet printer to create ID cards.

Sony invites users to shake their groove thing
EyeToy: Groove is taking dancing in front of the TV to a new level. This spring, Sony Corp will introduce a game for its interactive EyeToy camera. Groove allows players to shake their booties to 28 songs by artists such as Madonna and America’s favorite newlywed, Jessica Simpson. Motions show up as actions on the screen, and players score points by following prompts and keeping the rhythm. More than 3 million EyeToy cameras have been sold since their introduction last year. Sony will be selling the camera and Groove game packaged together for $49.99. The game alone will be $29.99.

Britain: A broadband leader by 2008?
A new study predicts that Britain will have the most homes in Europe with high-speed broadband internet access by 2008, an estimated 12.7 million. If Britain’s access increases by 47 percent in five years, it will bypass Germany, currently the largest broadband market. According to research firm ScreenDigest, in five years Germany will have 12.6 million households with broadband, France 10.8 million, Italy 7.59 million and Spain 7.58 million. The rapid growth is attributed to the UK’s competitive market that has resulted in lower prices. The West European nations’ growth will be welcome news to telecommunications and cable operators who have invested in broadband services.


February 27, 2004© 2004 Media Life


 


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