AOL:
Give us back our halftime sponsorship $
Janet Jackson’s bared breast during the Super Bowl
halftime show has caused the NFL, CBS and show producer MTV much grief,
but it has also brought the ire of America Online. The world’s largest
internet service was forced to cancel plans to stream on-demand the
halftime show that it dished out $7.5 million to sponsor. AOL has since
issued a statement to show its disaffiliation with the highly criticized
halftime performance, and the firm is trying to get some or all of its
money back. The company has noted its shared shock with certain parts of
the Super Bowl halftime show, maintaining that although it was a sponsor
of the show, it did not produce it. However, AOL might have scored a deal
because the $7.5 million sponsorship included several ads for its new
TopSpeed service, a bargain compared to the $2.3 million charged per
30-second Super Bowl ad.
The
Jackson reaction online is huge traffic
That alleged “wardrobe malfunction” has created a
web buzz as great as the Sept. 11 attacks. Terra Lycos, a global internet
group, said Wednesday that Janet Jackson and the infamous breast-exposing
halftime show generated more web searches than some of the most prolific
items on the net. On Monday Miss Jackson and the Super Bowl halftime show
received 60 times as many searches as the Paris Hilton sex tape and 80
times as many searches as Britney Spears. Jackson also beat out searches
for the Super Bowl streaker by 275 times and MVP Tom Brady by 350 times.
According to Schatz, before this week, the most-searched event in Lycos
history over a one-day period was the Sept. 11 attack on America.
Also,
Hitwise internet measurement reports that Jackson jumped from outside the
top 100 among all music sites to No. 1 in the days after the Super Bowl
exposure.
Washingtonpost.com
wants to know your job
The
Washington Post is doing double duty as it gathers information from its
online readers. Washingtonpost.com said this week it would require users
to register and provide information about their job status to view the
majority of the web site. The online branch of the Post is asking for this
information along with the already required age, gender and Zip code.
During the next four or five weeks, visitors to the site will be asked for
a job title, a description of their primary responsibility, the size of
their company and the industry in which they work. The Post is following
in the footsteps of other papers, such as the New York Times. The
demographic information provided allows media companies to slap higher
prices on targeted ads.
For
just $3M, own a part of 'Rocky' lore
A small organization in central Pennsylvania has big
goals, and “Rocky” is going to help it achieve them. No, he’s not
going to knock anyone out -- well, not unless he falls on someone. The
International Institute for Sport and Olympic History is auctioning off
one of sculptor A. Thomas Schomberg’s three “Rocky” bronze statues
in Philadelphia. The 8-1/2-foot statue has an asking price of $3 million,
which will fund the creation of a 300-acre sports museum and library for
the International Institute for Sport and Olympic History. The auction
will actually be a “giveaway” to the person who donates $3 million
since the organization is classed as nonprofit. If the eBay auction
expires today with no bites, he will consider other offers — even the
bargain price of $1 million.
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