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Ho & yo from
JibJab's 'Grumpy Santa'
Election spoof duo has a new hit animated short
By Diego Vasquez
When Yahoo hired Lloyd Braun back in January, it
surely had in mind deals like the one announced last week teaming
the giant portal with the boys from JibJab.com, the site that was so
popular during election season with its presidential spoofs.
The deal gives Yahoo, or more specifically Yahoo! Movies (movies.yahoo.com),
the exclusive rights to distribute JibJab’s latest two animated
shorts, one titled “Grumpy Santa,” which launched last Thursday,
and another called “Inauguration Day,” which debuts around Jan.
17 for Bush's swearing in for his second term in the White House.
The early results for "Santa" are in, and it looks
as if JibJab.com has another hit on its hands.
According to internet tracking company Hitwise,
JibJab.com increased its market share of U.S. internet visits by 347
percent Dec. 16, the day “Grumpy Santa” was released.
That day it jumped from No. 17 to No. 4 in Hitwise’s
Entertainment – Humor category, as well as from No. 6 to No. 1 in
the company’s Lifestyle – Politics category.
For the week ended Dec. 18, JibJab.com accounted for 2.36
percent of all U.S. visits to Hitwise’s Humor category, putting it
at
No. 6.
In Hitwise’s Politics category the site captured 5.5
percent of all the visits, placing it at No. 3 for the week.
“Grumpy Santa” is a holiday spoof featuring a
disgruntled Kris Kringle singing to the tune of “Jingle Bells”
and complaining about operating in the red because he spends all his
money making toys but gets nothing in return. In the short Santa
grumbles about having high blood pressure and his sleigh
repossessed.
With the “Grumpy Santa” clip available on both the
JibJab and Yahoo! Movies sites, the week ended Dec. 18 saw visitors
moving back and forth between the two.
During the week Yahoo! Movies increased its market
share of visits in Hitwise’s Entertainment – Movies category by
9.4 percent versus the previous week, finishing in its usual No. 2
spot (behind imbd.com).
Yahoo! Movies finished the week with 11.5 percent of
the market share of visits to the Movies category, with 2.9 percent
of its visits coming straight from JibJab.com. During the previous
week JibJab.com didn’t account for any visits to Yahoo! Movies.
Similarly, Yahoo! Movies provided JibJab with 8.16
percent its visits during the week ended Dec. 18.
During the election season, JibJab
attracted more than 80 million visitors for its two clips,
"This Land" and "Good to be in DC!," and traffic
on some weeks pushed it to No.1 among political web sites,
ahead of sites for Bush and Kerry.
|
Top 25
parent companies
Week Ended December 12 |
|
# |
Parent |
Unique Audience (000) |
Reach % |
Time spent per person (hh:mm:ss) |
|
1 |
Microsoft |
53,851 |
50.5 |
0:31:43 |
|
2 |
Time Warner |
51,208 |
48.0 |
1:36:42 |
|
3 |
Yahoo! |
47,925 |
44.9 |
0:45:12 |
|
4 |
Google |
27,892 |
26.1 |
0:08:39 |
|
5 |
eBay |
19,321 |
18.1 |
0:48:27 |
|
6 |
Amazon |
13,183 |
12.4 |
0:14:09 |
|
7 |
United States Government |
12,465 |
11.7 |
0:10:27 |
|
8 |
RealNetworks |
11,109 |
10.4 |
0:17:46 |
|
9 |
Ask Jeeves |
9,930 |
9.3 |
0:11:13 |
|
10 |
United Online |
9,239 |
8.7 |
0:35:14 |
|
11 |
Walt Disney Internet Group |
8,481 |
8.0 |
0:19:51 |
|
12 |
Viacom International |
7,728 |
7.2 |
0:15:10 |
|
13 |
InterActiveCorp |
7,703 |
7.2 |
0:09:09 |
|
14 |
Wal-Mart Stores |
6,469 |
6.1 |
0:09:19 |
|
15 |
AWS Convergence Technologies |
6,313 |
5.9 |
0:07:46 |
|
16 |
Network Associates |
6,267 |
5.9 |
0:11:12 |
|
17 |
Landmark Communications |
6,255 |
5.9 |
0:05:29 |
|
18 |
CNET Networks |
6,039 |
5.7 |
0:06:39 |
|
19 |
Daum Communications |
5,395 |
5.1 |
0:04:38 |
|
20 |
Verizon Communications |
5,074 |
4.8 |
0:11:33 |
|
21 |
Comcast |
4,839 |
4.5 |
0:20:52 |
|
22 |
About-Primedia |
4,831 |
4.5 |
0:03:33 |
|
23 |
EarthLink |
4,672 |
4.4 |
0:27:25 |
|
24 |
Apple Computer |
4,641 |
4.4 |
0:18:47 |
|
25 |
Bank of America |
4,532 |
4.3 |
0:22:03 |
|
Source: Nielsen//NetRatings |
|
Top 25
brands
Week Ended December 12 |
|
|
Parent |
Unique Audience (000) |
Reach % |
Time spent per person (hh:mm:ss) |
|
1 |
Yahoo! |
46,890 |
43.9 |
0:46:04 |
|
2 |
MSN |
40,934 |
38.4 |
0:28:12 |
|
3 |
AOL |
39,767 |
37.3 |
1:56:00 |
|
4 |
Microsoft |
38,855 |
36.4 |
0:14:14 |
|
5 |
Google |
27,547 |
25.8 |
0:08:32 |
|
6 |
eBay |
18,690 |
17.5 |
0:46:49 |
|
7 |
Amazon |
12,053 |
11.3 |
0:14:20 |
|
8 |
Real |
10,903 |
10.2 |
0:17:16 |
|
9 |
WeatherBug |
6,287 |
5.9 |
0:07:43 |
|
10 |
McAfee |
6,195 |
5.8 |
0:11:16 |
|
11 |
MapQuest |
6,186 |
5.8 |
0:07:08 |
|
12 |
Weather Channel |
6,131 |
5.7 |
0:05:24 |
|
13 |
Wal-Mart Stores |
5,958 |
5.6 |
0:08:20 |
|
14 |
Lycos Network |
5,395 |
5.1 |
0:04:38 |
|
15 |
Netscape |
5,221 |
4.9 |
0:09:29 |
|
16 |
Apple |
4,641 |
4.4 |
0:18:47 |
|
17 |
Paypal |
4,636 |
4.3 |
0:13:02 |
|
18 |
CNN |
4,577 |
4.3 |
0:09:30 |
|
19 |
Comcast |
4,297 |
4.0 |
0:22:43 |
|
20 |
About.com |
4,216 |
4.0 |
0:03:21 |
|
21 |
Dell |
4,110 |
3.9 |
0:11:53 |
|
22 |
Gorilla Nation Media |
4,049 |
3.8 |
0:06:01 |
|
23 |
Bank of America |
4,035 |
3.8 |
0:22:07 |
|
24 |
EarthLink |
3,886 |
3.6 |
0:25:12 |
|
25 |
Target |
3,787 |
3.6 |
0:06:36 |
|
Source: Nielsen//NetRatings |
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Top 25
advertisers
(excludes house ads)
Week Ended December 12 |
|
# |
Company |
Impressions
(000) |
|
1 |
SBC Communications |
1,175,929 |
|
2 |
Dell Computer
Corporation |
552,823 |
|
3 |
Netflix |
382,986 |
|
4 |
LowerMyBills.com |
378,620 |
|
5 |
Vonage Holdings |
363,984 |
|
6 |
eBay |
334,441 |
|
7 |
InterActiveCorp |
332,037 |
|
8 |
Morgan Stanley |
321,596 |
|
9 |
Orbitz |
290,404 |
|
10 |
Verizon Communications |
288,647 |
|
11 |
Time Warner |
285,708 |
|
12 |
American Express Company |
278,429 |
|
13 |
NetQuote/Auto Insurance
Shopper |
240,267 |
|
14 |
MatchNet plc |
216,263 |
|
15 |
Scottrade |
207,016 |
|
16 |
Citigroup |
199,064 |
|
17 |
Monster Worldwide |
185,943 |
|
18 |
Ameritrade Holding
Corporation |
182,879 |
|
19 |
United Online |
182,878 |
|
20 |
General Motors
Corporation |
173,598 |
|
21 |
Best Buy |
156,410 |
|
22 |
Ask Jeeves |
154,719 |
|
23 |
Target Corporation |
151,900 |
|
24 |
Apollo Group |
148,125 |
|
25 |
Bank of America
Corporation |
147,711 |
|
Source: Nielsen//NetRatings
AdRelevance |
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Top 25
advertising sites
(excludes house ads)
Week Ended December 12 |
|
|
Company |
Impressions
(000) |
|
1 |
Yahoo! |
5,025,959 |
|
2 |
MSN |
2,667,039 |
|
3 |
Juno |
524,171 |
|
4 |
iWon |
498,906 |
|
5 |
AOL.com |
406,003 |
|
6 |
NetZero |
381,180 |
|
7 |
CNN |
366,164 |
|
8 |
eBay |
358,864 |
|
9 |
New York Times |
342,913 |
|
10 |
ESPN.com |
302,782 |
|
11 |
myspace |
294,440 |
|
12 |
Excite |
282,915 |
|
13 |
MSNBC |
222,550 |
|
14 |
The Weather Channel |
214,003 |
|
15 |
EarthLink |
208,401 |
|
16 |
Netscape |
187,193 |
|
17 |
About.com |
174,263 |
|
18 |
The Weather Underground |
157,646 |
|
19 |
Pogo |
139,234 |
|
20 |
Classmates |
133,383 |
|
21 |
CBS SportsLine |
121,902 |
|
22 |
CBS MarketWatch |
117,592 |
|
23 |
Realtor.com |
112,696 |
|
24 |
FOXNEWS.COM |
111,420 |
|
25 |
USA TODAY |
101,044 |
|
Source: Nielsen//NetRatings
AdRelevance |
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Average
use
Week Ended December 12 |
|
|
|
Current
Week |
Last Week |
% Change |
|
|
Sessions/Visits per
Person |
10 |
10 |
0.00 |
|
|
Domains Visited per
Person |
23 |
23 |
0.00 |
|
|
PC Time per Person |
8:22:48 |
8:20:19 |
0.50 |
|
|
Active Digital Media
Universe |
107,261,294 |
107,631,872 |
-0.34 |
|
|
Current Digital Media
Universe Estimate |
197,896,049 |
198,877,870 |
-0.49 |
|
Source: Nielsen//Net
Ratings AdRelevance |
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Dec. 21, 2004
©
2004
Media Life
--Diego
Vasquez
is a staff writer for
Media Life.
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