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Two-thousand-four certainly
ranks as one of the more controversial years in television.
Let us count the ways. Janet Jackson boobed us on
Super Bowl Sunday, “American Idol” was afflicted with rumors of
racism and voter fraud, a CNN producer uttered a no-no word during
the Democratic National Convention, Bill O'Reilly was accused of
having unwanted phone sex with an assistant, a slew of stations
refused to air "Saving Private Ryan" for fear of indecency
fines, and ABC's gotten in Dutch for a raunchy primetime ad for its racy
"Desperate Housewives."
What has all this brought about? Certainly some good.
America in this one year has entered into an important dialogue, one
long overdue, about the very nature of television and its role in
American society. How should television serve this society?
But these often virulent debates also bring to light
just how much television has changed in 40 years. We may think of
television as the same medium grown up. It is not. It is in many
ways an entirely different medium, one in a very different America.
Back in 1964 television was deemed so inconsequential that it
was barely worthy of discussion, beyond its widespread dismissal as,
in the words of one critic, chewing gum for the eyes.
Forget Janet Jackson flashing her boob or Nicolette
Sheridan dropping her towel. The most eye-opening story on
television that year, after the Beatles' appearance on “The
Ed Sullivan Show,” was a married sitcom couple, Darrin and
Samantha on “Bewitched,” sleeping in the same bed.
Until then most married TV couples were shown in the
bedroom, and sometimes in bed. But they were always in single beds,
snuggled in but a good five feet apart and separated by a nightstand
and a distance of carpet.
Network programming was still very proper. There was no
sex, nudity or profanity. Even the word “pregnant” was a no-no.
Lucy and Ricky had separate beds on “I Love Lucy,”
as did Rob and Laura on “The Dick Van Dyke Show.”
Network censors let “Bewitched” slide simply
because Samantha was a witch, as opposed to a real live
flesh-and-blood woman, according to author Herbie J Pilato. “Because
‘Bewitched’ dealt with witches and warlocks—in other words,
‘non-humans’—specific moralities showcased in other programs
did not necessarily apply,” observes Pilato, whose book “Bewitched
Forever” was recently republished.
“Therefore, it
was more acceptable for Samantha, a witch, to sleep in the same bed
with her husband Darrin, as opposed to Laura Petrie with her husband
Rob (on the 'Dick Van Dyke Show').”
Then there was Jeannie the genie (Barbara Eden) of “I
Dream of Jeannie,” which premiered in 1965. Jeannie was no more
real than Samantha, yet in the eyes of TV executives, she was
different.
Jeannie exposed her navel, or more accurately the area
of her body where the navel is most commonly located. As a genie she
wore a diaphanous, midriff-baring costume.
But network executives were loath to have audiences getting a
gander of Eden's belly button. It would not be seen on camera. Eden
was fitted with specially-cut high-waisted harem pants to conceal
her navel.
TV has changed in other ways.
According to Nielsen Media Research, television’s
potential audience—households with TV sets—was estimated at 52.6
million entering 1965. Today the number of TV homes in this
country alone is more than twice that amount: 109.6 million.
In the fall of 1964 the average TV home viewed 5 hours and 38 minutes of television per day. This past fall
that figure was up to 7 hours and 39 minutes.
Many TV sets in 1964 were still black and white. There
were just three networks. Cable didn't exist.
Our opinion of television has also changed. As much as
we may deride television, we hold it in higher regard in many ways,
and we are also more cognizant of its influence of society.
Television worries us as it did not 40 years ago.
Four decades ago there weren’t many serious
discussions about television because there was little serious
television to discuss.
Newspapers were still the dominant information medium.
TV News, though in cases excellent, modeled itself to some degree
after radio, where its roots were, but it followed the leading
papers for guidance in its coverage of national events.
It was the dawn of what TV historian Tim Brooks has dubbed
the idiot sitcom era.
The prestigious anthology shows of the ‘50s (“G.E.
Theater,” “The U.S. Steel Hour,” “Playhouse 90,” “The
Twilight Zone”) had fallen out of favor. So-called socially
relevant dramas such as “The Defenders,” “East Side, West Side”
and “Naked City” were also on the wane.
In their place were comparatively simplistic shows
ranging from the bucolic (“The Beverly Hillbillies,” “The Andy
Griffith Show”) to the fantastic (“Bewitched,” “Jeannie,”
“My Favorite Martian”) to the bizarre (“The Addams Family,”
“The Munsters”) to the absurd (“Green Acres,” “Gilligan’s
Island,” “My Mother, the Car”). These were the sorts of shows
then-FCC chairman Newton Minow had railed against so famously in
1962 when he denounced television as a “vast wasteland.” TV was
mostly viewed as a vehicle for entertainment, a temporary escape
from the worries of the everyday world. It was not the world.
Now TV is the world, or at least the primary medium
through which we see the world. Instead of three broadcast networks,
we now have six, along with slews of cable networks.
TV has shot to the center of popular culture, with
thousands of books now out about the medium and about its impact on
society.
So in 2005 bring on the debate about TV and its proper,
or not so proper, role in American society. But be aware that in
some ways that, as old as the issue may seem, it is really still a
fresh one, certainly for these times.
Should we deregulate media? Should the FCC be in charge
of censoring television? Should TV even be censored?
We should address all these questions as if they were
being asked for the first time.
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