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For wee ones,
a grander holiday

Viewing up among 2-11s for classic Christmas movies

By Laura Nathan

  If that old chestnut is true about the holidays--Christmas is really for the children--it's a bit more true this holiday season, judging by the increase in ratings for those old classic holiday movies that always seem to air just after Thanksgiving.
  Breaking Nickelodeon’s usual week-to-week hold on the 2-11 demo, CBS’s airing of “Rudolph the Red-Nosed Reindeer,” “Frosty Returns” and “Frosty the Snowman” were rated the top three shows in that demo during the week ended Dec. 5.
  “Rudolph,” which aired Dec. 1, earned a 9.3 among 2-11s and had some 3.69 million viewers in that demo.
  That’s up quite a bit from 2003’s 8.3 rating for the 3.3 million 2-11s who watched the movie last year.
  “Frosty Returns,” which aired Dec. 3  at 8:30 p.m., immediately following “Frosty the Snowman,” earned an 8.8 and brought in 3.47 million 2-11s. The original “Frosty the Snowman” drew 3.03 million kids 2-11 and earned a 7.7.
   Those "Frosty" numbers are also up from last year.
   In 2003, “Frosty the Snowman” earned a 5.6/20 among 2-11s, bringing in 2.2 million viewers in that category.
   “Frosty Returns” earned a 6.3/21 in the same demo and aired before 2.5 million 2-11s.
   The screenplay for “Rudolph” was written by Romeo Muller and the 1964 movie was directed by Larry Roemer. It tells the story of a reindeer named Rudolph who wants to be accepted by the other reindeer so that he can help pull Santa’s sleigh on Christmas Eve. Though his shiny red nose initially invites the rejection of others, he rises to the occasion by the movie’s end when his dream to guide the sleigh comes true.
   Originally released in 1969, “Frosty the Snowman” tells the tale of kids who build a snowman and decide to name him Frosty. Much to their surprise, the snowman comes to life, but rising temperatures put his existence at stake.
  “Frosty Returns” doesn’t actually pick up where the first film left off. The 1992 film stars another snowman who enlists the help of friends to stop an old man who has invented an aerosol spray to remove snow without shovels or plows.
   Other Christmas specials have also performed well among 2-11s this season. "Nick and Jessica’s Family Christmas" special, which aired on ABC last week, ranked No. 8 on broadcast among 2-11s. The show earned a 2.6/10 in that demo, with 1.0 2-11s tuning in.
  ABC also aired "A Charlie Brown Christmas” Dec. 7 to an audience of 2.9 million 2-11s and earned a 7.2/24 in that demo.
   That special included previously unreleased vignettes written after Peanuts mastermind Charles M. Schultz’s death.

TOP 30 PROGRAMS - BROADCAST & CABLE TV
Adults 18-49
Week Ending December 5

 

Program

Net

Rtg%

In Millions

1

CSI: MIAMI

CBS

8.6

11.17

2

E.R.

NBC

8.5

10.97

3

APPRENTICE 2

NBC

8.1

10.53

4

CSI

CBS

8.0

10.41

5

FOX NFL SUNDAY-NATIONAL

FOX

7.9

10.19

6

SURVIVOR: VANUATU

CBS

7.2

9.31

7

NFL MONDAY NIGHT FOOTBALL

ABC

6.6

8.59

8

EVERYBODY LOVES RAYMOND

CBS

6.4

8.34

9

LAW AND ORDER:SVU

NBC

6.3

8.22

10

TWO AND A HALF MEN

CBS

6.3

8.14

11

ABC PREMIERE EVENT-12/5(S)

ABC

6.2

8.07

12

CBS NFL SINGLE

CBS

6.0

7.78

13

LOST

ABC

5.9

7.68

14

WITHOUT A TRACE

CBS

5.5

7.19

15

CSI: NY

CBS

5.5

7.10

16

NFL MONDAY SHOWCASE

ABC

5.4

7.03

17

RUDOLPH-RED-NOSE-REINDEER(S)-12/01/2004

CBS

5.2

6.81

18

KING OF QUEENS

CBS

5.1

6.67

19

NICK/JESSICA FAMILY XMAS(S)-12/01/2004

ABC

5.1

6.57

20

SIMPSONS

FOX

4.9

6.41

21

NFL REGULAR SEASON L

ESPN

4.9

6.37

22

FEAR FACTOR

NBC

4.8

6.29

23

LAW AND ORDER

NBC

4.8

6.25

24

AMAZING RACE: 6

CBS

4.8

6.22

25

JOEY

NBC

4.8

6.20

26

LAS VEGAS

NBC

4.6

6.03

27

FOX NFL SUNDAY-REGIONAL

FOX

4.6

5.99

28

WILL & GRACE

NBC

4.6

5.90

29

ACCORDING TO JIM 9PM

ABC

4.3

5.61

30

FOX NFL SUNDAY-POST

FOX

4.3

5.53

Source: MTV Networks, based on data from Nielsen Media Research

 

TOP 30 PROGRAMS - BROADCAST & CABLE TV
Adults 18-34
Week Ending December 5

Rank

Program

Net

Rtg%

In Millions

1

APPRENTICE 2

NBC

8.4

5.51

2

E.R.

NBC

7.4

4.83

3

CSI: MIAMI

CBS

6.9

4.48

4

FOX NFL SUNDAY-NATIONAL

FOX

6.5

4.25

5

CSI

CBS

6.0

3.92

6

NICK/JESSICA FAMILY XMAS(S)-12/01/2004

ABC

5.8

3.81

7

LAW AND ORDER:SVU

NBC

5.7

3.75

8

SIMPSONS

FOX

5.7

3.71

9

SURVIVOR: VANUATU

CBS

5.6

3.66

10

NFL MONDAY NIGHT FOOTBALL

ABC

5.5

3.60

11

CBS NFL SINGLE

CBS

5.1

3.35

12

LOST

ABC

4.8

3.13

13

RUDOLPH-RED-NOSE-REINDEER(S)-12/01/2004

CBS

4.7

3.10

14

ABC PREMIERE EVENT-12/5(S)

ABC

4.7

3.09

15

LAS VEGAS

NBC

4.6

2.98

16

NFL MONDAY SHOWCASE

ABC

4.5

2.95

17

JOEY

NBC

4.5

2.95

18

EVERYBODY LOVES RAYMOND

CBS

4.5

2.93

19

WILL & GRACE

NBC

4.4

2.90

20

NFL REGULAR SEASON L

ESPN

4.4

2.89

21

TWO AND A HALF MEN

CBS

4.3

2.84

22

FEAR FACTOR

NBC

4.3

2.83

23

CSI: NY

CBS

4.3

2.78

24

AMAZING RACE: 6

CBS

4.1

2.70

25

KING OF QUEENS

CBS

4.1

2.70

26

WITHOUT A TRACE

CBS

4.1

2.65

27

WIFE SWAP

ABC

4.0

2.64

28

SWAN 2, THE

FOX

4.0

2.63

28

NBC MOVIE OF THE WEEK-SUN(S)-12/05/2004

NBC

4.0

2.63

30

FOX NFL SUNDAY-POST

FOX

3.9

2.52

Source: MTV Networks, based on data from Nielsen Media Research

 

TOP 30 PROGRAMS - BROADCAST & CABLE TV
Adults 18-24
Week Ending December 5

Rank

Program

Net

Rtg%

In Millions

1

SIMPSONS

FOX

5.9

1.63

2

E.R.

NBC

4.8

1.32

3

FOX NFL SUNDAY-NATIONAL

FOX

4.6

1.27

4

NICK/JESSICA FAMILY XMAS(S)-12/01/2004

ABC

4.5

1.27

5

APPRENTICE 2

NBC

4.5

1.25

6

LAW AND ORDER:SVU

NBC

4.4

1.24

7

CSI: MIAMI

CBS

4.4

1.23

8

NFL MONDAY NIGHT FOOTBALL

ABC

4.2

1.17

9

SWAN 2, THE

FOX

4.1

1.15

10

CSI

CBS

4.1

1.14

11

ARRESTED DEVELOPMENT

FOX

3.8

1.05

12

ABC PREMIERE EVENT-12/5(S)

ABC

3.8

1.04

13

LOST

ABC

3.4

0.94

14

O.C.

FOX

3.3

0.92

15

CBS NFL SINGLE

CBS

3.3

0.92

16

WIFE SWAP

ABC

3.3

0.91

17

REAL WORLD XV

MTV

3.2

0.90

18

RW/RR BATTLE OF SEXES II

MTV

3.2

0.89

19

GILMORE GIRLS - WB

WB

3.2

0.88

20

SURVIVOR: VANUATU

CBS

3.1

0.87

21

MALCOLM IN THE MIDDLE

FOX

3.1

0.86

22

NBC MOVIE OF THE WEEK-SUN(S)-12/05/2004

NBC

3.0

0.85

23

NFL MONDAY SHOWCASE

ABC

3.0

0.85

24

NFL REGULAR SEASON L

ESPN

3.0

0.85

24

FOX NFL SUNDAY-POST

FOX

3.0

0.85

26

WILL & GRACE

NBC

2.9

0.81

27

CSI: NY

CBS

2.9

0.80

27

SMALLVILLE - WB

WB

2.9

0.80

29

TRADING SPOUSES

FOX

2.9

0.80

30

JOEY

NBC

2.8

0.79

Source: MTV Networks, based on data from Nielsen Media Research

 

TOP 30 PROGRAMS - BROADCAST & CABLE TV
People 12-24
Week Ending December 5

Rank

Program

Net

Rtg%

In Millions

1

SIMPSONS

FOX

5.5

2.87

2

NICK/JESSICA FAMILY XMAS(S)-12/01/2004

ABC

4.8

2.49

3

CSI

CBS

4.2

2.17

4

CSI: MIAMI

CBS

4.1

2.16

5

FOX NFL SUNDAY-NATIONAL

FOX

4.0

2.10

6

APPRENTICE 2

NBC

3.8

1.96

7

E.R.

NBC

3.7

1.95

8

O.C.

FOX

3.6

1.89

9

ABC PREMIERE EVENT-12/5(S)

ABC

3.6

1.87

10

NFL MONDAY NIGHT FOOTBALL

ABC

3.6

1.86

11

LOST

ABC

3.5

1.84

12

SWAN 2, THE

FOX

3.5

1.81

13

ARRESTED DEVELOPMENT

FOX

3.4

1.76

14

LAW AND ORDER:SVU

NBC

3.3

1.71

15

7TH HEAVEN - WB

WB

3.2

1.69

16

SURVIVOR: VANUATU

CBS

3.2

1.68

17

NANNY 911

FOX

3.1

1.62

18

GILMORE GIRLS - WB

WB

3.1

1.61

19

REAL WORLD XV

MTV

3.1

1.60

20

MALCOLM IN THE MIDDLE

FOX

3.0

1.58

21

ONE TREE HILL - WB

WB

3.0

1.58

22

WIFE SWAP

ABC

3.0

1.55

23

TRADING SPOUSES

FOX

2.9

1.52

24

WITHOUT A TRACE

CBS

2.8

1.48

25

CBS NFL SINGLE

CBS

2.8

1.48

25

TWO AND A HALF MEN

CBS

2.8

1.48

27

RW/RR BATTLE OF SEXES II

MTV

2.8

1.46

28

NFL REGULAR SEASON L

ESPN

2.8

1.45

29

THAT '70S SHOW

FOX

2.7

1.43

30

FOX NFL SUNDAY-POST

FOX

2.7

1.42

Source: MTV Networks, based on data from Nielsen Media Research

 

TOP 30 PROGRAMS - BROADCAST & CABLE TV
Teens 12-17
Week Ending December 5

Rank

Program

Net

Rtg%

In Millions

1

SIMPSONS

FOX

5.1

1.24

2

NICK/JESSICA FAMILY XMAS(S)-12/01/2004

ABC

5.0

1.22

3

CSI

CBS

4.2

1.03

4

O.C.

FOX

3.9

0.97

5

7TH HEAVEN - WB

WB

3.8

0.94

6

CSI: MIAMI

CBS

3.8

0.93

7

LOST

ABC

3.7

0.90

8

NANNY 911

FOX

3.5

0.85

9

FOX NFL SUNDAY-NATIONAL

FOX

3.4

0.83

10

ABC PREMIERE EVENT-12/5(S)

ABC

3.4

0.82

11

SURVIVOR: VANUATU

CBS

3.3

0.81

12

ONE TREE HILL - WB

WB

3.3

0.80

13

TWO AND A HALF MEN

CBS

3.2

0.78

14

RUDOLPH-RED-NOSE-REINDEER(S)-12/01/2004

CBS

3.1

0.77

15

EXTRM MAKEOVR:HM ED-12/5(S)

ABC

3.0

0.73

16

GILMORE GIRLS - WB

WB

3.0

0.73

17

APPRENTICE 2

NBC

2.9

0.72

17

MALCOLM IN THE MIDDLE

FOX

2.9

0.72

19

TRADING SPOUSES

FOX

2.9

0.72

20

ARRESTED DEVELOPMENT

FOX

2.9

0.72

21

SOURCE AWARDS

BET

2.9

0.71

22

REAL WORLD XV

MTV

2.9

0.71

23

QUINTUPLETS

FOX

2.9

0.70

24

THAT '70S SHOW

FOX

2.8

0.69

24

WITHOUT A TRACE

CBS

2.8

0.69

26

NFL MONDAY NIGHT FOOTBALL

ABC

2.8

0.69

27

PIMP MY RIDE

MTV

2.8

0.68

28

SWAN 2, THE

FOX

2.7

0.66

29

LAGUNA BEACH

MTV

2.7

0.65

30

FAIRLY ODD PARENTS

NICK

2.7

0.65

Source: MTV Networks, based on data from Nielsen Media Research

 

TOP 30 PROGRAMS - BROADCAST & CABLE TV
Kids 9-14
Week Ending December 5

Rank

Program

Net

Rtg%

In Millions

1

FAIRLY ODD PARENTS

NICK

5.7

1.39

2

SPONGEBOB

NICK

5.5

1.35

3

DRAKE & JOSH

NICK

5.4

1.33

4

DRAKE & JOSH

NICK

5.4

1.33

5

DRAKE & JOSH

NICK

5.0

1.22

6

RUDOLPH-RED-NOSE-REINDEER(S)-12/01/2004

CBS

4.9

1.21

7

SPONGEBOB

NICK

4.9

1.20

8

SIMPSONS

FOX

4.8

1.19

9

FAIRLY ODD PARENTS MOVIE

NICK

4.8

1.18

10

FAIRLY ODD PARENTS

NICK

4.7

1.16

11

FAIRLY ODD PARENTS

NICK

4.7

1.15

12

DRAKE & JOSH

NICK

4.6

1.12

13

DRAKE & JOSH

NICK

4.6

1.12

14

DANNY PHANTOM

NICK

4.6

1.12

15

DRAKE & JOSH

NICK

4.5

1.11

16

DRAKE & JOSH

NICK

4.5

1.11

17

FROSTY RETURNS(S)-12/03/2004

CBS

4.5

1.10

18

DRAKE & JOSH

NICK

4.4

1.07

19

SURVIVOR: VANUATU

CBS

4.3

1.06

20

ROMEO!

NICK

4.3

1.06

21

FAIRLY ODD PARENTS

NICK

4.2

1.02

22

NICK/JESSICA FAMILY XMAS(S)-12/01/2004

ABC

4.0

0.99

23

NED DECLASSIFIED

NICK

4.0

0.99

24

SABRINA - TEENAGE WITCH

NICK

4.0

0.98

25

DRAKE & JOSH

NICK

4.0

0.98

26

FROSTY THE SNOWMAN(S)-12/03/2004

CBS

4.0

0.97

27

DRAKE & JOSH

NICK

3.8

0.93

28

JIMMY NEUTRON

NICK

3.7

0.91

29

JIMMY NEUTRON

NICK

3.7

0.90

30

SPONGEBOB

NICK

3.6

0.89

Source: MTV Networks, based on data from Nielsen Media Research

 

TOP 30 PROGRAMS - BROADCAST & CABLE TV
Kids 2-11
Week Ending December 5

Rank

Program

Net

Rtg%

In Millions

1

RUDOLPH-RED-NOSE-REINDEER(S)-12/01/2004

CBS

9.3

3.69

2

FROSTY RETURNS(S)-12/03/2004

CBS

8.8

3.47

3

FROSTY THE SNOWMAN(S)-12/03/2004

CBS

7.7

3.03

4

SPONGEBOB

NICK

7.1

2.81

5

FAIRLY ODD PARENTS

NICK

6.9

2.72

6

SPONGEBOB

NICK

6.4

2.52

7

FAIRLY ODD PARENTS

NICK

6.4

2.52

8

FAIRLY ODD PARENTS

NICK

6.3

2.50

9

SPONGEBOB

NICK

6.1

2.41

10

FAIRLY ODD PARENTS

NICK

5.7

2.27

11

SPONGEBOB

NICK

5.7

2.27

12

SPONGEBOB

NICK

5.6

2.23

13

SPONGEBOB

NICK

5.5

2.20

14

SPONGEBOB

NICK

5.4

2.14

15

DANNY PHANTOM

NICK

5.2

2.06

16

FAIRLY ODD PARENTS MOVIE

NICK

5.2

2.06

17

DANNY PHANTOM

NICK

5.1

2.03

18

FAIRLY ODD PARENTS

NICK

5.0

1.99

19

DRAKE & JOSH

NICK

5.0

1.97

20

DANNY PHANTOM

NICK

4.9

1.93

21

SPONGEBOB

NICK

4.8

1.92

22

SPONGEBOB

NICK

4.8

1.89

23

DRAKE & JOSH

NICK

4.7

1.88

24

DRAKE & JOSH

NICK

4.7

1.86

25

DANNY PHANTOM

NICK

4.7

1.85

26

SPONGEBOB

NICK

4.6

1.84

27

SPONGEBOB

NICK

4.6

1.80

28

SPONGEBOB

NICK

4.5

1.80

29

JIMMY NEUTRON

NICK

4.5

1.77

30

TEENAGE ROBOT

NICK

4.4

1.75

Source: MTV Networks, based on data from Nielsen Media Research


Dec. 10, 2004 © 2004 Media Life


- Laura Nathan is a New York writer.


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