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There has been mostly bad news for
the NHL this season, with low ratings for regular-season games, a
disappointing all-star game, and threats of a post-season lockout becoming
more and more real.
But here’s a bit of good news, finally.
Heading into the Stanley
Cup semifinals this weekend, the NHL playoffs have actually perked up a
bit compared with last year. And that may be a ratings boost predictor for
the finals.
Granted, even a big uptick in hockey ratings barely brings
them to the level of, say, your average college basketball game. But with
the NHL negotiating not only a new bargaining agreement with its players
but also a new contract with carrier ABC/ESPN, every little boost counts.
Through Tuesday, NHL playoff games on ESPN were up 11 percent
over last year’s 0.45 average household rating to a 0.5 rating for five
games. Among adults 18-49, ratings are up 3 percent.
Even better, ESPN2’s average rating was up a considerable 28
percent for its first 10 games, from last year’s paltry 0.32 to a 0.41.
The games are doing even better among 18-49s, where viewership is up 29
percent over last year.
Ratings on ABC were up only slightly versus the regular season for
its first round of playoff coverage last weekend. The games averaged a 1.6
household rating, just 0.2 rating points behind this year’s NHL All-Star
Game.
An early spike in ratings is important because this year’s
Stanley Cup playoffs will need some momentum to carry them past last year’s
all-time low ratings.
Cup coverage on ESPN and ABC was down some 40 percent in 2003 from
the previous year, including a 55 percent dip for the series’ first two
games.
The problem wasn’t the hockey; the Anaheim Mighty Ducks and
New Jersey Devils played an exciting seven-game series. The problem was
apparently lack of interest, which was reflected in those low ratings for
the early rounds.
With higher ratings this year, the NHL can hope that the
interest will continue as the rounds go on.
In other sports ratings news, final-day ratings for this year’s
commercial-free Masters were down significantly from last year, and
two-day ratings hit their lowest level since 1993 despite an exciting
finish to the year’s first major.
Sunday’s coverage averaged a 7.3 household rating, down 22
percent from last year’s 9.3 rating. During the final half-hour of the
tournament, starting at 5:30 p.m., it averaged a 10.1 rating, down 19
percent from ratings for last year’s 12.4 for the final half-hour, which
was actually a playoff hole.
The two-day tournament averaged a 6.7 household rating, down
3 percent from last year’s 6.9.
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NETWORK SPORTS
Ranked on
Households
Week Ending April 11 |
|
# |
PROGRAMS |
Net |
Episode |
Households |
Persons 2+ |
|
US Rtg% |
Shr |
(000) |
(000) |
|
1 |
CBS NCAA BSKBL CHAMP(S)-4/5 |
CBS |
UCONN
VS GA TECH |
11.0 |
18 |
11892 |
17088 |
|
2 |
MASTERS GOLF
TRN.-SUN(S)-4/11/ |
CBS |
|
7.3 |
19 |
7913 |
11821 |
|
3 |
MASTERS GOLF
TOURN. SAT.
(S)4/10 |
CBS |
|
5.8 |
15 |
6324 |
8119 |
|
4 |
CBS SPORTS
SPEC.-SU |
CBS |
CELEBRATE
LEG:B JONES |
3.8 |
9 |
4098 |
6333 |
|
5 |
NBA ON ABC
SUN 2 |
ABC |
LA AT SACRA |
3.1 |
8 |
3398 |
4726 |
|
6 |
WWE SMCKDWN! |
UPN |
|
3.0 |
5 |
3204 |
4782 |
|
7 |
NBA ON
ABC-SUN 1 |
ABC |
PHIL AT NJ |
1.8 |
5 |
1924 |
2374 |
|
8 |
CBS SPORTS
SPEC-SU1 |
CBS |
QUEST FOR
GRAND SLAM |
1.5 |
5 |
1680 |
2086 |
|
9 |
NHL PLYFFS ON
ABC
SAT 1(S)-04/10 |
ABC |
VAR TEAMS
AND TIMES |
1.4 |
4 |
1477 |
1848 |
|
10 |
NBC SPORTS
SPEC 4/10-B(S) |
NBC |
ROAD TO KTY DERBY |
1.1 |
3 |
1184 |
1537 |
|
11 |
NBC SPORTS
SPECIAL 4/11-A(S) |
NBC |
SI FOR KIDS:
NEXT SNOW SEARCH |
1.1 |
4 |
1242 |
1420 |
|
12 |
NBC SPORTS
SPEC 4/10-A(S) |
NBC |
WORLD ADV
SPORTS |
0.8 |
2 |
823 |
938 |
|
13 |
NBC SPORTS
SPEC. 4/11-B(S) |
NBC |
US OPEN
SNWBRDING |
0.8 |
2 |
868 |
1000 |
|
14 |
NBC ARENA
FOOTBALL |
NBC |
TMPA BAY AT CHI
GA AT AUST |
0.7 |
2 |
755 |
980 |
|
15 |
PURINA DG CHW
DG CHLG |
PAX |
|
0.3 |
1 |
315 |
408 |
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Source: Nielsen Media Research |
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