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Under the knife
with the under-aged

Teens flocking to MTV's 'I Want a Famous Face'

By Diego Vasquez

   In this era of personal vanity, it's no surprise that plastic surgery shows are big these days. In television, one hit begets ball fields of imitators.
   From “Extreme Makeover” on ABC to Fox’s “The Swan” and E!’s “101 Most Starlicious Makeovers,” shows showcasing plastic surgery are hot right now. 
   But what may be surprising is how popular the concept is with younger viewers.

    We see this with MTV's “I Want a Famous Face,”  which last week earned a 3.1 rating among 12-17s, a 3.3 rating among 12-24s, and a 3.4 among 18-24s. 
   Those numbers were good enough for the show to finish at No. 19, No. 21 and No. 17 in those demos.
    By comparison, MTV's “The Osbournes” earned a 2.5 in 12-24s and 18-24s and didn’t even make the top 30 in 12-17s.
   “I Want a Famous Face” also placed higher across the young viewer demos than MTV’s other hot new show, “Pimp My Ride.”
   “Face” isn’t doing as well as “Newlyweds: Nick and Jessica” did last season among 18-24s—“Nick and Jessica” scored consistently in the 3.8 range in the demo—but it is doing better in 12-24s and 12-17s. “Nick and Jessica” was usually in the 2.8 range in 12-24s last season and rarely made the top 30 in 12-17s.
   Each episode of “Face” documents a different person who chooses to alter their looks—and life—by way of plastic surgery. Faces and bodies the insecure have tried to emulate include those of Brad Pitt, Pamela Anderson, Britney Spears and Jennifer Lopez.
   Although younger viewers have obviously been tuning in, the show can be somewhat graphic. Each episode starts with a short “before” segment, then moves into the surgery portion, where the patients are almost always in obvious physical pain. Some emotional pain is sprinkled in too as sometimes the surgery isn’t exactly how the patient envisioned it or the results don’t help them meet their goals.

TOP 30 PROGRAMS - BROADCAST & CABLE TV
Adults 18-49
Week Ending April 11

 

Program

Net

Rtg%

In Millions

1

APPRENTICE

NBC

10.7

13.73

2

AMERICAN IDOL-TUESDAY

FOX

10.1

12.95

3

E.R.

NBC

9.4

12.06

4

AMERICAN IDOL-WEDNESDAY

FOX

8.9

11.49

5

SURVIVOR: ALL-STARS

CBS

7.9

10.16

6

SWAN, THE PREMIERE SPEC(S)-04/07/2004

FOX

6.8

8.76

7

CSI

CBS

6.3

8.11

8

CBS NCAA BSKBL CHAMPSHIPS(S)-04/05/2004

CBS

6.3

8.07

9

WILL & GRACE

NBC

6.2

7.94

10

FRIENDS

NBC

6.1

7.86

11

FEAR FACTOR

NBC

5.6

7.20

12

BACHELOR, THE

ABC

5.2

6.67

13

AVERAGE JOE:ADAM RETURNS

NBC

5.0

6.44

14

LAW AND ORDER:SVU

NBC

4.9

6.33

15

24

FOX

4.8

6.24

16

NICK/JESSICA VARIETY HOUR(S)-04/11/2004

ABC

4.7

6.04

17

EXTREME MAKEOVER:HOME ED.

ABC

4.6

5.96

18

LAW AND ORDER

NBC

4.4

5.69

19

WITHOUT A TRACE

CBS

4.2

5.43

20

SATURDAY NIGHT

NBC

4.2

5.39

21

PRELUDE TO A CHAMPIONSHIP(S)-04/05/2004

CBS

4.2

5.38

22

ALIAS

ABC

3.8

4.91

23

FRASIER

NBC

3.7

4.82

24

SIMPSONS-SUN 8:30P

FOX

3.7

4.75

25

SCRUBS

NBC

3.6

4.61

26

ACCORDING TO JIM 9PM

ABC

3.6

4.60

27

THAT '70S SHOW-4/5 9:30P(S)-04/05/2004

FOX

3.5

4.54

28

KING OF QUEENS

CBS

3.5

4.49

29

SIMPSONS-4/11 9P(S)-04/11/2004

FOX

3.5

4.45

30

LAW AND ORDER 4/7(S)-04/07/2004

NBC

3.4

4.37

Source: MTV Networks, based on data from Nielsen Media Research


TOP 30 PROGRAMS - BROADCAST & CABLE TV
Adults 18-34
Week Ending April 11

Rank

Program

Net

Rtg%

In Millions

1

APPRENTICE

NBC

10.3

6.63

2

AMERICAN IDOL-TUESDAY

FOX

9.2

5.92

3

AMERICAN IDOL-WEDNESDAY

FOX

8.4

5.40

4

E.R.

NBC

8.4

5.40

5

SWAN, THE PREMIERE SPEC(S)-04/07/2004

FOX

6.7

4.30

6

FRIENDS

NBC

6.4

4.10

7

SURVIVOR: ALL-STARS

CBS

5.9

3.81

8

WILL & GRACE

NBC

5.7

3.69

9

NICK/JESSICA VARIETY HOUR(S)-04/11/2004

ABC

5.2

3.34

10

BACHELOR, THE

ABC

5.2

3.34

11

FEAR FACTOR

NBC

5.1

3.31

12

CBS NCAA BSKBL CHAMPSHIPS(S)-04/05/2004

CBS

5.1

3.28

13

SIMPSONS-SUN 8:30P

FOX

4.7

3.01

14

AVERAGE JOE:ADAM RETURNS

NBC

4.7

3.01

15

LAW AND ORDER:SVU

NBC

4.7

3.00

16

CSI

CBS

4.4

2.81

17

SIMPSONS-4/11 9P(S)-04/11/2004

FOX

4.2

2.71

18

EXTREME MAKEOVER:HOME ED.

ABC

4.1

2.64

19

SATURDAY NIGHT

NBC

4.0

2.55

20

THAT '70S SHOW-4/5 9:30P(S)-04/05/2004

FOX

3.8

2.46

21

ALIAS

ABC

3.8

2.45

21

CHAPPELLES SHOW

CMDY

3.6

2.33

23

SIMPSONS

FOX

3.6

2.33

24

24

FOX

3.6

2.30

25

LAW AND ORDER

NBC

3.5

2.28

26

THAT '70S SHOW-4/5 9P(S)-04/05/2004

FOX

3.5

2.22

27

SCRUBS

NBC

3.4

2.19

28

PRELUDE TO A CHAMPIONSHIP(S)-04/05/2004

CBS

3.3

2.15

29

REAL WORLD XIV

MTV

3.3

2.14

30

TONIGHT SHOW

NBC

3.0

1.94

Source: MTV Networks, based on data from Nielsen Media Research


TOP 30 PROGRAMS - BROADCAST & CABLE TV
Adults 18-24
Week Ending April 11

Rank

Program

Net

Rtg%

In Millions

1

APPRENTICE

NBC

5.7

1.55

2

AMERICAN IDOL-WEDNESDAY

FOX

5.7

1.54

3

SWAN, THE PREMIERE SPEC(S)-04/07/2004

FOX

5.5

1.51

4

FRIENDS

NBC

5.5

1.50

5

AMERICAN IDOL-TUESDAY

FOX

5.5

1.50

6

E.R.

NBC

5.3

1.46

7

SIMPSONS-SUN 8:30P

FOX

4.9

1.34

8

SIMPSONS-4/11 9P(S)-04/11/2004

FOX

4.9

1.34

9

WILL & GRACE

NBC

4.7

1.29

10

CHAPPELLES SHOW

CMDY

4.7

1.28

11

REAL WORLD XIV

MTV

4.1

1.12

12

CBS NCAA BSKBL CHAMPSHIPS(S)-04/05/2004

CBS

3.7

1.02

13

SIMPSONS

FOX

3.7

0.99

14

NICK/JESSICA VARIETY HOUR(S)-04/11/2004

ABC

3.6

0.99

15

RW/RR CHALLENGE: INFERNO

MTV

3.5

0.96

16

SOUTH PARK

CMDY

3.4

0.93

17

I WANT A FAMOUS FACE

MTV

3.4

0.93

18

FEAR FACTOR

NBC

3.3

0.90

19

THAT '70S SHOW-4/5 9:30P(S)-04/05/2004

FOX

3.2

0.88

20

THAT '70S SHOW-4/5 9P(S)-04/05/2004

FOX

3.2

0.87

21

SURVIVOR: ALL-STARS

CBS

3.2

0.86

22

BACHELOR, THE

ABC

3.2

0.86

22

CSI

CBS

2.9

0.78

24

ARRESTED DEVELOPMENT

FOX

2.9

0.78

25

LAW AND ORDER:SVU

NBC

2.7

0.74

26

ALIAS

ABC

2.6

0.72

27

PRELUDE TO A CHAMPIONSHIP(S)-04/05/2004

CBS

2.6

0.71

28

AVERAGE JOE:ADAM RETURNS

NBC

2.6

0.71

28

MAKING THE BAND 2

MTV

2.6

0.70

30

OSBOURNES

MTV

2.5

0.69

Source: MTV Networks, based on data from Nielsen Media Research


TOP 30 PROGRAMS - BROADCAST & CABLE TV
People 12-24
Week Ending April 11

Rank

Program

Net

Rtg%

In Millions

1

AMERICAN IDOL-TUESDAY

FOX

6.2

3.23

2

SIMPSONS-SUN 8:30P

FOX

5.9

3.05

3

SIMPSONS-4/11 9P(S)-04/11/2004

FOX

5.7

2.97

4

AMERICAN IDOL-WEDNESDAY

FOX

5.6

2.93

5

SWAN, THE PREMIERE SPEC(S)-04/07/2004

FOX

5.5

2.86

6

SIMPSONS

FOX

4.5

2.32

7

APPRENTICE

NBC

4.4

2.29

8

E.R.

NBC

4.4

2.29

9

CHAPPELLES SHOW

CMDY

4.1

2.14

10

NICK/JESSICA VARIETY HOUR(S)-04/11/2004

ABC

4.0

2.05

11

CBS NCAA BSKBL CHAMPSHIPS(S)-04/05/2004

CBS

3.9

2.05

12

REAL WORLD XIV

MTV

3.9

2.04

13

FRIENDS

NBC

3.9

2.00

14

WILL & GRACE

NBC

3.5

1.82

15

FEAR FACTOR

NBC

3.4

1.77

16

SURVIVOR: ALL-STARS

CBS

3.4

1.76

17

RW/RR CHALLENGE: INFERNO

MTV

3.4

1.75

18

THAT '70S SHOW-4/5 9:30P(S)-04/05/2004

FOX

3.3

1.70

19

SOUTH PARK

CMDY

3.3

1.70

20

CSI

CBS

3.3

1.70

21

I WANT A FAMOUS FACE

MTV

3.3

1.69

22

ARRESTED DEVELOPMENT

FOX

3.2

1.68

23

THAT '70S SHOW-4/5 9P(S)-04/05/2004

FOX

3.0

1.55

24

BACHELOR, THE

ABC

3.0

1.54

25

PIMP MY RIDE

MTV

2.7

1.42

26

PRELUDE TO A CHAMPIONSHIP(S)-04/05/2004

CBS

2.6

1.37

27

KING OF THE HILL

FOX

2.6

1.34

28

24

FOX

2.6

1.34

29

OSBOURNES

MTV

2.5

1.30

30

SATURDAY NIGHT

NBC

2.5

1.29

Source: MTV Networks, based on data from Nielsen Media Research

 

TOP 30 PROGRAMS - BROADCAST & CABLE TV
Teens 12-17
Week Ending April 11

Rank

Program

Net

Rtg%

In Millions

1

AMERICAN IDOL-TUESDAY

FOX

7.0

1.73

2

SIMPSONS-SUN 8:30P

FOX

6.9

1.71

3

SIMPSONS-4/11 9P(S)-04/11/2004

FOX

6.6

1.62

4

AMERICAN IDOL-WEDNESDAY

FOX

5.6

1.39

5

SWAN, THE PREMIERE SPEC(S)-04/07/2004

FOX

5.5

1.35

6

SIMPSONS

FOX

5.4

1.32

7

NICK/JESSICA VARIETY HOUR(S)-04/11/2004

ABC

4.3

1.06

8

CBS NCAA BSKBL CHAMPSHIPS(S)-04/05/2004

CBS

4.2

1.03

9

REAL WORLD XIV

MTV

3.7

0.92

10

CSI

CBS

3.7

0.91

11

ARRESTED DEVELOPMENT

FOX

3.6

0.90

12

SURVIVOR: ALL-STARS

CBS

3.6

0.89

13

FEAR FACTOR

NBC

3.5

0.87

14

CHAPPELLES SHOW

CMDY

3.5

0.86

15

E.R.

NBC

3.4

0.83

16

THAT '70S SHOW-4/5 9:30P(S)-04/05/2004

FOX

3.3

0.82

17

RW/RR CHALLENGE: INFERNO

MTV

3.2

0.79

18

24

FOX

3.1

0.77

19

SOUTH PARK

CMDY

3.1

0.77

20

I WANT A FAMOUS FACE

MTV

3.1

0.77

21

APPRENTICE

NBC

3.0

0.75

22

PIMP MY RIDE

MTV

3.0

0.75

23

KING OF THE HILL

FOX

3.0

0.74

23

EXTREME MAKEOVER:HOME ED.

ABC

2.8

0.68

25

FAMILY GUY

TOON

2.7

0.68

26

BACHELOR, THE

ABC

2.7

0.67

27

THAT '70S SHOW-4/5 9P(S)-04/05/2004

FOX

2.7

0.67

28

PRELUDE TO A CHAMPIONSHIP(S)-04/05/2004

CBS

2.7

0.66

28

ONE TREE HILL - WB

WB

2.6

0.65

30

SATURDAY NIGHT

NBC

2.6

0.65

Source: MTV Networks, based on data from Nielsen Media Research