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Senator: There oughta be a law against Gmail
Many people found Google’s announcement last month that it intended to create “Gmail” mildly alarming from a big brother standpoint. California State Sen. Liz Figueroa finds it illegal. Gmail would be a free email service with huge storage capabilities in return for allowing Google’s robots to scan incoming email and then deliver targeted ads based on the information. The senator said yesterday that she’s drafting anti-Gmail legislation for what she likened to having a billboard in the middle of your house. Whether the legislation passes or not, the measure probably won’t be the last. Privacy advocates in the United States and abroad are screaming over Gmail, even before it has been formally launched. Google faces a tougher challenge in Europe than at home, where privacy laws are much stricter. Some advocacy groups have already filed complaints with United Kingdom authorities, saying Gmail violates European laws by not allowing users the ability to permanently delete some emails. Stateside, Google is warding off attacks with claims of confidence in its compliance with international privacy laws.

Asian portal sues Microsoft for anti-trust breach
South Korea has become the latest country to go on the offensive against Microsoft. Yesterday the country’s top internet portal filed an anti-trust suit against the Washington-based software manufacturer. Daum Communications alleges that by bundling instant messenger with Windows XP, Microsoft violates fair trade rules. The company is asking for about $8 million following a failed effort to block the sale of Windows XP in South Korea. Last month the European Commission levied a $611 million fine on Microsoft for a similar bundling violation, and the company also has settled an anti-trust suit with the U.S. government. Microsoft claims the messenger inclusion doesn’t violate fair trade because consumers are not forced to use it.

New e-prank crowns Kerry king of waffles
The Bush campaign is trying to paint likely Democratic presidential nominee John Kerry as a waffler. Looks like they’re getting some help from the online community. A group of anti-Kerry jokesters are coordinating an effort to get the candidate’s web site, www.johnkerry.com, to pop up when the word “waffles” is typed into a search engine. Yesterday johnkerry.com zoomed to the top of Yahoo’s and MSN Search’s results page for the keyword waffles, though it wasn’t in the top 50 for Google. The prank is called Google bombing, and it’s been used against President Bush before – last year searches for “miserable failure” turned up Bush’s whitehouse.gov biography. A Duquesne University law student started the waffle campaign via his blog. Google bombing works by coordinating an effort to have many web sites link to the same page using the same descriptive words.  The search engine’s algorithm, which ranks pages largely by the number of incoming links, is fooled into thinking the link has relevance and places it higher in its rankings. The Kerry wafflers hope to get johnkerry.com and waffles to No. 1 on Google by election day.

Yikes! Spam may hit 142B in four years.
How much spam can be left to send? Try 142 billion messages by 2008 if it keeps up its current rate of growth. A new study from Palo Alto, Calif.’s Radicati Group finds that spam will continue to make up more than half of all emails sent unless drastic measures are taken. Last year spam accounted for 15 billion emails, according to Radicati, though another firm, Brightmail, found significantly more (see today's article in Media Life). This year Radicati estimates that number will more than double to 35 billion. Things are a little worse at home than at work. Radicati found that 17 percent of business email, compared with 30 percent of consumer email, is spam.


April 13, 2004© 2004 Media Life


 


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