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Viewers: Martha
less of a good thing
Not-so-hot turnouts for shows featuring Stewart
By Diego Vasquez
Martha Stewart may be all over the news these days but that
doesn't mean folks will necessarily choose to tune into see her hold forth.
Appearances on ABC's "20/20" and CNN's "Larry King Live"
seem to prove that after months of Martha mania, people are sick of her.
Eight months after appearing on ABC's "20/20" to discuss her
upcoming trial, Stewart popped back in for a visit with Barbara Walters last Friday night,
hours after she was sentenced.
Though there was little competition, Stewart's audience dropped by more than
one-third from her November sit-down with Walters.
Still, ABC can't be disappointed by the numbers.
Things are generally slow in summer, and the network had only a few hours to
promote the interview. And there's also the likelihood that viewers, having seen Stewart
all day, were not all that interested in hearing more of and about her.
Walter's November sweeps interview with Stewart averaged 13.9 million viewers and a
4.2 adults 18-49 rating.
Friday's interview pulled 8 million total viewers. That's a pretty steep
drop, even though the show still finished No. 1 for the night. It was also No. 1 in 18-49s
(2.2 average rating) and 25-54s (2.7 rating).
Even Stewart's appearance on "Larry King Live" on CNN Monday, which
had the benefit of more advertising time, mustered just 2.01 million total viewers.
Perhaps now Stewart will get the idea and scuttle out of the spotlight. But
even a diluted Stewart was still a good thing for ABC, which had its best weekend showing
of the summer.
Sunday's “Extreme Makeover: Home Edition,” averaged a 4.7 18-49
rating, not only making it the most-watched show of the night, but the most-watched of the
week in the demo, outside of Fox’s coverage of the MLB All-Star Game.
The show represented ABC’s highest 18-49 rating during the Sunday at 9
p.m. time slot in almost three years, excluding sports.
That helped an hour later, when ABC launched its new series “The
Days” right after its successful airing of “Home Edition,” and it became
18-49s’ highest-rated drama debut of the summer.
“The Days’” 3.0 average rating in the demo also gave it a
higher debut than Fox’s launch of “The O.C.” last summer, which posted a
2.9 rating in 18-49s.
PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending July 18 |
Network |
Households |
People 2+ |
Adults 18-49 |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
| CBS |
6.1 |
6560 |
11 |
3.2 |
8940 |
10 |
2.6 |
3340 |
8 |
| NBC |
4.6 |
4990 |
8 |
2.4 |
6670 |
7 |
2.4 |
3120 |
8 |
| FOX |
4.0 |
4350 |
7 |
2.2 |
6180 |
7 |
2.5 |
3280 |
8 |
| ABC |
3.7 |
4030 |
7 |
2.0 |
5480 |
6 |
2.0 |
2570 |
6 |
| UPN |
1.7 |
1850 |
3 |
0.9 |
2570 |
3 |
1.0 |
1290 |
3 |
| WB |
1.6 |
1700 |
3 |
0.8 |
2200 |
2 |
1.0 |
1240 |
3 |
| PAX |
0.6 |
670 |
1 |
0.3 |
920 |
1 |
0.2 |
240 |
1 |
* Each
rating point is equivalent to 1.084 million homes
Source: Nielsen Media Research |
SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending July 18 |
Network |
Households |
People 2+ |
Adults 18-49 |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
| CBS |
8.0 |
8640 |
13 |
4.5 |
12270 |
12 |
3.6 |
4670 |
10 |
| NBC |
6.8 |
7410 |
11 |
3.7 |
10310 |
10 |
3.9 |
5090 |
11 |
| FOX |
5.6 |
6060 |
9 |
3.2 |
8920 |
9 |
3.7 |
4800 |
11 |
| ABC |
5.5 |
5990 |
9 |
3.1 |
8430 |
8 |
3.1 |
3940 |
9 |
| WB |
2.3 |
2490 |
4 |
1.2 |
3400 |
3 |
1.4 |
1770 |
4 |
| UPN |
2.2 |
2380 |
4 |
1.2 |
3230 |
3 |
1.3 |
1690 |
4 |
| PAX |
0.6 |
700 |
1 |
0.4 |
970 |
1 |
0.2 |
290 |
1 |
* Each rating point is equivalent to 1.084 million homes
Source: Nielsen Media Research |
NETWORK TV
Ranked on Households
Week Ending July 18 |
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
1 |
CSI |
CBS |
9.7 |
17 |
10549 |
1 |
5.1 |
13949 |
2 |
CSI: MIAMI |
CBS |
9.1 |
15 |
9827 |
3 |
4.8 |
13268 |
3 |
FOX MLB ALL-STAR
GAME(S) |
FOX |
8.8 |
15 |
9573 |
1 |
5.1 |
13995 |
4 |
WITHOUT A TRACE |
CBS |
8.3 |
15 |
8978 |
4 |
4.5 |
12307 |
5 |
COLD CASE |
CBS |
7.9 |
14 |
8601 |
5 |
4.3 |
11940 |
6 |
60 MINUTES |
CBS |
7.8 |
15 |
8426 |
6 |
4.2 |
11460 |
7 |
LAW AND ORDER |
NBC |
7.7 |
14 |
8383 |
9 |
3.9 |
10768 |
8 |
60 MINUTES II |
CBS |
7.5 |
14 |
8085 |
8 |
4.0 |
11005 |
9 |
LAW AND ORDER:SVU |
NBC |
7.2 |
12 |
7763 |
12 |
3.7 |
10133 |
10 |
FOX MLB ALL-STAR
PRE(S) |
FOX |
7.1 |
13 |
7697 |
7 |
4.1 |
11222 |
10 |
TWO AND A HALF MEN |
CBS |
7.1 |
11 |
7658 |
9 |
3.9 |
10756 |
12 |
EVERYBODY LOVES
RAYMOND |
CBS |
6.8 |
11 |
7371 |
12 |
3.7 |
10172 |
13 |
LAW AND ORDER WED
9PM |
NBC |
6.5 |
11 |
7063 |
16 |
3.3 |
9159 |
14 |
AMAZING RACE: 5 |
CBS |
6.4 |
11 |
6945 |
11 |
3.8 |
10500 |
14 |
EXTREME MAKEOVER:HM
ED-9P |
ABC |
6.4 |
11 |
6916 |
12 |
3.7 |
10293 |
16 |
NAVY NCIS |
CBS |
6.3 |
11 |
6796 |
15 |
3.4 |
9303 |
17 |
CMA MUSIC
FESTIVAL(S) |
CBS |
6.1 |
11 |
6592 |
16 |
3.3 |
9192 |
18 |
BIG BROTHER 5-THU |
CBS |
6.0 |
11 |
6490 |
18 |
3.2 |
8761 |
19 |
CBS SUNDAY MOVIE |
CBS |
5.9 |
10 |
6443 |
18 |
3.2 |
8857 |
20 |
20/20-FRI |
ABC |
5.7 |
11 |
6215 |
23 |
2.9 |
8024 |
21 |
BIG BROTHER 5-TUE |
CBS |
5.6 |
9 |
6051 |
21 |
3.1 |
8631 |
21 |
CROSSING JORDAN |
NBC |
5.6 |
10 |
6025 |
22 |
3.0 |
8333 |
21 |
SIMPLE LIFE 2 |
FOX |
5.6 |
10 |
6074 |
18 |
3.2 |
8952 |
24 |
DATELINE FRI |
NBC |
5.4 |
11 |
5842 |
28 |
2.7 |
7569 |
25 |
CSI: MIAMI-SAT(S) |
CBS |
5.2 |
11 |
5629 |
25 |
2.8 |
7662 |
| Source:
Nielsen Media Research |
TOP 30 PROGRAMS – BROADCAST
Adults 18-49
Week Ending July 18 |
Rank |
Program |
Net |
Rtg% |
In
Millions |
1 |
MLB ALL-STAR GAME |
FOX |
5.0 |
6.49 |
2 |
EXTREME MAKEOVER:
HOME ED. |
ABC |
4.7 |
6.10 |
2 |
CSI |
CBS |
4.7 |
6.02 |
4 |
CSI: MIAMI |
CBS |
4.6 |
5.95 |
5 |
SIMPLE LIFE 2 |
FOX |
4.5 |
5.76 |
6 |
AMAZING RACE |
CBS |
4.3 |
5.55 |
7 |
MLB ALL-STAR PREGAME |
FOX |
3.9 |
5.08 |
8 |
WITHOUT A TRACE |
CBS |
3.8 |
4.92 |
9 |
LAW & ORDER: SVU |
NBC |
3.7 |
4.78 |
10 |
LAW & ORDER |
NBC |
3.6 |
4.58 |
10 |
LAST COMIC STANDING
2 |
NBC |
3.6 |
4.60 |
12 |
TWO AND A HALF MEN |
CBS |
3.5 |
4.47 |
13 |
BIG BROTHER 5 TUE. |
CBS |
3.4 |
4.33 |
14 |
BIG BROTHER 5 THU |
CBS |
3.3 |
4.27 |
15 |
EVERYBODY LOVES
RAYMOND |
CBS |
3.1 |
4.00 |
15 |
FOR LOVE OR MONEY |
NBC |
3.1 |
3.99 |
15 |
WHO WANTS TO MARRY
MY DAD |
NBC |
3.1 |
4.03 |
18 |
THE DAYS |
ABC |
3.0 |
3.85 |
18 |
EXTREME MAKEOVER:
HOME ED. |
ABC |
3.0 |
3.87 |
18 |
CROSSING JORDAN |
NBC |
3.0 |
3.82 |
18 |
FEAR FACTOR |
NBC |
3.0 |
3.88 |
22 |
THE SIMPSONS |
FOX |
2.9 |
3.74 |
22 |
THAT 70’S SHOW |
FOX |
2.9 |
3.72 |
22 |
WILL & GRACE |
NBC |
2.9 |
3.71 |
25 |
LAST COMIC STANDING
2 |
NBC |
2.8 |
3.55 |
25 |
WILL & GRACE |
NBC |
2.8 |
3.62 |
27 |
LAW & ORDER: CI |
NBC |
2.7 |
3.45 |
27 |
WILL & GRACE |
NBC |
2.7 |
3.43 |
27 |
METHOD AND RED |
FOX |
2.7 |
3.52 |
30 |
QUINTUPLETS |
FOX |
2.6 |
3.38 |
30 |
CMA MUSIC FESTIVAL |
CBS |
2.6 |
3.31 |
30 |
LAW & ORDER |
NBC |
2.6 |
3.35 |
| Source:
ABC Networks, based on data from Nielsen Media Research |
CABLE TV
Ranked on Households
Week Ending July 18 |
BASIC CABLE |
# |
PROGRAM NAME |
NET |
Households |
Persons
2+ |
(000) |
Rtg
% |
(000) |
1 |
HOME RUN
DERBY |
ESPN |
5041 |
4.7 |
7713 |
2 |
THE 4400
(0103 NEW & IMPROVED CM) |
USA |
3801 |
3.5 |
5628 |
3 |
LAW
& ORDER |
TNT |
3423 |
3.2 |
4529 |
4 |
WWE
ENTERTAINMENT (WWE RAW ZONE) |
SPIKE |
3405 |
3.1 |
4851 |
5 |
MONK
(2104 MONK GETS FIRED) |
USA |
3220 |
3.0 |
4678 |
6 |
LAW
& ORDER |
TNT |
3050 |
2.8 |
3955 |
7 |
WWE
ENTERTAINMENT (WWE RAW) |
SPIKE |
2972 |
2.7 |
4165 |
8 |
LAW
& ORDER |
TNT |
2880 |
2.7 |
3840 |
9 |
AMERICAN
CHOPPER |
DISC |
2831 |
2.6 |
3949 |
10 |
FAMILY
GUY |
TOON |
2782 |
2.6 |
3675 |
11 |
THE DEAD
ZONE (3006 NO QUESTIONS ASKED) |
USA |
2772 |
2.6 |
3968 |
12 |
FAIRLY
ODD PARENTS |
NICK |
2748 |
2.5 |
3737 |
13 |
NEWLYWEDS:
NICK & JESSICA |
MTV |
2706 |
2.5 |
3665 |
14 |
FAIRLY
ODD PARENTS |
NICK |
2689 |
2.5 |
3704 |
15 |
FUTURAMA |
TOON |
2644 |
2.4 |
3592 |
PAY CABLE |
# |
PROGRAM NAME |
NET |
Households |
Persons
2+ |
(000) |
Rtg
% |
(000) |
1 |
SIX FEET UNDER |
HBO |
2511 |
2.3 |
3663 |
2 |
S.W.A.T. |
HBO |
2094 |
1.9 |
2961 |
3 |
ENTOURAGE |
HBO |
1406 |
1.3 |
1889 |
4 |
BAD: 7/17/04 |
HBO |
1274 |
1.2 |
1700 |
5 |
SHOCK VIDEO 2002
(AU) |
HBO |
1150 |
1.1 |
1425 |
*
Each rating point is equivalent to 108.4 million homes
Source: Nielsen Media Research |
SYNDICATION
Ranked on Households
Week Ending July 11 |
# |
PROGRAMS |
Syndicator |
Households |
US
Rtg% |
(000) |
1 |
JEOPARDY |
KIN |
8.4 |
9095 |
2 |
WHEEL OF FORTUNE |
KIN |
8.1 |
8812 |
3 |
EVRY LVS RAYMOND-SYN
(AT) |
KIN |
5.8 |
6264 |
4 |
OPRAH WINFREY SHOW
(AT) |
KIN |
5.7 |
6189 |
5 |
SEINFELD (AT) |
SPT |
5.2 |
5653 |
6 |
FRIENDS-SYN (AT) |
WB |
4.9 |
5356 |
7 |
SEINFELD-WKND (AT) |
SPT |
4.7 |
5120 |
7 |
ENTERTAINMENT
TONIGHT(AT) |
PRM |
4.7 |
5102 |
9 |
WHEEL OF FORTUNE
WKND |
KIN |
4.5 |
4841 |
10 |
JUDGE JUDY (AT) |
PRM |
4.4 |
4790 |
| Source:
Nielsen Media Research |
SPANISH-LANGUAGE TELEVISION
Ranked on Households
Week Ending July 11 |
# |
PROGRAMS |
Net |
NHTI |
(000) |
1 |
COPA AMERICA '04 7
7/18(S) |
UNI |
23.4 |
2473 |
2 |
MARIANA DE LA NOCHE
WED |
UNI |
19.7 |
2086 |
3 |
MARIANA DE LA NOCHE
MON |
UNI |
19.5 |
2062 |
4 |
AMARTE ES MI PECADO
TUE |
UNI |
19.2 |
2033 |
4 |
MARIANA DE LA NOCHE
THU |
UNI |
19.2 |
2026 |
6 |
DON FRANCISCO
PRESENTA-WE |
UNI |
19.0 |
2007 |
7 |
AMARTE ES MI PECADO
WED |
UNI |
18.8 |
1986 |
8 |
CA: CAMINO FINAL
7/18(S) |
UNI |
18.6 |
1969 |
8 |
MARIANA DE LA NOCHE
TUE |
UNI |
18.6 |
1968 |
10 |
AMARTE ES MI PECADO
MON |
UNI |
18.2 |
1919 |
11 |
CRISTINA-MON |
UNI |
18.1 |
1910 |
12 |
AMARTE ES MI PECADO
THU |
UNI |
17.7 |
1870 |
13 |
AMARTE ES MI PECADO
FRI |
UNI |
16.9 |
1791 |
13 |
MARIANA DE LA NOCHE
FRI |
UNI |
16.9 |
1786 |
15 |
MUJER DE MADERA WED |
UNI |
15.8 |
1670 |
16 |
MUJER DE MADERA THU |
UNI |
15.7 |
1662 |
17 |
AL FILO DE LA LEY
TUE |
UNI |
15.0 |
1586 |
18 |
MUJER DE MADERA MON |
UNI |
14.4 |
1527 |
18 |
AQUI Y AHORA-THU |
UNI |
14.4 |
1521 |
18 |
MUJER DE MADERA FRI |
UNI |
14.4 |
1520 |
*
Nielsen Hispanic Television Index; ratings based on 9.7 million Hispanic TV homes.
Source: Nielsen Media Research |
NETWORK
SPORTS
Ranked on Households
Week Ending July 11 |
| # |
PROGRAMS |
Net |
Episode |
Households |
Persons
2+ |
US
Rtg% |
Shr |
(000) |
(000) |
1 |
FOX NSCR
PPSI 400(S)7/3 |
FOX |
|
5.2 |
12 |
5616 |
8725 |
2 |
WWE
SMACKDOWN! |
UPN |
|
3.2 |
6 |
3438 |
4695 |
3 |
WIMB. TENNIS
SAT(S)-7/03 |
NBC |
|
3.1 |
11 |
3312 |
3981 |
4 |
FOX SAT.
BASEBALL |
FOX |
VAR. TEAMS
& TIMES |
3.0 |
9 |
3206 |
4228 |
5 |
WIMB. TENNIS
SUN(S)-7/4 |
NBC |
|
2.8 |
9 |
3039 |
3640 |
6 |
CIALIS WEST.
OPEN
SUN(S)-7/4 |
ABC |
|
2.6 |
8 |
2833 |
3567 |
7 |
CIALIS WEST.
OPEN
SAT(S)-7/3 |
ABC |
|
1.9 |
6 |
2013 |
2533 |
8 |
WIMB. TENNIS
THU(S)-7/1 |
NBC |
|
1.9 |
6 |
2077 |
2501 |
9 |
OLYMPIC
TRIALS
7/3(S) |
NBC |
GYM |
1.8 |
6 |
1926 |
2423 |
10 |
WIMB. TENNIS
FRI(S)-7/2 |
NBC |
|
1.6 |
5 |
1697 |
2004 |
11 |
US WOMENS
OPEN-
SAT(S)-7/3 |
NBC |
|
1.6 |
5 |
1703 |
1947 |
12 |
US WOMENS
OPEN
SUN(S)-7/4 |
NBC |
|
1.6 |
5 |
1690 |
2100 |
13 |
WIMB. TENNIS
TUE(S)-6/29 |
NBC |
|
1.5 |
5 |
1576 |
1852 |
14 |
WIMB. TENNIS
WED(S)-6/30 |
NBC |
|
1.5 |
5 |
1622 |
1975 |
15 |
WIMB. TENNIS
MON(S)-6/28 |
NBC |
|
1.3 |
4 |
1419 |
1746 |
16 |
KANSAS INDY
300(S)-7/4 |
ABC |
|
1.2 |
4 |
1282 |
1623 |
17 |
CBS SPRTS
PRESENTS
II(S)-7/3 |
CBS |
NCAA
SPRING
HGHLGHTS |
0.8 |
2 |
815 |
1056 |
| Source:
Nielsen Media Research |
|
July 21,
2004 © 2004 Media Life
--Diego Vasquez is a staff writer
for Media Life.
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