Networks
are unabashedly promoting their new shows in every station break,
which can only mean one thing: The new fall season is upon us.
Before we immerse ourselves in hopeful new series
and special guest stars, let's take a moment to mourn some of the
programs that didn't make it out of last season's battlefield:
ABC – “ MDs,” “Push, Nevada,” “That Was Then”
CBS - “Bram and Alice,” “My Big Fat Greek Life,” “RHD,” “Presidio
Med”
Fox – “Keen Eddie,” “girls club,” “Fastlane,” “John Doe,” “Firefly”
NBC – “Hidden Hills,” “In-Laws”
WB – “Family Affair,” “Birds of Prey,” “Greeting from Tucson,” “Do
Over”
UPN – “Haunted,” “The Twilight Zone,” “Abby”
Now, after a summer loaded with reality, networks are refocusing
on new scripted programming. And after spending a record-breaking
$8.5 billion, advertisers are anxious to see if they'll get their
money's worth.
Here are some of the themes most popular in the 2003-'04
season.
Families
– From gay parents (“It's All Relative” ) to single
parents (“One Tree Hill,” “All About the Andersons,” “Like Family”
), adult children at home (“ Run of the House,” “Arrested Development,”
“Happy Family” ) to new kids in the home (“ Rock Me Baby,”
“Two and a Half Men,” “The O.C.” ), the nuclear family has gone
the way of the fallout shelter on this season's primetime schedule.
Minorities
– Who would have thought that Fox would prove that
a show about upper-class white kids would be a hit?
Aside from “The O.C. , ” networks are
bringing typically underrepresented minorities to the small screen.
“ Like Family” merges a white woman and her son with the black family
of her best friend. Fox's “Luis” and “The Ortegas” portray two different
perspectives of Hispanic culture in America – one is set in the
urban melting pot of Spanish Harlem, the other in suburban Van Nuys,
Calif.
And UPN's “ The Mullets” will try to give the blue-collar
family a voice it hasn't had since “ Married … With Children” left
the air.
Reality
–
The summer of reality is wrapping up but it's still present on every
network.
While established franchises “Fear Factor” (NBC),
“Survivor” (CBS) and “The Bachelor” (ABC) continue to be ratings
winners from season to season, newer programs are also making a
return.
UPN has ordered a second season of “America's
Next Top Model ,” ABC is bringing back “Extreme Makeover ,” Fox
is promising a twice-weekly edition of “Joe Millionaire” and WB
returns with another season of “The Jamie Kennedy Experiment.”
Name
changes
- Changing the name of a series does little to hide
the flaws of a new show (changing “AmericanWreck” to “Danny” didn't
stop that head-on collision).
This year, several titles of already questionable
new programs have been altered:
“Married to the Kellys,” formerly “ Back to Kansas” – Turns out
nobody wanted to go back.
“Tarzan,” formerly “ Tarzan & Jane” – Executives didn't want
viewers to think the show was about anything but a shirtless Tarzan.
“The Mullets,” formerly “ The Mullet Boys” – Not just boys, but
painters with a dream.
“Eve,” formerly “ The Opposite Sex” (UPN) – If you manage to sign
a Grammy-winning castmember, it's considerate to name the show after
her.
"It's All Relative," formerly "Anything Goes"
– The original title sounded too much like a musical, so they
made it sound more like a physics equation to draw viewers.
Weakest
Night/Strongest Night
|
Weakest
night |
Strongest
night |
ABC
|
Sunday:
“The Practice” is back, but half the cast is gone; Alias
continues to receive disappointing ratings. |
Friday:
The return of family-friendly TGIF may be just the boost ABC
needs to stay competitive. |
CBS
|
Wednesday:
A newsmagazine, two sitcoms and a new drama make for a confusing
night of programming against NBC's powerhouse night. |
Monday:
Solid sitcoms (including “Everybody Loves Raymond” ) and the
success of “CSI: Miami” give CBS the advantage on Monday.
|
Fox
|
Friday:
“Boston Public's” move from Mondays is likely to cost the
series millions of viewers. Last year's midseason replacement
“Wanda at Large” and new show “Luis” may prove too abrasive
for what is becoming a family-friendly night. |
Sunday:
“The Simpsons,” “King of the Hill” and “Malcolm in the Middle”
continue to be viewer favorites for Fox. |
NBC
|
Tuesday:
With “Frasier” on its way out and no strong sitcom in the
three other timeslots, NBC is scrambling to keep Tuesday's
sinking ship afloat. |
Wednesday
: The “Ed,” “The West Wing” and “Law &
Order” triple-play have made Wednesdays NBC's new night of
must-see TV. |
UPN
|
Wednesday:
Ratings for “Enterprise” are down and new drama “Jake 2.0”
isn't expected to make waves for UPN. |
Monday:
UPN continues to deliver a solid block of comedies on Monday.
|
WB
|
Thursday:
WB's biggest challenge may be fending off Fox, which has set
its sights on the 12-34 demographic on Thursdays. |
Wednesday:
WB has built much of its successes on fantasy worlds with
a dark side – “Smallville” and “Angel”
are no exceptions. |
Biggest
Hits
“The O.C.” (Fox)
“Coupling” (NBC)
“Two and a Half Men” (CBS)
“Hope & Faith” (ABC)
“The Lyon's Den” (NBC)
Biggest
Misses
“Whoopi” (NBC)
“Happy Family” (NBC)
“The Brotherhood of Poland, NH” (CBS)
“Tarzan” (WB)
“The Mullets” (UPN )
Most
Overhyped
"Skin" (Fox) – This schizophrenic show
is a modern-day Romeo and Juliet meets “The Practice,” LA-style.
The good news is it gives young new talent an outlet for their craft.
The bad news is they won't ever want to put it on their resume.
Most
Underrated
"Arrested Development" (Fox) – The subtle humor
and star-filled cast is worth a second look, but with a November
sweeps start, it will probably be canceled before audiences get
the joke.
|