Britney and Justin,
not so much fun

Not-so-hot guesting on 'Saturday Night Live'

By Toni Fitzgerald

   “Saturday Night Live” was merciless in its skewering of pop couple Britney Spears and Justin Timberlake when they broke up last year, stringing them through several hysterical sketches.
  As it turns out, Spears and ex-boy band star Timberlake are much more entertaining when they’re the subjects of "SNL" sketches than when they appear as guests on the long-running comedy show. 
   With three new “SNL” episodes having aired this season, the best ratings so far have been for the opener hosted by Jack Black, geeky star of the hit movie "School of Rock."
   Viewer interest slid for the second, on which Timberlake guest-hosted, and again for the third, on which Spears appeared along with sultry actress Halle Berry. One would think that a musical guest spot by Spears would have lifted “SNL” last week among adults 18-34. It did not.
   The Black-hosted episode averaged a 4.2 rating among 18-34s.
    A week later, the Timberlake episode fell to a 3.9, down 7 percent. The Berry-Spears episode dropped more than 15 percent from the premiere, not even making the week’s top 30 among 18-34s.
   Among 18-24s, Black again proved slightly more popular than Timberlake, rating a 3.6 to the latter’s 3.2, but so also did Berry and Spears, which averaged a 3.4.
  The youngest viewers found Spears most appealing, not surprisingly, with her “SNL” appearance coming in 18 percent higher than the season premiere among 12-24s.
 
  Of course, none of the three rate very highly in comparison to previous seasons’ hosts. In April 2002 wrestler The Rock hosted the show and drew a huge 5.3 rating among 18-34s.
  Meanwhile, two of the highest-rated shows of last week among 12-24s and 18-24s actually aired opposite each other: “Friends” and Game 7 of the American League Championship Series on Thursday at 8 p.m.
   Even though “Friends” was a repeat, it still ranked among the top three for the week in both demographics. 
   The ALCS final game ranked No. 1.
   Among 12-24s, 18-24s and 18-34s last week, at least five of the top 10 shows were sporting events, with Sunday’s NFL doubleheader on Fox getting a strong sampling.

TOP 30 PROGRAMS - BROADCAST & CABLE TV
Adults 18-49
Week Ending Oct. 19

Rank

Program

Net

Rtg%

In Millions

1

FOX MLB ALCS GAME 7(S)-10/16/2003

FOX

10.7

13.79

2

FOX MLB NLCS GAME 7(S)-10/15/2003

FOX

10.1

13.04

3

FOX NFL SUNDAY-NATIONAL

FOX

7.8

10.08

4

CSI

CBS

7.6

9.82

5

FOX WORLD SERIES GAME 2(S)-10/19/2003

FOX

7.4

9.53

6

SURVIVOR: PEARL ISLANDS

CBS

7.4

9.47

7

FOX MLB NLCS GAME 6(S)-10/14/2003

FOX

6.8

8.77

8

FOX MLB ALCS GAME 4(S)-10/13/2003

FOX

6.4

8.25

9

FRIENDS

NBC

6.3

8.10

10

CSI: MIAMI

CBS

6.2

7.98

11

FOX WORLD SERIES GAME 1(S)-10/18/2003

FOX

6.0

7.69

12

EVERYBODY LOVES RAYMOND

CBS

5.9

7.59

13

FOX NFL SUNDAY-POST

FOX

5.8

7.51

14

BACHELOR, THE

ABC

5.7

7.40

15

E.R.

NBC

5.2

6.74

16

LAW AND ORDER:SVU

NBC

5.1

6.61

17

FOX WORLD SERIES GM2-PRE(S)-10/19/2003

FOX

5.1

6.52

18

CBS NFL SINGLE

CBS

5.1

6.52

19

NFL MONDAY NIGHT FOOTBALL

ABC

5.0

6.49

20

TWO AND A HALF MEN

CBS

5.0

6.42

21

WILL & GRACE 10/16(S)-10/16/2003

NBC

5.0

6.41

22

FEAR FACTOR

NBC

5.0

6.38

23

LAW AND ORDER:CRIM INTENT

NBC

4.9

6.25

24

LAW AND ORDER

NBC

4.8

6.21

25

FOX MLB ALCS GAME 6(S)-10/15/2003

FOX

4.8

6.21

26

WILL & GRACE

NBC

4.8

6.15

27

WITHOUT A TRACE

CBS

4.5

5.80

28

FRASIER

NBC

4.5

5.78

29

ACCORDING TO JIM 9PM

ABC

4.5

5.77

30

LAS VEGAS

NBC

4.5

5.76

Source: MTV Networks, based on data from Nielsen Media Research


TOP 30 PROGRAMS - BROADCAST & CABLE TV
Adults 18-34
Week Ending Oct. 19

Rank

Program

Net

Rtg%

In Millions

1

FOX MLB ALCS GAME 7(S)-10/16/2003

FOX

9.5

6.13

2

FOX MLB NLCS GAME 7(S)-10/15/2003

FOX

8.6

5.55

3

FOX NFL SUNDAY-NATIONAL

FOX

6.8

4.37

4

FRIENDS

NBC

6.8

4.36

5

FOX WORLD SERIES GAME 2(S)-10/19/2003

FOX

6.5

4.17

6

CSI

CBS

5.9

3.80

7

FOX MLB ALCS GAME 4(S)-10/13/2003

FOX

5.7

3.68

8

SURVIVOR: PEARL ISLANDS

CBS

5.5

3.57

9

BACHELOR, THE

ABC

5.5

3.54

10

WILL & GRACE 10/16(S)-10/16/2003

NBC

5.4

3.48

11

FOX MLB NLCS GAME 6(S)-10/14/2003

FOX

5.2

3.37

12

FOX NFL SUNDAY-POST

FOX

4.9

3.17

13

FOX WORLD SERIES GAME 1(S)-10/18/2003

FOX

4.8

3.07

14

WILL & GRACE

NBC

4.6

2.99

15

E.R.

NBC

4.5

2.89

16

CBS NFL SINGLE

CBS

4.5

2.88

17

CSI: MIAMI

CBS

4.5

2.87

18

LAW AND ORDER:SVU

NBC

4.3

2.79

19

FEAR FACTOR

NBC

4.3

2.76

20

NFL MONDAY NIGHT FOOTBALL

ABC

4.2

2.73

21

FOX MLB ALCS GAME 6(S)-10/15/2003

FOX

4.2

2.71

22

FOX WORLD SERIES GM2-PRE(S)-10/19/2003

FOX

4.1

2.62

23

ALIAS

ABC

3.9

2.49

24

FOX NFL SUNDAY-REGIONAL

FOX

3.8

2.47

25

MY WIFE AND KIDS

ABC

3.8

2.47

26

LAS VEGAS

NBC

3.8

2.45

27

ACCORDING TO JIM 9PM

ABC

3.7

2.37

28

LAW AND ORDER:CRIM INTENT

NBC

3.6

2.33

29

THIRD WATCH

NBC

3.6

2.32

30

SMALLVILLE - WB

WB

3.6

2.29

Source: MTV Networks, based on data from Nielsen Media Research


TOP 30 PROGRAMS - BROADCAST & CABLE TV
Adults 18-24
Week Ending Oct. 19

Rank

Program

Net

Rtg%

In Millions

1

FOX MLB ALCS GAME 7(S)-10/16/2003

FOX

7.0

1.90

2

FOX MLB NLCS GAME 7(S)-10/15/2003

FOX

5.3

1.45

3

FRIENDS

NBC

5.1

1.39

4

FOX WORLD SERIES GAME 2(S)-10/19/2003

FOX

4.6

1.26

5

FOX NFL SUNDAY-NATIONAL

FOX

4.5

1.22

6

WILL & GRACE 10/16(S)-10/16/2003

NBC

4.3

1.17

7

WILL & GRACE

NBC

4.1

1.11

8

FOX NFL SUNDAY-POST

FOX

3.6

0.99

9

FOX MLB ALCS GAME 4(S)-10/13/2003

FOX

3.6

0.98

10

E.R.

NBC

3.5

0.95

11

SATURDAY NIGHT

NBC

3.4

0.92

12

FOX MLB NLCS GAME 6(S)-10/14/2003

FOX

3.3

0.91

12

FOX WORLD SERIES GM2-PRE(S)-10/19/2003

FOX

3.3

0.91

14

BACHELOR, THE

ABC

3.3

0.89

15

FOX WORLD SERIES GAME 1(S)-10/18/2003

FOX

3.2

0.87

16

SMALLVILLE - WB

WB

3.2

0.87

17

NEWLYWEDS: NICK & JESSICA

MTV

3.2

0.86

18

CBS NFL SINGLE

CBS

3.2

0.86

19

MY WIFE AND KIDS

ABC

3.1

0.84

19

FOX MLB ALCS GAME 6(S)-10/15/2003

FOX

3.1

0.84

21

7TH HEAVEN - WB

WB

3.1

0.84

22

IT'S ALL RELATIVE

ABC

2.9

0.80

23

NFL MONDAY NIGHT FOOTBALL

ABC

2.9

0.79

24

FEAR FACTOR

NBC

2.8

0.76

25

WHOOPI

NBC

2.8

0.76

26

LAW AND ORDER:CRIM INTENT

NBC

2.7

0.75

27

CSI

CBS

2.7

0.73

28

GOOD MORNING MIAMI

NBC

2.6

0.71

29

SURVIVOR: PEARL ISLANDS

CBS

2.6

0.71

30

LAW AND ORDER:SVU

NBC

2.6

0.71

Source: MTV Networks, based on data from Nielsen Media Research


TOP 30 PROGRAMS - BROADCAST & CABLE TV
People 12-24
Week Ending Oct.19, 2003

Rank

Program

Net

Rtg%

In Millions

1

FOX MLB ALCS GAME 7(S)-10/16/2003

FOX

6.1

3.15

2

FOX MLB NLCS GAME 7(S)-10/15/2003

FOX

4.9

2.54

3

FRIENDS

NBC

4.5

2.34

4

FOX WORLD SERIES GAME 2(S)-10/19/2003

FOX

4.2

2.17

5

FOX NFL SUNDAY-NATIONAL

FOX

3.9

2.05

6

WILL & GRACE 10/16(S)-10/16/2003

NBC

3.6

1.88

7

SMALLVILLE - WB

WB

3.6

1.86

8

7TH HEAVEN - WB

WB

3.5

1.83

9

FOX MLB ALCS GAME 4(S)-10/13/2003

FOX

3.5

1.83

10

SURVIVOR: PEARL ISLANDS

CBS

3.4

1.75

11

SATURDAY NIGHT

NBC

3.3

1.73

12

WILL & GRACE

NBC

3.3

1.73

13

FOX MLB NLCS GAME 6(S)-10/14/2003

FOX

3.3

1.69

14

FOX NFL SUNDAY-POST

FOX

3.2

1.68

15

MY WIFE AND KIDS

ABC

3.2

1.66

16

FEAR FACTOR

NBC

3.1

1.62

17

FOX WORLD SERIES GAME 1(S)-10/18/2003

FOX

3.1

1.59

18

BACHELOR, THE

ABC

3.0

1.57

18

IT'S ALL RELATIVE

ABC

3.0

1.57

20

CBS NFL SINGLE

CBS

3.0

1.57

21

CSI

CBS

3.0

1.54

22

EVERWOOD - WB

WB

2.9

1.48

23

CSI: MIAMI

CBS

2.8

1.48

24

FOX WORLD SERIES GM2-PRE(S)-10/19/2003

FOX

2.8

1.47

25

ACCORDING TO JIM 9PM

ABC

2.8

1.47

26

FOX MLB ALCS GAME 6(S)-10/15/2003

FOX

2.8

1.47

27

E.R.

NBC

2.7

1.41

28

NEWLYWEDS: NICK & JESSICA

MTV

2.7

1.38

29

CHARMED - WB

WB

2.6

1.36

30

NFL MONDAY NIGHT FOOTBALL

ABC

2.6

1.35

Source: MTV Networks, based on data from Nielsen Media Research


TOP 30 PROGRAMS - BROADCAST & CABLE TV
Teens 12-17
Week Ending Oct. 19

Rank

Program

Net

Rtg%

In Millions

1

FOX MLB ALCS GAME 7(S)-10/16/2003

FOX

5.1

1.25

2

FOX MLB NLCS GAME 7(S)-10/15/2003

FOX

4.4

1.08

3

X-MEN - WB

WB

4.2

1.04

4

SURVIVOR: PEARL ISLANDS

CBS

4.2

1.04

5

YU-GI-OH - WB

WB

4.1

1.02

6

7TH HEAVEN - WB

WB

4.0

0.99

7

SMALLVILLE - WB

WB

4.0

0.99

8

FRIENDS

NBC

3.8

0.95

9

FOX WORLD SERIES GAME 2(S)-10/19/2003

FOX

3.7

0.91

10

WWE SMACKDOWN!

UPN

3.6

0.89

11

FEAR FACTOR

NBC

3.5

0.86

12

FOX MLB ALCS GAME 4(S)-10/13/2003

FOX

3.4

0.85

13

POKEMON - WB

WB

3.4

0.84

14

FOX NFL SUNDAY-NATIONAL

FOX

3.4

0.84

15

EVERYBODY LOVES RAYMOND

CBS

3.3

0.82

15

CSI: MIAMI

CBS

3.3

0.82

17

I'M WITH HER

ABC

3.3

0.82

17

MY WIFE AND KIDS

ABC

3.3

0.82

19

CSI

CBS

3.3

0.82

19

SATURDAY NIGHT

NBC

3.3

0.82

21

ACCORDING TO JIM 9PM