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The LA Times recently ran a lengthy story
about six women who came into contact with Arnold Schwarzenegger on
movie sets, in studio offices and in other settings over the last
three decades who say he touched them in a sexual manner without
their consent.
The Terminator’s campaign had denied or given
differing versions of the encounters, charging that the emergence of
the story is part of an escalating political attack on
Schwarzenegger as the recall approaches today's vote.
This, in spite of the fact that the Times did not learn of
any of the six women from Schwarzenegger's rivals in the recall
race. And none of the women approached the newspaper on their own.
Reporters contacted them in the course of a seven-week
examination of Schwarzenegger's behavior toward women on and off the
movie set.
The saddest part of all this is that the story is unlikely to
have much impact on the election. Past allegations of everything
from group sex to drug use by the former body builder have been
excused by voters as “past history.”
While all of us have youthful behavior we are not proud of,
isn’t it a sorry commentary on this country that someone like
Schwarzenegger is on a ballot for anything (much less leading in the
polls).
Blame it on the breakdown of the family unit. Blame it on
Bill Clinton. Blame it on hippies-turned-parents.
But for goodness sake don’t blame it on “the media!”
The TV, music, video game and movie industries will defend
their programming with two arguments: 1) we are simply a reflection
of society; and 2) if you don’t like us, don’t partake of
us.
Liberals will counter that the media performs an “agenda-setting”
function essentially telling media consumers not only what to think
about but how to think about it.
While the internet provides the first truly accessible
alternative to the POVs of the major media conglomerates, it hasn’t
figured out how to package and present itself in a mass-reach
manner.
When you are growing up a liberal, dope-smoking party animal
(yes, I did inhale), you don’t really care much about media
content; in fact, the sexier and gorier, the more you like it.
It is only when you become a parent and begin to
appreciate the enormous impact media has on your kids that you
start thinking that maybe Agnew had a point.
A few years ago when my son and I were having The Talk, it
was so interesting to see that most of his information about sex
came not from his buddies on the school bus but from lines from
songs he remembered or scenes from movies or TV or video
games.
When I would give him the
slightly-uptight-middle-class- plain-vanilla explanations about
sexual acts, he would match them with misogynistic, callous lyrics,
asking, “Is that what (insert your own most-deplorable rapper here)
means when he says xxxxx?”
While the entertainment industry (and non-parents) will
respond by saying “It is your responsibility to monitor what your
kids see and hear,” I would argue that the net effect of so much
pervasive garbage on TV, in movies and in music represents an
unstoppable force that can only be remedied by locking your kids in
a closet until they are 21.
I am no blue-nosed conservative and defend the right of
artists to produce anything their minds can imagine (and someone
will buy), but the cumulative effect on our culture has been to
debase it to the point that we wink at presidential blow jobs and
don’t howl in protest when a steroid-nourished, woman-hating movie
star (and a bad one at that) runs for governor of the largest state
in our union.
While it is your jobs to buy the best possible impressions to
support your client’s marketing goals, stop and ask yourself if
the programming you are supporting with your client’s money is
something that will further erode the moral high ground on which we
used to stand.
Just because a network censor says it’s OK or a
critic gives it a grand review or it sits atop the charts doesn’t
mean that you are absolved from using your own judgment about
content.
The only thing the entertainment industry understands
is money. Vote with yours.
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