It's no news flash that this hasn't been a great season thus far
for the broadcast networks. But with the first sweeps period of
the year nearly over, and viewership way down, they're now moving
on to the rebuilding stage.
All
four are making changes between now and the next sweeps period in
February, some of which were announced during yesterday’s sweeps
press conferences.
“I
think a lot of these things need to be taken case by case,” said
ABC Entertainment president Susan Lyne when asked about audience
decay yesterday. “It’s one thing we’re all aware of. It
takes time for viewers to sample the new shows now. There are
obviously so many different things competing opposite each other
for people that they are sampling a lot more slowly.”
Those
things include cable and the internet, which have been blamed for
the decline in male 18-34 viewership this year. But there have
been scheduling problems as well.
With
that in mind, yesterday the networks began explaining their
midseason strategies. ABC and Fox, which placed third and fourth
in 18-49s during sweeps, will be making the most extensive
schedule changes. NBC and CBS are also tinkering, though less than
the others.
ABC
ABC
will introduce a new comedy, “The Big House,” this spring. The
show stars Kevin Hart as a kind of anti-Fresh Prince who goes from
a wealthy Malibu family to a struggling Philly one.
The
network also reiterated its promise to return “Karen Sisco” to
the schedule. Though Lyne wouldn’t say what the new time slot
would be, speculation has it airing on Sundays at 8 p.m. or 10
p.m., alongside similar strong-chick show “Alias.” Lyne did
say that it will air in place of another drama's reruns.
CBS
CBS’s
Les Moonves said that the network will permanently replace the
canceled “Brotherhood of Poland, N.H.” at 10 p.m. Wednesday
with “48 Hours” starting next week. “Hours’” Saturday 8
p.m. slot will be filled by “Star Search” starting Jan. 17.
He
said that the new “CSI” spinoff, expected next fall, will be
set in one of four cities, possibly including New York.
Moonves
confirmed that sitcom “The Stones,” a bumped candidate for the
fall schedule, will air at midseason, along with futuristic legal
drama “Century City.”
NBC
NBC
and Fox both once again accused Nielsen Media Research of faulty
number keeping, citing dips of more than 30 percent among men
18-34 for shows such as “Everybody Loves Raymond,”
“Frasier” (pointed out by Fox) and “The Simpsons” (pointed
out by NBC and denied by Fox).
NBC
brought out Donald Trump to say that his new reality show “The
Apprentice” will debut Thursday Jan. 8 at 8:30 p.m. after
“Friends.” The next week it will move to Wednesdays at 8 p.m.
That
boots “Ed” back to Fridays, where it will finish the season at
9 p.m., taking new show “Miss Match’s” place. NBC
Entertainment president Zucker said new episodes of “Match”
will return after “Ed’s” season ends in March or April.
NBC also said that a second edition of "Average Joe"
will begin airing right after the current one, keeping the show on
the air until March.
Fox
Fox zinged Nielsen again, saying there had to be some sort of
problem with the numbers, and said it was retaining an independent
auditor to take a look.
The
network has four new series premiering at midseason: “Cracking Up,”
“The Ortegas,” “Still Life” and “Wonder Falls,” though
Fox Entertainment president Gail Berman declined to say which time
slots they will fill.
The
network did say that several more reality series will join the
schedule, though declining to elaborate. Berman said that despite
its struggles, “Boston Public” likely will remain on Fridays.
WB
Though it did not hold a conference,
the WB announced the return of "The Surreal Life" Jan.
11 at 9 p.m., taking the place of "Tarzan." The
"Life" finale will air Feb. 22.