Bob the bachelor may be the most charming man to try to find a
bride on ABC’s most prized reality franchise, but he appears to
be losing some of his charm among younger viewers.
Now in its fourth incarnation – fifth if you count last
season’s “The Bachelorette” – “The Bachelor” has
become a reliable ratings provider for ABC.
But this year’s show is nowhere near the phenomenon
that “The Bachelorette” and the two installments of “The
Bachelor” were last year.
Last week among 18-34s, for example, “The Bachelor” averaged a
time-slot-winning 6.2, ranking No. 10 for the week. But that’s
down 16 percent from the 7.4 18-34 average for last season’s two
installments of “The Bachelor.” And it’s down a substantial
23 percent from “The Bachelorette’s” 8.1 18-34 average.
Among teens Bob is also less of a draw than last year. “The
Bachelorette” was the eighth-most popular show among 12-17s last
season, averaging a 5.2 rating. Last week’s “Bachelor”
averaged a 3.4, down 17 percent from last year’s “Bachelor”
average.
Of course, last year’s “Bachelor” didn’t face Fox teen
summer hit “The O.C.,” which ranked sixth overall among teens
last week in the same time slot.
Among 18-49s the show is drawing a renewed challenge from “The
West Wing” in its 9 p.m. Wednesday slot, too, and also faced an
unexpectedly strong Country Music Awards on CBS last week.
“The Bachelor” averaged a 6.1 among 18-49s last week, down 12
percent from last year’s season “Bachelor” average of
6.9.
Next week’s “Bachelor” finale should help lift its average
at least a few tenths of a point, but it’s clear that like most
other reality franchises, “The Bachelor” is showing its age
early.
In other ratings news from last week, in the faceoff of
made-for-TV movies, CBS’s “Elizabeth Smart Story” was
clearly more appealing to younger folks than NBC’s “Saving
Jessica Lynch.”
“Smart” finished in the top 20 among 18-24s and 12-27s, while
“Lynch” didn’t make the top 30.
“One
Tree Hill” is finally showing signs of life. The WB’s Tuesday
9 p.m. show bettered lead-in “Gilmore Girls” among 12-27s last
week by 12 percent.
|
TOP 30 PROGRAMS -
BROADCAST & CABLE TV
Adults 18-49
Week Ending Nov. 9 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
CSI |
CBS |
10.6 |
13.58 |
|
2 |
FRIENDS |
NBC |
9.2 |
11.85 |
|
3 |
E.R. |
NBC |
9.1 |
11.77 |
|
4 |
CBS NFL NATIONAL |
CBS |
8.3 |
10.67 |
|
5 |
FRIENDS
11/6(S)-11/06/2003 |
NBC |
8.2 |
10.57 |
|
6 |
8 SIMPLE RULES |
ABC |
8.1 |
10.45 |
|
7 |
SURVIVOR: PEARL ISLANDS |
CBS |
8.1 |
10.42 |
|
8 |
WILL & GRACE |
NBC |
7.4 |
9.49 |
|
9 |
CSI: MIAMI |
CBS |
6.9 |
8.83 |
|
10 |
NFL MONDAY NIGHT
FOOTBALL |
ABC |
6.2 |
8.03 |
|
11 |
CMA AWARDS(S)-11/05/2003 |
CBS |
6.2 |
8.02 |
|
12 |
BACHELOR, THE |
ABC |
6.1 |
7.86 |
|
13 |
EVERYBODY LOVES RAYMOND |
CBS |
6.1 |
7.84 |
|
14 |
FEAR FACTOR |
NBC |
6.1 |
7.83 |
|
15 |
SIMPSONS-SUN 8:30P |
FOX |
6.1 |
7.81 |
|
16 |
ACCORDING TO JIM 9PM |
ABC |
6.0 |
7.70 |
|
17 |
WITHOUT A TRACE |
CBS |
6.0 |
7.68 |
|
18 |
SIMPSONS |
FOX |
5.9 |
7.59 |
|
19 |
SCRUBS |
NBC |
5.9 |
7.58 |
|
20 |
FOX NFL SUNDAY-SINGLE |
FOX |
5.8 |
7.51 |
|
21 |
AVERAGE JOE |
NBC |
5.8 |
7.50 |
|
22 |
LAW AND ORDER |
NBC |
5.6 |
7.22 |
|
23 |
CBS SUNDAY MOVIE |
CBS |
5.6 |
7.19 |
|
24 |
LAW AND ORDER:SVU |
NBC |
5.5 |
7.14 |
|
25 |
TWO AND A HALF MEN |
CBS |
5.5 |
7.03 |
|
26 |
NBC MOVIE OF THE WEEK-SU.(S)-11/09/2003 |
NBC |
5.4 |
6.91 |
|
27 |
LAS VEGAS |
NBC |
4.8 |
6.21 |
|
28 |
FEAR FACTOR
11/4(S)-11/04/2003 |
NBC |
4.8 |
6.19 |
|
29 |
LESS THAN PERFECT |
ABC |
4.8 |
6.11 |
|
30 |
NFL MONDAY SHOWCASE |
ABC |
4.7 |
6.11 |
|
Source: MTV
Networks, based on data from Nielsen Media Research |
|
TOP 30 PROGRAMS -
BROADCAST & CABLE TV
Adults 18-34
Week Ending Nov. 9 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
FRIENDS |
NBC |
9.9 |
6.36 |
|
2 |
FRIENDS
11/6(S)-11/06/2003 |
NBC |
8.8 |
5.66 |
|
3 |
E.R. |
NBC |
8.4 |
5.42 |
|
4 |
CSI |
CBS |
8.1 |
5.23 |
|
5 |
SIMPSONS-SUN 8:30P |
FOX |
8.0 |
5.13 |
|
6 |
SIMPSONS |
FOX |
7.6 |
4.87 |
|
7 |
WILL & GRACE |
NBC |
7.4 |
4.77 |
|
8 |
CBS NFL NATIONAL |
CBS |
6.8 |
4.39 |
|
9 |
8 SIMPLE RULES |
ABC |
6.4 |
4.13 |
|
10 |
BACHELOR, THE |
ABC |
6.2 |
3.99 |
|
11 |
SURVIVOR: PEARL ISLANDS |
CBS |
6.1 |
3.95 |
|
11 |
SCRUBS |
NBC |
6.1 |
3.95 |
|
13 |
AVERAGE JOE |
NBC |
5.5 |
3.53 |
|
14 |
FEAR FACTOR |
NBC |
5.4 |
3.44 |
|
15 |
FOX NFL SUNDAY-SINGLE |
FOX |
5.3 |
3.42 |
|
16 |
MALCOLM IN THE MIDDLE |
FOX |
5.3 |
3.38 |
|
17 |
NFL MONDAY NIGHT
FOOTBALL |
ABC |
5.2 |
3.32 |
|
18 |
LAW AND ORDER:SVU |
NBC |
5.1 |
3.30 |
|
19 |
CBS SUNDAY MOVIE |
CBS |
4.7 |
3.00 |
|
20 |
FOX NFL SUNDAY-POST |
FOX |
4.7 |
2.99 |
|
21 |
LAW AND ORDER |
NBC |
4.6 |
2.95 |
|
22 |
ACCORDING TO JIM 9PM |
ABC |
4.5 |
2.89 |
|
23 |
NBC MOVIE OF THE WEEK-SU.(S)-11/09/2003 |
NBC |
4.5 |
2.87 |
|
24 |
WITHOUT A TRACE |
CBS |
4.5 |
2.86 |
|
25 |
CSI: MIAMI |
CBS |
4.4 |
2.86 |
|
26 |
CMA AWARDS(S)-11/05/2003 |
CBS |
4.4 |
2.84 |
|
27 |
FEAR FACTOR
11/4(S)-11/04/2003 |
NBC |
4.4 |
2.84 |
|
28 |
KING OF THE HILL |
FOX |
4.3 |
2.75 |
|
29 |
O.C. |
FOX |
4.3 |
2.74 |
|
30 |
LAS VEGAS |
NBC |
4.2 |
2.68 |
|
TOP 30 PROGRAMS -
BROADCAST & CABLE TV
Adults 18-24
Week Ending Nov. 9 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
SIMPSONS-SUN 8:30P |
FOX |
8.3 |
2.27 |
|
2 |
SIMPSONS |
FOX |
7.8 |
2.12 |
|
3 |
FRIENDS |
NBC |
6.5 |
1.78 |
|
4 |
FRIENDS
11/6(S)-11/06/2003 |
NBC |
5.6 |
1.51 |
|
5 |
CBS NFL NATIONAL |
CBS |
5.1 |
1.39 |
|
6 |
E.R. |
NBC |
4.8 |
1.31 |
|
7 |
WILL & GRACE |
NBC |
4.6 |
1.26 |
|
8 |
MALCOLM IN THE MIDDLE |
FOX |
4.5 |
1.24 |
|
9 |
CSI |
CBS |
4.5 |
1.23 |
|
10 |
O.C. |
FOX |
4.4 |
1.21 |
|
11 |
NFL MONDAY NIGHT
FOOTBALL |
ABC |
3.9 |
1.07 |
|
12 |
8 SIMPLE RULES |
ABC |
3.9 |
1.06 |
|
13 |
KING OF THE HILL |
FOX |
3.8 |
1.04 |
|
14 |
FOX NFL SUNDAY-SINGLE |
FOX |
3.8 |
1.03 |
|
15 |
BACHELOR, THE |
ABC |
3.6 |
0.99 |
|
16 |
SCRUBS |
NBC |
3.6 |
0.98 |
|
17 |
CBS SUNDAY MOVIE |
CBS |
3.6 |
0.98 |
|
18 |
THAT '70S SHOW |
FOX |
3.4 |
0.94 |
|
19 |
FOX NFL SUNDAY-POST |
FOX |
3.4 |
0.93 |
|
20 |
PUNKD |
MTV |
3.4 |
0.92 |
|
21 |
AVERAGE JOE |
NBC |
3.3 |
0.90 |
|
22 |
NFL MONDAY POST GUN |
ABC |
3.3 |
0.90 |
|
23 |
ARRESTED DEVELOPMENT |
FOX |
3.0 |
0.83 |
|
24 |
LAW AND ORDER:SVU |
NBC |
3.0 |
0.82 |
|
25 |
WITHOUT A TRACE |
CBS |
2.9 |
0.80 |
|
26 |
FEAR FACTOR
11/4(S)-11/04/2003 |
NBC |
2.9 |
0.79 |
|
27 |
LAW AND ORDER |
NBC |
2.8 |
0.78 |
|
28 |
MY WIFE AND KIDS |
ABC |
2.8 |
0.77 |
|
29 |
FEAR FACTOR |
NBC |
2.8 |
0.77 |
|
30 |
MAD TV |
FOX |
2.7 |
0.75 |
|
Source: MTV
Networks, based on data from Nielsen Media Research |
|
TOP 30 PROGRAMS -
BROADCAST & CABLE TV
People 12-24
Week Ending Nov. 9 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
SIMPSONS-SUN 8:30P |
FOX |
8.1 |
4.23 |
|
2 |
SIMPSONS |
FOX |
7.6 |
3.93 |
|
3 |
FRIENDS |
NBC |
5.9 |
3.07 |
|
4 |
MALCOLM IN THE MIDDLE |
FOX |
5.2 |
2.71 |
|
5 |
FRIENDS
11/6(S)-11/06/2003 |
NBC |
5.0 |
2.60 |
|
6 |
O.C. |
FOX |
4.7 |
2.44 |
|
7 |
CSI |
CBS |
4.6 |
2.37 |
|
8 |
8 SIMPLE RULES |
ABC |
4.5 |
2.33 |
|
9 |
CBS NFL NATIONAL |
CBS |
4.5 |
2.32 |
|
10 |
E.R. |
NBC |
3.9 |
2.02 |
|
11 |
WILL & GRACE |
NBC |
3.8 |
1.97 |
|
12 |
CBS SUNDAY MOVIE |
CBS |
3.8 |
1.95 |
|
13 |
7TH HEAVEN - WB |
WB |
3.7 |
1.91 |
|
14 |
SURVIVOR: PEARL ISLANDS |
CBS |
3.7 |
1.91 |
|
15 |
KING OF THE HILL |
FOX |
3.7 |
1.91 |
|
16 |
PUNKD |
MTV |
3.7 |
1.90 |
|
17 |
THAT '70S SHOW |
FOX |
3.6 |
1.86 |
|
18 |
BACHELOR, THE |
ABC |
3.5 |
1.83 |
|
19 |
FEAR FACTOR |
NBC |
3.5 |
1.81 |
|
20 |
NFL MONDAY NIGHT
FOOTBALL |
ABC |
3.4 |
1.79 |
|
21 |
AVERAGE JOE |
NBC |
3.2 |
1.68 |
|
22 |
SMALLVILLE - WB |
WB |
3.2 |
1.68 |
|
23 |
SCRUBS |
NBC |
3.1 |
1.63 |
|
24 |
ACCORDING TO JIM 9PM |
ABC |
3.1 |
1.63 |
|
25 |
ARRESTED DEVELOPMENT |
FOX |
3.1 |
1.61 |
|
26 |
VIVA LA BAM |
MTV |
3.0 |
1.57 |
|
27 |
FOX NFL SUNDAY-SINGLE |
FOX |
3.0 |
1.57 |
|
28 |
YU-GI-OH - WB |
WB |
2.9 |
1.49 |
|
29 |
WWE SMACKDOWN! |
UPN |
2.8 |
1.46 |
|
30 |
WITHOUT A TRACE |
CBS |
2.8 |
1.45 |
|
Source: MTV
Networks, based on data from Nielsen Media Research |
|
TOP 30 PROGRAMS -
BROADCAST & CABLE TV
Teens 12-17
Week Ending Nov. 9 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
SIMPSONS-SUN 8:30P |
FOX |
7.9 |
1.96 |
|
2 |
SIMPSONS |
FOX |
7.3 |
1.81 |
|
3 |
MALCOLM IN THE MIDDLE |
FOX |
6.0 |
1.48 |
|
4 |
FRIENDS |
NBC |
5.2 |
1.29 |
|
5 |
8 SIMPLE RULES |
ABC |
5.1 |
1.27 |
|
6 |
O.C. |
FOX |
5.0 |
1.24 |
|
7 |
7TH HEAVEN - WB |
WB |
5.0 |
1.22 |
|
8 |
SURVIVOR: PEARL ISLANDS |
CBS |
4.8 |
1.18 |
|
9 |
YU-GI-OH - WB |
WB |
4.7 |
1.15 |
|
10 |
CSI |
CBS |
4.6 |
1.14 |
|
11 |
FRIENDS
11/6(S)-11/06/2003 |
NBC |
4.4 |
1.09 |
|
12 |
FEAR FACTOR |
NBC |
4.2 |
1.04 |
|
13 |
PUNKD |
MTV |
4.0 |
0.98 |
|
14 |
CBS SUNDAY MOVIE |
CBS |
4.0 |
0.98 |
|
15 |
WWE SMACKDOWN! |
UPN |
3.8 |
0.94 |
|
15 |
EVERYBODY LOVES RAYMOND |
CBS |
3.8 |
0.94 |
|
17 |
SMALLVILLE - WB |
WB |
3.8 |
0.94 |
|
18 |
ACCORDING TO JIM 9PM |
ABC |
3.8 |
0.94 |
|
19 |
POKEMON - WB |
WB |
3.8 |
0.93 |
|
20 |
CBS NFL NATIONAL |
CBS |
3.8 |
0.93 |
|
21 |
THAT '70S SHOW |
FOX |
3.7 |
0.92 |
|
22 |
ONE TREE HILL - WB |
WB |
3.7 |
0.92 |
|
23 |
VIVA LA BAM |
MTV |
3.6 |
0.89 |
|
24 |
KING OF THE HILL |
FOX |
3.5 |
0.87 |
|
25 |
BACHELOR, THE |
ABC |
3.4 |
0.83 |
|
26 |
JACKIE
CHAN ADV - WB |
WB |
3.3 |
0.81 |
|
27 |
GILMORE GIRLS - WB |
WB |
3.3 |
0.81 |
|
28 |
AVERAGE JOE |
NBC |
3.2 |
0.78 |
|
29 |
ARRESTED DEVELOPMENT |
FOX |
3.2 |
0.78 |
|
30 |
TWO AND A HALF MEN |
CBS |
3.2 |
0.78 |
|
Source: MTV
Networks, based on data from Nielsen Media Research |
|
TOP 30 PROGRAMS -
BROADCAST & CABLE TV
Kids 9-14
Week Ending Nov. 9 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
SIMPSONS-SUN 8:30P |
FOX |
|
