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|
papers lost readers
If anything, Iraq may simply have slowed declines
By Jeff Bercovici
In this time of terrorism alerts, preemptive wars, economic crisis and mysterious epidemics, you might expect that people would be paying more attention to the news. But if you assumed that would result in circulation gains for newspapers, you’d be wrong.
Most papers posted little or no circulation gains in the six months that ended March 31, and many of the biggest papers lost circulation, according to figures released yesterday by the Audit Bureau of Circulations.
The New York Times, the Boston Globe, the Washington Post and the Baltimore Sun were among the major papers to report declines.
If the events of the past two years have had any effect on newspaper circulation, it has merely been to temporarily slow the long-term erosion of newspaper consumption, says David Cole, editor of News Inc., a newspaper industry newsletter.
“The big news stories have really helped newspapers. Without them, they would be losing circulation,” says Cole.
While wars and other events may drive large numbers of people to seek out news, newspapers no longer reap much of the benefit, he says.
“I think the last real generation that’s interested in newspapers is the baby boomers. People under that age are not lifelong newspaper readers and generally turn to television, especially cable, to get their news.”
Newspaper publishers are fully aware of this trend, and the Newspaper Circulation of America now tracks only readership, not circulation, says Cole.
“Mass circulation is probably not the way we’re going to make our money in the future.”
The New York Times suffered one of the biggest declines of any newspaper in the six months ending March 31, with average Monday-Friday circulation falling 5.3 percent to 1.13 million. Circulation of the Sunday Times, the nation’s biggest Sunday paper, was down 3.6 percent to 1.67 million.
The Boston Globe, which is also owned by The New York Times Co., was down 6.3 percent on weekdays, averaging 448,817, and down 3.5 percent on Sundays, to 680,115.
The Washington Post’s weekday circulation was off 1.9 percent to 796,367, while Sunday circulation was down 1.9 percent to 1.05 million.
Among papers that posted circulation increases, the New York Post had one of the biggest, with a 10.2 percent rise on weekdays for an average of 620,080. The Post’s Sunday circulation was up 4.2 percent to 420,179.
The Post’s rival, the New York Daily News, managed a weekday increase of 0.7 percent to 737,030. Sunday circulation was up 0.2 percent to 810,533.
The nation’s biggest newspaper, USA Today, posted a 2 percent increase for its Monday-Thursday edition, with an average circulation of 2.16 million. USA Today’s weekend edition grew 1.05 percent to 2.60 million.
The Wall Street Journal’s circulation was flat at 1.82 million.
|
Major Market Newspapers |
|||||
| City | Newspaper |
Day of week |
Total paid circ for period ending 3/31/03 |
total paid circ for period ending 3/31/02 |
Percent change |
|
WASH. |
USA TODAY |
FRI M |
2,602,556 |
2,575,423 |
1.05 |
|
WASH |
USA TODAY |
M (M-THU) |
2,162,454 |
2,120,357 |
1.99 |
|
NEW YORK |
WALL STREET |
CMBD (M-F) |
1,820,600 |
1,820,525 |
0.00 |
|
NEW YORK |
TIMES |
M (M-F) |
1,130,740 |
1,194,491 |
-5.34 |
|
NEW YORK |
TIMES |
SAT M |
1,049,129 |
1,088,117 |
-3.58 |
|
L.A. |
TIMES |
M (THU-SAT) |
1,014,044 |
1,011,730 |
0.23 |
|
L.A. |
TIMES |
M (M-W) |
945,053 |
959,864 |
-1.54 |
|
WASH |
WASH. |
M (M-F) |
796,367 |
811,925 |
-1.92 |
|
WASH |
WASH. |
SAT M |
718,109 |
735,329 |
-2.34 |
|
NEW YORK |
NEWS |
M (M-F) |
737,030 |
731,877 |
0.70 |
|
CHICAGO |
TRIBUNE |
M (W-F) |
693,659 |
689,026 |
0.67 |
|
DENVER |
DENVER POST |
CMBD FRI |
679,836 |
-100.00 |
|
|
DENVER |
DENVER POST |
SAT M |
620,590 |
641,112 |
-3.20 |
|
DENVER |
DENVER POST |
CMBD (M-THU) |
610,773 |
-100.00 |
|
|
DETROIT |
FREE PRESS/NEWS |
CMBD DLY |
596,575 |
603,974 |
-1.23 |
|
DALLAS |
NEWS |
FRI M |
596,616 |
587,515 |
1.55 |
|
LONG ISLAND |
NEWSDAY |
M (M-F) |
579,351 |
577,796 |
0.27 |
|
CHICAGO |
TRIBUNE |
SAT M |
559,901 |
568,022 |
-1.43 |
|
NEW YORK |
NEWS |
SAT M |
546,522 |
566,380 |
-3.51 |
|
NEW YORK |
POST |
M (M-F) |
620,080 |
562,639 |
10.21 |
|
HOUSTON |
CHRONICLE |
M (M-SAT) |
548,508 |
545,727 |
0.51 |
|
DALLAS |
NEWS |
SAT M |
541,148 |
545,549 |
-0.81 |
|
DETROIT |
NEWS |
SAT & HOLS |
520,931 |
537,281 |
-3.04 |
|
CHICAGO |
TRIBUNE |
M (M-TUE) |
512,150 |
536,468 |
-4.53 |
|
SAN FRAN. |
CHRONICLE |
ALL DAY (M-F) |
525,897 |
-100.00 |
|
|
L.A. |
LOS ANGELES |
M (M-F) |
522,335 |
516,638 |
1.10 |
|
DALLAS |
NEWS |
M (M-THU) |
515,909 |
511,159 |
0.93 |
|
PHOENIX |
REPUBLIC |
M (M-SAT) |
486,131 |
496,373 |
-2.06 |
|
ATLANTA |
CONSTITUTION, JOURNAL |
SAT |
477,816 |
491,855 |
-2.85 |
|
CHICAGO |
CHICAGO |
M (M-F) |
491,795 |
487,397 |
0.90 |
|
L.A. |
LOS ANGELES NEWSPAPER GRP |
SAT M |
502,317 |
486,327 |
3.29 |
|
ATLANTA |
CONSTITUTION, JOURNAL |
CMBD FRI |
485,292 |
-100.00 |
|
|
BOSTON |
GLOBE |
M (M-F) |
448,817 |
478,734 |
-6.25 |
|
SAN |
CHRONICLE |
SAT |
486,077 |
476,303 |
2.05 |
|
ATLANTA |
CONSTITUTION, JOURNAL |
FRI M |
459,658 |
-100.00 |
|
|
BOSTON |
GLOBE |
SAT M |
431,470 |
446,760 |
-3.42 |
|
LONG ISLAND |
NEWSDAY |
SAT |
419,042 |
430,111 |
-2.57 |
|
MIAMI |
MIAMI HERALD |
CMBD (M-SAT) |
418,388 |
416,271 |
0.51 |
|
ATLANTA |
CONSTITUTION, |
CMBD DLY |
415,896 |
-100.00 |
|
|
NEW YORK |
POST |
SAT M |
430,592 |
413,679 |
4.09 |
|
NEWARK |
STAR |
M (M-F) |
407,730 |
406,717 |
0.25 |
|
MINN |
STAR |
M (THU-SAT) |
405,459 |
-100.00 |
|
|
ATLANTA |
CONSTITUTION, JOURNAL |
M (M-THU) |
405,367 |
-100.00 |
|
|
SEATTLE |
POST |
CMBD DLY |
395,282 |
392,659 |
0.67 |
|
PHILA |
INQUIRER |
M (M-F) |
386,890 |
381,105 |
1.52 |
|
ATLANTA |
CONSTITUTION |
FRI M |
380,496 |
-100.00 |
|
|
CLEVLND |
PLAIN DEALER |
M (M-SAT) |
373,137 |
368,322 |
1.31 |
|
SAN DIEGO |
UNION |
M (M-SAT) |
367,629 |
-100.00 |
|
|
DETROIT |
FREE |
M (M-F) |
363,490 |
364,620 |
-0.31 |
|
SEATTLE |
POST |
CMBD SAT |
357,477 |
363,245 |
-1.59 |
|
ST. |
TIMES |
M (M-SAT) |
354,869 |
352,777 |
0.59 |
|
DENVER |
ROCKY |
FRI M |
352,144 |
-100.00 |
|
|
PORTLAND |
OREGONIAN |
ALL DAY (M-F) |
344,550 |
347,533 |
-0.86 |
|
MINN |
STAR |
M (M-W) |
346,139 |
-100.00 |
|
|
PORTLAND |
OREGONIAN |
SAT M |
328,824 |
332,687 |
-1.16 |
|
NEWARK |
STAR |
SAT M |
332,838 |
330,404 |
0.74 |
|
DENVER |
DENVER POST |
FRI M |
327,692 |
-100.00 |
|
|
ATLANTA |
CONSTITUTION, JOURNAL |
M (M-THU) |
327,213 |
-100.00 |
|
|
MIAMI |
MIAMI |
M (M-SAT) |
328,124 |
327,105 |
0.31 |
|
CHICAGO |
SUN-TIMES |
SAT M |
305,754 |
317,117 |
-3.58 |
|
PHILA |
INQUIRER |
SAT M |
324,058 |
315,125 |
2.83 |
|
ORANGE CO. |
REGISTER |
M (M-SAT) |
307,205 |
314,760 |
-2.40 |
|
BALTIMRE |
SUN |
M (W-SAT) |
304,244 |
313,127 |
-2.84 |
|
SACRA |
BEE |
M (M-SAT) |
302,804 |
307,238 |
-1.44 |
|
DENVER |
ROCKY |
M (M-THU) |
306,230 |
-100.00 |
|
|
DENVER |
DENVER |
M (M-THU) |
304,543 |
-100.00 |
|
|
KANSAS |
STAR |
SAT |
295,053 |
-100.00 |
|
|
ST. LOUIS |
POST |
M (M-SAT) |
286,939 |
290,372 |
-1.18 |
|
FORT LAUDRDALE |
SOUTH FLA |
THU-SAT |
282,538 |
279,903 |
0.94 |
|
ALAMEDA |
ANG |
M (M-F) & E (M-F) |
280,440 |
279,868 |
0.20 |
|
SAN JOSE |
MERCURY |
M (M-SAT) |
276,787 |
275,316 |
0.53 |
|
L.A. |
INVESTOR'S |
M (M-F) |
242,661 |
272,562 |
-10.97 |
|
KANSAS |
STAR |
M (M-F) |
266,258 |
-100.00 |
|
|
ORLANDO |
SENTINEL |
M (M-SAT) |
266,770 |
265,365 |
0.53 |
|
BALTIMORE |
SUN |
M (M-TUE) |
236,506 |
261,350 |
-9.51 |
|
NEW |
TIMES |
M (M-SAT) |
260,720 |
259,635 |
0.42 |
|
BOSTON |
HERALD |
M (M-F) |
247,885 |
257,269 |
-3.65 |
|
COLUMBUS |
DISPATCH |
M (M-SAT) |
261,566 |
253,064 |
3.36 |
|
INDIANAPLS |
STAR |
M (M-SAT) |
255,286 |
253,020 |
0.90 |
|
FORT |
STAR |
FRI M |
268,546 |
251,742 |
6.68 |
|
MILWKEE |
JOURNAL SENTINEL |
M (M-F) |
257,599 |
249,724 |
3.15 |
|
PITTSBRGH |
POST |
M (M-F) |
248,176 |
247,795 |
0.15 |
|
HARTFORD |
COURANT |
THU M |
241,635 |
245,718 |
-1.66 |
|
FORT |
STAR |
SAT M |
258,145 |
243,951 |
5.82 |
|
FORT |
SOUTH FLA |
M (M-W) |
248,962 |
243,283 |
2.33 |
|
CHARLOTTE |
OBSERVER |
M (M-SAT) |
242,082 |
240,324 |
0.73 |
|
DETROIT |
NEWS |
E (M-F) |
233,085 |
239,354 |
-2.62 |
|
PITTSBRGH |
POST-GAZETTE |
SAT |
232,514 |
233,561 |
-0.45 |
|
MILWKEE |
JOURNAL SENTINEL |
SAT M |
236,052 |
233,019 |
1.30 |
|
NORFOLK |
VA-PILOT |
SUN |
233,576 |
232,139 |
0.62 |
|
ALAMEDA |
ANG NEWSPAPERS |
SAT |
231,581 |
229,993 |
0.69 |
|
SEATTLE |
TIMES |
M (M-F) |
239,468 |
228,387 |
4.85 |
|
FORT |
STAR |
M (M-THU) |
228,325 |
226,065 |
1.00 |
|
TAMPA |
TRIBUNE |
M (M-SAT) |
238,176 |
224,921 |
5.89 |
|
CINCIN |
ENQUIRER |
FRI M |
218,514 |
222,239 |
-1.68 |
|
SALT LAKE |
TRIBUNE, DESERET |
CMBD DLY |
211,271 |
220,573 |
-4.22 |
|
BUFFALO |
NEWS |
ALL DAY (M-SAT) |
218,385 |
220,347 |
-0.89 |
|
NORFOLK |
VIRGINIAN |
SAT M |
219,249 |
-100.00 |
|
|
OKLA. CITY |
OKLAHOMAN |
M (M-SAT) |
222,354 |
217,529 |
2.22 |
|
SEATTLE |
TIMES |
SAT M |
219,265 |
214,358 |
2.29 |
|
NASHVILLE |
TENNESSEAN |
SAT M |
205,071 |
209,734 |
-2.22 |
|
CINCIN |
ENQUIRER |
SAT M |
199,298 |
206,844 |
-3.65 |
|
SAN JUAN |
EL NUEVO DIA |
M (M-SAT) |
203,153 |
205,810 |
-1.29 |
|
LAS VEGAS |
REVIEW |
CMBD DLY |
207,178 |
203,681 |
1.72 |
|
NORFOLK |
VIRGINIAN |
M (M-F) |
196,131 |
-100.00 |
|
|
HARTFORD |
COURANT |
M (M-W, F & SAT) |
190,402 |
194,526 |
-2.12 |
|
OMAHA |
WORLD |
ALL DAY (M-F) |
200,238 |
193,727 |
3.36 |
|
RICHMOND |
TIMES |
M (M-SAT) |
192,500 |
193,582 |
-0.56 |
|
LAS VEGAS |
REVIEW |
SAT M & HOLS |
195,870 |
193,543 |
1.20 |
|
DAYTON |
NEWS |
THU M |
191,366 |
193,356 |
-1.03 |
|
BOSTON |
HERALD |
SAT M |
184,846 |
192,309 |
-3.88 |
|
CINCIN |
ENQUIRER |
M (M-THU) |
191,780 |
191,032 |
0.39 |
|
LITTLE |
DEMOCRAT |
M (M-SAT) |
188,957 |
190,536 |
-0.83 |
|
ST. PAUL |
PIONEER |
M (M-F) |
191,912 |
190,145 |
0.93 |
|
OMAHA |
WORLD |
SAT M |
189,673 |
188,275 |
0.74 |
|
MEMPHIS |
COMMERCIAL |
M (THU-SAT) |
192,809 |
188,021 |
2.55 |
|
AUSTIN |
AMERICAN |
M (M-SAT) |
188,254 |
187,754 |
0.27 |
|
BERGEN CO. |
RECORD |
M (M-SAT) |
191,034 |
187,247 |
2.02 |
|
RIVERSIDE |
PRESS |
M (M-SAT) |
188,091 |
184,576 |
1.90 |
|
Source: Audit Bureau of Circulations. |
|||||
|
Major market
newspapers |
||||
| City | Newspaper |
Total paid circ for period ending 3/31/03 |
total paid circ for period ending 3/31/02 |
Percent change |
|
NEW YORK CITY (NEW YORK CO.) |
TIMES |
1,672,965 |
1,735,059 |
-3.58 |
|
LOS ANGELES (LOS ANGELES CO.) |
TIMES |
1,396,045 |
1,394,543 |
0.11 |
|
WASHINGTON |
WASHINGTON POST |
1,049,322 |
1,069,656 |
-1.90 |
|
CHICAGO (COOK CO.) |
TRIBUNE |
1,016,471 |
1,016,103 |
0.04 |
|
NEW YORK CITY (NEW YORK CO.) |
NEWS |
810,533 |
808,853 |
0.21 |
|
DENVER (DENVER CO.) |
DENVER POST |
790,508 |
795,049 |
-0.57 |
|
DALLAS (DALLAS CO.) |
NEWS |
786,594 |
776,868 |
1.25 |
|
PHILADELPHIA (PHILADELPHIA CO.) |
INQUIRER |
768,237 |
760,027 |
1.08 |
|
DETROIT (WAYNE CO.) |
NEWS AND FREE PRESS |
719,885 |
739,947 |
-2.71 |
|
HOUSTON (HARRIS CO.) |
CHRONICLE |
739,389 |
738,456 |
0.13 |
|
BOSTON (SUFFOLK CO.) |
GLOBE |
680,115 |
705,017 |
-3.53 |
|
MINNEAPOLIS-ST. PAUL (HENNEPIN CO.) |
STAR TRIBUNE |
669,358 |
669,289 |
0.01 |
|
LONG ISLAND (MELVILLE P.O.) |
NEWSDAY |
665,324 |
664,288 |
0.16 |
|
ATLANTA (FULTON CO.) |
CONSTITUTION, JOURNAL |
658,581 |
660,445 |
-0.28 |
|
NEWARK (ESSEX CO.) |
STAR-LEDGER |
609,514 |
608,511 |
0.16 |
|
PHOENIX (MARICOPA CO.) |
REPUBLIC |
596,993 |
601,885 |
-0.81 |
|
LOS ANGELES CO. (WOODLAND HILLS P.O.) |
LOS ANGELES |
583,195 |
577,706 |
0.95 |
|
MIAMI (MIAMI-DADE CO.) |
MIAMI HERALD |
543,454 |
539,724 |
0.69 |
|
SAN FRANCISCO (SAN FRANCISCO CO.) |
CHRONICLE |
553,703 |
537,145 |
3.08 |
|
CLEVELAND (CUYAHOGA CO.) |
PLAIN DEALER |
482,380 |
479,353 |
0.63 |
|
SEATTLE (KING CO.) |
TIMES/POST |
474,748 |
473,232 |
0.32 |
|
ST. LOUIS (INDEPENDENT CITY) |
POST-DISPATCH |
468,211 |
472,322 |
-0.87 |
|
BALTIMORE (INDEPENDENT CITY) |
SUN |
470,014 |
468,379 |
0.35 |
|
SAN DIEGO (SAN DIEGO CO.) |
UNION |
444,899 |
450,489 |
-1.24 |
|
MIAMI (MIAMI-DADE CO.) |
MIAMI HERALD |
444,119 |
443,750 |
0.08 |
|
ST. PETERSBURG (PINELLAS CO.) |
TIMES |
442,348 |
440,059 |
0.52 |
|
MILWAUKEE (MILWAUKEE CO.) |
JOURNAL SENTINEL |
434,668 |
434,055 |
0.14 |
|
PORTLAND (MULTNOMAH CO.) |
OREGONIAN |
422,130 |
425,490 |
-0.79 |
|
PITTSBURGH (ALLEGHENY CO.) |
POST |
409,217 |
412,271 |
-0.74 |
|
NEW YORK CITY (NEW YORK CO.) |
POST |
420,179 |
403,195 |
4.21 |
|
ORLANDO (ORANGE CO.) |
SENTINEL |
391,145 |
387,728 |
0.88 |
|
CHICAGO (COOK CO.) |
CHICAGO SUN-TIMES |
383,548 |
382,089 |
0.38 |
|
KANSAS CITY (JACKSON CO.) |
STAR |
385,109 |
379,642 |
1.44 |
|
COLUMBUS (FRANKLIN CO.) |
DISPATCH |
373,694 |
372,305 |
0.37 |
|
FORT LAUDERDALE (BROWARD CO.) |
SOUTH FLORIDA SUN-SENTINEL |
375,145 |
371,913 |
0.87 |
|
ORANGE CO. (SANTA ANA P.O.) |
REGISTER |
370,738 |
371,114 |
-0.10 |
|
INDIANAPOLIS (MARION CO.) |
STAR |
367,142 |
366,496 |
0.18 |
|
SACRAMENTO (SACRAMENTO CO.) |
BEE |
349,989 |
358,087 |
-2.26 |
|
FORT WORTH (TARRANT CO.) |
STAR |
336,883 |
325,747 |
3.42 |
|
CINCINNATI (HAMILTON CO.) |
ENQUIRER |
311,733 |
310,279 |
0.47 |
|
BUFFALO (ERIE CO.) |
NEWS |
303,832 |
302,400 |
0.47 |
|
SAN JOSE (SANTA CLARA CO.) |
MERCURY |
306,576 |
301,346 |
1.74 |
|
TAMPA (HILLSBOROUGH CO.) |
TRIBUNE & TIMES |
313,693 |
298,623 |
5.05 |
|
CHARLOTTE (MECKLENBURG CO.) |
OBSERVER |
296,771 |
291,942 |
1.65 |
|
LITTLE ROCK (PULASKI CO.) |
DEMOCRAT GAZETTE |
290,383 |
291,453 |
-0.37 |
|
OKLAHOMA CITY (OKLAHOMA CO.) |
OKLAHOMAN |
299,724 |
290,742 |
3.09 |
|
NEW ORLEANS (ORLEANS PARISH) |
TIMES |
287,001 |
290,102 |
-1.07 |
|
HARTFORD (HARTFORD CO.) |
COURANT |
283,177 |
288,814 |
-1.95 |
|
NASHVILLE (DAVIDSON CO.) |
TENNESSEAN |
254,884 |
258,415 |
-1.37 |
|
ST. PAUL (RAMSEY CO.) |
PIONEER PRESS |
251,574 |
245,534 |
2.46 |
|
DES MOINES (POLK CO.) |
REGISTER |
245,817 |
243,752 |
0.85 |
|
ALAMEDA (ALAMEDA CO.) |
ANG |
242,644 |
242,093 |
0.23 |
|
OMAHA (DOUGLAS CO.) |
WORLD |
241,137 |
241,892 |
-0.31 |
|
SALT LAKE CITY (SALT LAKE CO.) |
TRIBUNE, |
232,585 |
241,425 |
-3.66 |
|
SAN JUAN |
EL NUEVO DIA |
245,500 |
241,216 |
1.78 |
|
AUSTIN (TRAVIS CO.) |
AMERICAN |
239,402 |
238,714 |
0.29 |
|
ROCHESTER (MONROE CO.) |
DEMOCRAT & |
232,688 |
235,779 |
-1.31 |
|
MEMPHIS (SHELBY CO.) |
COMMERCIAL |
239,709 |
235,596 |
1.75 |
|
RICHMOND (INDEPENDENT CITY) |
TIMES |
230,021 |
232,118 |
-0.90 |
|
PROVIDENCE (PROVIDENCE CO.) |
JOURNAL |
233,591 |
232,040 |
0.67 |
|
JACKSONVILLE (DUVAL CO.) |
TIMES-UNION |
233,253 |
231,085 |
0.94 |
|
BERGEN CO. (HACKENSACK P.O.) |
RECORD |
232,620 |
230,889 |
0.75 |
|
NEPTUNE (MONMOUTH CO.) |
ASBURY PARK |
225,057 |
227,609 |
-1.12 |
|
LAS VEGAS (CLARK CO.) |
REVIEW |
229,000 |
223,923 |
2.27 |
|
WEST PALM BEACH (PALM BEACH CO.) |
POST |
222,833 |
223,569 |
-0.33 |
|
RALEIGH (WAKE CO.) |
NEWS & OBSERVER |
211,288 |
210,922 |
0.17 |
|
DAYTON (MONTGOMERY CO.) |
NEWS |
199,744 |
203,381 |
-1.79 |
|
LOS ANGELES (LOS ANGELES CO.) |
DAILY NEWS |
200,570 |
200,162 |
0.20 |
|
FRESNO (FRESNO CO.) |
BEE |
195,389 |
192,997 |
1.24 |
|
WALNUT CREEK (CONTRA COSTA CO.) |
CONTRA |
195,217 |
192,346 |
1.49 |
|
GREENSBURG (WESTMORELAND CO.) |
TRIBUNE |
185,914 |
190,387 |
-2.35 |
|
BIRMINGHAM (JEFFERSON CO.) |
NEWS |
192,004 |
190,259 |
0.92 |
|
GRAND RAPIDS (KENT CO.) |
PRESS |
188,977 |
189,487 |
-0.27 |
|
RIVERSIDE CO. (RIVERSIDE P.O.) |
PRESS |
190,773 |
189,109 |
0.88 |
|
TOLEDO (LUCAS CO.) |
BLADE |
185,309 |
188,821 |
-1.86 |
|
AKRON (SUMMIT CO.) |
BEACON JOURNAL |
185,916 |
187,348 |
-0.76 |
|
Source: Audit Bureau of Circulations |
||||
May 6, 2003© 2003 Media Life
-Jeff Bercovici is a staff writer for Media Life.
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