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Strong Sunday debut for
Fox's 'Oliver Beene'
After
more than a couple of delays getting onto Fox’s lineup, “Oliver Beene”
premiered Sunday to encouraging ratings. The sitcom, which has received
mixed reviews, held onto 100 percent of “The Simpsons’” lead-in at 8:30 p.m.
and ranked No. 1 in its time
slot in the adult 18-49 demographic. With a 6.1 rating in the demo,
“Oliver” beat its nearest competitor, the second half of NBC’s
“American Dreams,” by more than 2 rating points. Meanwhile, CBS had
some encouragement of its own with the debut of Clinton/Dole on “60
Minutes.” The show ranked
No. 2 at 7 p.m. and, perhaps in anticipation of the point-counterpoint,
its adult 18-49 rating went up 19 percent in its second half. More
discouraging for CBS was the latest rating for “My Big Fat Greek
Life,” which tied at No. 3 at 8:00
p.m.
and trailed Fox’s “The Simpsons” by 3 rating points. Fox averaged a
4.8 for the night and had a 6.2 household rating and 10 share, based on
Nielsen overnights. NBC had a 3.7 and a 6.7/11, ABC had a 3.1 and a 5.2/8
and CBS had a 2.9 and a 7.3/12.
Cablevision, YES await
hearing on NJ bill
Today is a big day for Garden State Yankee fans as the New Jersey Senate
Judiciary Committee holds a hearing on a bill that would essentially force
Cablevision to carry the YES Network. Supporters of the bill, which won
approval in the state Assembly last Monday, hope to usher it through the
Senate by the end of next week. One snag is that the state's Office of
Legislative Services has repeatedly voiced doubts about the bill, saying
it conflicts with federal antitrust law and possibly the Constitution.
With the start of the baseball season on the way, YES, which
holds TV rights to most Yankees games, is counting on the bill's passage
to gain leverage against Cablevision, which has so far refused to
negotiate a carriage agreement. But even if it becomes law, Cablevision is
certain to challenge it in court. Meanwhile, some 3 million Cablevision
households in the tri-state area are faced with the decision to switch to
satellite service or go another season without the Yankees.
Mystro TV, AOL's top-secret answer to TiVo
The personal digital recording revolution has been slow to get underway.
Now AOL Time Warner hopes to catalyze it with a TiVo-like device of its
own. The company is among several satellite, cable and television
suppliers trying to come up with next-generation digital video recorders,
according to The New York Times. For two years AOL Time Warner’s Mystro
TV has been overseen by the company’s top engineer, James A. Chiddix,
and Time Warner Cable head Joseph J. Collins. Among the more
network-friendly Mystro elements are greater network control over which
shows can be rescheduled and an ability to add commercials. The company
owns Turner Broadcasting and the WB, as well as Warner Bros. studio. AOL
Time Warner was one of the main forces behind Hollywood adaption of the
DVD format. Yet the Mystro concept reportedly has been met with
skepticism, even within AOL – not a huge surprise, since the threat of
TiVo, with fewer than 1 million subscribers, still hasn’t materialized.
The company hopes to begin selling Mystro service, which will be offered
to cable competitors, within two years.
Sohmer, ABC's top ad
exec, in quick scoot
After just seven months at ABC, executive vice president of marketing,
advertising and promotion Steve Sohmer has left. The former Pax and Sony
suit, who started last August, reportedly had become sick of the job
already, after a fourth-place network performance among adults 18-49 in
the February sweeps. Sohmer brainstormed the “Better Night, Better Time”
slogan for “The Practice’s” move to Monday, and helped promote ABC’s
new comedies, all of which were renewed. But Sohmer, who helped launch “The
Cosby Show” during an ‘80s stint at NBC, apparently didn’t agree
with some of the network’s decisions and didn’t get along with some
producers. Senior marketing executive Mike Benson, who ran the department
until Sohmer was summoned from a summer vacation last year, will take over
Sohmer’s duties on an interim basis. ABC did renew its agreement with
programming consultant Fred Silverman, the former NBC president.
Guest host parade as
Letterman recuperates
David
Letterman isn’t quite ready to return to work, which means another
week’s worth of guest hosts. The 55-year-old CBS funny man was sidelined
by shingles last month, forcing him to take a three-day break during the
last week of February. Bruce Willis, John McEnroe and Regis Philbin served
as guest hosts during Letterman’s absence, and last week the show was on
a scheduled hiatus. This week “The Late Show” returns with four new
guest hosts and a surprise one to be named for Friday’s show. Whoopi
Goldberg, Vince Vaughn, Elvis Costello and Will Ferrell will sub this
week. Letterman’s doctor said last Friday that although his patient had
improved, he still needed some rest. The host has had just one other
significant absence during his 20-year late-night career, the five weeks
he missed after emergency heart bypass surgery in 2000.
New study connects
TV violence to aggression
It's getting increasingly hard to dispute the existence of a link between
watching violent TV shows as a child and engaging in violent behavior as
an adult. A study published in the March issue of the journal
Developmental Psychology further strengthens that link by tracing the
effects of viewing over a 15-year span. The study began in the late 1970s
when a group of children ages 6 to 9 were interviewed about their favorite
TV programs and viewing habits. Fifteen years later, researchers caught up
with 329 subjects, by then in their early 20s. Those children who had been
rated in the top 20 percent in terms of exposure to violent shows were
more likely than others to have committed a crime or struck another adult
in anger. Men in the top 20 percent were twice as likely to have shoved
their wives during an argument, and women in the top 20 percent were twice
as likely to have thrown something at their husbands. Children who said
they identified strongly with violent TV characters or believed violent
shows to be realistic were also more likely to commit acts of aggression
as a young adult.
March 10, 2003© 2003 Media Life

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