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ABC's 'Family' debut
tops NBC's new 'Deal'
While Fox was winning another
Tuesday among adults 18-49 and households with “American Idol” and “24,”
both ABC and NBC tried out new unscripted shows with mediocre results. ABC
premiered yet another reality show, this time it was “The Family,”
which won its 10 p.m. time slot with an average 4.2 adult 18-49 rating.
The show, hosted by a cardboard looking George Hamilton, faced light
competition in NBC’s “Dateline” and the second hour of the CBS movie
“Salem Witch Trials.” “The Family” is notable for pitting 10
people from the same New York-area family, placed in a Palm Beach mansion
for a month, who compete for $1 million. Meanwhile, NBC premiered the
short-run “Let’s Make a Deal” remake against Fox’s “American
Idol” and ABC’s No. 2 ranked 8 p.m. block of “8 Simple Rules” and
“According to Jim,” both of which were in repeats. NBC’s game show
ranked No. 3 in its time slot with a 3.3 adult 18-49 rating. Fox won the
night with a 7.3 in the demo and a 9.5 household rating and 15 share. ABC
had a 4.1 and a 6.3/10, NBC had a 3.6 and a 7/11 and CBS had a 2.3 and a
5.5/9. Ratings are based on preliminary Nielsen data.
NBC takes Monday with
longer 'Fear' and 'Folks'
Super-sized
episodes of “Fear Factor” and “Meet My Folks” pushed NBC to an
easy win on Monday among adults 18-49. NBC won every half-hour but one in
the demo with a 90-minute “Fear Factor” pulling the night’s highest
rating on any network. The show averaged a 7 rating and improved from
beginning to end by 24 percent. Moreover, its nearest competitor in its
last half-hour, a repeat of “Everybody Loves Raymond” on CBS, trailed
by more than 2 points. Meanwhile, Fox’s debut of the reality show
“Married by America” proved a weak competitor. The two-hour special
was in third place for its entire run. More troubling, the show’s rating
slumped 7 percent in its final half-hour. NBC dominated with an average
6.2 rating for the night, based on preliminary Nielsen data. CBS had a 4.8
and Fox had a 4. ABC had a 2.6 and ranked last in every time period. Its
continuing “I’m a Celebrity” scored its highest rating with an
abysmal 2.9. CBS ranked No. 1 in households with a 9.4 rating and 15
share. NBC had an 8/12, Fox had a 5.5/8 and ABC had a 5.2/8.
First-ever losses
for scandal-tainted Martha
Those with stock in Martha Stewart's media
empire could probably use a few insider tips of their own right now. For
the first time ever, Martha Stewart Living Omnimedia reported a quarterly
loss, meanwhile predicting an even greater decrease in coming months.
Newsstand sales of her flagship magazine were off nearly 22 percent in the
second half of last year, and advertising is down 25 percent in the
2003 first quarter of 2003. Stewart came under investigation for insider
trading last summer. No charges have been filed in the probe, which is
looking into whether she sold her holdings in the biotech company ImClone
after getting a tip from its CEO, Sam Waksal. Martha Stewart Living
Omnimedia lost $2 million in the 2002 fourth quarter, or 3 cents per
share. A big chunk of lost money came from the cutting of Stewart' s
annual holiday show, which halved the entertainment division's cash flow
to $600,000. TV revenues were down by 33 percent. Legal fees, meanwhile,
are running at roughly $1 million per month. The company predicted an even
bigger loss, 6 to 8 cents, for first quarter 2003, saying newsstand sales
for Martha Stewart Living could decline by 20 percent.
CBS honcho Moonves takes a
star turn on ABC
CBS chief executive Les Moonves will finally have a chance
to play the role he's spent his entire life rehearsing for: CBS chief
executive Les Moonves. In a rare bit of inter-network cooperation, Moonves,
a former actor, has agreed to appear as himself on an upcoming episode of
David E. Kelley's ABC legal drama "The Practice." Kelley used
Moonves for an appearance five years ago on CBS's "Chicago
Hope," and the two are working together on Kelley's new CBS pilot,
"The Brotherhood of Poland, N.H." Storyline details have not
been released, although Moonves will appear in the same episode as guest
actress Andie MacDowell. Moonves has done past cameos on CBS's "The
Nanny" and "The Young & the Restless" as well as HBO's
"Arli$$." He also appeared on a 1974 episode of "Six
Million Dollar Man" and the 1980 TV movie "The Men, The Mission,
The Atomic Bomb."
'That's My Bush!' star cast
in 9/11 telefilm
Timothy Bottoms is making a
career out of playing George Bush. Bottoms, who starred as the president
in Comedy Central's short-lived White House spoof "That's My
Bush!," is set to revisit the character in a somewhat more serious
context. He has been cast in "DC 9/11," a Showtime original
movie chronicling the inner workings of the Bush administration in the
days following the Sept. 11 terrorist attacks. Starring alongside him will
be "24's" Penny Johnson as National Security Adviser Condeleezza
Rice and "Star Trek" veteran George Takei as Transportation
Secretary Norman Mineta. No word yet on who will play Vice President Dick
Cheney, Secretary of State Colin Powell or Secretary of Defense Donald
Rumsfeld, but it’s a safe bet that the Bush twins, Jenna and Barbara,
won’t be depicted as lesbians this time around.
News you can re-use:
MSNBC rejiggers lineup
As long as MSNBC
is experimenting with new slogans, here's one to try out: "MSNBC:
Never the same network twice." In yet another revamp, the No. 3 cable
news channel is importing recognizable face from NBC News to ready for war
coverage. The talent-borrowing is in keeping with MSNBC's new motto,
"NBC News on cable 24 hours a day." "NBC Nightly News"
weekend anchor John Seigenthaler has been tapped as the morning anchor,
holding down the 9 a.m. to noon shift, along with with MSNBC's Chris
Jansing. Forrest Sawyer, the veteran who had been acting as special MSNBC
correspondent, joins Natalie Morris in the noon to 2 p.m. slot. For two
weeks former ESPN anchor Keith Olbermann has filled in for "Nachman"
host Jerry Nachman, and he may soon get his own one-hour weekend afternoon
newscast. "Buchanan & Press's" Pat Buchanan and Bill Press
will appear as analysts on the expanded "Countdown: Iraq" from 7
to 9 p.m., which will include Pentagon coverage by Jeannie Ohm and Carl
Rochelle, formerly of CNN. Bob Kur takes over Ohm's White House beat. And
Christy Musumeci becomes MSNBC primetime anchor, in charge of delivering
breaking news, while Sam Shane fills the weekend anchor role.
March 5, 2003© 2003 Media Life

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