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for internet radio
Percentage of surfers who tune in has tripled
By Toni Fitzgerald
Most people continue to listen to traditional radio, but a growing number of Americans are switching their allegiance to online radio.
Since January 2000, when internet radio usage was a mere 5 percent of the active online population per month, it has more than tripled, to 17 percent, according to a study from Arbitron and Edison Media Research.
The study also reports that more Americans have sampled internet radio at some point -- some 34 percent, up from 25 percent in first-quarter 2002.
Another big increase has come in the area of internet-only radio. In 2003, 19 percent of respondents said they had used it. In 2002, that number was just 12 percent.
Perhaps quality has something to do with the increase in numbers. A July 2001 Arbitron-Edison Media Research study found that 26 percent “liked or loved” internet radio.
This year that grew to 35 percent, many of whom are, not surprisingly, young. Listeners ages 18-24 comprise the largest group of online audio listeners (43 percent), with 25-34s at second with 36 percent.
One group that doesn’t seem to have much use for web radio is 45-54s. Their time spent listening dropped from 2001 to 2002, the only age group to do so.
Many of the most popular online music stations remain the same. Longtime No. 1 America Online’s Radio@Network, MusicMatch, Yahoo’s music station and Virgin Radio are consistently among the most popular.
During May, two jazz and two classical stations claimed four of the top 10 spots.
Meanwhile, the premiere of “Charlie’s Angels: Full Throttle” in theaters last week drove traffic to the Sony Pictures Digital Entertainment site.
Sonypictures.com recorded 636,000 unique visitors for the week ending June 22, with 18 percent visiting the “Angels” page.
Other sites served 16.7 million “Angels” ad impressions for the week ending June 15, making the girls nearly unavoidable.
Still, just as at the box office, the second “Angels” movie may not better the first. When that was released in November 2000, it helped Sony Pictures draw 1.7 million visitors.
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Top 25 parent companies |
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| # |
Parent |
Unique Audience (000) |
Reach % |
Time spent per person |
|
1 |
AOL Time Warner |
47,904 |
56.9 |
2:02:47 |
|
2 |
Microsoft |
47,695 |
56.6 |
0:35:03 |
|
3 |
Yahoo! |
39,777 |
47.2 |
0:44:46 |
|
4 |
|
15,863 |
18.8 |
0:07:37 |
|
5 |
eBay |
13,999 |
16.6 |
0:42:50 |
|
6 |
Amazon |
9,234 |
11.0 |
0:09:13 |
|
7 |
United States Government |
8,103 |
9.6 |
0:11:52 |
|
8 |
Terra Lycos |
7,914 |
9.4 |
0:11:47 |
|
9 |
RealNetworks |
7,495 |
8.9 |
0:15:31 |
|
10 |
WhenU |
7,181 |
8.5 |
0:05:27 |
|
11 |
Sharman Networks |
7,175 |
8.5 |
0:52:47 |
|
12 |
USA Interactive |
6,629 |
7.9 |
0:15:38 |
|
13 |
About-Primedia |
5,974 |
7.1 |
0:06:58 |
|
14 |
Excite Network |
5,731 |
6.8 |
0:23:03 |
|
15 |
Walt Disney Internet Group |
5,490 |
6.5 |
0:12:59 |
|
16 |
Landmark Communications |
5,311 |
6.3 |
0:05:44 |
|
17 |
Viacom International |
5,112 |
6.1 |
0:14:02 |
|
18 |
AT&T |
5,016 |
6.0 |
0:16:32 |
|
19 |
EarthLink |
4,947 |
5.9 |
0:42:08 |
|
20 |
United Online |
4,891 |
5.8 |
0:49:35 |
|
21 |
eUniverse |
4,890 |
5.8 |
0:07:11 |
|
22 |
InfoSpace Network |
4,110 |
4.9 |
0:07:30 |
|
23 |
The Gator Corporation |
4,092 |
4.9 |
0:01:44 |
|
24 |
AWS Convergence Technologies |
3,951 |
4.7 |
0:07:56 |
|
25 |
CNET Networks |
3,951 |
4.7 |
0:06:32 |
|
Source: Nielsen//NetRatings, |
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Top 25 brands |
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| # |
Parent |
Unique Audience (000) |
Reach % |
Time spent |
|
1 |
MSN |
40,485 |
48.1 |
0:32:13 |
|
2 |
Yahoo! |
39,777 |
47.2 |
0:44:46 |
|
3 |
AOL |
37,660 |
44.7 |
2:27:02 |
|
4 |
Microsoft |
32,762 |
38.9 |
0:11:13 |
|
5 |
|
15,863 |
18.8 |
0:07:37 |
|
6 |
eBay |
13,542 |
16.1 |
0:41:50 |
|
7 |
Amazon |
8,910 |
10.6 |
0:08:13 |
|
8 |
Real |
7,460 |
8.9 |
0:15:31 |
|
9 |
KaZaA |
7,175 |
8.5 |
0:52:47 |
|
10 |
WhenU |
7,099 |
8.4 |
0:05:31 |
|
11 |
Netscape |
5,957 |
7.1 |
0:12:27 |
|
12 |
About Network |
5,414 |
6.4 |
0:06:42 |
|
13 |
AT&T |
5,016 |
6.0 |
0:16:32 |
|
14 |
eUniverse |
4,890 |
5.8 |
0:07:11 |
|
15 |
MapQuest |
4,843 |
5.8 |
0:07:44 |
|
16 |
Weather Channel |
4,837 |
5.7 |
0:05:36 |
|
17 |
EarthLink |
4,516 |
5.4 |
0:45:04 |
|
18 |
Gator Network |
4,022 |
4.8 |
0:01:44 |
|
19 |
WeatherBug.com |
3,903 |
4.6 |
0:07:56 |
|
20 |
Apple |
3,697 |
4.4 |
0:03:56 |
|
21 |
EA Online |
3,592 |
4.3 |
1:14:51 |
|
22 |
McAfee |
3,569 |
4.2 |
0:07:32 |
|
23 |
CNN |
3,544 |
4.2 |
0:07:35 |
|
24 |
Terra Networks |
3,533 |
4.2 |
0:03:01 |
|
25 |
Lycos Networks |
3,489 |
4.1 |
0:14:48 |
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Source: Nielsen//NetRatings, |
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Top 25 advertisers |
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| # |
Company |
Impressions (000) |
|
1 |
HomeGain.com, Inc. |
1,081,373 |
|
2 |
Homestore, Inc. |
1,073,875 |
|
3 |
Citigroup Inc. |
896,094 |
|
4 |
NetFlix.com, Inc. |
443,554 |
|
5 |
SBC Communications, Inc. |
437,569 |
|
6 |
Amazon.com, Inc. |
427,977 |
|
7 |
Vivendi Universal S.A. |
421,977 |
|
8 |
Classmates Online, Inc. |
410,038 |
|
9 |
USA Interactive |
408,059 |
|
10 |
Ameritrade Holding Corporation |
386,983 |
|
11 |
Apollo Group, Inc. |
360,944 |
|
12 |
Scottrade, Inc. |
304,594 |
|
13 |
Bank One Corporation |
287,740 |
|
14 |
Weblink Wireless |
272,857 |
|
15 |
CoolSavings, Inc. |
252,877 |
|
16 |
eBay Third Party Auction |
245,321 |
|
17 |
TD Bank Financial Group |
242,855 |
|
18 |
Sabre Holdings Inc. |
224,379 |
|
19 |
Dell Computer Corporation |
205,030 |
|
20 |
State Farm Insurance Company |
201,961 |
|
21 |
Intuit, Inc. |
195,435 |
|
22 |
The Walt Disney Corporation |
188,975 |
|
23 |
AOL Time Warner Inc. |
185,254 |
|
24 |
Lavalife Inc. |
180,075 |
|
25 |
Ford Motor Company |
171,199 |
|
Source: Nielsen//NetRatings AdRelevance, |
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Top 25
advertising sites |
||
| # |
Company |
Impressions (000) |
|
1 |
Yahoo! |
7,908,737 |
|
2 |
MSN |
3,123,895 |
|
3 |
iWon |
728,902 |
|
4 |
AOL.com |
580,542 |
|
5 |
eBay |
487,508 |
|
6 |
ESPN.com |
396,862 |
|
7 |
MSNBC |
350,623 |
|
8 |
The Weather Channel |
350,047 |
|
9 |
Netscape |
320,107 |
|
10 |
Juno |
318,707 |
|
11 |
CNN |
289,328 |
|
12 |
Excite |
235,106 |
|
13 |
CBS MarketWatch |
223,805 |
|
14 |
Classmates |
208,022 |
|
15 |
Pogo |
207,945 |
|
16 |
CompuServe |
204,622 |
|
17 |
AT&T Worldnet |
197,023 |
|
18 |
MLB.com |
195,443 |
|
19 |
NetZero |
164,664 |
|
20 |
Lycos |
145,347 |
|
21 |
The New York Times |
144,214 |
|
22 |
Realtor.com |
109,839 |
|
23 |
bankrate.com |
108,567 |
|
24 |
Monster.com |
99,172 |
|
25 |
USA TODAY |
91,767 |
|
Source: Nielsen//NetRatings AdRelevance |
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Average use |
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|
Current Week |
Last Week |
% Change |
||
|
Number of Sessions/Visits per Week |
9 |
9 |
0 |
|
|
Number of Domains Visited per Week |
20 |
19 |
5.26 |
|
|
Time Spent per Week |
7:37:15 |
7:32:26 |
1.07 |
|
|
Time Spent During Web Visit |
0:49:26 |
0:48:53 |
1.13 |
|
|
Active Digital Media Universe |
94,312,083 |
95,185,817 |
-0.92 |
|
|
Current Digital Media Universe Estimate |
177,547,278 |
177,547,202 |
0 |
|
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Source: Nielsen//NetRatings
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July 1, 2003© 2003 Media Life
-Toni Fitzgerald is a staff writer for Media Life.
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