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for 'Last Comic Standing'
Interest wanes the younger the viewing audience
By Toni Fitzgerald
Each of the past three weeks, NBC has debuted one new reality show. Each week, that show has premiered to strong numbers, only to wilt significantly in its second outing.
Exhibits A and B are “Fame” and “For Love or Money,” both of which lost at least 12 percent of their 18-49 and 18-34 audiences in their second week.
“Last Comic Standing” has become the latest to join them.
In its debut last week, “Last” placed in the top 10 among 18-49s and 18-34s and top 20 among 18-24s.
The show’s numbers were slightly lower than “Love’s” the previous week. While “Love” premiered with a 4.9 among 18-34s and a 3.8 among 18-24s, “Last” registered a 4.3 and 3.0 in those demos.
The younger the demo, the less interested they were in in the Jay Mohr-hosted“Last.” It placed No. 25 among 12-24s, tying with MTV’s “Road Rules XII,” and didn’t even rank among 9-14s or 2-11s.
In week two, this past Tuesday, “Last” dipped 20 percent among 18-49s to a 3.6 rating. It still managed to win its time slot among adults 18-34 and men 18-49. And it’s holding on better than “Dog Eat Dog,” a second-season summer show that airs at 8 p.m. Tuesday.
“Last” improved on its “Dog Eat Dog” lead-in by 25 percent this past Tuesday. In its second half-hour, it peaked at a 3.9 adult 18-49 rating.
Fox’s “American Juniors” remained a top-five choice among 9-14s, 12-17s and 12-24s last week, despite fading mightily among older demographics. It’s possible but not certain that the start of the judging portion of the contest will draw in more viewers the next few weeks.
The last game of the NBA playoffs on ABC ranked No. 1 among 18-24s, the only demographic in which it topped the chart.
Among 12-17s and 9-14s, the game didn’t even rank in the top 15.
Nickelodeon had all of the top 30 among 2-11s. Cable networks held 10 of the top 15 spots among 9-14s.
For only the second time this season, cable had the top-ranked show among 9-14s, Nick’s Saturday morning “SpongeBob, SquarePants.” That show was also No. 1 among 9-14s in the third week of March.
TOP 30 PROGRAMS - BROADCAST
& CABLE TV |
||||
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
NBA FINALS ON ABC-GM 6(S)-06/15/2003 |
ABC |
5.0 |
6.41 |
|
2 |
CSI |
CBS |
5.0 |
6.41 |
|
3 |
DATELINE 6/9(S)-06/09/2003 |
NBC |
4.8 |
6.17 |
|
4 |
EVERYBODY LOVES RAYMOND |
CBS |
4.7 |
6.06 |
|
5 |
FRIENDS |
NBC |
4.7 |
6.06 |
|
6 |
WILL & GRACE |
NBC |
4.7 |
5.98 |
|
7 |
CSI: MIAMI |
CBS |
4.6 |
5.95 |
|
8 |
LAST COMIC STANDING |
NBC |
4.5 |
5.82 |
|
9 |
LAW AND ORDER |
NBC |
4.3 |
5.50 |
|
10 |
FOR LOVE OR MONEY |
NBC |
4.2 |
5.41 |
|
11 |
NBA FINALS ON ABC-GM 4(S)-06/11/2003 |
ABC |
4.2 |
5.35 |
|
12 |
STILL STANDING |
CBS |
4.1 |
5.32 |
|
13 |
SCRUBS |
NBC |
4.0 |
5.20 |
|
14 |
NBA FINALS ON ABC-GM 5(S)-06/13/2003 |
ABC |
3.8 |
4.85 |
|
15 |
WITHOUT A TRACE |
CBS |
3.7 |
4.80 |
|
16 |
ACCORDING TO JIM 9PM |
ABC |
3.7 |
4.77 |
|
17 |
LAW AND ORDER WED 9PM |
NBC |
3.7 |
4.75 |
|
18 |
FRASIER-THU 9:30P |
NBC |
3.6 |
4.69 |
|
19 |
LAW AND ORDER:SVU |
NBC |
3.5 |
4.52 |
|
20 |
THAT '70S SHOW |
FOX |
3.5 |
4.52 |
|
21 |
AMERICAN JUNIORS-TUES |
FOX |
3.5 |
4.50 |
|
22 |
BERNIE MAC |
FOX |
3.4 |
4.43 |
|
23 |
48 HOURS INVESTIGATES |
CBS |
3.4 |
4.41 |
|
24 |
ABC STANLEY CUP FINAL-GM7(S)-06/09/2003 |
ABC |
3.4 |
4.37 |
|
25 |
SIMPSONS |
FOX |
3.4 |
4.37 |
|
26 |
SIMPSONS SPECIAL(S)-06/11/2003 |
FOX |
3.3 |
4.27 |
|
27 |
KING OF QUEENS |
CBS |
3.3 |
4.23 |
|
28 |
YES, DEAR |
CBS |
3.3 |
4.22 |
|
29 |
TEST THE NATION(S)-06/09/2003 |
FOX |
3.2 |
4.13 |
|
30 |
FOX NASCAR WINSTON CUP |
FOX |
3.2 |
4.13 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
||||
TOP 30 PROGRAMS - BROADCAST
& CABLE TV |
||||
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
FRIENDS |
NBC |
5.1 |
3.30 |
|
2 |
NBA FINALS ON ABC-GM 6(S)-06/15/2003 |
ABC |
4.7 |
3.06 |
|
3 |
SCRUBS |
NBC |
4.6 |
2.99 |
|
4 |
WILL & GRACE |
NBC |
4.6 |
2.96 |
|
5 |
SIMPSONS |
FOX |
4.4 |
2.87 |
|
6 |
SIMPSONS SPECIAL(S)-06/11/2003 |
FOX |
4.3 |
2.81 |
|
7 |
LAST COMIC STANDING |
NBC |
4.3 |
2.78 |
|
8 |
THAT '70S SHOW |
FOX |
4.1 |
2.65 |
|
9 |
BERNIE MAC |
FOX |
4.1 |
2.65 |
|
9 |
FOR LOVE OR MONEY |
NBC |
4.1 |
2.65 |
|
11 |
DATELINE 6/9(S)-06/09/2003 |
NBC |
4.1 |
2.63 |
|
12 |
NBA FINALS ON ABC-GM 4(S)-06/11/2003 |
ABC |
4.0 |
2.61 |
|
13 |
CSI |
CBS |
4.0 |
2.61 |
|
14 |
KING OF THE HILL 2 |
FOX |
3.9 |
2.50 |
|
15 |
AMERICAN JUNIORS-TUES |
FOX |
3.8 |
2.46 |
|
16 |
TEST THE NATION(S)-06/09/2003 |
FOX |
3.7 |
2.37 |
|
17 |
LAW AND ORDER |
NBC |
3.5 |
2.28 |
|
18 |
NBA FINALS ON ABC-GM 5(S)-06/13/2003 |
ABC |
3.5 |
2.25 |
|
19 |
MALCOLM IN THE MIDDLE |
FOX |
3.5 |
2.24 |
|
20 |
CSI: MIAMI |
CBS |
3.3 |
2.13 |
|
21 |
ABC STANLEY CUP FINAL-GM7(S)-06/09/2003 |
ABC |
3.3 |
2.12 |
|
22 |
FRASIER-THU 9:30P |
NBC |
3.1 |
2.01 |
|
23 |
SATURDAY NIGHT |
NBC |
3.1 |
1.98 |
|
24 |
EVERYBODY LOVES RAYMOND |
CBS |
3.0 |
1.97 |
|
25 |
LAW AND ORDER WED 9PM |
NBC |
3.0 |
1.96 |
|
26 |
CEDRIC ENTERTAINER: PRESN |
FOX |
3.0 |
1.92 |
|
27 |
DOG EAT DOG |
NBC |
2.8 |
1.83 |
|
28 |
ACCORDING TO JIM 9PM |
ABC |
2.8 |
1.81 |
|
29 |
WITHOUT A TRACE |
CBS |
2.8 |
1.79 |
|
30 |
WWE SMACKDOWN! |
TNN |
2.8 |
1.78 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
||||
TOP 30 PROGRAMS - BROADCAST
& CABLE TV |
||||
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
NBA FINALS ON ABC-GM 6(S)-06/15/2003 |
ABC |
5.1 |
1.36 |
|
2 |
SIMPSONS SPECIAL(S)-06/11/2003 |
FOX |
4.7 |
1.27 |
|
3 |
BERNIE MAC |
FOX |
4.1 |
1.09 |
|
4 |
SIMPSONS |
FOX |
3.8 |
1.02 |
|
5 |
THAT '70S SHOW |
FOX |
3.7 |
0.99 |
|
6 |
FRIENDS |
NBC |
3.6 |
0.97 |
|
7 |
NBA FINALS ON ABC-GM 4(S)-06/11/2003 |
ABC |
3.6 |
0.96 |
|
8 |
KING OF THE HILL 2 |
FOX |
3.5 |
0.95 |
|
9 |
AMERICAN JUNIORS-TUES |
FOX |
3.5 |
0.95 |
|
10 |
SCRUBS |
NBC |
3.5 |
0.94 |
|
11 |
WILL & GRACE |
NBC |
3.4 |
0.92 |
|
12 |
TEST THE NATION(S)-06/09/2003 |
FOX |
3.3 |
0.89 |
|
13 |
FOR LOVE OR MONEY |
NBC |
3.3 |
0.88 |
|
14 |
MALCOLM IN THE MIDDLE |
FOX |
3.2 |
0.87 |
|
15 |
CSI |
CBS |
3.2 |
0.86 |
|
16 |
NBA FINALS ON ABC-GM 5(S)-06/13/2003 |
ABC |
3.1 |
0.83 |
|
17 |
LAST COMIC STANDING |
NBC |
3.0 |
0.81 |
|
18 |
30 SECONDS TO FAME |
FOX |
2.9 |
0.79 |
|
19 |
REAL WORLD XIII |
MTV |
2.9 |
0.77 |
|
20 |
STPD BHVR: CAUGHT ON TAPE |
FOX |
2.8 |
0.76 |
|
21 |
SATURDAY NIGHT |
NBC |
2.8 |
0.76 |
|
22 |
ABC STANLEY CUP FINAL-GM7(S)-06/09/2003 |
ABC |
2.8 |
0.75 |
|
23 |
REBA - WB |
WB |
2.8 |
0.74 |
|
24 |
REBA-6/13-WB(S)-06/13/2003 |
WB |
2.7 |
0.74 |
|
25 |
WWE SMACKDOWN! |
UPN |
2.7 |
0.73 |
|
26 |
OSBOURNES |
MTV |
2.6 |
0.71 |
|
27 |
WHAT I LIKE ABOUT YOU-WB |
WB |
2.6 |
0.71 |
|
28 |
DATELINE 6/9(S)-06/09/2003 |
NBC |
2.6 |
0.69 |
|
29 |
CSI: MIAMI |
CBS |
2.6 |
0.69 |
|
30 |
ACCORDING TO JIM 9PM |
ABC |
2.6 |
0.69 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
||||
TOP 30 PROGRAMS - BROADCAST
& CABLE TV |
||||
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
SIMPSONS SPECIAL(S)-06/11/2003 |
FOX |
4.0 |
2.07 |
|
2 |
NBA FINALS ON ABC-GM 6(S)-06/15/2003 |
ABC |
3.9 |
2.04 |
|
3 |
SIMPSONS |
FOX |
3.9 |
2.03 |
|
4 |
AMERICAN JUNIORS-TUES |
FOX |
3.7 |
1.94 |
|
5 |
KING OF THE HILL 2 |
FOX |
3.5 |
1.79 |
|
6 |
BERNIE MAC |
FOX |
3.4 |
1.74 |
|
7 |
MALCOLM IN THE MIDDLE |
FOX |
3.3 |
1.72 |
|
8 |
THAT '70S SHOW |
FOX |
3.1 |
1.58 |
|
9 |
REAL WORLD XIII |
MTV |
3.1 |
1.58 |
|
10 |
WWE SMACKDOWN! |
UPN |
3.0 |
1.56 |
|
11 |
NBA FINALS ON ABC-GM 4(S)-06/11/2003 |
ABC |
3.0 |
1.56 |
|
12 |
TEST THE NATION(S)-06/09/2003 |
FOX |
2.9 |
1.51 |
|
13 |
OLIVER BEENE |
FOX |
2.9 |
1.50 |
|
14 |
NBA FINALS ON ABC-GM 5(S)-06/13/2003 |
ABC |
2.9 |
1.49 |
|
15 |
FRIENDS |
NBC |
2.7 |
1.41 |
|
16 |
WILL & GRACE |
NBC |
2.7 |
1.40 |
|
17 |
FOR LOVE OR MONEY |
NBC |
2.7 |
1.39 |
|
18 |
YU-GI-OH - WB |
WB |
2.7 |
1.37 |
|
19 |
OSBOURNES |
MTV |
2.6 |
1.37 |
|
20 |
ABC STANLEY CUP FINAL-GM7(S)-06/09/2003 |
ABC |
2.6 |
1.37 |
|
21 |
30 SECONDS TO FAME |
FOX |
2.6 |
1.33 |
|
22 |
SCRUBS |
NBC |
2.6 |
1.32 |
|
23 |
STPD BHVR: CAUGHT ON TAPE |
FOX |
2.5 |
1.31 |
|
24 |
CSI |
CBS |
2.5 |
1.31 |
|
25 |
LAST COMIC STANDING |
NBC |
2.5 |
1.28 |
|
26 |
ROAD RULES XII |
MTV |
2.5 |
1.28 |
|
27 |
SATURDAY NIGHT |
NBC |
2.4 |
1.26 |
|
28 |
REBA-6/13-WB(S)-06/13/2003 |
WB |
2.4 |
1.22 |
|
29 |
FAMILY GUY |
TOON |
2.4 |
1.22 |
|
30 |
ACCORDING TO JIM 9PM |
ABC |
2.3 |
1.21 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
||||
TOP 30 PROGRAMS - BROADCAST
& CABLE TV |
||||
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
AMERICAN JUNIORS-TUES |
FOX |
4.0 |
1.00 |
|
2 |
2003 MOVIE AWARDS |
MTV |
4.0 |
0.99 |
|
3 |
SIMPSONS |
FOX |
4.0 |
0.99 |
|
4 |
FOX MOVIE-SPECIAL(S)-06/02/2003 |
FOX |
3.4 |
0.85 |
|
5 |
THAT '70S SHOW SPC(S)-06/04/2003 |
FOX |
3.4 |
0.84 |
|
6 |
MALCOLM IN THE MIDDLE |
FOX |
3.4 |
0.84 |
|
7 |
KING OF THE HILL 2 |
FOX |
3.3 |
0.83 |
|
8 |
MISS UNIVERSE PAGEANT.(S)-06/03/2003 |
NBC |
3.3 |
0.81 |
|
9 |
BERNIE MAC |
FOX |
3.2 |
0.80 |
|
10 |
OLIVER BEENE |
FOX |
3.1 |
0.77 |
|
11 |
2003 MOVIE AWARDS POST SH |
MTV |
3.1 |
0.77 |
|
12 |
KING OF THE HILL |
FOX |
2.8 |
0.69 |
|
13 |
NBA FINALS ON ABC-GM 1(S)-06/04/2003 |
ABC |
2.7 |
0.68 |
|
14 |
KEEN EDDIE |
FOX |
2.7 |
0.67 |
|
15 |
30 SECONDS TO FAME |
FOX |
2.7 |
0.66 |
|
16 |
CEDRIC ENTERTAINER: PRESN |
FOX |
2.7 |
0.66 |
|
17 |
FUTURAMA |
FOX |
2.6 |
0.66 |
|
18 |
THAT '70S SHOW |
FOX |
2.6 |
0.65 |
|
19 |
WWE ENTERTAINMENT |
TNN |
2.5 |
0.63 |
|
20 |
STATIC SHOCK - WB |
WB |
2.5 |
0.63 |
|
21 |
DOG EAT DOG |
NBC |
2.5 |
0.63 |
|
22 |
YUYU HAKUSHO/KA |
TOON |
2.5 |
0.62 |
|
23 |
NBA FINALS ON ABC-GM 3(S)-06/08/2003 |
ABC |
2.5 |
0.62 |
|
24 |
MEGAMAN - WB |
WB |
2.5 |
0.61 |
|
25 |
POKEMON - WB |
WB |
2.5 |
0.61 |
|
26 |
WWE ENTERTAINMENT |
TNN |
2.4 |
0.60 |
|
27 |
YU-GI-OH - WB |
WB |
2.4 |
0.60 |
|
28 |
FOR LOVE OR MONEY |
NBC |
2.4 |
0.60 |
|
29 |
STPD BHVR: CAUGHT ON TAPE |
FOX |
2.4 |
0.60 |
|
30 |
FEAR FACTOR |
NBC |
2.4 |
0.60 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
||||
TOP 30 PROGRAMS - BROADCAST
& CABLE TV |
||||
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
SPONGEBOB |
NICK |
5.3 |
1.32 |
|
2 |
YU-GI-OH - WB |
WB |
5.1 |
1.28 |
|
3 |
AMERICAN JUNIORS-TUES |
FOX |
5.0 |
1.25 |
|
4 |
FAIRLY ODD PARENTS |
NICK |
4.9 |
1.23 |
|
5 |
FAIRLY ODD PARENTS |
NICK |
4.7 |
1.18 |
|
6 |
JIMMY NEUTRON |
NICK |
4.6 |
1.16 |
|
7 |
SPONGEBOB |
NICK |
4.5 |
1.14 |
|
8 |
SPONGEBOB |
NICK |
4.3 |
1.09 |
|
9 |
POKEMON - WB |
WB |
4.3 |
1.07 |
|
10 |
SPONGEBOB |
NICK |
4.3 |
1.07 |
|
11 |
FAIRLY ODD PARENTS |
NICK |
4.2 |
1.06 |
|
12 |
SIMPSONS |
FOX |
4.0 |
1.01 |
|
13 |
SPONGEBOB |
NICK |
4.0 |
1.01 |
|
14 |
MALCOLM IN THE MIDDLE |
FOX |
4.0 |
1.00 |
|
15 |
SPONGEBOB |
NICK |
4.0 |
1.00 |
|
16 |
HEY ARNOLD |
NICK |
4.0 |
1.00 |
|
17 |
MEGAMAN - WB |
WB |
3.9 |
0.99 |
|
18 |
JIMMY NEUTRON |
NICK |
3.9 |
0.98 |
|
19 |
OLIVER BEENE |
FOX |
3.9 |
0.98 |
|
20 |
SPONGEBOB |
NICK |
3.8 |
0.96 |
|
21 |
ROCKET POWER |
NICK |
3.7 |
0.94 |
|
22 |
FAIRLY ODD PARENTS |
NICK |
3.7 |
0.92 |
|
23 |
FAIRLY ODD PARENTS |
NICK |
3.7 |
0.92 |
|
24 |
JIMMY NEUTRON |
NICK |
3.5 |
0.89 |
|
25 |
SPONGEBOB |
NICK |
3.5 |
0.88 |
|
26 |
JACKIE CHAN ADV - WB |
WB |
3.5 |
0.88 |
|
27 |
HEY ARNOLD |
NICK |
3.5 |
0.88 |
|
28 |
SPONGEBOB |
NICK |
3.5 |
0.88 |
|
29 |
KING OF THE HILL 2 |
FOX |
3.5 |
0.87 |
|
30 |
ROCKET POWER |
NICK |
3.4 |
0.86 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
||||
TOP 30 PROGRAMS - BROADCAST
& CABLE TV |
||||
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
SPONGEBOB |
NICK |
5.8 |
2.31 |
|
2 |
SPONGEBOB |
NICK |
5.5 |
2.21 |
|
3 |
SPONGEBOB |
NICK |
5.5 |
2.19 |
|
4 |
SPONGEBOB |
NICK |
5.4 |
2.17 |
|
5 |
SPONGEBOB |
NICK |
5.4 |
2.16 |
|
6 |
FAIRLY ODD PARENTS |
NICK |
5.3 |
2.11 |
|
7 |
SPONGEBOB |
NICK |
5.2 |
2.10 |
|
8 |
SPONGEBOB |
NICK |
5.2 |
2.07 |
|
9 |
SPONGEBOB |
NICK |
5.1 |
2.06 |
|
10 |
SPONGEBOB |
NICK |
5.1 |
2.05 |
|
11 |
SPONGEBOB |
NICK |
5.1 |
2.05 |
|
12 |
SPONGEBOB |
NICK |
5.1 |
2.03 |
|
13 |
SPONGEBOB |
NICK |
5.1 |
2.02 |
|
14 |
JIMMY NEUTRON |
NICK |
5.0 |
2.00 |
|
15 |
RUGRATS |
NICK |
5.0 |
2.00 |
|
16 |
THE AMANDA SHOW |
NICK |
4.9 |
1.96 |
|
17 |
THE AMANDA SHOW |
NICK |
4.9 |
1.95 |
|
18 |
CHALKZONE |
NICK |
4.9 |
1.95 |
|
19 |
SPONGEBOB |
NICK |
4.8 |
1.94 |
|
20 |
ROCKET POWER |
NICK |
4.8 |
1.93 |
|
21 |
SPONGEBOB |
NICK |
4.8 |
1.90 |
|
22 |
DORA THE EXPLORER |
NICK |
4.7 |
1.89 |
|
23 |
SPONGEBOB |
NICK |
4.7 |
1.88 |
|
24 |
RUGRATS |
NICK |
4.7 |
1.86 |
|
24 |
SPONGEBOB |
NICK |
4.7 |
1.86 |
|
26 |
SPONGEBOB |
NICK |
4.6 |
1.85 |
|
27 |
THE AMANDA SHOW |
NICK |
4.6 |
1.83 |
|
28 |
JIMMY NEUTRON |
NICK |
4.6 |
1.83 |
|
29 |
BLUES CLUES |
NICK |
4.6 |
1.82 |
|
30 |
THE AMANDA SHOW |
NICK |
4.6 |
1.82 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
||||
June 20, 2003© 2003 Media Life
-Toni Fitzgerald is a staff writer for Media Life.
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