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among the junior set
Younger viewers sample but fewer return
By Toni Fitzgerald
Fox took a risk by including a summer debut on its fall schedule.
But when that summer debut is a spinoff of the network’s wildly successful “American Idol,” it’s not such a risk. Right?
Perhaps not. The show’s ratings among 18-49s took a second-episode dive of 29 percent this week after a strong debut last week.
The question now is whether “Juniors” can right itself and gain audience as it continues, the way “Idol” built into a summer phenomenon last year.
Clearly the show won’t be as popular as “Idol,” but it can still be salvaged if even part of that audience returns.
If not, Fox may need to start reviewing the choices for “Juniors’” Tuesday 8 p.m. time slot this fall.
Younger viewers seem a lot more willing to sample “Juniors,” understandably.
“Juniors” competitors are closer in age to teens and tweens than those long-in-the-tooth 16-24s on “Idol.”
Last week’s debut registered a 6.2 rating among 12-17s and a 7.6 rating 9-14s, placing the show first for the week in both demographics. The show rated higher in those two demographics than in any other.
It would be unfair to expect “Juniors” to equal “Idol” this early in the run, but it’s interesting to look at some comparable numbers.
When “Idol” made its second-season debut in January, it attracted 3.39 million 9-14s and 3.78 million 12-17s.
Viewership was down by 44 percent and 59 percent, respectively, in those categories for the “Junior” debut.
That could mean bad things for “Keen Eddie,” the new hour-long scripted comedy that Fox slipped after “Juniors,” hoping to capitalize on a large lead-in with something other than a rerun.
Unlike “Wanda at Large,” a comedy that debuted after “Idol” at midseason and reaped huge numbers, “Eddie” got mixed reaction.
It retained just 53 percent of its “Juniors” lead-in among 12-17s and 55 percent among 12-24s.
The show didn’t even make the top 30 among 18-24s, 18-34s or 18-49s despite “Juniors” ranking in the top five in each demo.
TOP 30 PROGRAMS - BROADCAST
& CABLE TV |
||||
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
EVERYBODY LOVES RAYMOND |
CBS |
5.6 |
7.22 |
|
2 |
CSI |
CBS |
4.9 |
6.36 |
|
3 |
CSI: MIAMI |
CBS |
4.9 |
6.28 |
|
4 |
AMERICAN JUNIORS-TUES |
FOX |
4.8 |
6.23 |
|
5 |
STILL STANDING |
CBS |
4.8 |
6.11 |
|
6 |
FOR LOVE OR MONEY |
NBC |
4.8 |
6.11 |
|
7 |
LAW AND ORDER |
NBC |
4.4 |
5.71 |
|
8 |
NBA FINALS ON ABC-GM 3(S)-06/08/2003 |
ABC |
4.4 |
5.62 |
|
9 |
LAW AND ORDER:CRIM INTENT |
NBC |
4.3 |
5.58 |
|
10 |
MISS UNIVERSE PAGEANT.(S)-06/03/2003 |
NBC |
4.3 |
5.55 |
|
11 |
WILL & GRACE |
NBC |
4.3 |
5.52 |
|
12 |
SIMPSONS |
FOX |
4.2 |
5.45 |
|
13 |
WITHOUT A TRACE |
CBS |
4.1 |
5.21 |
|
14 |
FRIENDS |
NBC |
4.0 |
5.18 |
|
15 |
NBA FINALS ON ABC-GM 1(S)-06/04/2003 |
ABC |
4.0 |
5.11 |
|
16 |
BELMONT STAKES(S)-06/07/2003 |
NBC |
4.0 |
5.11 |
|
17 |
THAT '70S SHOW SPC(S)-06/04/2003 |
FOX |
4.0 |
5.09 |
|
18 |
FRASIER-THU 9:30P |
NBC |
3.9 |
5.07 |
|
19 |
FEAR FACTOR |
NBC |
3.9 |
4.98 |
|
20 |
YES, DEAR |
CBS |
3.9 |
4.96 |
|
21 |
LAW AND ORDER:SVU |
NBC |
3.9 |
4.95 |
|
22 |
ACCORDING TO JIM 9PM |
ABC |
3.8 |
4.88 |
|
23 |
E.R. |
NBC |
3.8 |
4.88 |
|
24 |
LAW AND ORDER WED 9PM |
NBC |
3.8 |
4.84 |
|
25 |
BERNIE MAC |
FOX |
3.7 |
4.77 |
|
26 |
SCRUBS |
NBC |
3.7 |
4.76 |
|
27 |
ABC NEWS SPECIAL-6/8(S)-06/08/2003 |
ABC |
3.7 |
4.72 |
|
28 |
KING OF THE HILL 2 |
FOX |
3.5 |
4.56 |
|
29 |
DOG EAT DOG |
NBC |
3.4 |
4.42 |
|
30 |
THAT '70S SHOW |
FOX |
3.3 |
4.30 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
||||
TOP 30 PROGRAMS - BROADCAST
& CABLE TV |
||||
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
SIMPSONS |
FOX |
5.0 |
3.25 |
|
2 |
AMERICAN JUNIORS-TUES |
FOX |
4.9 |
3.18 |
|
3 |
2003 MOVIE AWARDS |
MTV |
4.9 |
3.16 |
|
4 |
FOR LOVE OR MONEY |
NBC |
4.9 |
3.16 |
|
5 |
THAT '70S SHOW SPC(S)-06/04/2003 |
FOX |
4.8 |
3.14 |
|
6 |
MISS UNIVERSE PAGEANT.(S)-06/03/2003 |
NBC |
4.3 |
2.81 |
|
7 |
KING OF THE HILL 2 |
FOX |
4.2 |
2.75 |
|
8 |
FRIENDS |
NBC |
4.2 |
2.73 |
|
9 |
NBA FINALS ON ABC-GM 3(S)-06/08/2003 |
ABC |
4.2 |
2.69 |
|
10 |
NBA FINALS ON ABC-GM 1(S)-06/04/2003 |
ABC |
4.1 |
2.68 |
|
11 |
THAT '70S SHOW |
FOX |
4.1 |
2.66 |
|
12 |
FEAR FACTOR |
NBC |
4.0 |
2.61 |
|
13 |
WILL & GRACE |
NBC |
4.0 |
2.60 |
|
14 |
BERNIE MAC |
FOX |
3.9 |
2.56 |
|
15 |
EVERYBODY LOVES RAYMOND |
CBS |
3.9 |
2.53 |
|
16 |
MALCOLM IN THE MIDDLE |
FOX |
3.9 |
2.49 |
|
17 |
SCRUBS |
NBC |
3.8 |
2.49 |
|
18 |
FOX MOVIE-SPECIAL(S)-06/02/2003 |
FOX |
3.5 |
2.29 |
|
19 |
CSI |
CBS |
3.5 |
2.29 |
|
19 |
CSI: MIAMI |
CBS |
3.5 |
2.29 |
|
21 |
LAW AND ORDER:CRIM INTENT |
NBC |
3.4 |
2.20 |
|
22 |
NBA FINALS ON ABC-GM 2(S)-06/06/2003 |
ABC |
3.4 |
2.19 |
|
23 |
2003 MOVIE AWARDS POST SH |
MTV |
3.3 |
2.13 |
|
24 |
FRASIER-THU 9:30P |
NBC |
3.2 |
2.07 |
|
25 |
SATURDAY NIGHT |
NBC |
3.2 |
2.06 |
|
26 |
DOG EAT DOG |
NBC |
3.2 |
2.04 |
|
27 |
MAD TV |
FOX |
3.1 |
2.02 |
|
28 |
YES, DEAR |
CBS |
3.1 |
2.02 |
|
29 |
E.R. |
NBC |
3.1 |
2.00 |
|
30 |
CEDRIC ENTERTAINER: PRESN |
FOX |
3.1 |
1.98 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
||||
TOP 30 PROGRAMS - BROADCAST
& CABLE TV |
||||
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
SIMPSONS |
FOX |
5.2 |
1.39 |
|
2 |
2003 MOVIE AWARDS |
MTV |
4.9 |
1.31 |
|
3 |
THAT '70S SHOW SPC(S)-06/04/2003 |
FOX |
4.7 |
1.26 |
|
4 |
NBA FINALS ON ABC-GM 1(S)-06/04/2003 |
ABC |
4.2 |
1.13 |
|
5 |
AMERICAN JUNIORS-TUES |
FOX |
4.2 |
1.13 |
|
6 |
THAT '70S SHOW |
FOX |
4.1 |
1.10 |
|
7 |
2003 MOVIE AWARDS POST SH |
MTV |
3.9 |
1.06 |
|
8 |
KING OF THE HILL 2 |
FOX |
3.9 |
1.05 |
|
9 |
FOR LOVE OR MONEY |
NBC |
3.8 |
1.01 |
|
10 |
MISS UNIVERSE PAGEANT.(S)-06/03/2003 |
NBC |
3.8 |
1.01 |
|
11 |
FOX MOVIE-SPECIAL(S)-06/02/2003 |
FOX |
3.6 |
0.98 |
|
12 |
BERNIE MAC |
FOX |
3.3 |
0.89 |
|
13 |
NBA FINALS ON ABC-GM 3(S)-06/08/2003 |
ABC |
3.2 |
0.85 |
|
14 |
FEAR FACTOR |
NBC |
3.1 |
0.84 |
|
15 |
MALCOLM IN THE MIDDLE |
FOX |
3.1 |
0.83 |
|
16 |
FRIENDS |
NBC |
3.0 |
0.82 |
|
17 |
CSI |
CBS |
3.0 |
0.80 |
|
18 |
NBA FINALS ON ABC-GM 2(S)-06/06/2003 |
ABC |
2.9 |
0.78 |
|
19 |
WWE ENTERTAINMENT |
SPK/ TNN |
2.9 |
0.77 |
|
20 |
SCRUBS |
NBC |
2.8 |
0.75 |
|
21 |
MAD TV |
FOX |
2.8 |
0.75 |
|
22 |
30 SECONDS TO FAME |
FOX |
2.8 |
0.74 |
|
23 |
2003 MOVIE AWARDS PRESHOW |
MTV |
2.7 |
0.74 |
|
24 |
WILL & GRACE |
NBC |
2.7 |
0.73 |
|
25 |
EVERYBODY LOVES RAYMOND |
CBS |
2.7 |
0.72 |
|
26 |
LAW AND ORDER:CRIM INTENT |
NBC |
2.6 |
0.71 |
|
27 |
2003 MOVIE AWARDS |
MTV |
2.6 |
0.70 |
|
28 |
DOG EAT DOG |
NBC |
2.5 |
0.67 |
|
29 |
2003 MOVIE AWARDS |
MTV |
2.5 |
0.67 |
|
30 |
STPD BHVR: CAUGHT ON TAPE |
FOX |
2.5 |
0.67 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
||||
TOP 30 PROGRAMS - BROADCAST
& CABLE TV |
||||
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
AMERICAN JUNIORS-TUES |
FOX |
5.2 |
2.67 |
|
1 |
SIMPSONS |
FOX |
5.2 |
2.67 |
|
3 |
THAT '70S SHOW SPC(S)-06/04/2003 |
FOX |
5.1 |
2.65 |
|
4 |
FOX MOVIE-SPECIAL(S)-06/02/2003 |
FOX |
4.6 |
2.36 |
|
5 |
KING OF THE HILL 2 |
FOX |
4.1 |
2.14 |
|
6 |
MISS UNIVERSE PAGEANT.(S)-06/03/2003 |
NBC |
3.9 |
2.04 |
|
7 |
NBA FINALS ON ABC-GM 1(S)-06/04/2003 |
ABC |
3.8 |
1.99 |
|
8 |
2003 MOVIE AWARDS POST SH |
MTV |
3.8 |
1.95 |
|
9 |
MALCOLM IN THE MIDDLE |
FOX |
3.7 |
1.94 |
|
10 |
BERNIE MAC |
FOX |
3.7 |
1.89 |
|
11 |
THAT '70S SHOW |
FOX |
3.6 |
1.85 |
|
12 |
FOR LOVE OR MONEY |
NBC |
3.6 |
1.84 |
|
13 |
NBA FINALS ON ABC-GM 3(S)-06/08/2003 |
ABC |
3.2 |
1.65 |
|
14 |
30 SECONDS TO FAME |
FOX |
3.0 |
1.53 |
|
15 |
KING OF THE HILL |
FOX |
2.9 |
1.52 |
|
16 |
WWE ENTERTAINMENT |
SPK/TNN |
2.9 |
1.52 |
|
17 |
KEEN EDDIE |
FOX |
2.9 |
1.49 |
|
18 |
FEAR FACTOR |
NBC |
2.8 |
1.46 |
|
19 |
OLIVER BEENE |
FOX |
2.8 |
1.45 |
|
20 |
DOG EAT DOG |
NBC |
2.7 |
1.38 |
|
21 |
FUTURAMA |
FOX |
2.6 |
1.36 |
|
22 |
FRIENDS |
NBC |
2.6 |
1.34 |
|
23 |
EVERYBODY LOVES RAYMOND |
CBS |
2.6 |
1.34 |
|
24 |
NBA FINALS ON ABC-GM 2(S)-06/06/2003 |
ABC |
2.5 |
1.29 |
|
25 |
2003 MOVIE AWARDS PRESHOW |
MTV |
2.5 |
1.29 |
|
26 |
STPD BHVR: CAUGHT ON TAPE |
FOX |
2.5 |
1.28 |
|
27 |
MAD TV |
FOX |
2.5 |
1.28 |
|
28 |
CSI |
CBS |
2.5 |
1.28 |
|
29 |
WWE ENTERTAINMENT |
SPK/ TNN |
2.5 |
1.27 |
|
30 |
AMERICAN JUNIORS-TUES |
FOX |
2.4 |
1.26 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
||||
TOP 30 PROGRAMS - BROADCAST
& CABLE TV |
||||
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
AMERICAN JUNIORS-TUES |
FOX |
6.2 |
1.54 |
|
2 |
2003 MOVIE AWARDS |
MTV |
5.5 |
1.36 |
|
3 |
SIMPSONS |
FOX |
5.1 |
1.26 |
|
4 |
FOX MOVIE-SPECIAL(S)-06/02/2003 |
FOX |
4.7 |
1.16 |
|
5 |
THAT '70S SHOW SPC(S)-06/04/2003 |
FOX |
4.4 |
1.10 |
|
6 |
MALCOLM IN THE MIDDLE |
FOX |
4.3 |
1.06 |
|
7 |
KING OF THE HILL 2 |
FOX |
4.0 |
0.99 |
|
8 |
MISS UNIVERSE PAGEANT.(S)-06/03/2003 |
NBC |
3.9 |
0.98 |
|
9 |
BERNIE MAC |
FOX |
3.9 |
0.96 |
|
10 |
OLIVER BEENE |
FOX |
3.9 |
0.96 |
|
11 |
2003 MOVIE AWARDS POST SH |
MTV |
3.5 |
0.88 |
|
12 |
KING OF THE HILL |
FOX |
3.5 |
0.86 |
|
13 |
NBA FINALS ON ABC-GM 1(S)-06/04/2003 |
ABC |
3.3 |
0.82 |
|
14 |
KEEN EDDIE |
FOX |
3.3 |
0.82 |
|
15 |
30 SECONDS TO FAME |
FOX |
3.2 |
0.79 |
|
16 |
CEDRIC ENTERTAINER: PRESN |
FOX |
3.0 |
0.75 |
|
17 |
FUTURAMA |
FOX |
3.0 |
0.74 |
|
18 |
THAT '70S SHOW |
FOX |
3.0 |
0.74 |
|
19 |
WWE ENTERTAINMENT |
SPK/TNN |
2.9 |
0.72 |
|
20 |
STATIC SHOCK - WB |
WB |
2.8 |
0.69 |
|
21 |
DOG EAT DOG |
NBC |
2.8 |
0.69 |
|
22 |
YUYU HAKUSHO/KA |
TOON |
2.8 |
0.69 |
|
23 |
NBA FINALS ON ABC-GM 3(S)-06/08/2003 |
ABC |
2.8 |
0.68 |
|
24 |
MEGAMAN - WB |
WB |
2.7 |
0.67 |
|
25 |
POKEMON - WB |
WB |
2.7 |
0.67 |
|
26 |
WWE ENTERTAINMENT |
SPK/TNN |
2.7 |
0.66 |
|
27 |
YU-GI-OH - WB |
WB |
2.6 |
0.64 |
|
28 |
FOR LOVE OR MONEY |
NBC |
2.6 |
0.63 |
|
29 |
STPD BHVR: CAUGHT ON TAPE |
FOX |
2.5 |
0.61 |
|
30 |
FEAR FACTOR |
NBC |
2.4 |
0.61 |
|
30 |
SATURDAY NIGHT |
NBC |
2.4 |
0.61 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
||||
TOP 30 PROGRAMS - BROADCAST
& CABLE TV |
||||
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
AMERICAN JUNIORS-TUES |
FOX |
7.6 |
1.91 |
|
2 |
SIMPSONS |
FOX |
5.5 |
1.39 |
|
3 |
FAIRLY ODD PARENTS |
NICK |
5.1 |
1.29 |
|
4 |
FOX MOVIE-SPECIAL(S)-06/02/2003 |
FOX |
5.1 |
1.28 |
|
5 |
KING OF THE HILL 2 |
FOX |
4.8 |
1.22 |
|
6 |
MALCOLM IN THE MIDDLE |
FOX |
4.6 |
1.16 |
|
7 |
JIMMY NEUTRON |
NICK |
4.5 |
1.13 |
|
8 |
OLIVER BEENE |
FOX |
4.3 |
1.09 |
|
9 |
FAIRLY ODD PARENTS |
NICK |
4.2 |
1.05 |
|
10 |
MEGAMAN - WB |
WB |
4.1 |
1.03 |
|
11 |
THAT '70S SHOW SPC(S)-06/04/2003 |
FOX |
4.1 |
1.02 |
|
12 |
SPONGEBOB |
NICK |
4.1 |
1.02 |
|
13 |
BERNIE MAC |
FOX |
4.0 |
1.00 |
|
14 |
HEY ARNOLD |
NICK |
3.9 |
0.99 |
|
15 |
SPONGEBOB |
NICK |
3.9 |
0.97 |
|
16 |
POKEMON - WB |
WB |
3.9 |
0.97 |
|
17 |
FAIRLY ODD PARENTS |
NICK |
3.8 |
0.97 |
|
18 |
YU-GI-OH - WB |
WB |
3.8 |
0.97 |
|
19 |
ROCKET POWER |
NICK |
3.8 |
0.95 |
|
20 |
X-MEN |
TOON |
3.8 |
0.94 |
|
21 |
JIMMY NEUTRON |
NICK |
3.7 |
0.94 |
|
22 |
FAIRLY ODD PARENTS |
NICK |
3.7 |
0.93 |
|
23 |
SPONGEBOB |
NICK |
3.7 |
0.92 |
|
24 |
2003 MOVIE AWARDS |
MTV |
3.7 |
0.92 |
|
25 |
ROCKET POWER |
NICK |
3.7 |
0.92 |
|
26 |
SPONGEBOB |
NICK |
3.6 |
0.92 |
|
27 |
JACKIE CHAN ADV - WB |
WB |
3.6 |
0.91 |
|
28 |
ROCKET POWER |
NICK |
3.6 |
0.91 |
|
29 |
X-MEN |
TOON |
3.6 |
0.90 |
|
30 |
SPONGEBOB |
NICK |
3.6 |
0.89 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
||||
TOP 30 PROGRAMS - BROADCAST
& CABLE TV |
||||
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
FAIRLY ODD PARENTS |
NICK |
6.4 |
2.58 |
|
2 |
SPONGEBOB |
NICK |
6.1 |
2.44 |
|
3 |
SPONGEBOB |
NICK |
6.1 |
2.43 |
|
4 |
JIMMY NEUTRON |
NICK |
6.1 |
2.42 |
|
5 |
SPONGEBOB |
NICK |
5.9 |
2.37 |
|
6 |
SPONGEBOB |
NICK |
5.9 |
2.35 |
|
7 |
JIMMY NEUTRON |
NICK |
5.7 |
2.29 |
|
8 |
SPONGEBOB |
NICK |
5.7 |
2.26 |
|
9 |
THE AMANDA SHOW |
NICK |
5.6 |
2.23 |
|
10 |
SPONGEBOB |
NICK |
5.6 |
2.23 |
|
11 |
FAIRLY ODD PARENTS |
NICK |
5.5 |
2.22 |
|
12 |
SPONGEBOB |
NICK |
5.5 |
2.20 |
|
13 |
ROCKET POWER |
NICK |
5.4 |
2.18 |
|
14 |
SPONGEBOB |
NICK |
5.4 |
2.17 |
|
15 |
THE AMANDA SHOW |
NICK |
5.4 |
2.15 |
|
16 |
ROCKET POWER |
NICK |
5.4 |
2.15 |
|
17 |
SPONGEBOB |
NICK |
5.4 |
2.14 |
|
18 |
CHALKZONE |
NICK |
5.3 |
2.13 |
|
19 |
FAIRLY ODD PARENTS |
NICK |
5.3 |
2.12 |
|
20 |
JIMMY NEUTRON |
NICK |
5.3 |
2.10 |
|
21 |
HEY ARNOLD |
NICK |
5.2 |
2.09 |
|
22 |
JIMMY NEUTRON |
NICK |
5.2 |
2.06 |
|
23 |
FAIRLY ODD PARENTS |
NICK |
5.1 |
2.05 |
|
24 |
SPONGEBOB |
NICK |
4.9 |
1.97 |
|
25 |
THE AMANDA SHOW |
NICK |
4.9 |
1.97 |
|
26 |
RUGRATS |
NICK |
4.9 |
1.97 |
|
27 |
ROCKET POWER |
NICK |
4.9 |
1.94 |
|
28 |
CHALKZONE |
NICK |
4.8 |
1.93 |
|
29 |
FAIRLY ODD PARENTS |
NICK |
4.8 |
1.91 |
|
30 |
JIMMY NEUTRON |
NICK |
4.8 |
1.90 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
||||
June 13, 2003© 2003 Media Life
-Toni Fitzgerald is a staff writer for Media Life.
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