| |
Now,
summer reality's
winners and losers
Tops: 'Love or
Money.' Pits: 'American Juniors'
By Toni Fitzgerald
As has been so often pointed out, this is the summer of
reality on broadcast, with 19 new reality shows debuting this summer and
many more returning for repeat engagements.
For all that quantity, the networks have lacked a breakout hit in
the mold of “Survivor,” “Who Wants to Be A Millionaire” or “American
Idol” from summers past. Nonetheless, there have been a few successes
alongside the bombs.
Here’s a look at both.
Biggest hit – NBC, “For Love or Money,”
Monday 9 p.m.
The season finale (quickly
followed by the second-season debut one week later) drew the highest 18-49
rating for any regularly scheduled broadcast show this year. Okay, it was
only a 6.0, but this has been a slow summer.
“For Love or Money” versions one and two have the highest
summer average through last week, a 4.6. That’s 50 percent better than
what some other middling reality shows, such as Fox’s “Banzai” or
CBS’s “Amazing Race,” average.
Most unexpected hit – UPN, “America’s
Next Top Model,” Tuesday 9 p.m.
With little hype but lots of hips, this catfight became UPN’s
most successful new show of the year, let alone the summer. The network
boosted ratings among 18-24s, 18-34s and 18-49s in the time slot by at
least 50 percent.
The show also has helped UPN to the biggest year-over-year
summer average improvement among 18-49s for any broadcast network.
Most low-key hit – NBC, “Last
Comic Standing,” Tuesday 9 p.m.
This show may have gotten lost between “Money” and “Fame”
in the NBC publicity department, but it’s a surprisingly potent hit.
Perhaps Americans are sick of seeing their reality contestants simply
singing.
“Last Comic Standing” ranks in the top 10 among 18-49s this
summer and has improved by 32 percent the network’s rating in the 9 p.m.
time slot versus last summer.
“Last Comic” and “Money” have helped lift NBC to nine
straight weeks at No. 1 among 18-49s.
Biggest disappointment – Fox, “American
Juniors,” Tuesday 8 p.m. & Wednesday 8:30 p.m.
Fox figured it couldn’t miss with a spinoff of its
second-ranked program, “American Idol,” so it scheduled this show to
debut in the summer and begin a second season in the fall.
Now Fox has lost twice. It’s not so fun to watch kids be
embarrassed on TV, and “Juniors” has struggled in its time slot
against NBC’s “Dog Eat Dog,” the only other original programming it
faces, averaging a 3.3 18-49 rating. The Wednesday results version is
averaging an even poorer 2.7.
Not surprisingly, Fox already is exploring options to replace
“Juniors” on the fall schedule.
Biggest flameout – NBC, “Fame,”
Wednesday 8 p.m.
This show had one of the
biggest debuts of the summer but cooled after just three weeks. Its 4.5
18-49 rating for its late-May bow sank to a 2.2 for last week’s
finale.
The network admitted that the show was a flop during
last week’s Television Critics Association tour. Based on the show’s
opening numbers, NBC expected much more than the show’s final 2.8 18-49
average.
Most overhyped – CBS, “Cupid,”
Wednesday 10 p.m. (moving to Tuesday 9 p.m.)
It seems like Simon Cowell was everywhere earlier this
summer promoting his non-“American Idol” vehicle, but he’s actually
a behind-the-scenes guy. Those hoping to watch him snipe at wannabe
couples were disappointed.
But “Cupid” has not exactly been an embarrassment.
The show has averaged a 3.5 18-49 rating and, perhaps more importantly, a
4.4 among women 18-34.
Most dull – WB, “Boarding House:
North Shore,” Wednesday 8 p.m.
Might as well have called it
“Boring House.” The show’s 1.0 18-49 average almost ranks it dead
last among new summer shows.
But that dishonor goes to WB Wednesday-mate “Pepsi Smash,”
with a .8 average.
Most likely to return – CBS, “Big
Brother,” Tuesday 8 p.m., Wednesday 9 p.m. & Friday 8 p.m.
This is the real “survivor”
on CBS. The network actually found a way to generate buzz, albeit minimal,
by adding the exes element. The Tuesday and Wednesday shows thus far have
averaged a 3.65 rating, just .05 behind “Last Comic Standing.”
The Friday version, however, is averaging a 2.5. Still, “Big
Brother” has become a reliable summer franchise for CBS. It’s doing
much better than “Amazing Race 4,” which is down more than 19 percent
from its third edition 18-49 rating to a 3.1.
Note: Due to a delay, the 18-49 ratings
chart will be updated with this week’s rankings later in the day.
|
PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending July
27
|
|
Network |
Households |
People 2+ |
Adults 18-49 |
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
NBC |
5.4 |
5730 |
10 |
2.8 |
7700 |
9 |
2.8 |
3640 |
9 |
|
CBS |
5.1 |
5440 |
9 |
2.7 |
7400 |
8 |
2.3 |
2930 |
7 |
|
ABC |
3.9 |
4140 |
7 |
2.1 |
5820 |
7 |
2.1 |
2650 |
7 |
|
FOX |
3.6 |
3810 |
7 |
2.0 |
5570 |
6 |
2.4 |
3050 |
8 |
|
UPN |
1.9 |
2040 |
4 |
1.0 |
2830 |
3 |
1.1 |
1410 |
4 |
|
WB |
1.6 |
1750 |
3 |
0.9 |
2330 |
3 |
1.0 |
1270 |
3 |
|
PAX |
0.6 |
640 |
1 |
0.3 |
820 |
1 |
0.2 |
280 |
1 |
|
* Each rating point is equivalent to 1.067 million homes
Source: Nielsen Media Research
|
|
SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked
on Households
Week ending July 27
|
|
Network |
Households* |
People 2+ |
Adults 18-49 |
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
CBS |
7.7 |
8190 |
13 |
4.3 |
11580 |
11 |
3.5 |
4520 |
10 |
|
NBC |
7.2 |
7730 |
12 |
4.0 |
10850 |
11 |
4.1 |
5320 |
12 |
|
ABC |
5.8 |
6210 |
10 |
3.3 |
9100 |
9 |
3.4 |
4410 |
10 |
|
FOX |
5.6 |
5980 |
9 |
3.4 |
9120 |
9 |
3.9 |
5040 |
11 |
|
WB |
2.4 |
2570 |
4 |
1.4 |
3760 |
4 |
1.6 |
2080 |
4 |
|
UPN |
2.2 |
2350 |
4 |
1.3 |
3410 |
3 |
1.4 |
1850 |
4 |
|
PAX |
0.8 |
840 |
1 |
0.4 |
1110 |
1 |
0.3 |
350 |
1 |
|
* Each rating point is equivalent to 1.067 million homes
Source: Nielsen Media Research
|
|
NETWORK TV
Ranked
on Households
Week Ending July 27
|
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
|
Rtg% |
Shr |
(000) |
RANK |
Rtg% |
(000) |
|
1 |
CSI |
CBS |
9.0 |
16 |
9570 |
1 |
4.9 |
13338 |
|
1 |
LAW AND ORDER |
NBC |
9.0 |
16 |
9641 |
2 |
4.7 |
12760 |
|
3 |
LAW AND ORDER WED 9PM |
NBC |
7.9 |
14 |
8424 |
5 |
4.1 |
11047 |
|
4 |
LAW AND ORDER:CRIM INTENT |
NBC |
7.8 |
13 |
8288 |
3 |
4.3 |
11691 |
|
5 |
WITHOUT A TRACE |
CBS |
7.6 |
14 |
8090 |
4 |
4.2 |
11350 |
|
6 |
CSI: MIAMI |
CBS |
7.1 |
12 |
7554 |
7 |
3.7 |
10126 |
|
7 |
EVERYBODY LOVES RAYMOND |
CBS |
6.9 |
12 |
7388 |
6 |
3.8 |
10446 |
|
8 |
LAW AND ORDER:SVU |
NBC |
6.8 |
13 |
7212 |
10 |
3.4 |
9317 |
|
9 |
KING OF QUEENS |
CBS |
6.7 |
11 |
7117 |
7 |
3.7 |
9949 |
|
10 |
60 MINUTES |
CBS |
6.6 |
14 |
7091 |
7 |
3.7 |
10008 |
|
11 |
FRIENDS |
NBC |
6.2 |
12 |
6589 |
18 |
3.0 |
8207 |
|
12 |
PRIMETIME SP EDITION-7/22(S) |
ABC |
5.9 |
11 |
6342 |
15 |
3.1 |
8529 |
|
13 |
60 MINUTES II |
CBS |
5.8 |
11 |
6170 |
25 |
2.8 |
7678 |
|
13 |
BIG BROTHER 4-WED |
CBS |
5.8 |
10 |
6151 |
11 |
3.3 |
8966 |
|
13 |
WHO WNTS TO MARRY MY DAD? |
NBC |
5.8 |
10 |
6185 |
13 |
3.2 |
8640 |
|
16 |
DATELINE NBC-TUE |
NBC |
5.7 |
10 |
6076 |
25 |
2.8 |
7676 |
|
16 |
DATELINE SUN-7PM |
NBC |
5.7 |
11 |
6114 |
18 |
3.0 |
8034 |
|
16 |
FEAR FACTOR |
NBC |
5.7 |
10 |
6091 |
11 |
3.3 |
9055 |
|
19 |
AMAZING RACE: 4 |
CBS |
5.6 |
11 |
6015 |
13 |
3.2 |
8597 |
|
19 |
RESTAURANT |
NBC |
5.6 |
10 |
5977 |
18 |
3.0 |
8277 |
|
19 |
WILL & GRACE |
NBC |
5.6 |
10 |
5931 |
22 |
2.9 |
7925 |
|
22 |
ACCORDING TO JIM 9PM |
ABC |
5.5 |
9 |
5898 |
15 |
3.1 |
8351 |
|
22 |
DATELINE FRI-SUMMER 2 HR |
NBC |
5.5 |
11 |
5870 |
29 |
2.7 |
7478 |
|
24 |
FOR LOVE OR MONEY 2 |
NBC |
5.3 |
9 |
5624 |
15 |
3.1 |
8390 |
|
25 |
BIG BROTHER 4 |
CBS |
5.2 |
9 |
5571 |
22 |
2.9 |
7783 |
|
25 |
PRIMETIME THURSDAY |
ABC |
5.2 |
10 |
5599 |
25 |
2.8 |
7635 |
|
Source: Nielsen Media Research
|
|
TOP 30 PROGRAMS - BROADCAST TV
Adults 18-49
Week Ending July 27
|
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
CSI |
CBS |
4.2 |
5.43 |
|
2 |
LAW & ORDER |
NBC |
4.0 |
5.12 |
|
2 |
BIG BROTHER 4-WED |
CBS |
4.0 |
5.17 |
|
4 |
FOR LOVE OR MONEY 2 |
NBC |
3.9 |
4.96 |
|
4 |
FEAR FACTOR |
NBC |
3.9 |
5.08 |
|
4 |
SIMPSONS |
FOX |
3.9 |
5.06 |
|
7 |
WHO WNTS TO MARRY MY DAD? |
NBC |
3.8 |
4.85 |
|
7 |
LAW & ORDER: CRIM INENT |
NBC |
3.8 |
4.93 |
|
9 |
WILL & GRACE |
NBC |
3.7 |
4.72 |
|
10 |
RESTAURANT |
NBC |
3.6 |
4.61 |
|
10 |
WITHOUT A TRACE |
CBS |
3.6 |
4.66 |
|
12 |
KING OF QUEENS |
CBS |
3.5 |
4.48 |
|
12 |
LAW & ORDER WED 9 PM |
NBC |
3.5 |
4.49 |
|
12 |
FRIENDS |
NBC |
3.5 |
4.49 |
|
15 |
ACCORDING TO JIM 9 PM |
ABC |
3.4 |
4.35 |
|
15 |
CSI: MIAMI |
CBS |
3.4 |
4.31 |
|
15 |
PARADISE HOTEL-SPECIAL |
FOX |
3.4 |
4.39 |
|
15 |
THAT ‘70S SHOW |
FOX |
3.4 |
4.31 |
|
19 |
BIG BROTHER 4 |
CBS |
3.3 |
4.25 |
|
19 |
CUPD |
CBS |
3.3 |
4.23 |
|
19 |
QUEER EYE-STRAIGHT GUY 7/24 |
NBC |
3.3 |
4.26 |
|
19 |
AMAZING RACE: 4 |
CBS |
3.3 |
4.25 |
|
19 |
EVERYBODY LOVES RAYMOND |
CBS |
3.3 |
4.24 |
|
24 |
LESS THAN PERFECT |
ABC |
3.2 |
4.14 |
|
24 |
LAST COMIC STANDING |
NBC |
3.2 |
4.10 |
|
24 |
PARADISE HOTEL-WEDNESDAY |
FOX |
3.2 |
4.10 |
|
24 |
FUNNIEST WEDDING OUTTAKES |
FOX |
3.2 |
4.07 |
|
28 |
DOG EAT DOG |
NBC |
3.1 |
3.97 |
|
29 |
SIMPSONS SPC |
FOX |
2.9 |
3.75 |
|
30 |
PRIMETIME SP EDITION-7/22 |
ABC |
2.8 |
3.66 |
|
30 |
GEORGE LOPEZ |
ABC |
2.8 |
3.55 |
|
30 |
SCRUBS |
NBC |
2.8 |
3.54 |
|
30 |
LAW & ORDER: SVU |
NBC |
2.8 |
3.62 |
|
30 |
AMERICAN JUNIORS-WED |
FOX |
2.8 |
3.54 |
|
1 |
DATELINE NBC SPECIAL 7/17 |
NBC |
5.1 |
6.55 |
|
Source: ABC Networks, based on
data from Nielsen Media Research
|
|
CABLE TV
Ranked on Households
Week Ending July
20
|
|
BASIC CABLE |
|
# |
PROGRAM NAME |
NET |
Households |
Persons 2+ |
|
(000) |
Rtg
% |
(000) |
|
1 |
NEW ENGLAND 300 |
TNT |
4030 |
3.8 |
5876 |
|
2 |
HOME RUN DERBY |
ESPN |
3755 |
3.5 |
5223 |
|
3 |
WWE ENTERTAINMENT (WWE RAW
ZONE) |
TNN |
3413 |
3.2 |
5071 |
|
4 |
WWE ENTERTAINMENT (WWE RAW) |
TNN |
3158 |
3.0 |
4451 |
|
5 |
SPONGEBOB |
NICK |
2752 |
2.6 |
3998 |
|
6 |
LAW & ORDER |
TNT |
2744 |
2.6 |
3326 |
|
7 |
MONK |
USA |
2684 |
2.5 |
4070 |
|
8 |
SPONGEBOB |
NICK |
2636 |
2.5 |
3885 |
|
9 |
MISS CONGENIALITY(S)-7/16 |
TBS |
2600 |
2.4 |
3625 |
|
10 |
FAIRLY ODD PARENTS |
NICK |
2512 |
2.4 |
3682 |
|
11 |
SPONGEBOB |
NICK |
2498 |
2.3 |
3722 |
|
12 |
EDDIES MILLION DOLLAR COO |
DSNY |
2446 |
2.3 |
3689 |
|
13 |
LAW & ORDER |
TNT |
2421 |
2.3 |
3091 |
|
14 |
STRONG MEDICINE |
LIF |
2408 |
2.3 |
2923 |
|
15 |
DISCOVER CARD PRE-RACE |
TNT |
2401 |
2.3 |
3105 |
|
PAY CABLE |
|
# |
PROGRAM NAME |
NET |
Households |
Persons 2+ |
|
(000) |
Rtg% |
(000) |
|
1 |
SEX AND THE CITY(S)-7/20 |
HBO |
4413 |
4.1 |
6433 |
|
2 |
SOPRANOS, THE |
HBO |
2439 |
2.3 |
3451 |
|
3 |
PROJECT GREENLIGHT |
HBO |
2275 |
2.1 |
3179 |
|
4 |
PROJECT GREENLIGHT |
HBO |
1969 |
1.8 |
2715 |
|
5 |
MR. DEEDS |
HBO |
1938 |
1.8 |
2786 |
|
Total U.S. ratings and household projections are based on
106.7 million TV homes.
Source: Nielsen Media Research
|
|
SYNDICATION
Ranked
on Households
Week Ending July 20
|
|
# |
PROGRAMS |
Syndicator |
Households |
|
US Rtg% |
(000) |
|
1 |
WHEEL OF FORTUNE |
KIN |
7.9 |
8376 |
|
2 |
JEOPARDY |
KIN |
6.3 |
6738 |
|
3 |
FRIENDS-SYN (AT) |
WB |
6.0 |
6367 |
|
4 |
SEINFELD (AT) |
SPT |
5.6 |
6026 |
|
4 |
EVRY LVS RAYMOND-SYN (AT) |
KIN |
5.6 |
5958 |
|
6 |
OPRAH WINFREY SHOW (AT) |
KIN |
5.5 |
5855 |
|
7 |
SEINFELD-WKND (AT) |
SPT |
5.2 |
5540 |
|
8 |
WHEEL OF FORTUNE WKND |
KIN |
4.5 |
4757 |
|
8 |
JUDGE JUDY (AT) |
PRM |
4.5 |
4850 |
|
10 |
ENTERTAINMENT TONIGHT(AT) |
PRM |
4.3 |
4598 |
|
Source:
Nielsen Media Research
|
|
SPANISH-LANGUAGE TELEVISION
Ranked
on Households
Week Ending July 20
|
|
# |
PROGRAMS |
Net |
NHTI*
Rtg% |
Projection
(000) |
|
1 |
NINA AMADA MIA MON |
UNI |
18.8 |
1825 |
|
2 |
NINA AMADA MIA TUE |
UNI |
18.7 |
1818 |
|
3 |
VIAS DEL AMOR WED |
UNI |
18.3 |
1782 |
|
3 |
NINA AMADA MIA WED |
UNI |
18.3 |
1776 |
|
5 |
NINA AMADA MIA THU |
UNI |
18.0 |
1750 |
|
6 |
VIAS DEL AMOR MON |
UNI |
17.7 |
1718 |
|
7 |
DON FRANCISCO PRESENTA-WE |
UNI |
17.6 |
1708 |
|
8 |
REBECA MON |
UNI |
17.5 |
1701 |
|
9 |
VIAS DEL AMOR THU |
UNI |
17.2 |
1675 |
|
10 |
REBECA THU |
UNI |
16.7 |
1628 |
|
11 |
REBECA TUE |
UNI |
16.6 |
1619 |
|
11 |
VIAS DEL AMOR TUE |
UNI |
16.6 |
1611 |
|
13 |
NINA AMADA MIA FRI |
UNI |
16.4 |
1600 |
|
13 |
CRISTINA-MON |
UNI |
16.4 |
1597 |
|
15 |
REBECA WED |
UNI |
16.1 |
1567 |
|
16 |
VIAS DEL AMOR FRI |
UNI |
15.9 |
1546 |
|
16 |
REBECA FRI |
UNI |
15.9 |
1545 |
|
18 |
VER PARA CREER-TUE |
UNI |
15.3 |
1493 |
|
18 |
CASOS VIDA R: ED. ESP FRI |
UNI |
15.3 |
1487 |
|
20 |
AQUI Y AHORA-THU |
UNI |
14.9 |
1450 |
|
* Nielsen
Hispanic Television Index; ratings based on 9.7 million Hispanic
TV homes.
Source: Nielsen Media Research
|
|
NETWORK SPORTS
Ranked
on Household
Week Ending July
20
|
|
NETWORK TV |
Net |
Episode |
Households |
Persons 2+ |
|
# |
PROGRAMS |
US Rtg% |
Shr |
(000) |
(000) |
|
1 |
FOX MLB ALL-STAR GAME(S)-7/15 |
FOX |
NAT. VS AM |
9.5 |
17 |
10156 |
13810 |
|
2 |
BRITISH OPEN-7/20(S)-7/20 |
ABC |
|
4.5 |
15 |
4809 |
5717 |
|
3 |
WWE SMACKDOWN! |
UPN |
|
3.4 |
6 |
3663 |
5372 |
|
4 |
BRITISH OPEN-7/19(S)-7/19 |
ABC |
|
3.3 |
11 |
3489 |
4157 |
|
5 |
FOX SATURDAY BASEBALL |
FOX |
VAR. TEAMS AND TIMES |
2.6 |
8 |
2770 |
3361 |
|
6 |
MICHAEL DOUGLAS & FRIENDS(S)-7/20 |
ABC |
|
2.2 |
6 |
2379 |
2947 |
|
7 |
GREAT OUTDOOR GAMES(S)-7/19 |
ABC |
|
1.8 |
5 |
1880 |
2221 |
|
8 |
CBS SPORTS SPECTACULAR-SU |
CBS |
TOUR DE FRANCE |
1.6 |
4 |
1666 |
2128 |
|
9 |
989 SP NFL QB CHLNGE-SA(S)-7/19 |
CBS |
|
1.4 |
4 |
1512 |
1813 |
|
10 |
CELEBRITY GOLF CHAMP-SAT(S)-7/19 |
NBC |
|
1.3 |
4 |
1371 |
1653 |
|
11 |
989 SP NFL QB CHLNGE-SU(S)-7/20 |
CBS |
|
1.2 |
3 |
1257 |
1549 |
|
12 |
CELEBRITY GOLF CHAMP-SUN(S)-7/20 |
NBC |
|
1.2 |
3 |
1295 |
1622 |
|
13 |
BIG APPLE CLASSIC-SUN(S)-7/20 |
NBC |
|
0.9 |
3 |
945 |
1039 |
|
14 |
BIG APPLE CLASSIC-SAT(S)-7/19 |
NBC |
|
0.8 |
3 |
880 |
928 |
|
15 |
WUSA SOCCER |
PAX |
ATLANTA AT BOSTON |
0.1 |
0 |
138 |
177 |
|
Source: Nielsen Media Research
|
July 30, 2003© 2003 Media Life
-Toni Fitzgerald is a staff writer for Media Life

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