| |
Music
downloaders
scoffing at suit threats
Traffic's back up,
tumbling forecasts for legit sites
By Toni Fitzgerald
It did not, it seems, take peer-to-peer
file-sharing sites long to rebound from music industry threats to start
suing individual downloaders for copyright infringement, which cut traffic
to many of the biggest sites earlier this month.
After that initial dip, traffic to the sites has rebounded
to normal levels, and that has led Jupiter Research to worry the industry
even more.
Yesterday the group cut its online music market forecast, one
year after predicting that the market could reach $5.1 billion by 2007.
Instead, Jupiter says, that number will only reach $3.3
billion by 2008, a difference of some 34 percent.
That still represents a big jump from the less than $1
billion online music is expected to generate this year.
But after a three-month period that saw the debut of the
successful Apple iTunes site, which sold 2 million downloads in just two
months, and the sharp downturn of traffic to file sharing sites Kazaa,
Morpheus and others earlier this month, the revised figure is a
disappointment.
Jupiter says that online music subscriptions and downloads
will total roughly $80 million this year.
According to Jupiter data, music industry warnings have not
had a big impact on surfers’ downloads. Only 17 percent of those adults
surveyed said that they had changed their file sharing habits because of
recording industry threats.
That seems clear from Nielsen//NetRatings’ most recent
weekly rankings. Three weeks ago, the company reported that traffic to
Kazaa had dipped 15 percent week-to-week to 5.6 million
For the week ending July 20, traffic to Kazaa had sprung back to
6.5 million users, a 14 percent increase since July 6.
The recording industry thus must be happy over, ironically,
the relaunch of Napster, which, it was announced yesterday, will take
place before December.
This time Napster will be a legitimate service presided over
by Roxio. The media still seemingly can’t get enough of the Napster
saga, and that could help boost sales and interest in 2004.
There are certainly enough other potential online music
sellers hoping to capitalize on Napster’s publicity blitz in the next six months, just as many began considering offering services after the
phenomenal first two weeks of iTunes.
America Online will start a music service this year.
Amazon.com, RealNetworks and Buy.com also have discussed offering them,
though they do not have definite launch dates.
Musicmatch said Monday that its download service, featuring
agreements with nine labels, will launch this fall.
|
Top 25 parent companies
Through
July
20
|
| # |
Parent |
Unique Audience (000) |
Reach % |
Time spent per person
(hh:mm:ss) |
|
1 |
Microsoft |
49,169 |
57.3 |
0:36:33 |
|
2 |
AOL Time Warner |
48,417 |
56.5 |
2:02:38 |
|
3 |
Yahoo! |
40,215 |
46.9 |
0:46:36 |
|
4 |
Google |
16,841 |
19.6 |
0:07:19 |
|
5 |
eBay |
14,926 |
17.4 |
0:42:29 |
|
6 |
Amazon |
9,062 |
10.6 |
0:09:45 |
|
7 |
United States Government |
8,573 |
10.0 |
0:11:15 |
|
8 |
RealNetworks |
7,928 |
9.2 |
0:16:50 |
|
9 |
Terra Lycos |
7,593 |
8.9 |
0:09:02 |
|
10 |
USA Interactive |
7,056 |
8.2 |
0:15:09 |
|
11 |
Sharman Networks |
6,459 |
7.5 |
0:48:32 |
|
12 |
Excite Network |
6,439 |
7.5 |
0:19:16 |
|
13 |
Viacom International |
6,245 |
7.3 |
0:14:07 |
|
14 |
About-Primedia |
6,137 |
7.2 |
0:06:35 |
|
15 |
Walt Disney Internet Group |
6,000 |
7.0 |
0:15:02 |
|
16 |
WhenU |
5,898 |
6.9 |
0:04:34 |
|
17 |
Landmark Communications |
5,123 |
6.0 |
0:06:13 |
|
18 |
EarthLink |
5,100 |
6.0 |
0:42:17 |
|
19 |
United Online |
4,883 |
5.7 |
0:54:52 |
|
20 |
Overture Services |
4,420 |
5.2 |
0:03:20 |
|
21 |
InfoSpace Network |
4,233 |
4.9 |
0:11:12 |
|
22 |
AWS Convergence Technologies |
4,199 |
4.9 |
0:07:06 |
|
23 |
eUniverse |
4,099 |
4.8 |
0:06:55 |
|
24 |
CNET Networks |
4,033 |
4.7 |
0:07:00 |
|
25 |
The Gator Corporation |
3,896 |
4.5 |
0:01:33 |
|
Source: Nielsen//NetRatings,
|
|
Top 25 brands
Through
July 20
|
| # |
Parent |
Unique Audience (000) |
Reach % |
Time spent
per person (hh:mm:ss) |
|
1 |
MSN |
42,090 |
49.1 |
0:34:16 |
|
2 |
Yahoo! |
40,201 |
46.9 |
0:46:37 |
|
3 |
AOL |
37,835 |
44.1 |
2:27:03 |
|
4 |
Microsoft |
33,579 |
39.2 |
0:10:34 |
|
5 |
Google |
16,841 |
19.6 |
0:07:19 |
|
6 |
eBay |
14,306 |
16.7 |
0:41:39 |
|
7 |
Amazon |
8,656 |
10.1 |
0:07:41 |
|
8 |
Real |
7,870 |
9.2 |
0:16:54 |
|
9 |
Lycos Networks |
7,146 |
8.3 |
0:09:16 |
|
10 |
KaZaA |
6,459 |
7.5 |
0:48:32 |
|
11 |
Netscape |
6,272 |
7.3 |
0:11:48 |
|
12 |
WhenU |
5,814 |
6.8 |
0:04:37 |
|
13 |
About Network |
5,745 |
6.7 |
0:06:19 |
|
14 |
MapQuest |
5,217 |
6.1 |
0:07:48 |
|
15 |
EarthLink |
4,720 |
5.5 |
0:44:22 |
|
16 |
Weather Channel |
4,543 |
5.3 |
0:06:00 |
|
17 |
WeatherBug.com |
4,178 |
4.9 |
0:07:07 |
|
18 |
eUniverse |
4,099 |
4.8 |
0:06:55 |
|
19 |
CNN |
3,909 |
4.6 |
0:07:42 |
|
20 |
AT&T |
3,867 |
4.5 |
0:15:01 |
|
21 |
McAfee |
3,848 |
4.5 |
0:07:11 |
|
22 |
Gator Network |
3,742 |
4.4 |
0:01:33 |
|
23 |
EA Online |
3,641 |
4.3 |
1:11:26 |
|
24 |
Apple |
3,529 |
4.1 |
0:03:50 |
|
25 |
Overture |
3,503 |
4.1 |
0:02:18 |
|
Source: Nielsen//NetRatings,
|
|
Top 25 advertisers
(excludes
house ads)
Through July
20
|
| # |
Company |
Impressions (000) |
|
1 |
Homestore, Inc. |
1,413,791 |
|
2 |
Expertcity, Inc. |
1,299,637 |
|
3 |
j2 Global Communications, Inc. |
1,264,650 |
|
4 |
NetFlix.com, Inc. |
826,252 |
|
5 |
Intuit, Inc. |
689,694 |
|
6 |
Citigroup Inc. |
640,697 |
|
7 |
SBC Communications, Inc. |
479,341 |
|
8 |
USA Interactive |
472,487 |
|
9 |
Dell Computer Corporation |
464,799 |
|
10 |
Classmates Online, Inc. |
432,588 |
|
11 |
Amazon.com, Inc. |
392,352 |
|
12 |
Apollo Group, Inc. |
333,475 |
|
13 |
AOL Time Warner Inc. |
299,326 |
|
14 |
Ameritrade Holding Corporation |
285,902 |
|
15 |
Ameriquest Mortgage Company |
274,469 |
|
16 |
Scottrade, Inc. |
269,687 |
|
17 |
J.C. Penney Company, Inc. |
233,470 |
|
18 |
Orbitz |
223,675 |
|
19 |
Sabre Holdings Inc. |
222,480 |
|
20 |
The Walt Disney Corporation |
207,663 |
|
21 |
CoolSavings, Inc. |
207,433 |
|
22 |
eBay Seller |
201,598 |
|
23 |
Atkins Nutritionals, Inc. |
199,495 |
|
24 |
LowerMyBills.com, Inc. |
195,678 |
|
25 |
Bank One Corporation |
188,585 |
|
Source: Nielsen//NetRatings
AdRelevance,
|
|
Top 25
advertising sites
(excludes
house ads)
Through July
20
|
| # |
Company |
Impressions (000) |
|
1 |
Yahoo! |
9,800,194 |
|
2 |
MSN |
2,574,215 |
|
3 |
iWon |
855,230 |
|
4 |
eBay |
674,410 |
|
5 |
AOL.com |
532,454 |
|
6 |
Netscape |
508,053 |
|
7 |
ESPN.com |
420,928 |
|
8 |
MSNBC |
323,082 |
|
9 |
The Weather Channel |
313,021 |
|
10 |
Juno |
298,273 |
|
11 |
Classmates |
268,857 |
|
12 |
Excite |
248,446 |
|
13 |
CNN |
243,265 |
|
14 |
Pogo |
181,744 |
|
15 |
NetZero |
175,930 |
|
16 |
CBS MarketWatch |
161,613 |
|
17 |
AT&T Worldnet |
158,724 |
|
18 |
The New York Times |
154,515 |
|
19 |
Realtor.com |
143,200 |
|
20 |
MLB.com |
140,830 |
|
21 |
The Weather Underground |
120,860 |
|
22 |
Webshots |
115,968 |
|
23 |
MapQuest.com |
106,387 |
|
24 |
USA TODAY |
102,479 |
|
25 |
BlackPlanet.com |
85,573 |
|
Source: Nielsen//NetRatings
AdRelevance
|
|
Average use
Through
July 20
|
| |
|
Current Week |
Last Week |
% Change |
|
Number of Sessions/Visits per Week |
9 |
9 |
0 |
|
Number of Domains Visited per Week |
20 |
20 |
0 |
|
Time Spent per Week |
7:39:57 |
7:44:49 |
-1.05 |
|
Time Spent During Web Visit |
0:49:32 |
0:50:04 |
-1.07 |
|
Active Digital Media Universe |
96,033,096 |
96,136,474 |
-0.11 |
|
Current Digital Media Universe Estimate |
179,856,505 |
179,856,247 |
0 |
|
Source: Nielsen//NetRatings
|
July 29, 2003© 2003 Media Life
-Toni Fitzgerald is a staff writer for
Media Life.

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