|
|
salts. Conked 'ER.'
In matchup, 'CSI' leaves NBC top drama on floor
By Toni Fitzgerald
So which program on NBC’s once-invincible Thursday schedule is getting the creakiest? “ER.”
CBS has recognized the trend during sweeps by pitting supersized "CSI" against the once-unbeatable NBC show.
"ER" used to be TV's No. 1 drama. It's been No. 2 this season behind "CSI," but there's usually no direct competition between the two shows.
Thanks to 90-minute "Survivor: Amazon" and "CSI" last week, CBS got its first chance to test "CSI" against "ER."
The prognosis was much better for CBS.
For the first time ever, an original "ER" finished second in its time period in viewers, households and 18-49s.
CBS and NBC both ditched the weak links in their Thursday schedules (“Without a Trace” and “Good Morning Miami,” respectively) last week, resulting in a combined 28 18-49 share.
CBS earned its first Thursday February sweeps win (excluding Olympics) among key demos since 1993’s finale of “Alex Haley’s Queen” miniseries, before “ER” and “Friends” were even on the air.
The Eye debuted the boys vs. girls sixth edition of “Survivor” at 8 p.m. Thursday against an original “Friends” on NBC.
During that first half-hour, “Friends” fared better among 18-49s, but a supersized repeat at 8:30 faded against “Survivor.”
The show built its audience during each successive half-hour, topping out at a 9.1 rating and 22 share among 18-49s for a final hour that beat both “Friends” and the supersized “Will & Grace” that it bled into.
CBS’s smartest move, though, was to schedule a 90-minute “CSI” at 9:30. That meant the medical examiner drama got a half-hour head start over NBC’s 10 p.m. doctor drama, “ER.”
“CSI” averaged a 10.5/25 to “ER’s” 10.1/24 among 18-49s, the first time in its nine seasons that “ER” failed to win its time slot. “CSI” also had a 13 percent edge in 25-54s.
The night marked CBS’s best household, viewer and adults 25-54 showing since the “Survivor: The Australian Outback” finale in May 2001, and its best 18-49 performance since January 2002’s “Survivor: Africa” finale.
The sweeps “bad taste” award for the night went to ABC, which tripled its usual Thursday 9 p.m. 18-49 ratings with the skinfest “Are You Hot?” The show’s 4.5 rating tied for 29 last week.
It was ABC’s best Thursday night debut among 18-34s since “My So-Called Life” in August 1994.
Riding a spurt of stunt programming and reality show controversy, Fox finished its third-straight week as the No. 1 network among adults 18-49.
Fox commercials for last week’s “Joe Millionaire” made it seem like faux millionaire Evan Marriott was going to make his final choice on Monday’s 9 p.m. show.
Never mind that, had savvy viewers checked their TV schedules, a two-hour show was planned for the very next week.
Lifted by the surge of curious viewers, “Joe” ranked No. 1 among 18-49s by a full two rating points, besting second-place “CSI” with a 12.9.
Another controversy, this one on Fox’s “American Idol,” also got national attention when popular Frenchie Davis was booted by producers for posing topless on an alleged kiddie porn web site.
Both editions of “AI” finished in the week’s top 12, giving Fox half of the top 12 programs.
Special editions of “The Simpsons” and “Married … With Children Reunion” placed in the top 10, giving Fox its best nonsports 18-49 Sunday ratings in more than five years
|
PRIMETIME AVERAGES BY NETWORK |
|||||||||
|
Network |
Households* |
People 2+ |
Adults 18-49 |
||||||
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
|
CBS |
8.9 |
9490 |
14 |
5.0 |
13610 |
12 |
4.0 |
5160 |
10 |
|
NBC |
8.0 |
8570 |
13 |
4.5 |
12300 |
11 |
4.8 |
6240 |
13 |
|
FOX |
7.0 |
7420 |
11 |
4.4 |
11880 |
11 |
5.6 |
7200 |
14 |
|
ABC |
6.2 |
6660 |
10 |
3.6 |
9860 |
9 |
3.7 |
4740 |
10 |
|
WB |
2.8 |
3010 |
4 |
1.7 |
4520 |
4 |
2.0 |
2530 |
5 |
|
UPN |
2.3 |
2420 |
4 |
1.3 |
3510 |
3 |
1.4 |
1830 |
4 |
|
PAX |
0.8 |
870 |
1 |
0.4 |
1190 |
1 |
0.3 |
390 |
1 |
|
* Each rating
point is equivalent to 1.067 million homes |
|||||||||
|
SEASON-TO-DATE PRIMETIME |
|||||||||
|
Network |
Households* |
People 2+ |
Adults 18-49 |
||||||
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
|
CBS |
8.4 |
8990 |
14 |
4.7 |
12830 |
12 |
4.0 |
5080 |
11 |
|
NBC |
7.8 |
8360 |
13 |
4.4 |
11870 |
11 |
4.6 |
5900 |
12 |
|
ABC |
6.7 |
7170 |
11 |
4.0 |
10750 |
10 |
4.1 |
5280 |
11 |
|
FOX |
5.9 |
6320 |
10 |
3.5 |
9630 |
9 |
4.0 |
5200 |
11 |
|
WB |
2.7 |
2880 |
4 |
1.6 |
4330 |
4 |
1.9 |
2400 |
5 |
|
UPN |
2.3 |
2500 |
4 |
1.4 |
3710 |
3 |
1.6 |
2020 |
4 |
|
PAX |
0.9 |
930 |
1 |
0.5 |
1230 |
1 |
0.3 |
390 |
1 |
|
* Each rating
point is equivalent to 1.067 million homes |
|||||||||
|
NETWORK TV |
||||||||
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
||||
|
Rtg% |
Shr |
(000) |
RANK |
Rtg% |
(000) |
|||
|
1 |
CSI |
CBS |
16.7 |
25 |
17788 |
1 |
10.0 |
27208 |
|
2 |
JOE MILLIONAIRE |
FOX |
14.2 |
20 |
15164 |
2 |
8.8 |
24061 |
|
3 |
E.R. |
NBC |
13.8 |
21 |
14712 |
7 |
7.6 |
20587 |
|
4 |
FRIENDS |
NBC |
13.5 |
21 |
14427 |
6 |
7.7 |
20854 |
|
5 |
SURVIVOR |
CBS |
13.3 |
20 |
14219 |
3 |
8.6 |
23262 |
|
6 |
FRIENDS |
NBC |
12.4 |
19 |
13207 |
9 |
7.0 |
19088 |
|
7 |
LAW AND ORDER |
NBC |
12.3 |
20 |
13174 |
13 |
6.8 |
18379 |
|
8 |
WILL & GRACE |
NBC |
12.1 |
18 |
12933 |
11 |
6.9 |
18711 |
|
9 |
CSI: MIAMI |
CBS |
11.5 |
18 |
12228 |
16 |
6.4 |
17507 |
|
10 |
AMERICAN IDOL-TUESDAY |
FOX |
11.4 |
17 |
12182 |
8 |
7.4 |
20009 |
|
11 |
EVERYBODY LOVES RAYMOND |
CBS |
11.3 |
16 |
12095 |
14 |
6.6 |
18046 |
|
12 |
BACHELORETTE: |
ABC |
11.1 |
17 |
11851 |
17 |
6.3 |
17156 |
|
12 |
SIMPSONS SPCL 2(S) |
FOX |
11.1 |
16 |
11865 |
4 |
8.1 |
22035 |
|
14 |
AMERICAN IDOL-WED |
FOX |
10.8 |
16 |
11549 |
11 |
6.9 |
18737 |
|
15 |
60 MINUTES |
CBS |
10.7 |
17 |
11368 |
18 |
5.7 |
15496 |
|
15 |
SIMPSONS |
FOX |
10.7 |
16 |
11442 |
5 |
7.8 |
21313 |
|
17 |
MARRIED W/CHLDRN REUNION(S) |
FOX |
10.1 |
15 |
10756 |
9 |
7.0 |
19163 |
|
18 |
FEAR FACTOR |
NBC |
10.0 |
15 |
10683 |
15 |
6.5 |
17801 |
|
18 |
JUDGING AMY |
CBS |
10.0 |
16 |
10716 |
22 |
5.1 |
13898 |
|
20 |
LAW AND ORDER:SVU |
NBC |
9.7 |
17 |
10322 |
21 |
5.3 |
14515 |
|
21 |
CBS SUNDAY MOVIE |
CBS |
9.2 |
14 |
9799 |
28 |
4.8 |
13001 |
|
21 |
LAW AND ORDER:CRIM INTENT |
NBC |
9.2 |
14 |
9859 |
20 |
5.4 |
14823 |
|
23 |
JAG |
CBS |
9.1 |
14 |
9685 |
25 |
5.0 |
13541 |
|
24 |
WEST WING |
NBC |
9.0 |
13 |
9619 |
25 |
5.0 |
13593 |
|
25 |
STILL STANDING |
CBS |
8.9 |
13 |
9466 |
22 |
5.1 |
13815 |
|
25 |
YES, DEAR |
CBS |
8.9 |
13 |
9534 |
22 |
5.1 |
14007 |
|
Source: Nielsen Media Research |
||||||||
|
TOP 30 PROGRAMS - BROADCAST TV |
||||
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
JOE MILLIONAIRE |
FOX |
12.9 |
16.65 |
|
2 |
CSI |
CBS |
10.7 |
13.71 |
|
3 |
SIMPSONS SPCL 2 |
FOX |
10.4 |
13.32 |
|
4 |
E.R. |
NBC |
10.1 |
12.96 |
|
5 |
SIMPSONS |
FOX |
9.9 |
12.71 |
|
6 |
MARRIED W/CHLDRN REUNION |
FOX |
9.8 |
12.61 |
|
7 |
AMERICAN IDOL-TUESDAY |
FOX |
9.7 |
12.45 |
|
8 |
FRIENDS |
NBC |
9.5 |
12.27 |
|
9 |
WILL & GRACE |
NBC |
9.4 |
12.04 |
|
10 |
SURVIVOR: AMAZON |
CBS |
9.1 |
11.69 |
|
11 |
AMERICAN IDOL-WEDNESDAY |
FOX |
9.0 |
11.64 |
|
11 |
FRIENDS 2/13 |
NBC |
9.0 |
11.52 |
|
13 |
BACHELORETTE:MEN TELL ALL |
ABC |
8.2 |
10.56 |
|
14 |
FEAR FACTOR |
NBC |
7.8 |
10.05 |
|
15 |
SIMPSONS SPCL 1 |
FOX |
7.1 |
9.17 |
|
16 |
LAW AND ORDER |
NBC |
6.6 |
8.50 |
|
17 |
CSI: MIAMI |
CBS |
6.5 |
8.39 |
|
18 |
24 |
FOX |
6.0 |
7.70 |
|
19 |
CELEBRITY MOLE HAWAII |
ABC |
5.9 |
754 |
|
19 |
THAT ‘70S SHOW |
FOX |
5.9 |
7.57 |
|
21 |
EVERYBODY LOVES RAYMOND |
CBS |
5.8 |
7.42 |
|
22 |
LAW AND ORDER: CRIMINAL INTENT |
NBC |
5.4 |
6.98 |
|
23 |
FRASIER |
NBC |
5.0 |
6.40 |
|
23 |
BERNIE MAC |
FOX |
5.0 |
6.39 |
|
25 |
YES, DEAR |
CBS |
4.9 |
6.27 |
|
26 |
LAW AND ORDER: SVU |
NBC |
4.8 |
6.22 |
|
27 |
MY WIFE AND KIDS |
ABC |
4.7 |
6.09 |
|
28 |
WEST WING |
NBC |
4.7 |
6.03 |
|
29 |
ARE YOU HOT? |
ABC |
4.5 |
5.81 |
|
29 |
STILL STANDING |
CBS |
4.5 |
5.75 |
|
29 |
KING OF QUEENS |
CBS |
4.5 |
5.76 |
|
Source: ABC Networks, based on data from Nielsen Media Research |
||||
|
CABLE TV |
|||||
|
BASIC CABLE |
|||||
|
|
PROGRAM NAME |
NET |
Households |
Persons 2+ |
|
|
(000) |
Rtg% |
(000) |
|||
|
1 |
2003 NBA ALLSTAR GAME(S)-09 (EAST VS. WEST) |
TNT |
7092 |
6.6 |
10829 |
|
2 |
2003 ALLSTAR POST GAME(S)-09 |
TNT |
5341 |
5.0 |
7842 |
|
3 |
2003 NBA ALLSTAR PREGAME(S)- 2/09 |
TNT |
5117 |
4.8 |
7717 |
|
4 |
SPONGEBOB |
NICK |
3413 |
3.2 |
4776 |
|
5 |
FAIRLY ODD PARENTS |
NICK |
3363 |
3.2 |
4621 |
|
6 |
NBA ALLSTAR SAT NIGHT(S)- 2/08 |
TNT |
3114 |
2.9 |
4753 |
|
7 |
WWE ENTERTAINMENT (WWE RAW ZONE) |
TNN |
3068 |
2.9 |
4425 |
|
8 |
OSBOURNES |
MTV |
2943 |
2.8 |
4587 |
|
9 |
TRADING SPACES |
TLC |
2927 |
2.7 |
4327 |
|
10 |
SPONGEBOB |
NICK |
2917 |
2.7 |
3904 |
|
11 |
SPONGEBOB |
NICK |
2915 |
2.7 |
4268 |
|
12 |
JIMMY NEUTRON |
NICK |
2911 |
2.7 |
4050 |
|
13 |
SPONGEBOB |
NICK |
2900 |
2.7 |
4011 |
|
14 |
SUNDAY MOVIE II (ONE TRUE LOVE) |
LIF |
2859 |
2.7 |
3613 |
|
15 |
FAIRLY ODD PARENTS |
NICK |
2852 |
2.7 |
3917 |
|
PAY CABLE |
|||||
|
# |
PROGRAM NAME |
NET |
Households |
Persons 2+ |
|
|
(000) |
Rtg% |
(000) |
|||
|
1 |
OZ(S)- 2/09 |
HBO |
2693 |
2.5 |
3683 |
|
1 |
WCB: MOSLEY VS. MARQUEZ (MOSLEY VS. MARQUEZ) |
HBO |
2693 |
2.5 |
3515 |
|
3 |
COLLATERAL DAMAGE |
HBO |
2486 |
2.3 |
3428 |
|
4 |
CANNIBAL (AU) |
HBO |
2330 |
2.2 |
3176 |
|
5 |
SOPRANOS, THE |
HBO |
2298 |
2.2 |
3095 |
|
Total U.S.
ratings and household projections are based on 106.7 million TV
homes. |
|||||
|
SYNDICATION |
||||
|
# |
PROGRAMS |
Syndicator |
Households |
|
|
US Rtg% |
(000) |
|||
|
1 |
WHEEL OF FORTUNE |
KIN |
10.3 |
10943 |
|
2 |
JEOPARDY |
KIN |
8.0 |
8484 |
|
3 |
FRIENDS-SYN (AT) |
WB |
7.8 |
8339 |
|
4 |
SEINFELD (AT) |
SPT |
7.6 |
8151 |
|
5 |
SEINFELD-WKND (AT) |
SPT |
6.5 |
6954 |
|
6 |
EVRY LVS RAYMOND-SYN (AT) |
KIN |
6.4 |
6852 |
|
7 |
ENTERTAINMENT TONIGHT(AT) |
PRM |
6.3 |
6715 |
|
8 |
OPRAH WINFREY SHOW (AT) |
KIN |
5.8 |
6223 |
|
9 |
JUDGE JUDY (AT) |
PRM |
5.7 |
6095 |
|
10 |
DR. PHIL SHOW |
KIN |
5.2 |
5520 |
|
Source: Nielsen Media Research |
||||
|
SPANISH-LANGUAGE TELEVISION |
||||
|
# |
PROGRAMS |
Net |
NHTI* |
Projection |
|
1 |
ENTRE EL AMOR Y ODIO TUE |
UNI |
24.8 |
2410 |
|
2 |
ENTRE EL AMOR Y ODIO WED |
UNI |
24.5 |
2383 |
|
3 |
VIAS DEL AMOR TUE |
UNI |
24.2 |
2356 |
|
4 |
ENTRE EL AMOR Y ODIO MON |
UNI |
24.1 |
2346 |
|
5 |
VIAS DEL AMOR MON |
UNI |
23.9 |
2328 |
|
6 |
ENTRE EL AMOR Y ODIO THU |
UNI |
23.8 |
2315 |
|
7 |
VIAS DEL AMOR WED |
UNI |
23.7 |
2303 |
|
8 |
ENTRE EL AMOR Y ODIO FRI |
UNI |
23.0 |
2242 |
|
9 |
VIAS DEL AMOR THU |
UNI |
22.0 |
2138 |
|
10 |
VIAS DEL AMOR FRI |
UNI |
21.3 |
2075 |
|
11 |
GATA SALVAJE-THU |
UNI |
20.0 |
1944 |
|
12 |
CASOS VIDA R: ED. ESP FRI |
UNI |
19.8 |
1929 |
|
12 |
GATA SALVAJE-FRI |
UNI |
19.8 |
1927 |
|
14 |
GATA SALVAJE-MON |
UNI |
19.4 |
1892 |
|
15 |
GATA SALVAJE-TUE |
UNI |
19.3 |
1877 |
|
16 |
DON FRANCISCO PRESENTA-WE |
UNI |
19.1 |
1858 |
|
17 |
GATA SALVAJE-WED |
UNI |
18.6 |
1812 |
|
18 |
CRISTINA-MON |
UNI |
18.5 |
1799 |
|
19 |
SABADO GIGANTE-SAT |
UNI |
17.1 |
1663 |
|
20 |
AQUI Y AHORA-THU |
UNI |
16.5 |
1604 |
|
*
Nielsen Hispanic Television Index; ratings based on 9.7 million
Hispanic TV homes. |
||||
|
NETWORK SPORTS |
|||||||
|
# |
PROGRAMS |
Net |
Episode |
Households |
Persons 2+ |
||
|
US Rtg% |
Shr |
(000) |
(000) |
||||
|
1 |
BUDWEISER SHOOT-OUT |
FOX |
5.5 |
10 |
5872 |
9543 |
|
|
2 |
AT&T PBL BCH NTL PRO |
CBS |
3.5 |
8 |
3784 |
4724 |
|
|
3 |
WWE SMACK |
UPN |
3.3 |
5 |
3566 |
5372 |
|
|
4 |
AT&T PBL BCH NTL PRO |
CBS |
2.6 |
7 |
2780 |
3447 |
|
|
5 |
ABC NCAA BASKETBALL |
ABC |
VAR.
|
2.1 |
5 |
2210 |
2843 |
|
6 |
DAYTONA POLE QUAL-RN DLY |
FOX |
2.1 |
5 |
2213 |
3223 |
|
|
7 |
ABC NCAA BSKTBL POST |
ABC |
VAR. |
1.9 |
4 |
2023 |
2655 |
|
8 |
NCAA BASKETBALL |
CBS |
OH ST AT ILL/MARY AT GA TECH |
1.9 |
5 |
2015 |
2557 |
|
9 |
NBC SPORTS SPECIAL |
NBC |
ALPINE WORLD CHAMPS |
1.7 |
4 |
1846 |
2481 |
|
10 |
CBS SPORTS SPEC. |
CBS |
HALLMARK SKATING SHOWCASE |
1.6 |
4 |
1657 |
2161 |
|
11 |
NBC SPORTS SPECIAL -B |
NBC |
ALPINE WORLD CHAMPS |
1.6 |
4 |
1753 |
2416 |
|
12 |
NBC ARENA |
NBC |
VAR. |
1.6 |
4 |
1671 |
2326 |
|
13 |
ABC NCAA BASKETBALL |
ABC |
TX TCH AT MO/WKE FORST AT MRQT |
1.4 |
4 |
1539 |
1924 |
|
14 |
NHL ON ABC |
ABC |
VAR. |
1.3 |
3 |
1381 |
1999 |
|
15 |
NHL ON ABC POST |
ABC |
VAR. |
1.3 |
3 |
1379 |
1824 |
|
16 |
NCAA BASKETBALL |
CBS |
UCLA AT GTWN/BAMA AT FLA |
1.3 |
4 |
1436 |
1901 |
|
17 |
NBC SPORTS SPECIAL A |
NBC |
MILLROSE GAMES |
1.3 |
4 |
1438 |
1894 |
|
18 |
AT&T PBL BCH HILIGHTS |
CBS |
1.2 |
5 |
1279 |
1555 |
|
|
19 |
AT&T PBL BCH |
CBS |
1.2 |
4 |
1316 |
1643 |
|
|
20 |
NBA READ TO ACHIEVE CELEB |
ABC |
1.1 |
3 |
1181 |
1536 |
|
|
21 |
WRLD SPEED SKTNG CH |
ABC |
1.1 |
3 |
1176 |
1494 |
|
|
Source: Nielsen Media Research |
|||||||
February 20, 2003© 2003 Media Life
-Toni Fitzgerald is a staff writer for Media Life.
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